With the help of award-winning creative agency Owen Jones, we spent the past several months evaluating our brand; this included everything from our internal strategy and messaging to our look and feel. What we learned is that we had a tremendous opportunity to evolve our brand into something that represents where Lam Partners is as a company today. We're really excited about where we landed, and to be sharing this with you today. #lightingbylam #lightingdesign #rebrand #celebrating60years 
We believe light informs, leads us to our destination, provokes emotion, and provides comfort. #lightingbylam #lightingdesign #ournewidentity #lamgloworb #celebrating60years 
We are thrilled to share with you our new brand identity for Lam Partners. Inspired by our core principles and spirit of being visionaries fluent in the language of light, pushing expectations of what lighting design can do, and elevating the human experience, our new look casts our creative spirit, as well as our legacy, to the forefront of our brand. We think that our new logo, design and messaging will provide us with a consistent brand identity that speaks in a powerful way to our collaborators, clients, and friends. The Lam logo serves as the foundation to a dynamic, flexible visual system. It finds a visual language for light and mimics how light behaves in a space. The logo represents the interplay of light and shadow. The new typeface and vibrant colors reflect our approach to our work: energetic, passionate, and innovative. 2021 is also a special year for us as it marks our 60th anniversary. We continue to recognize our history and legacy as we welcome these new changes. #lightingbylam #60thanniversary #lightingdesign #rebrand #logo 
Lighting the way to a new future. Visit us on April 5. #staytuned 
We are sixty. 2021 is a special year for Lam Partners as it marks the celebration of our 60th anniversary. As we begin to look to the future of our company, we’d like to take a moment and reflect on our founding and our past. William Lam Associates was founded in 1961 by William M. C. Lam, after working in architecture and as a lighting manufacturer for many years. With a focus on the integration of lighting with architecture and urban design, Bill worked with many architects across the U.S. and throughout the world. Bill retired in 1995 and worked as a consultant until his passing in 2012, leaving a legacy of prolific lighting design in his wake. Today, Lam Partners is a 30-person firm with eight principals across two offices. Our collaborative spirit, supportive internal culture, and elevation of human spaces show that people are at the heart of what we do. We understand that the spaces we create will have a profound effect on those that inhabit them. Join us throughout the year as we celebrate not only this incredible milestone, but as we look towards the future of our firm. #lamcelebrates60 #60thanniversary #lightingbylam #lightingdesign 
Lam Partners stands in support of the Asian American and Pacific Islander (AAPI) community to #stopasianhate. Our hearts go out to the families and communities impacted by the shootings in Atlanta and the violence towards AAPI community. We are saddened by these senseless acts of violence and stand by our employees and friends as they navigate these difficult situations. The Massachusetts Asian American Commission is hosting a Town Hall on Anti-Asian Racism on Thursday, March 25 at 6pm. This virtual meeting will highlight how the Asian American community in MA is organizing against racism and how to support the AAPI community. Link in bio for more information. #stopasianhateboston #stopaapihate #hateisavirus #standforasians 
Happy Winter Solstice and Happy Holidays from Lam Partners! Wishing everyone a safe holiday season and best wishes in the new year!! #holidayseason #lightingbylam #wintersolstice #daylighting 
Brighter Connected: “To Light” 2020 - Artist: @silvinamizrahi As a followup to our last post, we are honored to also collaborate with Silvina, @jartsboston, @h_seniorlife and @divasmentoringdivas on this installation as part of the Brighter Connected series! It will be on display in Coolidge Corner in Brookline, MA until December 18th! Happy Hanukkah! “With dancing figures created by older adults from Hebrew Senior Life and young girls from Divas mentoring divas, this sculptural installation by artist Silvina Mizrahi is a celebration connecting light with dance and feelings of joy. The Hanukkiyah shares the brightness of the lights and the feeling of being connected, even in the current circumstances. The use of recycled materials evokes ideas of Tikkun Olan (Repairing the World) and caring for the planet – themes necessary to be highlighted now more than ever.” - #brighterconnected #jewishart #hanukkah2020 #communityart #coolidgecorner #lightingbylam #lamlabs #tolight 
Brighter Connected: Collective Luminescence a collaborative blacklight experience Mixed media, 2020 - artist: @tovaspeter We are honored to collaborate with Tova and @jartsboston on this installation. It will be glowing nightly through December 18th in Newton Centre. Happy Hanukkah! From Tova: This blacklight installation is inspired by the theme of light as a vehicle for connection during the dark and isolating experience of a global pandemic. Hundreds of decorated cards by students from 8 Jewish day schools light a path towards the central glow of a woven mandala representing the Shamash candle of the menorah - the candle that lights all the others. All are invited to sign up to receive a postcard in the mail following the installation that will include a message of light from a student and artwork to color in and hang in your own window to spread the light even further. #brighterconnected #collectiveluminescence #blacklight #newtonart #zentangle #newtoncentre #glowingmandalas #sharinglight #lightingbylam #lamlabs #hanukkah2020 #lighttunnel