• Did you know that the average abandoned cart rate is about 70%? 🛒⠀⠀⠀⠀⠀⠀⠀⠀⠀ That's over half of potential / intended purchases lost at the very last step of the conversion funnel!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Lessen your chances by optimizing the process to make it as easy as possible for your customers to have a successful checkout. A few ways to decrease cart abandonment are...⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Offer multiple, quick payment options such as Apply Pay, PayPal, etc.⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Set up retargeting campaigns with Google and FB Ads⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Send follow up emails 1 hour, 24 hours, and 48 hours after a cart has been abandoned ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. Offer free shipping or a discount in the 2nd or 3rd follow up email
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    Did you know that the average abandoned cart rate is about 70%? 🛒⠀⠀⠀⠀⠀⠀⠀⠀⠀ That's over half of potential / intended purchases lost at the very last step of the conversion funnel!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Lessen your chances by optimizing the process to make it as easy as possible for your customers to have a successful checkout. A few ways to decrease cart abandonment are...⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Offer multiple, quick payment options such as Apply Pay, PayPal, etc.⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Set up retargeting campaigns with Google and FB Ads⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Send follow up emails 1 hour, 24 hours, and 48 hours after a cart has been abandoned ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. Offer free shipping or a discount in the 2nd or 3rd follow up email
  • When you move or expand your business online, you are placing your products or services on display to countless potential customers who likely have no previous knowledge of or connection to your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is why it's so crucial keep your brand true throughout all platforms and your site design up to date in order to capture (and keep!) their attention.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In a cluttered ecommerce market, it all comes down to the visuals and functionality...⠀⠀⠀⠀⠀⠀⠀⠀⠀ “38% of people will stop engaging with a website if the content or layout is unattractive", and "judgements on a company’s credibility are 75% based on the company’s website design".⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A recent website mockup for @browsbyrachelmichelle done by the FiD team ✨
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    When you move or expand your business online, you are placing your products or services on display to countless potential customers who likely have no previous knowledge of or connection to your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is why it's so crucial keep your brand true throughout all platforms and your site design up to date in order to capture (and keep!) their attention.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In a cluttered ecommerce market, it all comes down to the visuals and functionality...⠀⠀⠀⠀⠀⠀⠀⠀⠀ “38% of people will stop engaging with a website if the content or layout is unattractive", and "judgements on a company’s credibility are 75% based on the company’s website design".⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A recent website mockup for @browsbyrachelmichelle done by the FiD team ✨
  • With each new year comes higher industry standards for ecommerce page speed. Nowadays, an increase in impatient online shoppers means speed = revenue ⏳⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Want to improve your page speed right now? Here are a few things to try to speed up your site in a pinch:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Use a CDN (content delivery network)⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Remove any plugins or scripts your site is no longer using or in need of⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Compress and resize images before uploading them to your site⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. Work with a developer to optimize code, minimize style sheets and javacript files⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5. Upgrade to a faster server
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    With each new year comes higher industry standards for ecommerce page speed. Nowadays, an increase in impatient online shoppers means speed = revenue ⏳⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Want to improve your page speed right now? Here are a few things to try to speed up your site in a pinch:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Use a CDN (content delivery network)⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Remove any plugins or scripts your site is no longer using or in need of⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Compress and resize images before uploading them to your site⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. Work with a developer to optimize code, minimize style sheets and javacript files⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5. Upgrade to a faster server
  • What does visual merchandising look like in 2020, post-pandemic? 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We looked into it. Here are a few trend forecasts for retail (and for brands in general) for the remainder of the year...⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - There will be a demand for new experiences. Brands should be ready to deliver experiences that are optimistic and fresh. Regardless of how long the period of quarantine lasts, retailers should be prepared to offer new exciting experiences once their doors reopen. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Consumers will have a heightened sensitivity to our mutual vulnerability and maintaining safety. Environments will have an ongoing expectation to be clean and simple as customers will easily feel uncomfortable with crowded areas and tight spaces inside stores.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - We will see an increased expectation for authenticity. "Consumers will reward brands that “do the right thing” during this crisis." This means the brands who gave back, implemented the proper procedures, and put both customers' and employees' safety first will be rewarded.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Finally, social distancing will likely drive more consumers to digital platforms. Even after restrictions lift, many will still feel most comfortable doing their shopping at home. This continued ecommerce boom is something that should be considered as retail locations open back up.
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    What does visual merchandising look like in 2020, post-pandemic? 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We looked into it. Here are a few trend forecasts for retail (and for brands in general) for the remainder of the year...⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - There will be a demand for new experiences. Brands should be ready to deliver experiences that are optimistic and fresh. Regardless of how long the period of quarantine lasts, retailers should be prepared to offer new exciting experiences once their doors reopen. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Consumers will have a heightened sensitivity to our mutual vulnerability and maintaining safety. Environments will have an ongoing expectation to be clean and simple as customers will easily feel uncomfortable with crowded areas and tight spaces inside stores.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - We will see an increased expectation for authenticity. "Consumers will reward brands that “do the right thing” during this crisis." This means the brands who gave back, implemented the proper procedures, and put both customers' and employees' safety first will be rewarded.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Finally, social distancing will likely drive more consumers to digital platforms. Even after restrictions lift, many will still feel most comfortable doing their shopping at home. This continued ecommerce boom is something that should be considered as retail locations open back up.
  • Special announcement! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's that time of year again and FiD is now looking for fall interns! Our fall internship application is now live and we have one more spot open.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you're interested in (or want to learn more about) SEO, branding, web design or just digital marketing in general; find more info and apply via the link in our bio.⠀⠀⠀⠀⠀⠀⠀⠀⠀ This internship program includes a mix of training and hands-on tasks to help give you real world experience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *The deadline to submit your application is this Friday, August 7th
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    Special announcement! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's that time of year again and FiD is now looking for fall interns! Our fall internship application is now live and we have one more spot open.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you're interested in (or want to learn more about) SEO, branding, web design or just digital marketing in general; find more info and apply via the link in our bio.⠀⠀⠀⠀⠀⠀⠀⠀⠀ This internship program includes a mix of training and hands-on tasks to help give you real world experience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *The deadline to submit your application is this Friday, August 7th
  • Let's talk about website security 🔐⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Maintaining site security is often task that is overlooked or deemed too daunting to tackle in the ecommerce world. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ However, we're here to tell you why it's so crucial in keeping your site safe and functioning properly.⠀⠀⠀⠀⠀⠀⠀⠀⠀ Fraudulent activity is so common with online businesses, and it is one of the biggest threats to online store owners! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In fact, it's projected that ecommerce fraud losses in the U.S. could sum up to more than $12 billion by next year.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We put together some simple ways you can protect your website's security today:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Have an SSL certificate installed on your site. ("https" verifies that your site is secure)⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Update servers, software, and plug-ins on a regular basis⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Turn to Google's reCAPTCHA as a security system for bot, spam and abuse prevention⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Want more info on website security? We made a whole video on it! Our IGTV Episode #2 goes into more detail on the importance of maintaining your site and how to prevent ecommerce fraud.
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    Let's talk about website security 🔐⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Maintaining site security is often task that is overlooked or deemed too daunting to tackle in the ecommerce world. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ However, we're here to tell you why it's so crucial in keeping your site safe and functioning properly.⠀⠀⠀⠀⠀⠀⠀⠀⠀ Fraudulent activity is so common with online businesses, and it is one of the biggest threats to online store owners! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In fact, it's projected that ecommerce fraud losses in the U.S. could sum up to more than $12 billion by next year.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We put together some simple ways you can protect your website's security today:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Have an SSL certificate installed on your site. ("https" verifies that your site is secure)⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Update servers, software, and plug-ins on a regular basis⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Turn to Google's reCAPTCHA as a security system for bot, spam and abuse prevention⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Want more info on website security? We made a whole video on it! Our IGTV Episode #2 goes into more detail on the importance of maintaining your site and how to prevent ecommerce fraud.
  • Support small!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here's your daily reminder to give your local, small boutiques some love ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shout out to @___noons for letting us into their beautiful space for this shot
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    Support small!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here's your daily reminder to give your local, small boutiques some love ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shout out to @___noons for letting us into their beautiful space for this shot
  • Want more website traffic? We've got two words for you: Keyword Research.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How do keywords lead to more site traffic and higher conversion rates? It all comes down to improving your visibility online.⠀⠀⠀⠀⠀⠀⠀⠀⠀ By optimizing your website, you will be driving -- not only more customers, but the RIGHT customers to your store.⠀⠀⠀⠀⠀⠀⠀⠀⠀ With the proper, targeted keywords in place, you are also increasing your website sales due to high purchase intent. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To optimize your website, the first step is always keyword research. The following tools are free and easy to use for SEO beginners:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Uber Suggest⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Google Trends⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Google⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Need some help optimizing your online store? FiD specializes in SEO and paid ads services -- head to our site for more details 🌟
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    Want more website traffic? We've got two words for you: Keyword Research.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How do keywords lead to more site traffic and higher conversion rates? It all comes down to improving your visibility online.⠀⠀⠀⠀⠀⠀⠀⠀⠀ By optimizing your website, you will be driving -- not only more customers, but the RIGHT customers to your store.⠀⠀⠀⠀⠀⠀⠀⠀⠀ With the proper, targeted keywords in place, you are also increasing your website sales due to high purchase intent. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To optimize your website, the first step is always keyword research. The following tools are free and easy to use for SEO beginners:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Uber Suggest⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Google Trends⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Google⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Need some help optimizing your online store? FiD specializes in SEO and paid ads services -- head to our site for more details 🌟
  • At FiD, we strive to create platforms for small, brick and mortar boutiques to help them get the attention they deserve from potential customers.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Our job is to put small businesses on the digital map and provide them with a way to sell to non-locals + a global audience online. (This exposure is especially crucial during times where customers aren't able to visit stores in person!)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Need help making the transition or looking to revamp your current ecommerce site? Let us be your guide 🌟
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    At FiD, we strive to create platforms for small, brick and mortar boutiques to help them get the attention they deserve from potential customers.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Our job is to put small businesses on the digital map and provide them with a way to sell to non-locals + a global audience online. (This exposure is especially crucial during times where customers aren't able to visit stores in person!)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Need help making the transition or looking to revamp your current ecommerce site? Let us be your guide 🌟
  • Creativity will never be cancelled 🌟⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We know it feels like everything is cancelled lately -- but that doesn't mean your creativity has to be!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It may feel like trying to stay creative is the last thing on your mind or your to-do list -- but it's important to keep exercising this outlet!⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your brand or business needs your creative mind in order for it to keep developing and moving upward in your market. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Try doing some small things outside of your daily work schedule to get your creative juices flowing:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Look back at old photos or videos to remind yourself of how far you've come or how different your current situation is -- get inspired by your own past⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Watch others you look up to or just talk (virtually) with mutual friends who share similar passions. This is great for bouncing ideas off of each other.⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Go somewhere new. This doesn't have to mean a new coffee shop or cafe -- it could literally be anywhere, and it doesn't have to be within distance of others. For example, take your journal to a new park, a bench down the street, or even in your car while driving through a new part of town.
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    Creativity will never be cancelled 🌟⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We know it feels like everything is cancelled lately -- but that doesn't mean your creativity has to be!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It may feel like trying to stay creative is the last thing on your mind or your to-do list -- but it's important to keep exercising this outlet!⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your brand or business needs your creative mind in order for it to keep developing and moving upward in your market. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Try doing some small things outside of your daily work schedule to get your creative juices flowing:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Look back at old photos or videos to remind yourself of how far you've come or how different your current situation is -- get inspired by your own past⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Watch others you look up to or just talk (virtually) with mutual friends who share similar passions. This is great for bouncing ideas off of each other.⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Go somewhere new. This doesn't have to mean a new coffee shop or cafe -- it could literally be anywhere, and it doesn't have to be within distance of others. For example, take your journal to a new park, a bench down the street, or even in your car while driving through a new part of town.