• Why can PR be so complicated? ⠀ Let me guess...you get those random emails from “publicists” saying you should pay thousands to be featured in Forbes or Business Insider, etc. Argggggg this grinds my gears. ⠀ You’re probably thinking, is this actually normal? ⠀ Well let me tell you, no it’s not and in most large outlets it’s against the writer’s guidelines. 😳 It starts to blur the lines between advertising and traditional PR. ⠀ For any of my journalist friends on here can back me on this. ⠀ First let me tell you PR is a multifaceted part of your business. It’s not just pitching the media, although most people think it is. ⠀ What typically falls under the PR bucket or department of a brand? I’m breaking it down below. ⠀ 〰️Pitching the media (most common) 〰️Curating bespoke events for product launches or conferences 〰️Crisis Management 〰️Speech Writing 〰️Social media and influencer marketing 〰️Internal and external communication 〰️Blog or self published platforms for contributor article writing 〰️Preparing a brand for trade shows ⠀ You see there’s a LOT of moving parts and it’s not cut and dry. 🥴 ⠀ This entire week we're talking ALL about Public Relations and how to leverage the media in your overall marketing plan. 💡 ⠀ I'm pulling back the curtain and keeping it real as we chat through PR and your small business. ⠀ P.S. This is something we strategize when we do our in person VIP Day. You'll have clarity on what to do and the recommendations curated by moi. ⠀ 8 spots are opening for 2021 — either you meet me in NY or we meet virtually 🖥. Click the link in my bio to learn more. ⠀ Let's do PR the right way shall we. ⠀ 📸: @_nkbphoto_
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    Why can PR be so complicated? ⠀ Let me guess...you get those random emails from “publicists” saying you should pay thousands to be featured in Forbes or Business Insider, etc. Argggggg this grinds my gears. ⠀ You’re probably thinking, is this actually normal? ⠀ Well let me tell you, no it’s not and in most large outlets it’s against the writer’s guidelines. 😳 It starts to blur the lines between advertising and traditional PR. ⠀ For any of my journalist friends on here can back me on this. ⠀ First let me tell you PR is a multifaceted part of your business. It’s not just pitching the media, although most people think it is. ⠀ What typically falls under the PR bucket or department of a brand? I’m breaking it down below. ⠀ 〰️Pitching the media (most common) 〰️Curating bespoke events for product launches or conferences 〰️Crisis Management 〰️Speech Writing 〰️Social media and influencer marketing 〰️Internal and external communication 〰️Blog or self published platforms for contributor article writing 〰️Preparing a brand for trade shows ⠀ You see there’s a LOT of moving parts and it’s not cut and dry. 🥴 ⠀ This entire week we're talking ALL about Public Relations and how to leverage the media in your overall marketing plan. 💡 ⠀ I'm pulling back the curtain and keeping it real as we chat through PR and your small business. ⠀ P.S. This is something we strategize when we do our in person VIP Day. You'll have clarity on what to do and the recommendations curated by moi. ⠀ 8 spots are opening for 2021 — either you meet me in NY or we meet virtually 🖥. Click the link in my bio to learn more. ⠀ Let's do PR the right way shall we. ⠀ 📸: @_nkbphoto_
  • HOW TO PREPARE FOR A BRAND PHOTO AND VIDEO SHOOT I’m reallllll excited to chat about this topic today. Powerful brand photography and video can transform your business. You don’t need to be “professional” to still have professional imagery. After all -- you’re offering solutions to your clients that can be thousands of dollars. Your brand should play the part in a way that is aligned with you. I’m diving into this in my new VIP Days, which if you haven’t heard there’s only 8 total spots for 2021 and that’s it. The first 4 that are booking are also getting a pretty suite bonus too, just inquire for more details. Back to brand + video shoots -- check out these quick tips for planning your next shoot. 👉👉
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    HOW TO PREPARE FOR A BRAND PHOTO AND VIDEO SHOOT I’m reallllll excited to chat about this topic today. Powerful brand photography and video can transform your business. You don’t need to be “professional” to still have professional imagery. After all -- you’re offering solutions to your clients that can be thousands of dollars. Your brand should play the part in a way that is aligned with you. I’m diving into this in my new VIP Days, which if you haven’t heard there’s only 8 total spots for 2021 and that’s it. The first 4 that are booking are also getting a pretty suite bonus too, just inquire for more details. Back to brand + video shoots -- check out these quick tips for planning your next shoot. 👉👉
  • We all DIY in the beginning stages of our business.. ⠀ But as our business grows and as we scale to new heights -- the power of a personal brand is crucial. ⠀ Your personal brand is an extension of you. ⠀ It’s how you position yourself. ⠀ It’s how you connect with your audience to attract the right ideal client. ⠀ You don’t need to spend a fortune to refresh your brand (or you can, that’s up to you). Here are some tips: ⠀ 〰️ELEVATE YOUR PHOTOGRAPHY (HINT HINT STAY TUNED FOR TOMORROW) Invest in a good photographer (you hear me say this a LOT) and refresh your imagery. I invested in professional brand photography before I had clients. Yup, you read that right. ⠀ Clients invest thousands with me -- I need to make sure my brand and experience matches. Take the extra step and invest in brand photography. If budget is tight, try downloading a preset or filter off of Creative Market to elevate your images. ⠀ 〰️EDIT YOUR BRAND VOICE AND TONE Check your brand voice and tone -- does it still align with you and where you’re heading? If not? Let’s do an edit of your voice and tone. ⠀ Coming from Corporate America it can be reallllll tough to shed those formal and professional layers. It’s in our blood. ⠀ Each post, each email and each video is a way to interject more of your personality, sass, and humor. ⠀ 〰️REFRESHING YOUR MARKETING CHANNELS Feel like you’re in an online bubble? Or feel like you’re seeing the same stale content over and over…Try a new platform or a way of communicating to your audience. ⠀ Try stepping up your email marketing, introducing a Youtube channel or launching a podcast. Small but mighty steps to refresh your brand without spending a fortune. ⠀ Questions? Drop them below. 👇 P.S stay tuned for VIP details in tomorrow’s post. 8 spots total for 2021. 😳 📸 @_nkbphoto_
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    We all DIY in the beginning stages of our business.. ⠀ But as our business grows and as we scale to new heights -- the power of a personal brand is crucial. ⠀ Your personal brand is an extension of you. ⠀ It’s how you position yourself. ⠀ It’s how you connect with your audience to attract the right ideal client. ⠀ You don’t need to spend a fortune to refresh your brand (or you can, that’s up to you). Here are some tips: ⠀ 〰️ELEVATE YOUR PHOTOGRAPHY (HINT HINT STAY TUNED FOR TOMORROW) Invest in a good photographer (you hear me say this a LOT) and refresh your imagery. I invested in professional brand photography before I had clients. Yup, you read that right. ⠀ Clients invest thousands with me -- I need to make sure my brand and experience matches. Take the extra step and invest in brand photography. If budget is tight, try downloading a preset or filter off of Creative Market to elevate your images. ⠀ 〰️EDIT YOUR BRAND VOICE AND TONE Check your brand voice and tone -- does it still align with you and where you’re heading? If not? Let’s do an edit of your voice and tone. ⠀ Coming from Corporate America it can be reallllll tough to shed those formal and professional layers. It’s in our blood. ⠀ Each post, each email and each video is a way to interject more of your personality, sass, and humor. ⠀ 〰️REFRESHING YOUR MARKETING CHANNELS Feel like you’re in an online bubble? Or feel like you’re seeing the same stale content over and over…Try a new platform or a way of communicating to your audience. ⠀ Try stepping up your email marketing, introducing a Youtube channel or launching a podcast. Small but mighty steps to refresh your brand without spending a fortune. ⠀ Questions? Drop them below. 👇 P.S stay tuned for VIP details in tomorrow’s post. 8 spots total for 2021. 😳 📸 @_nkbphoto_
  • YOUR VALUES ARE A DIRECT CORRELATION TO YOU ✨ It’s who you are and what you stand for. Your values are what dictate your brand’s decisions, behavior and story. As your brand grows, aligning with your core values are what will help deepen that relationship with your ideal client and audience but allow you to feel passionate about. If we want our prospective ideal clients to come back for more, we need to connect to them on a deeper level. Not on a surface level. So how do you extract this? Swipe to read more and stay tuned for part II of this post on how to display theme in your brands messaging. What are you core values?
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    YOUR VALUES ARE A DIRECT CORRELATION TO YOU ✨ It’s who you are and what you stand for. Your values are what dictate your brand’s decisions, behavior and story. As your brand grows, aligning with your core values are what will help deepen that relationship with your ideal client and audience but allow you to feel passionate about. If we want our prospective ideal clients to come back for more, we need to connect to them on a deeper level. Not on a surface level. So how do you extract this? Swipe to read more and stay tuned for part II of this post on how to display theme in your brands messaging. What are you core values?
  • Have you ever heard of the saying, if you speak to everyone you speak to no one? ⠀ Or have you ever felt like you wanted to help everyone and have a hard time narrowing down your niche? That’s ok, keep reading. I got you. ⠀ This is why your ideal client development is so crucial in the beginning stages of your business but even as your brand evolves and grows. ⠀ So here’s what I want you to think about when it comes to your messaging: 👇 ⠀ 〰️FOCUS ON YOUR SKILLSET AND COMPETITIVE ADVANTAGES Don’t try to be everything to everyone. Focus on the things you’re good at. Do I know Facebook ads? Yes. Do I claim to be an expert? No. I have @melissaklitchfield for that. Know your strengths and know your weaknesses. ⠀ 〰️ALIGN YOUR IDEAL CLIENT WITH YOUR SKILLSET Once you’ve established your UVP, now align your ideal client to your skillset. Think larger market share to a smaller audience. Think about luxury brands like Louis Vuitton, they aren’t trying to be the handbag for the masses. They have unique positioning. ⠀ 〰️ASSESS THE HAPPINESS AND LOYALTY OF YOUR IDEAL CLIENT Success and health of a business aren’t just defined by sales numbers (although this industry seems to think that’s the only way 🔪). We need to look at retention and referral rates. How loyal are your clients to your brand? ⠀ 〰️CREATE A VALUE LADDER SO YOUR ICA CAN GROW This is where your product suite development comes into play. Have a strong product suite to help your ideal client grow with your brand. ⠀ Moral of the story is that when we really hone in on speaking to that one specific customer, we have greater chances of connecting with them on a deeper level. ⠀ If you haven’t checked out the new site we recently launched VIP Days. Stay tuned for more details on stories. ⠀ First few are getting a little something extraaaa. ⠀ 📸: @_nkbphoto_
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    Have you ever heard of the saying, if you speak to everyone you speak to no one? ⠀ Or have you ever felt like you wanted to help everyone and have a hard time narrowing down your niche? That’s ok, keep reading. I got you. ⠀ This is why your ideal client development is so crucial in the beginning stages of your business but even as your brand evolves and grows. ⠀ So here’s what I want you to think about when it comes to your messaging: 👇 ⠀ 〰️FOCUS ON YOUR SKILLSET AND COMPETITIVE ADVANTAGES Don’t try to be everything to everyone. Focus on the things you’re good at. Do I know Facebook ads? Yes. Do I claim to be an expert? No. I have @melissaklitchfield for that. Know your strengths and know your weaknesses. ⠀ 〰️ALIGN YOUR IDEAL CLIENT WITH YOUR SKILLSET Once you’ve established your UVP, now align your ideal client to your skillset. Think larger market share to a smaller audience. Think about luxury brands like Louis Vuitton, they aren’t trying to be the handbag for the masses. They have unique positioning. ⠀ 〰️ASSESS THE HAPPINESS AND LOYALTY OF YOUR IDEAL CLIENT Success and health of a business aren’t just defined by sales numbers (although this industry seems to think that’s the only way 🔪). We need to look at retention and referral rates. How loyal are your clients to your brand? ⠀ 〰️CREATE A VALUE LADDER SO YOUR ICA CAN GROW This is where your product suite development comes into play. Have a strong product suite to help your ideal client grow with your brand. ⠀ Moral of the story is that when we really hone in on speaking to that one specific customer, we have greater chances of connecting with them on a deeper level. ⠀ If you haven’t checked out the new site we recently launched VIP Days. Stay tuned for more details on stories. ⠀ First few are getting a little something extraaaa. ⠀ 📸: @_nkbphoto_
  • THINGS ARE CHANGING OVER HERE ✨ ⠀ We’re switching things up content wise and this week we’re talking all about branding. ⠀ Our website, fonts, logos are forms of external communication to our audience. But what’s even more important is the other dimension to branding that includes your messaging values and your senses. Yes, your senses. ⠀ Our sight, sound, smell, taste, and touch. ⠀ The sensory stimulation to our audience and clients allows us to build deeper connections and create repeat clients. ⠀ So let’s see how the senses are used when it comes to branding: ⠀ 〰️SIGHT This is where your visuals come into play -- your logo, website (if you have one), your product packaging, the aesthetic in your feed. ⠀ 〰️SOUND What does your brand sound like online? This goes for your copy on your website, social media and emails. ⠀ 〰️SMELL The sense of smell is connected to our limbic system, which regulates the emotions and memories. For example, if you host retreats or in person event this could look like a specific scent that’s in the location where guests arrive, or lighting certain candles to create an ambiance to the experience. ⠀ 〰️TASTE In a physical form this is exactly what it means but you can also look at this from a metaphorical level too. Clients come back for more when they have a top notch experience. ⠀ 〰️TOUCH What’s the physical touchpoint your clients experience. For physical products -- this looks like your packaging or your welcome gifts. ⠀ So you can see how these all work together to formulate your brand in conjunction with your messaging and brand story. ⠀ How do you incorporate this into your brand? 👇👇
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    THINGS ARE CHANGING OVER HERE ✨ ⠀ We’re switching things up content wise and this week we’re talking all about branding. ⠀ Our website, fonts, logos are forms of external communication to our audience. But what’s even more important is the other dimension to branding that includes your messaging values and your senses. Yes, your senses. ⠀ Our sight, sound, smell, taste, and touch. ⠀ The sensory stimulation to our audience and clients allows us to build deeper connections and create repeat clients. ⠀ So let’s see how the senses are used when it comes to branding: ⠀ 〰️SIGHT This is where your visuals come into play -- your logo, website (if you have one), your product packaging, the aesthetic in your feed. ⠀ 〰️SOUND What does your brand sound like online? This goes for your copy on your website, social media and emails. ⠀ 〰️SMELL The sense of smell is connected to our limbic system, which regulates the emotions and memories. For example, if you host retreats or in person event this could look like a specific scent that’s in the location where guests arrive, or lighting certain candles to create an ambiance to the experience. ⠀ 〰️TASTE In a physical form this is exactly what it means but you can also look at this from a metaphorical level too. Clients come back for more when they have a top notch experience. ⠀ 〰️TOUCH What’s the physical touchpoint your clients experience. For physical products -- this looks like your packaging or your welcome gifts. ⠀ So you can see how these all work together to formulate your brand in conjunction with your messaging and brand story. ⠀ How do you incorporate this into your brand? 👇👇
  • CUE THE CONFETTI, HN BRAND 2.0 IS HERE. 🎉 ⠀ This business and this brand was a dream and a vision that I created into my reality. ⠀ I’m going to take you down a little history lesson of the brand ⠀ June 2019: I hit the major milestones of my career as Director of Marketing. I was: ⠀ 〰️Leading a team 〰️Managing a multi million dollar marketing budget 〰️Speaking on panels as the youngest Marketing Director ⠀ It wasn't until I was at the hospital for what had seemed the worst pain I’ve ever experienced. My body shut down from the burnout. ⠀ I had it all from the outside looking in — cushy corporate career, the BMW, the house, newly married. But deep inside I craved more. ⠀ I craved freedom. ⠀ You see I had a unique skill set that I knew could change businesses and in doing so, change the lives of their founders. ⠀ I used my skills and combined my passion for serving others and established this business from the ground up. (Not pictured endless hours working nights and weekends and all the tears from questioning if I could do this 🔪). ⠀ Fast forward a few more months, the HN brand grew to a half a million dollar brand backed by a team of 4 and has served over 60+ business owners around the globe this year alone. ⠀ Aside from all of the financial wins they’ve experienced — by far their greatest accomplishment is designing a life they’ve always wanted. ⠀ I’m fueled by my clients. I’m fueled by all of you, which is why I’m excited to share this new chapter with you. ⠀ 🎉Meet the new HN Brand 2.0. 🎉 ⠀ This marks the beginning of a new era — because we’ve barely scratched the surface and haven’t even begun to serve you all yet. ⠀ I want to thank you from the bottom of my heart. For those who have liked, commented, shared a post, built a relationship and more importantly my clients who have worked with me. ⠀ This is is for you.
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    CUE THE CONFETTI, HN BRAND 2.0 IS HERE. 🎉 ⠀ This business and this brand was a dream and a vision that I created into my reality. ⠀ I’m going to take you down a little history lesson of the brand ⠀ June 2019: I hit the major milestones of my career as Director of Marketing. I was: ⠀ 〰️Leading a team 〰️Managing a multi million dollar marketing budget 〰️Speaking on panels as the youngest Marketing Director ⠀ It wasn't until I was at the hospital for what had seemed the worst pain I’ve ever experienced. My body shut down from the burnout. ⠀ I had it all from the outside looking in — cushy corporate career, the BMW, the house, newly married. But deep inside I craved more. ⠀ I craved freedom. ⠀ You see I had a unique skill set that I knew could change businesses and in doing so, change the lives of their founders. ⠀ I used my skills and combined my passion for serving others and established this business from the ground up. (Not pictured endless hours working nights and weekends and all the tears from questioning if I could do this 🔪). ⠀ Fast forward a few more months, the HN brand grew to a half a million dollar brand backed by a team of 4 and has served over 60+ business owners around the globe this year alone. ⠀ Aside from all of the financial wins they’ve experienced — by far their greatest accomplishment is designing a life they’ve always wanted. ⠀ I’m fueled by my clients. I’m fueled by all of you, which is why I’m excited to share this new chapter with you. ⠀ 🎉Meet the new HN Brand 2.0. 🎉 ⠀ This marks the beginning of a new era — because we’ve barely scratched the surface and haven’t even begun to serve you all yet. ⠀ I want to thank you from the bottom of my heart. For those who have liked, commented, shared a post, built a relationship and more importantly my clients who have worked with me. ⠀ This is is for you.
  • #mood going into this weekend. Channeling all the Samantha Jones vibes with a side of Tina Fey of course.😆 ⠀ How was your week? Tell me your plans for this weekend. 👇🏼👇🏾👇🏿 ⠀ Here’s what I’m doing: ⠀ ⚡️Sex and the City reruns ⚡️Headed up to the country to spend time with family ⚡️Reading ⚡️Finishing final touches on the new launch and prepping content for something really fun planned 📸 @_nkbphoto_
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    #mood going into this weekend. Channeling all the Samantha Jones vibes with a side of Tina Fey of course.😆 ⠀ How was your week? Tell me your plans for this weekend. 👇🏼👇🏾👇🏿 ⠀ Here’s what I’m doing: ⠀ ⚡️Sex and the City reruns ⚡️Headed up to the country to spend time with family ⚡️Reading ⚡️Finishing final touches on the new launch and prepping content for something really fun planned 📸 @_nkbphoto_