![Everybody has to start somewhere, and in the case of email marketing, it's with zero subscribers. This might sound obvious I know, but starting out can feel very daunting. So much so that you put it off rather than face the challenge of building your email list.
Remember when you had zero Instagram followers? That didn't stop you from posting and just getting going with it. So don't let the fact that you're starting out with email marketing, or starting again from scratch with a new business, put you off the actual starting!
When you're starting out from zero, there's only one way to go and that in itself is exciting!
And if you're currently feeling pretty daunted about your email marketing (or lack of it!), DM me and I'll give you some practical steps to get going 🚀]()
Everybody has to start somewhere, and in the case of email marketing, it's with zero subscribers. This might sound obvious I know, but starting out can feel very daunting. So much so that you put it off rather than face the challenge of building your email list. Remember when you had zero Instagram followers? That didn't stop you from posting and just getting going with it. So don't let the fact that you're starting out with email marketing, or starting again from scratch with a new business, put you off the actual starting! When you're starting out from zero, there's only one way to go and that in itself is exciting! And if you're currently feeling pretty daunted about your email marketing (or lack of it!), DM me and I'll give you some practical steps to get going 🚀 ![Well if that's the definition of email marketing, no wonder some people struggle to get started!
What about showing a bit of love for your audience? Some enthusiasm for what you do? Excitement about your products and services?
That's what email marketing is all about in my book. Sharing value with your subscribers, letting them get to know you and your unique take on life/business/any topic.
Building know, like and trust with your community so that when they're ready for your product and service, you'll be the person or business they come to immediately.
Definitely a lot less yawn.]()
Well if that's the definition of email marketing, no wonder some people struggle to get started! What about showing a bit of love for your audience? Some enthusiasm for what you do? Excitement about your products and services? That's what email marketing is all about in my book. Sharing value with your subscribers, letting them get to know you and your unique take on life/business/any topic. Building know, like and trust with your community so that when they're ready for your product and service, you'll be the person or business they come to immediately. Definitely a lot less yawn. ![This is from the archives of the Instagram account that once was (🙄) and it's too good to not be shared again.
@lucysheridan said this during a group masterclass I did with her a while back and I immediately wrote it down. When I came across it in Canva, it felt so timely.
I feel like I need monthly kickstarts at the moment so if you're feeling the same, consider this yours, from me to you!]()
This is from the archives of the Instagram account that once was (🙄) and it's too good to not be shared again. @lucysheridan said this during a group masterclass I did with her a while back and I immediately wrote it down. When I came across it in Canva, it felt so timely. I feel like I need monthly kickstarts at the moment so if you're feeling the same, consider this yours, from me to you! ![Happy Easter! 🐣 Have a fab day with lots of sunshine and chocolate all round 🌷]()
Happy Easter! 🐣 Have a fab day with lots of sunshine and chocolate all round 🌷 ![OK so it shouldn't be all about selling. But when you're not selling what do you write then? And bearing in mind that if you're sending weekly emails, there will be lots more non-selling than selling emails, what then?
I recommend a rough ratio of 3:1 - for every 3 value-packed/non-sales emails you send, send 1 sales email. And that can be 3:1 in weeks or you could save up for a launch with 3 months of value-packed emails followed by 1 month of selling. And don't think it's set in stone but it's a useful guide.
So what do you actually write in those non-sales emails?
It's easy to freeze and think you've got nothing useful or interesting to say. But you have! It doesn't have to be deep or philosophical (unless that's your style) but your audience will be genuinely interested to hear your take on things, your unique standpoint. Whether that's directly related to your niche or something wider than that.
And it's those emails that will really help build connection with your audience.
#emailmarketing #emailmarketingtips #youshapedbusiness #knowyouraudience #emailmarketingstrategy #creativesmallbusiness #smallbusinesslife #digitalmarketing #intentionalbusiness]()
OK so it shouldn't be all about selling. But when you're not selling what do you write then? And bearing in mind that if you're sending weekly emails, there will be lots more non-selling than selling emails, what then? I recommend a rough ratio of 3:1 - for every 3 value-packed/non-sales emails you send, send 1 sales email. And that can be 3:1 in weeks or you could save up for a launch with 3 months of value-packed emails followed by 1 month of selling. And don't think it's set in stone but it's a useful guide. So what do you actually write in those non-sales emails? It's easy to freeze and think you've got nothing useful or interesting to say. But you have! It doesn't have to be deep or philosophical (unless that's your style) but your audience will be genuinely interested to hear your take on things, your unique standpoint. Whether that's directly related to your niche or something wider than that. And it's those emails that will really help build connection with your audience. #emailmarketing #emailmarketingtips #youshapedbusiness #knowyouraudience #emailmarketingstrategy #creativesmallbusiness #smallbusinesslife #digitalmarketing #intentionalbusiness ![Happy weekend! Feeling rather proud of myself - I’ve managed to find my calligraphy nibs and a pot of ink and I’m having a little play. It’s definitely been a while, and the ache in my hand is proof of that!
Did you know I probably wouldn’t be running this business if I hadn’t got hooked on calligraphy a few years ago?
I stopped though and I don’t really know why. I think I thought I wasn’t good enough. Now there’s another post for another day!
Anyway, having a little doodle just for the sake of it is 👌🏻 and so relaxing.
What are you up to today?]()
Happy weekend! Feeling rather proud of myself - I’ve managed to find my calligraphy nibs and a pot of ink and I’m having a little play. It’s definitely been a while, and the ache in my hand is proof of that! Did you know I probably wouldn’t be running this business if I hadn’t got hooked on calligraphy a few years ago? I stopped though and I don’t really know why. I think I thought I wasn’t good enough. Now there’s another post for another day! Anyway, having a little doodle just for the sake of it is 👌🏻 and so relaxing. What are you up to today?
