![One question I get often is What is brand collateral?
You may already know that part of your brand identity includes logos, colors and typography. (Not to be confused with branding or brand strategy because that's a WHOLE different story for another day).
Brand collateral are additional items that are necessary to your business that fall outside of a logo on a website, for example. This includes business cards, promotional mailers, social media templates, brochures, folders, tissue paper, product packaging, etc.
This will vary business to business, so part of our brand strategy will include what pieces of brand collateral makes the most sense for your business.
If you sell physical products, your needs will be different than a service provider that does everything digitally, such as business coaching.
If you're an online-only, service-based business maybe business cards aren't a priority at the moment, and that's okay!
Ask yourself What professionally designed collateral will move the needle in my business? and prioritize that.
Questions? Feel free to drop any questions below!
#thatsdarling #brandstylist #branding #webdesign #branddesign #shopify #logodesign #logo #skincare #darlingweekend #elevatecultivate #freelancelife #calledtobecreative #communityovercompetition #creativepreneur #creativityfound #thatsdarling #createdtocreate #creativewomen #makersandthinkers #capturemycraft #doitfortheprocess #theeverygirl #savvybusinessowner #mycreativebiz #branddesign #getbacktodesign]()
One question I get often is "What is brand collateral?" You may already know that part of your brand identity includes logos, colors and typography. (Not to be confused with branding or brand strategy because that's a WHOLE different story for another day). Brand collateral are additional items that are necessary to your business that fall outside of a logo on a website, for example. This includes business cards, promotional mailers, social media templates, brochures, folders, tissue paper, product packaging, etc. This will vary business to business, so part of our brand strategy will include what pieces of brand collateral makes the most sense for your business. If you sell physical products, your needs will be different than a service provider that does everything digitally, such as business coaching. If you're an online-only, service-based business maybe business cards aren't a priority at the moment, and that's okay! Ask yourself "What professionally designed collateral will move the needle in my business?" and prioritize that. Questions? Feel free to drop any questions below! #thatsdarling #brandstylist #branding #webdesign #branddesign #shopify #logodesign #logo #skincare #darlingweekend #elevatecultivate #freelancelife #calledtobecreative #communityovercompetition #creativepreneur #creativityfound #thatsdarling #createdtocreate #creativewomen #makersandthinkers #capturemycraft #doitfortheprocess #theeverygirl #savvybusinessowner #mycreativebiz #branddesign #getbacktodesign ![If you've been following my stories, you'll know I've been hinting at a project that has a speakeasy theme for their décor. Swipe to learn more about the deeper meaning behind this design →]()
If you've been following my stories, you'll know I've been hinting at a project that has a speakeasy theme for their décor. Swipe to learn more about the deeper meaning behind this design → ![Don't forget to get out and enjoy nature. I'll be enjoying the low humidity and cooler weather in Jacksonville today!
📷 @thejanabishop]()
Don't forget to get out and enjoy nature. I'll be enjoying the low humidity and cooler weather in Jacksonville today! 📷 @thejanabishop ![Thrilled and honored to be a podcast guest on today's Behind the Curtain series with @katiematusky.
In today's interview, I talk about my beginnings in becoming a brand strategist, resources that helped me create my systems and processes, mistakes along the away, and what finally helped me feel like my business was truly a business.
If this sort of nerdy stuff lights your fire, then we invite you to learn more at highnotedesigns.com/blog or listen in at entropyorganized.com/blog/
📷 @rivereightandco]()
Thrilled and honored to be a podcast guest on today's Behind the Curtain series with @katiematusky. In today's interview, I talk about my beginnings in becoming a brand strategist, resources that helped me create my systems and processes, mistakes along the away, and what finally helped me feel like my business was truly a business. If this sort of nerdy stuff lights your fire, then we invite you to learn more at highnotedesigns.com/blog or listen in at entropyorganized.com/blog/ 📷 @rivereightandco ![Logo concept from a project that didn’t make the cut. I still love the slightly rotated O's. Such a dreamy font! 🥰
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#webdesigner #entrepreneur #branding #logo #brandstrategy #brandstrategist #branddesign #highnotedesigns]()
Logo concept from a project that didn’t make the cut. I still love the slightly rotated O's. Such a dreamy font! 🥰 . . . . #webdesigner #entrepreneur #branding #logo #brandstrategy #brandstrategist #branddesign #highnotedesigns ![Whenever I want to immerse myself in beautiful interior design, I always go see what Jennifer's shared on @jwsinteriors.
Working with her on her website design years ago was a delight. We have some small updates + maintenance up our sleeves (as all WordPress sites require ongoing maintenance) but the design will remain the same.
Part of the red carpet custom web design experience at High Note Designs includes two months of complimentary web maintenance in addition to one week of support post installation.
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#webdesigner #strategicdesign #wordpress #womenintech #womenintechnology #femaleentrepreneur #brandingstrategy #highnotedesigns]()
Whenever I want to immerse myself in beautiful interior design, I always go see what Jennifer's shared on @jwsinteriors. Working with her on her website design years ago was a delight. We have some small updates + maintenance up our sleeves (as all WordPress sites require ongoing maintenance) but the design will remain the same. Part of the red carpet custom web design experience at High Note Designs includes two months of complimentary web maintenance in addition to one week of support post installation. . . . . . . #webdesigner #strategicdesign #wordpress #womenintech #womenintechnology #femaleentrepreneur #brandingstrategy #highnotedesigns ![A pretty logo for a pretty project underway that's more than just feeling pretty on the outside ☺️ .
My favorite component from this logo is how HAPPY the typography for the word pretty is, which is fitting for the goals of this brand.
Stay tuned for more details for when this new site officially launches!
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#elevatecultivate #freelancelife #calledtobecreative #creativeladydirectory #fwportfolio #communityovercompetition #creativepreneur #thenativecreative #creativityfound #brandstylist #branding #webdesign #createdtocreate #creativewomen #makersandthinkers #capturemycraft #girlboss #bossbabes #savvybusinessowner #mycreativebiz #branddesign #fiberjewelry #handmadejewelry #logodesign #highnotedesigns]()
A pretty logo for a pretty project underway that's more than just feeling pretty on the outside ☺️ . My favorite component from this logo is how HAPPY the typography for the word "pretty" is, which is fitting for the goals of this brand. Stay tuned for more details for when this new site officially launches! . . . . . . . #elevatecultivate #freelancelife #calledtobecreative #creativeladydirectory #fwportfolio #communityovercompetition #creativepreneur #thenativecreative #creativityfound #brandstylist #branding #webdesign #createdtocreate #creativewomen #makersandthinkers #capturemycraft #girlboss #bossbabes #savvybusinessowner #mycreativebiz #branddesign #fiberjewelry #handmadejewelry #logodesign #highnotedesigns ![Lifting the veil behind the important work of brand strategy. When we work together on branding, we work on two things: brand strategy and your brand identity.
In a nutshell, branding is all about the feelings clients have about your brand. What does it FEEL like to work with you? How will they feel before, during and after working with you (or, purchasing your products). What impact will your brand make in their lives? And, can their family and friends also experience this amazing transformation?
Brand identity is the visual component of your brand (logos, colors, typography). While your brand's visual identity is important, we are emotional creature who make buying decisions based on the value something brings to us (joy, confidence, stability, structure, etc).
What questions do you have about branding?
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#elevatecultivate #freelancelife #calledtobecreative #creativeladydirectory #communityovercompetition #creativepreneur #thenativecreative #creativityfound #brandstylist #branding #webdesign #createdtocreate #creativewomen #makersandthinkers #capturemycraft #girlboss #bossbabes #savvybusinessowner #mycreativebiz #branddesign #logodesign]()
Lifting the veil behind the important work of brand strategy. When we work together on branding, we work on two things: brand strategy and your brand identity. In a nutshell, branding is all about the feelings clients have about your brand. What does it FEEL like to work with you? How will they feel before, during and after working with you (or, purchasing your products). What impact will your brand make in their lives? And, can their family and friends also experience this amazing transformation? Brand identity is the visual component of your brand (logos, colors, typography). While your brand's visual identity is important, we are emotional creature who make buying decisions based on the value something brings to us (joy, confidence, stability, structure, etc). What questions do you have about branding? . . . . . . #elevatecultivate #freelancelife #calledtobecreative #creativeladydirectory #communityovercompetition #creativepreneur #thenativecreative #creativityfound #brandstylist #branding #webdesign #createdtocreate #creativewomen #makersandthinkers #capturemycraft #girlboss #bossbabes #savvybusinessowner #mycreativebiz #branddesign #logodesign ![I have lots of exciting projects underway, and I'm super thankful to be working with so many powerful and inspiring female entrepreneurs.
I sometimes catch myself telling my clients I don't know how you do it all, and then we both exchange a knowing smile that speaks a thousand words.
The secret? Empowered women empower women.
I LOVE working with women who have BIG dreams and aspirations--dreams so big that let me know that it's OKAY to also have big dreams for my life.
I love learning about the goals and aspirations of my clients through our brand strategy sessions. We have fun bouncing off creative ideas for solving problems. These sessions, while 2 hours long, never feel quite as long because of the positive, constructive work we're doing as women empowering each other.
How do you feel after working with empowering women?
📷 @rivereightandco
#elevatecultivate #freelancelife #calledtobecreative #creativeladydirectory #fwportfolio #communityovercompetition #creativepreneur #thenativecreative #creativityfound #brandstylist #branding #webdesign #createdtocreate #creativewomen #makersandthinkers #capturemycraft #girlboss #bossbabes #savvybusinessowner #mycreativebiz #branddesign #logodesign #empoweredwomen]()
I have lots of exciting projects underway, and I'm super thankful to be working with so many powerful and inspiring female entrepreneurs. I sometimes catch myself telling my clients "I don't know how you do it all," and then we both exchange a knowing smile that speaks a thousand words. The secret? Empowered women empower women. I LOVE working with women who have BIG dreams and aspirations--dreams so big that let me know that it's OKAY to also have big dreams for my life. I love learning about the goals and aspirations of my clients through our brand strategy sessions. We have fun bouncing off creative ideas for solving problems. These sessions, while 2 hours long, never feel quite as long because of the positive, constructive work we're doing as women empowering each other. How do you feel after working with empowering women? 📷 @rivereightandco #elevatecultivate #freelancelife #calledtobecreative #creativeladydirectory #fwportfolio #communityovercompetition #creativepreneur #thenativecreative #creativityfound #brandstylist #branding #webdesign #createdtocreate #creativewomen #makersandthinkers #capturemycraft #girlboss #bossbabes #savvybusinessowner #mycreativebiz #branddesign #logodesign #empoweredwomen
