• I'm editing my slides for my free workshop "Brand strategy for designers: how to master the 3 essential steps" and I keep thinking about you and how I can make this workshop as awesome as possible... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So tell me, friend, what's the No.1 thing you're struggling with at the moment when it comes to brand strategy? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let me know in the comments, and then come and join me and 200+ other designers for this value-packed workshop and live Q&A on Thursday, July 16th. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Save your seat via the link in my bio or head to quillandco.design/workshop
    0 0
    I'm editing my slides for my free workshop "Brand strategy for designers: how to master the 3 essential steps" and I keep thinking about you and how I can make this workshop as awesome as possible... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So tell me, friend, what's the No.1 thing you're struggling with at the moment when it comes to brand strategy? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let me know in the comments, and then come and join me and 200+ other designers for this value-packed workshop and live Q&A on Thursday, July 16th. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Save your seat via the link in my bio or head to quillandco.design/workshop
  • I know 2020 has been one crazy ass year and recently I’ve been hearing people say things like: ✕ The market is oversaturated with designers ✕ People aren’t spending money right now ✕ Someone else is already doing this, so I can’t start ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And maybe one of those thoughts have gone through your head too? I know they have for me at one time or another. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But there are some things that I want you to know. I’m not saying that this year hasn’t been one crazy ride, but the rest of those things are absolutely untrue! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In fact, now is the BEST time to get started with brand strategy and I will not let you waste any more time! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✓ More people than ever are starting their own business, meaning they are actively looking for your strategic thinking and design! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✓ It doesn’t take any additional software or subscriptions - it seriously just takes knowing the right questions to ask (and putting on your best virtual thinking cap) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✓ More and more people are starting to understand the value of a strategic brand. People are finally starting to realize that having just a pretty logo isn’t going to actually accomplish their goals or help bring in the revenue that they are looking for. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Every day that you aren’t providing brand strategy, you aren’t just not making progress in your business, you’re actively LOSING out on dreamy clients that truly value your creative thinking. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ → It takes time to learn the skills and bring in clients. Do you know how many times I have said, “I wish I had started sooner”? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ → Can you imagine the caliber of work you could be creating with an incredibly well thought out strategy behind it? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ → How much money are you leaving on the table by not charging the expert rates that you deserve? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, tell me why you haven’t started or what’s holding you back from being a brand strategist? I wanna know!
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    I know 2020 has been one crazy ass year and recently I’ve been hearing people say things like: ✕ The market is oversaturated with designers ✕ People aren’t spending money right now ✕ Someone else is already doing this, so I can’t start ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And maybe one of those thoughts have gone through your head too? I know they have for me at one time or another. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But there are some things that I want you to know. I’m not saying that this year hasn’t been one crazy ride, but the rest of those things are absolutely untrue! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In fact, now is the BEST time to get started with brand strategy and I will not let you waste any more time! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✓ More people than ever are starting their own business, meaning they are actively looking for your strategic thinking and design! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✓ It doesn’t take any additional software or subscriptions - it seriously just takes knowing the right questions to ask (and putting on your best virtual thinking cap) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✓ More and more people are starting to understand the value of a strategic brand. People are finally starting to realize that having just a pretty logo isn’t going to actually accomplish their goals or help bring in the revenue that they are looking for. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Every day that you aren’t providing brand strategy, you aren’t just not making progress in your business, you’re actively LOSING out on dreamy clients that truly value your creative thinking. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ → It takes time to learn the skills and bring in clients. Do you know how many times I have said, “I wish I had started sooner”? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ → Can you imagine the caliber of work you could be creating with an incredibly well thought out strategy behind it? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ → How much money are you leaving on the table by not charging the expert rates that you deserve? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, tell me why you haven’t started or what’s holding you back from being a brand strategist? I wanna know!
  • Are you building the whole iceberg?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I like to think of branding as two parts:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Above the surface (Design)⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Below the surface (Strategy)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Everything above the surface is external, it's what the rest of the world sees too. It's your logo, your fonts, your colors, anything that is part of the brand's visual identity.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And then there is the stuff below the surface. This is more internal, it's harder for the rest of the world to see it, but they can feel it when it's done right. Even though others can't see it, it's foundational, necessary, even vital for a healthy brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So are you building the whole iceberg? Are you focusing on only the surface level stuff?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you are a brand designer that wants to start building stronger, more rooted, and grounded brands for your clients, I'm hosting a free workshop next Thursday, 7/16 where I am unveiling my brand strategy process so you can create more impact for your clients. Save your seat via the link in my bio.
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    Are you building the whole iceberg?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I like to think of branding as two parts:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Above the surface (Design)⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Below the surface (Strategy)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Everything above the surface is external, it's what the rest of the world sees too. It's your logo, your fonts, your colors, anything that is part of the brand's visual identity.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And then there is the stuff below the surface. This is more internal, it's harder for the rest of the world to see it, but they can feel it when it's done right. Even though others can't see it, it's foundational, necessary, even vital for a healthy brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So are you building the whole iceberg? Are you focusing on only the surface level stuff?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you are a brand designer that wants to start building stronger, more rooted, and grounded brands for your clients, I'm hosting a free workshop next Thursday, 7/16 where I am unveiling my brand strategy process so you can create more impact for your clients. Save your seat via the link in my bio.
  • I remember the first time I heard about brand strategy. So many brand designers were talking about how important it was but it seemed like no one was really talking about what it actually was, or what should be included, or even how to do it. I remember feeling really lost like everyone else had it figured out but me.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I was pretty sure I would never be successful at it - after all, I had no idea how to do it, didn’t have any framework to follow, and I dreaded doing live calls because I was so awkward so I had no idea how I was supposed to pull off this 2-hour strategy call. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And for the first few months, I really struggled:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ + I couldn’t get anyone to actually book me for a strategy session⠀⠀⠀⠀⠀⠀⠀⠀⠀ + When I did my first couple of ones I didn’t really know what to ask and when to ask it⠀⠀⠀⠀⠀⠀⠀⠀⠀ + I didn’t know how to deliver the strategy and what to include. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I was just trying to piece together all of the pieces of this big complicated puzzle.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It wasn’t until I threw away my brand questionnaire and started hosting collaborative workshops with my clients that I finally figured out what I was missing!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And I'm so excited to be sharing more with you! I'm hosting a free workshop to teach you!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "Brand strategy for designers: How to master the 3 essential steps" next Thursday, July 16, 12 pm PST⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Save your seat via the link in my bio or go to quillandco.design/workshop
    0 0
    I remember the first time I heard about brand strategy. So many brand designers were talking about how important it was but it seemed like no one was really talking about what it actually was, or what should be included, or even how to do it. I remember feeling really lost like everyone else had it figured out but me.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I was pretty sure I would never be successful at it - after all, I had no idea how to do it, didn’t have any framework to follow, and I dreaded doing live calls because I was so awkward so I had no idea how I was supposed to pull off this 2-hour strategy call. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And for the first few months, I really struggled:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ + I couldn’t get anyone to actually book me for a strategy session⠀⠀⠀⠀⠀⠀⠀⠀⠀ + When I did my first couple of ones I didn’t really know what to ask and when to ask it⠀⠀⠀⠀⠀⠀⠀⠀⠀ + I didn’t know how to deliver the strategy and what to include. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I was just trying to piece together all of the pieces of this big complicated puzzle.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It wasn’t until I threw away my brand questionnaire and started hosting collaborative workshops with my clients that I finally figured out what I was missing!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And I'm so excited to be sharing more with you! I'm hosting a free workshop to teach you!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "Brand strategy for designers: How to master the 3 essential steps" next Thursday, July 16, 12 pm PST⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Save your seat via the link in my bio or go to quillandco.design/workshop
  • "Design is thinking made visual" I love this quote by Saul Bass. But the biggest hangup I see is showing brand strategy thinking, visually. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Still with me? Great! You're going to want to save this post for later. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here are three diagrams that I use all the time when doing brand strategy to organize my thoughts and lay it out it in an easy to understand visual way. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Venn Diagram A classic diagram that I use for discovering alignment and traits such as pillars, brand values, and personality. I love this exercise for discovering the brand's content pillars ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Brand Map This is a two-by-two map that I use for plotting different brands within the market to quickly see similarities and differences and to find the negative space within the industry ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Golden Circle Borrowed from Simon Sinek, I use this to find the brand's essence, core ideas and supporting ideas. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What are some of your favorite ways to make your thinking visual?
    0 0
    "Design is thinking made visual" I love this quote by Saul Bass. But the biggest hangup I see is showing brand strategy thinking, visually. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Still with me? Great! You're going to want to save this post for later. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here are three diagrams that I use all the time when doing brand strategy to organize my thoughts and lay it out it in an easy to understand visual way. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Venn Diagram A classic diagram that I use for discovering alignment and traits such as pillars, brand values, and personality. I love this exercise for discovering the brand's content pillars ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Brand Map This is a two-by-two map that I use for plotting different brands within the market to quickly see similarities and differences and to find the negative space within the industry ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Golden Circle Borrowed from Simon Sinek, I use this to find the brand's essence, core ideas and supporting ideas. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What are some of your favorite ways to make your thinking visual?
  • Before I started Quill & Co I had a little jewelry business. I’ve spent a lot of time reflecting on why it didn’t work out so that I wouldn’t keep making those same mistakes and the biggest thing I always come back to is, I never invested into that little business of mine. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I thought I was being scrappy, “hustling”, and was capable of doing it all. The thing is, just because I could do everything didn’t mean I was great at it, just because I could figure something out by googling it, didn’t mean I was going to save time. I was a proud graduate of Google University. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But, what I really was doing was self-sabotaging the future me. I was telling future me that I wasn’t worth investing in, that I didn’t really think it would all work out anyway. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What I want you to know is when you are bold enough to take steps that will improve yourself, the universe will respond in amazing ways. When you put skin in the game, you make sure that you will get results. And you are worthy of amazing things. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And I don’t just mean monetary investments, you are worthy of investing in your creativity, your self-confidence, your health, your knowledge, your finances, and your relationship. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So tell me, what’s one place in your life that you are committed to investing in?
    0 0
    Before I started Quill & Co I had a little jewelry business. I’ve spent a lot of time reflecting on why it didn’t work out so that I wouldn’t keep making those same mistakes and the biggest thing I always come back to is, I never invested into that little business of mine. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I thought I was being scrappy, “hustling”, and was capable of doing it all. The thing is, just because I could do everything didn’t mean I was great at it, just because I could figure something out by googling it, didn’t mean I was going to save time. I was a proud graduate of Google University. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But, what I really was doing was self-sabotaging the future me. I was telling future me that I wasn’t worth investing in, that I didn’t really think it would all work out anyway. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What I want you to know is when you are bold enough to take steps that will improve yourself, the universe will respond in amazing ways. When you put skin in the game, you make sure that you will get results. And you are worthy of amazing things. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And I don’t just mean monetary investments, you are worthy of investing in your creativity, your self-confidence, your health, your knowledge, your finances, and your relationship. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So tell me, what’s one place in your life that you are committed to investing in?
  • Four reasons why designers should be doing brand strategy⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣ It’s essential to a successful brand identity⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Design + Business = Brand Identities. So knowing the business is an essential part of the equation. Branding without purpose or strategy is just art, it doesn’t solve a problem, it’s not measurable, and it doesn’t help the client reach their goals.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2️⃣ Build a stronger relationship with your clients⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you know strategy, you gain a seat at the table with decision making with your client. You go from an order taker or pixel pusher to someone that your client trusts. You aren’t just presenting them with pretty colors and fonts- you’re giving them business solutions.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3️⃣ Charge expert prices⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You are helping them build a really solid brand foundation, you’re helping them get clear on their mission, vision, voice, and so much more. You also are no longer taking on small scope projects for one-off pieces but instead providing a holistic solution to their brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4️⃣ Offer a collaborative design process⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ By hosting brand strategy workshops with your clients you are able to build a bigger connection with them. Just the workshop alone is such a big factor in bringing in the client on your thinking and design solutions. When you start to implement brand strategy workshops, you won’t be facing endless revisions and hearing things like “make the logo bigger” or vague statements like “I’m not really feeling this” because every design decision is rooted in strategy and intention.
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    Four reasons why designers should be doing brand strategy⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣ It’s essential to a successful brand identity⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Design + Business = Brand Identities. So knowing the business is an essential part of the equation. Branding without purpose or strategy is just art, it doesn’t solve a problem, it’s not measurable, and it doesn’t help the client reach their goals.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2️⃣ Build a stronger relationship with your clients⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you know strategy, you gain a seat at the table with decision making with your client. You go from an order taker or pixel pusher to someone that your client trusts. You aren’t just presenting them with pretty colors and fonts- you’re giving them business solutions.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3️⃣ Charge expert prices⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You are helping them build a really solid brand foundation, you’re helping them get clear on their mission, vision, voice, and so much more. You also are no longer taking on small scope projects for one-off pieces but instead providing a holistic solution to their brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4️⃣ Offer a collaborative design process⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ By hosting brand strategy workshops with your clients you are able to build a bigger connection with them. Just the workshop alone is such a big factor in bringing in the client on your thinking and design solutions. When you start to implement brand strategy workshops, you won’t be facing endless revisions and hearing things like “make the logo bigger” or vague statements like “I’m not really feeling this” because every design decision is rooted in strategy and intention.
  • [YAY GIVEAWAY! 🙌] ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’m partnering with some of my favorite experts in the design industry to bring you all of the best tools for a successful design business. (Does happy dance) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So I bring you the ultimate designer’s resource kit giveaway! This giveaway (valued at nearly $1,500) has everything you need to fast-track your design biz! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Excited yet!? Because I’m so excited for you! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here's what you could win: ✨The Designer’s Bundle by @moyo.studio including 5 scene creators and 11 photo & mockup bundles (valued at $99) ✨The Bestseller Bundle by @squarestylist including her top three CSS courses (valued at $227) ✨$100 gift card to @creativemarket so you can stock up on your favorite fonts! ✨One free enrollment into Brand Clarity Academy by me, Marisa. This is my signature brand strategy course for designers who want to book dreamy clients that value their creative thinking (valued at $997) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How to enter: → Visit the link in my bio to add your email. → Get your lucky URL after you enter. (It’s automatically generated for you to share about the giveaway) → Share your link like crazy with your design friends! Every time you share, you increase your chances of winning x5! The more people that see and enter through YOUR link, the more entries you get, increasing the chances for the prize to be YOURS! (Share your link on Instagram, Facebook, Pinterest) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I can’t wait to send you all of this free stuff your way, friend.
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    [YAY GIVEAWAY! 🙌] ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’m partnering with some of my favorite experts in the design industry to bring you all of the best tools for a successful design business. (Does happy dance) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So I bring you the ultimate designer’s resource kit giveaway! This giveaway (valued at nearly $1,500) has everything you need to fast-track your design biz! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Excited yet!? Because I’m so excited for you! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here's what you could win: ✨The Designer’s Bundle by @moyo.studio including 5 scene creators and 11 photo & mockup bundles (valued at $99) ✨The Bestseller Bundle by @squarestylist including her top three CSS courses (valued at $227) ✨$100 gift card to @creativemarket so you can stock up on your favorite fonts! ✨One free enrollment into Brand Clarity Academy by me, Marisa. This is my signature brand strategy course for designers who want to book dreamy clients that value their creative thinking (valued at $997) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How to enter: → Visit the link in my bio to add your email. → Get your lucky URL after you enter. (It’s automatically generated for you to share about the giveaway) → Share your link like crazy with your design friends! Every time you share, you increase your chances of winning x5! The more people that see and enter through YOUR link, the more entries you get, increasing the chances for the prize to be YOURS! (Share your link on Instagram, Facebook, Pinterest) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I can’t wait to send you all of this free stuff your way, friend.
  • When I first started designing brands, I’ll be honest, I wasn’t very good at business. And it became clear to me that I was missing a pretty big key part in the equation. If I wanted to make successful brand identities, I needed to understand the strategy behind the business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But the thing is, brand strategy isn’t even taught in design school! But when your job is to design for business, it’s so incredibly important to understand business - I mean after all it’s half the equation of brand identity. We are literally merging design with business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Design + Business = Brand Identities ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But when I first started I didn’t know that much about business. All of the marketing jargon was so foreign to me. I knew a lot about colors, fonts, proportions, and how to make things look pretty but I had no clue what value proposition statements or competitive research were (sound like you too?) It became pretty clear to me that there was a big knowledge gap. How was I supposed to learn more about the business just from a questionnaire and a Pinterest board? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So it became clear to me that I had two choices if I wanted to make better work: 1. Hire a brand strategist for every project or 2. Learn it myself. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And since then, I’ve become obsessed with brand strategy, psychology, and how design has the power to connect people with brands and influence human behavior. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head to my latest blog post about the three reasons why brand designers should know brand strategy.
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    When I first started designing brands, I’ll be honest, I wasn’t very good at business. And it became clear to me that I was missing a pretty big key part in the equation. If I wanted to make successful brand identities, I needed to understand the strategy behind the business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But the thing is, brand strategy isn’t even taught in design school! But when your job is to design for business, it’s so incredibly important to understand business - I mean after all it’s half the equation of brand identity. We are literally merging design with business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Design + Business = Brand Identities ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But when I first started I didn’t know that much about business. All of the marketing jargon was so foreign to me. I knew a lot about colors, fonts, proportions, and how to make things look pretty but I had no clue what value proposition statements or competitive research were (sound like you too?) It became pretty clear to me that there was a big knowledge gap. How was I supposed to learn more about the business just from a questionnaire and a Pinterest board? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So it became clear to me that I had two choices if I wanted to make better work: 1. Hire a brand strategist for every project or 2. Learn it myself. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And since then, I’ve become obsessed with brand strategy, psychology, and how design has the power to connect people with brands and influence human behavior. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head to my latest blog post about the three reasons why brand designers should know brand strategy.