• "Isn't it funny how day by day, nothing changes, but when you look back everything is different" - C.S. Lewis⠀⁠ ⁠ Small steps will add up to big achievements. I have to keep reminding myself of this lately. Consistency is key. ⁠ ⁠ Do you need a reminder too? xx
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    "Isn't it funny how day by day, nothing changes, but when you look back everything is different" - C.S. Lewis⠀⁠ ⁠ Small steps will add up to big achievements. I have to keep reminding myself of this lately. Consistency is key. ⁠ ⁠ Do you need a reminder too? xx
  • Every human being who has ever made or offered anything to the world simply started with a dream and a desire to pursue it. ⁠ ⁠ Dreams allow our society to evolve, for new ways of life to be introduced, for our skills and knowledge to be developed.⁠ ⁠ It doesn’t just start and stop with a dream though. ⁠ ⁠ It takes people who are willing to push doubt and fear aside to turn their dreams into reality; People who are willing to take the risk and to put themselves as a top priority.⁠ ⁠ Your dreams are worth pursuing. ⁠ ⁠ Without dreams and a desire to pursue them, we have nothing but regret. ⁠ ⁠ Stop waiting for the perfect time to start because it doesn’t exist.⁠
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    Every human being who has ever made or offered anything to the world simply started with a dream and a desire to pursue it. ⁠ ⁠ Dreams allow our society to evolve, for new ways of life to be introduced, for our skills and knowledge to be developed.⁠ ⁠ It doesn’t just start and stop with a dream though. ⁠ ⁠ It takes people who are willing to push doubt and fear aside to turn their dreams into reality; People who are willing to take the risk and to put themselves as a top priority.⁠ ⁠ Your dreams are worth pursuing. ⁠ ⁠ Without dreams and a desire to pursue them, we have nothing but regret. ⁠ ⁠ Stop waiting for the perfect time to start because it doesn’t exist.⁠
  • The number one question you must know the answer to if you run a business... ⁠ ⁠ What are you REALLY selling?⁠ ⁠ It's not your product. It's not your service. It's not even the features that make up your offering. ⁠ ⁠ It's the emotional outcome of your offering. It's the transformation that your product or service provides. That's what you are REALLY selling.⁠ ⁠ Having a crystal clear idea of what you are really selling to your audience is how you communicate value.⁠ ⁠ Communicating value is how you can stand out from your competition AND attract and book clients who ACKNOWLEDGE and APPRECIATE your expertise. ⁠ ⁠ If you can effectively communicate the transformation that you provide to your audience, this is what will encourage them to look beyond the price. ⁠ ⁠ Most importantly, it will allow them to focus on the value that you provide - the true essence of your offering💕💕💕⁠
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    The number one question you must know the answer to if you run a business... ⁠ ⁠ What are you REALLY selling?⁠ ⁠ It's not your product. It's not your service. It's not even the features that make up your offering. ⁠ ⁠ It's the emotional outcome of your offering. It's the transformation that your product or service provides. That's what you are REALLY selling.⁠ ⁠ Having a crystal clear idea of what you are really selling to your audience is how you communicate value.⁠ ⁠ Communicating value is how you can stand out from your competition AND attract and book clients who ACKNOWLEDGE and APPRECIATE your expertise. ⁠ ⁠ If you can effectively communicate the transformation that you provide to your audience, this is what will encourage them to look beyond the price. ⁠ ⁠ Most importantly, it will allow them to focus on the value that you provide - the true essence of your offering💕💕💕⁠
  • Who is in the driver's seat of your life?⁣⁣⁠ ⁣⁣⁠ As a child, all I wanted to do was dance.⁣⁣⁠ ⁣⁣⁠ There was never a question about what I wanted to do once I'd finished school. Dancing on the stage was my dream. I felt alive when I was on stage. I felt strong. In that magical moment, I was capable of anything and everything. ⁣⁣⁠ ⁣⁣⁠ The first thing I did once I finished High School was to audition for one of the state's leading performing arts schools. ⁣⁣⁠ ⁣⁣⁠ I walked into the studio and started to warm up. My heart was racing. My body, filled with a mixture of nerves and excitement. ⁣⁣⁠ ⁣⁣⁠ Within 60 minutes, my fate had been set. I stood in line with 15 other hopeful dancers, as we anxiously waited to hear our numbers being called. ⁣⁣⁠ ⁣⁣⁠ 10... 6... 8... 4.... 12...⁣⁣⁠ ⁣⁣⁠ "Thank you to all of the other applicants. You did not make it through to the next round"⁣⁣⁠ ⁣⁣⁠ As I walked over to collect my bag, I felt numb. I walked out into the hustle and bustle of the city... It was over.⁣⁣⁠ ⁣⁣⁠ Why didn't I just audition again?⁣⁣⁠ ⁣⁣⁠ Why did I give up after ONE shot?⁣⁣⁠ ⁣⁣⁠ Fear. ⁣⁣⁠ ⁣⁣⁠ Specifically, fear of rejection. ⁣⁣⁠ ⁣⁣⁠ What if I had auditioned the following year?⁣⁠ ⁣⁠ What if I had made it through?⁣⁣⁠ ⁣⁣⁠ I'll never know. ⁣⁣⁠ ⁣⁣⁠ There will only ever be one way to answer the "what if's"...⁣⁣⁠ ⁣⁣⁠ Feeling the fear and doing it anyway. ⁣⁣⁠ ⁣⁣⁠ I know now that the universe had other plans for me, but as I thought about this experience the other day... a question popped into my head...⁣⁣⁠ ⁣⁣⁠ How often do we let fear make our choices? Rule our lives?⁣⁣⁠ ⁣⁣⁠ And what would we do if fear didn't exist? How would our circumstances change? ⁣⁣⁠ ⁣⁣⁠ Take a moment to check in with yourself.⁣⁠ ⁣⁠ Who is in the driver's seat of your life at the mo⁣ment?⁣⁠ ⁣⁠ YOU or FEAR?⁣⁣⁠ ⁣⁣⁠ And most importantly, what are you going to do about it?
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    Who is in the driver's seat of your life?⁣⁣⁠ ⁣⁣⁠ As a child, all I wanted to do was dance.⁣⁣⁠ ⁣⁣⁠ There was never a question about what I wanted to do once I'd finished school. Dancing on the stage was my dream. I felt alive when I was on stage. I felt strong. In that magical moment, I was capable of anything and everything. ⁣⁣⁠ ⁣⁣⁠ The first thing I did once I finished High School was to audition for one of the state's leading performing arts schools. ⁣⁣⁠ ⁣⁣⁠ I walked into the studio and started to warm up. My heart was racing. My body, filled with a mixture of nerves and excitement. ⁣⁣⁠ ⁣⁣⁠ Within 60 minutes, my fate had been set. I stood in line with 15 other hopeful dancers, as we anxiously waited to hear our numbers being called. ⁣⁣⁠ ⁣⁣⁠ 10... 6... 8... 4.... 12...⁣⁣⁠ ⁣⁣⁠ "Thank you to all of the other applicants. You did not make it through to the next round"⁣⁣⁠ ⁣⁣⁠ As I walked over to collect my bag, I felt numb. I walked out into the hustle and bustle of the city... It was over.⁣⁣⁠ ⁣⁣⁠ Why didn't I just audition again?⁣⁣⁠ ⁣⁣⁠ Why did I give up after ONE shot?⁣⁣⁠ ⁣⁣⁠ Fear. ⁣⁣⁠ ⁣⁣⁠ Specifically, fear of rejection. ⁣⁣⁠ ⁣⁣⁠ What if I had auditioned the following year?⁣⁠ ⁣⁠ What if I had made it through?⁣⁣⁠ ⁣⁣⁠ I'll never know. ⁣⁣⁠ ⁣⁣⁠ There will only ever be one way to answer the "what if's"...⁣⁣⁠ ⁣⁣⁠ Feeling the fear and doing it anyway. ⁣⁣⁠ ⁣⁣⁠ I know now that the universe had other plans for me, but as I thought about this experience the other day... a question popped into my head...⁣⁣⁠ ⁣⁣⁠ How often do we let fear make our choices? Rule our lives?⁣⁣⁠ ⁣⁣⁠ And what would we do if fear didn't exist? How would our circumstances change? ⁣⁣⁠ ⁣⁣⁠ Take a moment to check in with yourself.⁣⁠ ⁣⁠ Who is in the driver's seat of your life at the mo⁣ment?⁣⁠ ⁣⁠ YOU or FEAR?⁣⁣⁠ ⁣⁣⁠ And most importantly, what are you going to do about it?
  • Let’s pretend that you’re going on a date. A blind date. Just for the sake of it, let’s call your date’s name, Gunner. Gunner has asked you to meet him at one of his favourite restaurants. As you walk through the entrance, you spot a guy frantically waving at you with a gigantic grin on his face. You assume that must be Gunner. As you walk over to the table, Gunner stands up and excitedly grabs your hand to shake it. You both take a seat. He starts the conversation off by telling you a bit about himself. The problem? It NEVER ends. 🤦🏻‍♀️ You can’t get a word in. He hasn’t once stopped to ask you a single question. As the night draws to a close (thankfully), Gunner suddenly pounces out of his chair. He leaps down to one knee and exclaims that he wants to MARRY YOU!!! 💍 ... errrmm... what??? You’re not even sure you would go on a second date with this guy! 😒 A big fat no?? Thought so. Poor Gunner. 👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻 HOW does this relate to your BUSINESS and WEBSITE? ONLINE BUSINESS is a lot like DATING. 💋 Quirks that would most likely put you off during a date, such as: ➡️ Talking about themselves non-stop ➡️ Showing no real interest in who you are or what you enjoy ➡️ Focussing on what they have to offer rather than really taking the time to get to know you Are also things that would most likely repel your customers when it comes to your website. At the moment, your website is probably sounding a lot like Gunner. You might be saying things like… 😖 ”My business is located in… and offers services in…." 😖 “My business works with creatives to provide brand and portrait photography…" 😖 “I am passionate about my [service offering] and working with….” The problem with these examples is that they directly relate to what YOU do, not who your potential client is and what they NEED. When people land on your website, they have NO REASON to stick around because they're confused about whether you're the person to help them. You may have the skills. You may have the talent... But what your audience really wants to know is whether you can take them from WHERE THEY ARE NOW to WHERE THEY WANT TO BE as a result of purchasing from you.
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    Let’s pretend that you’re going on a date. A blind date. Just for the sake of it, let’s call your date’s name, Gunner. Gunner has asked you to meet him at one of his favourite restaurants. As you walk through the entrance, you spot a guy frantically waving at you with a gigantic grin on his face. You assume that must be Gunner. As you walk over to the table, Gunner stands up and excitedly grabs your hand to shake it. You both take a seat. He starts the conversation off by telling you a bit about himself. The problem? It NEVER ends. 🤦🏻‍♀️ You can’t get a word in. He hasn’t once stopped to ask you a single question. As the night draws to a close (thankfully), Gunner suddenly pounces out of his chair. He leaps down to one knee and exclaims that he wants to MARRY YOU!!! 💍 ... errrmm... what??? You’re not even sure you would go on a second date with this guy! 😒 A big fat no?? Thought so. Poor Gunner. 👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻 HOW does this relate to your BUSINESS and WEBSITE? ONLINE BUSINESS is a lot like DATING. 💋 Quirks that would most likely put you off during a date, such as: ➡️ Talking about themselves non-stop ➡️ Showing no real interest in who you are or what you enjoy ➡️ Focussing on what they have to offer rather than really taking the time to get to know you Are also things that would most likely repel your customers when it comes to your website. At the moment, your website is probably sounding a lot like Gunner. You might be saying things like… 😖 ”My business is located in… and offers services in…." 😖 “My business works with creatives to provide brand and portrait photography…" 😖 “I am passionate about my [service offering] and working with….” The problem with these examples is that they directly relate to what YOU do, not who your potential client is and what they NEED. When people land on your website, they have NO REASON to stick around because they're confused about whether you're the person to help them. You may have the skills. You may have the talent... But what your audience really wants to know is whether you can take them from WHERE THEY ARE NOW to WHERE THEY WANT TO BE as a result of purchasing from you.
  • I believe that true happiness comes from the freedom to forge your own path. ⁠ ⁠ Freedom to forge your own path. ⁠ ⁠ What does that mean for YOU?⁠ ⁠ ➡️ It may mean that you get to leave your soul-sucking corporate job to pursue the business you have been dreaming about for the past few years. ⁠ ⁠ ➡️ It may mean that you can set your own schedule and spend more time with family, rather than being ruled by the clock. ⁠ ⁠ ➡️ It may mean that you get to double your prices and work with dream clients who value your expertise and experience. ⁠ ⁠ No matter what it means for you personally, your website is a MAJOR COMPONENT of making that happen for you. ⁠ ⁠ Your website is your most important promotional tool. It works around the clock so you don’t have to. ⏰⁠ ⁠ So, what happens when you send your audience to a website that doesn’t work? 😖 ⁠ ⁠ What happens when your website is repelling potential clients instead of encouraging them to connect with you? 😖 ⁠ ⁠ Accidentally pressuring them to hit the exit button prematurely? 😖⁠ ⁠ No enquiries. No income. Just an overwhelming sense of doubt and fear. 😰⁠ ⁠ 😣 You begin questioning what you’re doing because something isn’t working. ⁠ 😣 You tell yourself that you would have clients if it was meant to be. ⁠ 😣 You start looking at job advertisements and applying for positions that you don’t really want. ⁠ 😣 You start saying yes to “opportunities” that you WANT to be saying NO to. ⁠ ⁠ And before you know it, you’re in a situation that is so far away from what your heart and soul truly desires, it’s not funny.⁠ ⁠ How do I know this? Because I've been there before. ⁠ ⁠ ➡️ This is the exact opposite of forging your own path. ⁠ ⁠ ➡️ This is the exact opposite of living life on your terms. ⁠ ⁠ ➡️ This is the exact opposite of what I want for you. ⁠
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    I believe that true happiness comes from the freedom to forge your own path. ⁠ ⁠ Freedom to forge your own path. ⁠ ⁠ What does that mean for YOU?⁠ ⁠ ➡️ It may mean that you get to leave your soul-sucking corporate job to pursue the business you have been dreaming about for the past few years. ⁠ ⁠ ➡️ It may mean that you can set your own schedule and spend more time with family, rather than being ruled by the clock. ⁠ ⁠ ➡️ It may mean that you get to double your prices and work with dream clients who value your expertise and experience. ⁠ ⁠ No matter what it means for you personally, your website is a MAJOR COMPONENT of making that happen for you. ⁠ ⁠ Your website is your most important promotional tool. It works around the clock so you don’t have to. ⏰⁠ ⁠ So, what happens when you send your audience to a website that doesn’t work? 😖 ⁠ ⁠ What happens when your website is repelling potential clients instead of encouraging them to connect with you? 😖 ⁠ ⁠ Accidentally pressuring them to hit the exit button prematurely? 😖⁠ ⁠ No enquiries. No income. Just an overwhelming sense of doubt and fear. 😰⁠ ⁠ 😣 You begin questioning what you’re doing because something isn’t working. ⁠ 😣 You tell yourself that you would have clients if it was meant to be. ⁠ 😣 You start looking at job advertisements and applying for positions that you don’t really want. ⁠ 😣 You start saying yes to “opportunities” that you WANT to be saying NO to. ⁠ ⁠ And before you know it, you’re in a situation that is so far away from what your heart and soul truly desires, it’s not funny.⁠ ⁠ How do I know this? Because I've been there before. ⁠ ⁠ ➡️ This is the exact opposite of forging your own path. ⁠ ⁠ ➡️ This is the exact opposite of living life on your terms. ⁠ ⁠ ➡️ This is the exact opposite of what I want for you. ⁠
  • What do house inspections have to do with online business?? Read on. I find house inspections to be bittersweet. There's the excitement of finally finding a place you love... Could this be the one? Our future home? Mixed with the reality of pulling up out the front on the day of the inspection to discover that... 🙄 The Real Estate Agent is a no show 🙄 The house looks NOTHING like it did in the images My partner, Lachie, and I know this feeling all too well. In April 2019, we moved from Adelaide to Perth, Western Australia. After a full four days of driving across the Australian outback, we arrived in a brand new city with nothing but a car filled with belongings and an AirBNB booking for the first week. We literally had NO IDEA where we were going to live after that. 🙈 I remember the very first open inspection we went to. As we approached the unit rental, we were suddenly greeted with a large pile of dirty sneakers placed just outside the front door. 🤢 'Can you please remove your shoes?', the agent requested. 'Ermmm ok...', as we added ours to a pile of five other pairs. We took one step inside and immediately knew that it wasn't for us. The carpet was covered in dirt. There was a makeshift door cut out of one of the walls. Thirty seconds in... We'd seen enough. It was safe to say that this place looked NOTHING like the images we had browsed online. 😖 Come to think of it, that's what online business is like. There's the perfect social media shot... 🏝 You know.. the “laptop lifestyle”? Sipping cocktails on a beach. Working an hour a day by the pool. 🏝 Versus the REAL reality... 😳 Personal growth. Self doubt. Trial and error. Massive highs. Massive lows. Wins. Lessons. More lessons. Even more lessons. 😳 Running your own business is challenging. In fact, for the last four years, I've contemplated giving up almost every week. But I haven't. And that's what has made the difference. You can make 'online business' as hard or as simple as you like, but remember, simple and easy ARE NOT the same thing. 👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻 Put a 🤩 below if you’re determined not to give up!
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    What do house inspections have to do with online business?? Read on. I find house inspections to be bittersweet. There's the excitement of finally finding a place you love... Could this be the one? Our future home? Mixed with the reality of pulling up out the front on the day of the inspection to discover that... 🙄 The Real Estate Agent is a no show 🙄 The house looks NOTHING like it did in the images My partner, Lachie, and I know this feeling all too well. In April 2019, we moved from Adelaide to Perth, Western Australia. After a full four days of driving across the Australian outback, we arrived in a brand new city with nothing but a car filled with belongings and an AirBNB booking for the first week. We literally had NO IDEA where we were going to live after that. 🙈 I remember the very first open inspection we went to. As we approached the unit rental, we were suddenly greeted with a large pile of dirty sneakers placed just outside the front door. 🤢 'Can you please remove your shoes?', the agent requested. 'Ermmm ok...', as we added ours to a pile of five other pairs. We took one step inside and immediately knew that it wasn't for us. The carpet was covered in dirt. There was a makeshift door cut out of one of the walls. Thirty seconds in... We'd seen enough. It was safe to say that this place looked NOTHING like the images we had browsed online. 😖 Come to think of it, that's what online business is like. There's the perfect social media shot... 🏝 You know.. the “laptop lifestyle”? Sipping cocktails on a beach. Working an hour a day by the pool. 🏝 Versus the REAL reality... 😳 Personal growth. Self doubt. Trial and error. Massive highs. Massive lows. Wins. Lessons. More lessons. Even more lessons. 😳 Running your own business is challenging. In fact, for the last four years, I've contemplated giving up almost every week. But I haven't. And that's what has made the difference. You can make 'online business' as hard or as simple as you like, but remember, simple and easy ARE NOT the same thing. 👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻 Put a 🤩 below if you’re determined not to give up!
  • Let’s talk about your website messaging (i.e. the words on the page)...⁠ ⁠ Consider this....⁠ ⁠ 💡💡💡💡💡💡⁠ ⁠ If design creates a first impression, messaging leaves a lasting one.⁠ ⁠ 💡💡💡💡💡💡⁠ ⁠ Your messaging needs to be so simple that an eight year old could understand it.⁠ ⁠ Why?⁠ ⁠ Because clarity leads to confidence. 💪🏼💪🏼💪🏼⁠ ⁠ ➡️ Confidence in your OFFER.⁠ ⁠ ➡️ Confidence in your BUSINESS.⁠ ⁠ ➡️ Confidence that YOU are the person to solve your customer's problem and move them towards their desired transformation.⁠ ⁠ When your messaging is UNCLEAR, this creates CONFUSION.⁠ ⁠ It forces your customer to guess; make assumptions around what you do and what they should expect.⁠ ⁠ In turn, this creates hesitation and anxiety in relation to what you offer and how it can help them.⁠ ⁠ Lack of clarity is the NUMBER ONE reason people are LEAVING your site.⁠ ⁠ When it comes to your website, you should have crystal clear clarity around the following:⁠ ⁠ ✨ The specific PROBLEM you solve⁠ ✨ The specific PERSON you serve⁠ ✨ The specific TRANSFORMATION you provide⁠ ⁠ The MORE SPECIFIC you can get THE BETTER.⁠
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    Let’s talk about your website messaging (i.e. the words on the page)...⁠ ⁠ Consider this....⁠ ⁠ 💡💡💡💡💡💡⁠ ⁠ If design creates a first impression, messaging leaves a lasting one.⁠ ⁠ 💡💡💡💡💡💡⁠ ⁠ Your messaging needs to be so simple that an eight year old could understand it.⁠ ⁠ Why?⁠ ⁠ Because clarity leads to confidence. 💪🏼💪🏼💪🏼⁠ ⁠ ➡️ Confidence in your OFFER.⁠ ⁠ ➡️ Confidence in your BUSINESS.⁠ ⁠ ➡️ Confidence that YOU are the person to solve your customer's problem and move them towards their desired transformation.⁠ ⁠ When your messaging is UNCLEAR, this creates CONFUSION.⁠ ⁠ It forces your customer to guess; make assumptions around what you do and what they should expect.⁠ ⁠ In turn, this creates hesitation and anxiety in relation to what you offer and how it can help them.⁠ ⁠ Lack of clarity is the NUMBER ONE reason people are LEAVING your site.⁠ ⁠ When it comes to your website, you should have crystal clear clarity around the following:⁠ ⁠ ✨ The specific PROBLEM you solve⁠ ✨ The specific PERSON you serve⁠ ✨ The specific TRANSFORMATION you provide⁠ ⁠ The MORE SPECIFIC you can get THE BETTER.⁠
  • "They need this! They just don't realise it yet."⁠ ⁠ Have you said this about your potential customers recently?⁠ ⁠ What about this...⁠ ⁠ "Why can't they see what <INSERT OFFER NAME HERE> could do for them?"⁠ ⁠ Can you spot the theme?⁠ ⁠ Don't know what I'm talking about?⁠ ⁠ BLAMING THE CUSTOMER.⁠ ⁠ This is one of the BIGGEST MISTAKES I see new business owners make when it comes to generating consistent leads and sales from their website.⁠ ⁠ 🗣 "They want it all but don't want to pay"⁠ ⁠ 🗣 "Has anyone else had an empty calendar after raising their prices?"⁠ ⁠ 🗣 "How do I attract clients who are willing to pay more?"⁠ ⁠ Comments like these tend to FLOOD Facebook groups on the regular.⁠ ⁠ Want the truth?⁠ ⁠ When someone decides not to invest in your product or service, it's not their fault. It's YOURS.⁠ ⁠ I know that probably comes as a shock, but hear me out...⁠ ⁠ People don't buy PRODUCTS or SERVICES.⁠ ⁠ ✨ They buy the EMOTIONAL OUTCOME it provides.⁠✨⁠ ⁠ If you're not able to effectively articulate what that emotional outcome is (i.e. the transformation of your product or service), then they WILL NOT BUY.⁠ ⁠ When someone decides not to invest, it's rarely because of the product or service itself.⁠ ⁠ It's because they STRUGGLE to identify the value of the offer.⁠ ⁠ They struggle to identify 'what's in it for them'.⁠ ⁠ 👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻⁠ ⁠ Learn something new? COMMENT BELOW and let me know!
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    "They need this! They just don't realise it yet."⁠ ⁠ Have you said this about your potential customers recently?⁠ ⁠ What about this...⁠ ⁠ "Why can't they see what <INSERT OFFER NAME HERE> could do for them?"⁠ ⁠ Can you spot the theme?⁠ ⁠ Don't know what I'm talking about?⁠ ⁠ BLAMING THE CUSTOMER.⁠ ⁠ This is one of the BIGGEST MISTAKES I see new business owners make when it comes to generating consistent leads and sales from their website.⁠ ⁠ 🗣 "They want it all but don't want to pay"⁠ ⁠ 🗣 "Has anyone else had an empty calendar after raising their prices?"⁠ ⁠ 🗣 "How do I attract clients who are willing to pay more?"⁠ ⁠ Comments like these tend to FLOOD Facebook groups on the regular.⁠ ⁠ Want the truth?⁠ ⁠ When someone decides not to invest in your product or service, it's not their fault. It's YOURS.⁠ ⁠ I know that probably comes as a shock, but hear me out...⁠ ⁠ People don't buy PRODUCTS or SERVICES.⁠ ⁠ ✨ They buy the EMOTIONAL OUTCOME it provides.⁠✨⁠ ⁠ If you're not able to effectively articulate what that emotional outcome is (i.e. the transformation of your product or service), then they WILL NOT BUY.⁠ ⁠ When someone decides not to invest, it's rarely because of the product or service itself.⁠ ⁠ It's because they STRUGGLE to identify the value of the offer.⁠ ⁠ They struggle to identify 'what's in it for them'.⁠ ⁠ 👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻⁠ ⁠ Learn something new? COMMENT BELOW and let me know!
  • You know those times when you wander into a store and the sales assistant immediately comes up to you and asks, 'Can I help you with anything?'. ⁠ ⁠ Without thinking you automatically respond, 'No thanks, I'm just browsing' (whether you're looking for something in particular or not)...⁠ ⁠ Or those moments when you're walking down a shopping mall and you spot one of those promotional marketers and try to avoid them like the plague. ⁠ ⁠ As you quickly swerve far right, you realise it's too late - he's already got eyes on you.⁠ 🙈⁠ ⁠ 'Can I ask you a quick question?'...⁠ ⁠ It’s obvious they’re trying to sell you something, right?⁠ 🤦🏻‍♀️⁠ ⁠ Like you, your customers are SMART. ⁠ ⁠ Attention spans have shortened and 💩 detectors are constantly switched on.⁠ ⁠ So what does this have to do with your website?⁠ ⁠ 💡💡💡💡💡💡⁠ ⁠ One of the BIGGEST MISTAKES you can make on your website is to lead with the sale.⁠ ⁠ 💡💡💡💡💡💡⁠ ⁠ These pressure tactics rarely work in person, so why do we assume they would work in the digital space?⁠ ⁠ Here's the truth...⁠ ⁠ ➡️ A whopping 92% of people who visit your website WILL NOT be ready to buy.⁠ ⁠ Showcasing your products or services on your website homepage is a COMPLETE WASTE OF SPACE.⁠ ⁠ In fact, it's PUTTING OFF your customers. And costing you thousands of dollars in lost sales.⁠ ⁠ Despite what others may say, your website has one goal. That's right, ONE SINGLE GOAL.⁠ ⁠ 1️⃣ To build your email list.⁠ ⁠ Given that only 8% of people will be ready to buy, we want to make sure that we're covering all of our bases.⁠ ⁠ The need to have a system in place to capture (...not in a creepy way 🤪) the other 92% of people who aren't ready to buy is VITAL.
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    You know those times when you wander into a store and the sales assistant immediately comes up to you and asks, 'Can I help you with anything?'. ⁠ ⁠ Without thinking you automatically respond, 'No thanks, I'm just browsing' (whether you're looking for something in particular or not)...⁠ ⁠ Or those moments when you're walking down a shopping mall and you spot one of those promotional marketers and try to avoid them like the plague. ⁠ ⁠ As you quickly swerve far right, you realise it's too late - he's already got eyes on you.⁠ 🙈⁠ ⁠ 'Can I ask you a quick question?'...⁠ ⁠ It’s obvious they’re trying to sell you something, right?⁠ 🤦🏻‍♀️⁠ ⁠ Like you, your customers are SMART. ⁠ ⁠ Attention spans have shortened and 💩 detectors are constantly switched on.⁠ ⁠ So what does this have to do with your website?⁠ ⁠ 💡💡💡💡💡💡⁠ ⁠ One of the BIGGEST MISTAKES you can make on your website is to lead with the sale.⁠ ⁠ 💡💡💡💡💡💡⁠ ⁠ These pressure tactics rarely work in person, so why do we assume they would work in the digital space?⁠ ⁠ Here's the truth...⁠ ⁠ ➡️ A whopping 92% of people who visit your website WILL NOT be ready to buy.⁠ ⁠ Showcasing your products or services on your website homepage is a COMPLETE WASTE OF SPACE.⁠ ⁠ In fact, it's PUTTING OFF your customers. And costing you thousands of dollars in lost sales.⁠ ⁠ Despite what others may say, your website has one goal. That's right, ONE SINGLE GOAL.⁠ ⁠ 1️⃣ To build your email list.⁠ ⁠ Given that only 8% of people will be ready to buy, we want to make sure that we're covering all of our bases.⁠ ⁠ The need to have a system in place to capture (...not in a creepy way 🤪) the other 92% of people who aren't ready to buy is VITAL.