Marketing your business on a budget comes down to three words: Consistency. Authenticity. Believe. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Consistency = showing up daily. Showing up everyday is the first thing you should start doing if you want to get serious with marketing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because if you are not showing up everyday, it will be harder to get sales when you need them. You can’t be absent for a whole month and come back just to ask people to buy your product. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ People want to watch the TV show, not the ads. Show up because 90% of your competition won’t. If you are not showing up, you are in the back of people’s minds. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Authenticity = Being yourself If you want to create an irresistible brand, show your audience who you are. By showing up everyday, you will create a connection with your audience that will keep people coming back. Connection is important because people are not just buying your product or service, they’re buying you! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Belief A lot of people put their negative beliefs in the way of their success. I hear people say, I’m not good at writing captions, I’m not good at social media, or I’m not good at taking pictures. There’s too many people, it's a slow season, no one will listen, I don’t have time.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These are all limiting beliefs! Stop making excuses or living in fear that things aren't going to work. Think about it, what’s the worst it can happen if we actually try it? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #kyleementorsmoms episode 39 | #90daysofmarketing 
Even though I have an incredible team of women by my side that do so much for me, I struggle with delegating. 🤨 I just feel like if I can do it, I should. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last weekend at the retreat I attended I let go of the need to do all the things. And this week I truly delegated. I didn’t just assign the jobs I didn’t want to do but the ones I usually do and do want to do, too. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I freed up my schedule to be more present and have more space to live in inspiration. And I allowed the girls who were eager and ready to step up too. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Just because I love it doesn’t mean it’s best for me. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Does this even make sense? Anyone else struggle with this? #kyleementorsmoms 
I am all about marketing organically. It doesn’t cost you money (it just costs time), it lets you focus on connections rather than the numbers and I find that it gives me more joy in running my business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’ve done a few episodes on marketing and growing organically on Instagram, but today’s episode is all about marketing on a budget. I’m going to share with you the best way to market during a slow season, during a busy season, when you’re just starting out or when you’ve been in business for 20 years. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These techniques never go out of style! They don’t change with a pandemic. They don’t change with what platform you're using. They don’t change with shifts in social media algorithms or with a once-in-a-lifetime pandemic. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Marketing your business on a budget comes down to three words: Consistency. Authenticity. Belief. #kyleementorsmom | episode 39