• Small Businesses who want to bring in more customers from Social Media —- where should you focus? 1️⃣ posting consistent content to IG 3 days a week utilizing a mixture of educational, storytelling & authority based content 2️⃣ using well rounded engagement tactics that not only bring new eyes to your page (and content) but allow the IG platform to place your intentional content in front of potential buyers. (If your strategy isn’t currently getting your content in front of potential buyers and only in front of people in the same industry - let’s chat!) 3️⃣ visual upgrades - using stock photos is harming the relationship your audience is building with you. Your brand should have a recognizable face and personality because people Buy from companies that they know, like, and trust. Infographics & lifestyle photos are a great way to educate and build a recognizable brand Comment below: Which of these three is your focus for the month of March?
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    Small Businesses who want to bring in more customers from Social Media —- where should you focus? 1️⃣ posting consistent content to IG 3 days a week utilizing a mixture of educational, storytelling & authority based content 2️⃣ using well rounded engagement tactics that not only bring new eyes to your page (and content) but allow the IG platform to place your intentional content in front of potential buyers. (If your strategy isn’t currently getting your content in front of potential buyers and only in front of people in the same industry - let’s chat!) 3️⃣ visual upgrades - using stock photos is harming the relationship your audience is building with you. Your brand should have a recognizable face and personality because people Buy from companies that they know, like, and trust. Infographics & lifestyle photos are a great way to educate and build a recognizable brand Comment below: Which of these three is your focus for the month of March?
  • Think you can only get business through your Facebook business page? Think again Most consumers only go to a Facebook business page with a specific purpose (like if they can’t find your phone number or business hours on Google) Or, if you are running an ad campaign which comes from your business account Otherwise organic traffic rarely finds its way there Your solution thus far? Facebook group engagement messenger pods The problem there? These pods actually result in Facebook showing your business page content to LESS individuals Meaning you’re putting in all this time but it isn’t translating to paid customers What can you do about it? ⁉️ Use your Facebook business page as a place to share Instagram content to (especially video) ⁉️ from there, share the video content from your FB business page to a FB community you admin (I recommend making it valuable and educational video content) This improves SEO And also sets you up for a powerful audience that you can create with intention if you decide to run a robust ad campaign at a later date Want to bring in organic traffic without taking up a lot of time or money? Focus 80% of your energy on Instagram instead! Make sure that you are following this page for some more social media tips you can use right away!
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    Think you can only get business through your Facebook business page? Think again Most consumers only go to a Facebook business page with a specific purpose (like if they can’t find your phone number or business hours on Google) Or, if you are running an ad campaign which comes from your business account Otherwise organic traffic rarely finds its way there Your solution thus far? Facebook group engagement messenger pods The problem there? These pods actually result in Facebook showing your business page content to LESS individuals Meaning you’re putting in all this time but it isn’t translating to paid customers What can you do about it? ⁉️ Use your Facebook business page as a place to share Instagram content to (especially video) ⁉️ from there, share the video content from your FB business page to a FB community you admin (I recommend making it valuable and educational video content) This improves SEO And also sets you up for a powerful audience that you can create with intention if you decide to run a robust ad campaign at a later date Want to bring in organic traffic without taking up a lot of time or money? Focus 80% of your energy on Instagram instead! Make sure that you are following this page for some more social media tips you can use right away!
  • Did you know what we do goes WAY beyond “engagement” When people come to us, their understanding of engagement is generally someone just going around leaving comments willy-nilly or just dropping a bunch of emoji’s and spam comments on people who like your feed posts Strategy like that is what I like to call “cheap engagement” - It has no strategy behind it and really does not provide any type of short or long term outcome However, each week we work in a clients account we have 3 main actions we use, paired with our signature engagement tactics that yield multiple results that are beneficial to a business owner 1️⃣ we leave comments on intentional accounts that show Instagram that you want your content to be shown to LOOKALIKE ACCOUNTS Example: if you’re a business coach speaking to beginner entrepreneurs, we focus on commenting, on similar accounts so your content gets in front of the right people! This is why what we do pairs so well to your natural content creation strategy 2️⃣ we comment & ask questions on accounts that match some or ALL of the preliminary markers for your “most wanted client” Why do we do this? So that we pique interest to bring them to YOUR page to start to develop trust with you as they consume your awesome content 3️⃣ we start organic DM conversations — this boosts performance of your content to followers and non-followers alike and also can help followers see your story bubble more often over time! Now, we don’t focus on all 3 of these each day — some day we laser focus on one — it depends on the clients goals & objectives The strategy behind this process helps the health of your account over time (especially If you’ve used shady tactics in the past) Have any questions about this? Shoot us a DM we are happy to help & answer your Qs
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    Did you know what we do goes WAY beyond “engagement” When people come to us, their understanding of engagement is generally someone just going around leaving comments willy-nilly or just dropping a bunch of emoji’s and spam comments on people who like your feed posts Strategy like that is what I like to call “cheap engagement” - It has no strategy behind it and really does not provide any type of short or long term outcome However, each week we work in a clients account we have 3 main actions we use, paired with our signature engagement tactics that yield multiple results that are beneficial to a business owner 1️⃣ we leave comments on intentional accounts that show Instagram that you want your content to be shown to LOOKALIKE ACCOUNTS Example: if you’re a business coach speaking to beginner entrepreneurs, we focus on commenting, on similar accounts so your content gets in front of the right people! This is why what we do pairs so well to your natural content creation strategy 2️⃣ we comment & ask questions on accounts that match some or ALL of the preliminary markers for your “most wanted client” Why do we do this? So that we pique interest to bring them to YOUR page to start to develop trust with you as they consume your awesome content 3️⃣ we start organic DM conversations — this boosts performance of your content to followers and non-followers alike and also can help followers see your story bubble more often over time! Now, we don’t focus on all 3 of these each day — some day we laser focus on one — it depends on the clients goals & objectives The strategy behind this process helps the health of your account over time (especially If you’ve used shady tactics in the past) Have any questions about this? Shoot us a DM we are happy to help & answer your Qs
  • Meet Helena! The latest member to join the Ybanez Media team here in Chicago, Helena is a Chicago Suburb Native! She is a creative visionary, strategist and graphic visionary who helps our clients with unique visual concept and tactics to connect with ideal clients on various social channels Say HIII to Helena in the comments!
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    Meet Helena! The latest member to join the Ybanez Media team here in Chicago, Helena is a Chicago Suburb Native! She is a creative visionary, strategist and graphic visionary who helps our clients with unique visual concept and tactics to connect with ideal clients on various social channels Say HIII to Helena in the comments!
  • Are you an online coach/entrepreneur wondering about one of our favorite SOPs? Its definitely our reports! What things are included in our reports? We send regular reports to our clients to keep them informed on: 💜 our engagement & lead gen activity 💜 stay updates according to their objectives 💜 Engagement tactics with the best performance for that time period and a by tests we were doing 💜 what our plan is for the week & month ahead 📍 MAJOR BONUS - recommendations for what the client can do that can boost their results when paired with our work. These are usually social media and business strategies and we believe in giving our clients extra support to help them continue to build momentum This process helps our clients stay informed even during busy creation & launch weeks
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    Are you an online coach/entrepreneur wondering about one of our favorite SOPs? Its definitely our reports! What things are included in our reports? We send regular reports to our clients to keep them informed on: 💜 our engagement & lead gen activity 💜 stay updates according to their objectives 💜 Engagement tactics with the best performance for that time period and a by tests we were doing 💜 what our plan is for the week & month ahead 📍 MAJOR BONUS - recommendations for what the client can do that can boost their results when paired with our work. These are usually social media and business strategies and we believe in giving our clients extra support to help them continue to build momentum This process helps our clients stay informed even during busy creation & launch weeks
  • We are so grateful to have Cody on the Ybanez Media team! Cody is enjoying his first winter in Chicago after growing up in Louisville KY! He brings such unique viewpoints and ideas to the table for our clients and his experience both professionally and academically helps us stay on top of the latest social media & marketing trends! Want to book a discovery call with Cody to chat about your business vision for 2021? Get on the waitlist now by going to the link in our bio!
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    We are so grateful to have Cody on the Ybanez Media team! Cody is enjoying his first winter in Chicago after growing up in Louisville KY! He brings such unique viewpoints and ideas to the table for our clients and his experience both professionally and academically helps us stay on top of the latest social media & marketing trends! Want to book a discovery call with Cody to chat about your business vision for 2021? Get on the waitlist now by going to the link in our bio!