For you to be able say yes to what matters to you then you need to give everything else a strong no. It might be saying no to: 🥂 Drinks out for the third time this week 💻 An early morning meeting 🍎 That school committee you dread 🙅🏽♀️ A potential client that you get an icky feeling about Most of the yeses that don't feel good are wrapped up in people pleasing, shoulds or the expectations we believe are on us. If saying yes doesn't feel good in your body (think feelings of contraction instead of expansion), then be brave and say no. The more of these you can say no to, the more space you'll have to say yes to what's important to you 🙌🏽 Think about what you need to do for your business or life next week... what's one thing that you can say no to? 
Lots of coaches and course creators aren't doing this... so tell me if this sounds like your business 👇🏽 You put all your energy (and budget) into launching your programme a few times a year. You run ads to your free webinar or challenge and hundreds of new leads are added to your email list. Then post-launch... Nothing. The best case scenario (and this is if you've got the best weekly emails in the world 🥇) is that your list remains stagnent. More likely is that it dwindles a little each week. Three months pass and hello, time to launch again. "Hey Polly!" (you're probably thinking). "I've got a killer lead magnet that I promote organically as well. That's online business basics 🙄" Yas, that's amazing! Let's totally milk it 🥛 for all it's worth! List building between launches with low-cost ads is a great way to: ✔️ Spread out your launch costs ✔️ Have lower pressure launches ✔️ Get a higher rate of conversions Getting new leads onto your email list months before you launch means you've got all that time to build your connection with them, share your expertise and show them why you're the coach they need to be working with next 💯 This can be done with any kind of digital freebie and the easier and lighter they are to consume - the better they often do. (We don’t want nor need a 30 page ebook - hello #pdfgraveyard) Then it's time to start sharing it organically and with ads. It's a no brainer right? 👇🏽 Final Bonus Tip 👇🏽 People tend to open free downloads as soon as they receive them so they do best when they’re... 📱 Mobile optimised ⏰ Take less than 5 minutes to consume 💡 Offer one clear solution/tangible takeaway So what about you? Do you build your list between launches or is it something you want to start this year? 
Let's talk about "lazy" 😴 launches... I'm preparing to open enrollment to More Bang, Less Buck again this month (look out for more details next week) and I thought about my last launch... I called it a lazy launch. 🙅🏽♀️ No big fuss, no sales page, no ads. Just some emails, social posts and me chatting about it on my stories. Now you might relate lazy launch to being fun, easy and relaxed but why aren't we using those words instead? The concept of laziness in your business can have negative connotations. Like you didn't put much effort in or didn't do it the way you're "supposed" to. And the way we're "supposed" to is the big launch... ✔️ Weeks of prep ✔️ A 14 section sales page ✔️ 10 sales emails (with 3 on cart close day) ✔️ Facebook ads ✔️ Dripped bonuses ✔️ A "surprise" extended payment plan 🎆🎺🦄 Fireworks, trumpets, unicorns... you get it 😉 Now I'm not saying that these launches aren't successful or exciting for the coaches who love to do them. They definitely work and I love supporting clients who have 5 & multi 6-figure launches like this. But step into your rebel boots 👢with me for a second and rip up the rule book. This is your business and your launch. You can do whatever you like and whatever FEELS good to you. 📩 Exclusively launching to your email list... 🤳🏽 Ditching a social schedule and jumping on IG stories every day for a chat... 🛒 Linking straight to a checkout page instead of a sales page... 🗓️ Having your cart open for three weeks rather than 4 days... That's not lazy! You do you boo 😘 Just because 71.5% of the online business world is telling you to do launches a certain way doesn't mean you have to and it doesn't mean you're lazy if you only do half the things on that "guru's" must-do launch list. Perhaps you won't get the same results as you would've with ads, a sales sequence and a sales pages written by a copy writer. But you will have a business that's much more aligned to you and feels good to run + helps the people you reach ❤️✨ At the core of it, that's the most important thing right? 
You know I love tech 😍 I've had a few lovely comments from clients recently and they've helped me see what my secret sauce is. I am a wizard(ess) 🧙🏽♀️ at all things business and marketing tech while also loving people, coaching and teaching what I know in a way that makes sense to everyone (yes, even you technophobe!). Let's just say I'm not the stereotypical tech geek who speaks in riddles 😂 I'm here to help you make your Facebook ads and funnels super easy and save you tearing out your hair figuring it all out! Lots of people dive in to figuring out Facebook ads and totally nail the set-up, copy and creative... .. but then forget about their funnel. Here's an easy checklist to help you make sure your funnel is ready to connect with your Facebook ads and your click-through page loads in a flash ⚡ (Because let's be honest, we're all super impatient ⏰) Swipe for the last one 👉🏽 Make sure you're not setting up your funnel and Facebook ads in isolation. You should always be building your presence, expertise and authority in your space. It's much easier to welcome in new people to your list or enroll them in your programme if they already know who you are and get oodles of value from what you do 🙌🏽 Quick Q - Do you have Facebook ads on your to do list this year? 
Between the rock and a hard place 🥺 I’m back after one week in Gibraltar. I wanted to share some reflections on my time there, but I feel like I’m still digesting it. It was my home for 8 years. In some ways things had changed. In other ways everything very much remained the same. Every corner, every cafe, every face carried a memory. Not a visible one I could tune into - but I felt it to my core. Memories of love, friendship, marriage, motherhood, sadness and heartbreak.. swirling inside.. A sense of belonging and disconnection all at once. Of love and pain. Of joy and sorrow. Of gratitude and remorse. One big question overarched them all. “Who would I be had I remained here?” It was a strong reminder of how much your environment shapes you. What and who you choose to have around you - the effect of these choices can be so subtle, but they do culminate in how you perceive the world around you and yourself. This is why travelling is so liberating. It gives us an opportunity to look at the World and ourselves with a fresh pair of eyes. But many of us forget the subtle impact of where we choose to be and who we choose to be with daily - and the impact that has. What I can say and see with clarity - is there is nowhere I’d rather be than right here right now. Feeling immense gratitude for my home, and grateful for the reminder of how much peace I feel here. 💗 While also incredibly grateful for the new memories and experiences I got to have on the rock this time. To friendships that never falter and macaque escapades that never grow old. 💗💗