If you’re reading this, that means you’ve made it through the week! Congratulations! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s BEEN. A. WEEK. for us over here at SPM but it’s 80 degrees, it’s Friday and all we can think about it enjoying a few glasses of wine al fresco. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Wishing you a very happy and long weekend friends! 🍷
Tis the season to be ready for the holidays ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We’re officially in the thick of holiday marketing season and want to make sure you and your business are ready. Here are 4 things you can do to help make sure you have a successful holiday season ⬇️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🎄Decorate your brick & mortars but also “decorate” your website and social media platforms ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🗓 Share your holiday hours with your customers/audience and have a sales/promo calendar ready ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📧 Utilize that email list and share your brand’s story this season - introducing people to you and why you started your business - 📱Be active on social media - from answering questions and DM’s to also posting consistently utilizing stories, videos, etc
Let’s crush this first week of November like @officiallyquigley crushed this photo shoot! 👊🏽
This photo reminds us of It’s The Great Pumpkin Charlie Brown” and we love it! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Wishing you a very happy Halloween 🎃 friends!
We’ll let that sink in for a moment ⠀⠀⠀⠀⠀⠀⠀⠀⠀ NINETY ONE PERCENT PEOPLE!!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When creating content for your social platforms keep these stats in mind. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ People have a short attention span and chances are they’re scrolling quickly so make sure your content stands out and captures their attention.
@laurensmolka looking beautiful in that golden hour light ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We really do get to work with some incredible people. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷 by @felicia.lasala client: @threads4thought make up: @sarah_spoon_ styling: @adenizvillar assistant: @nataliavee
Want to drive traffic from Instagram? Here are 3️⃣ things you should invest in ⬇️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🗞 INSTAGRAM ADS: with the right strategy, Instagram Ads are a great way to reach a large audience and drive more business to your site - 🗣 BRAND AMBASSADORS: finding the right people to represent your brand can be a major game changer. Don’t look for people with a large following, instead look for influencers whose audience aligns with yours and whose lifestyle is one that would go perfectly with your product or service. - 📷 PHOTOGRAPHY: its true what they say, “content is king.” Instagram is your visual magazine and so is your website. We live in a visually stimulated world so having the right imagery is so important. - *want more tips? hit the subscribe button via the link in our bio and we’ll send ya key Insta tips
While the rest of you may be experiencing fall temps, us Southern Californians are NOT. When running a business keep things like this in mind. If you run an eCommerce business and your data shows that a lot of your sales come from California, try running a promotion to a segmented group via emails and ads. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Segmenting your audiences is an important part of the marketing process especially when running ads and email campaigns. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now, if only we can get an email to Los Angeles letting the city know it’s not summer anymore and to start cooling down 🤔
*STATS* // Listen up hashtaggers (and haters of hashtags), here are some numbers you’ll want to take note of ⬇️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Accounts who use a minimum of 10 hashtags will see about a 20% increase in engagement ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 20%! That’s a big number! But before you go hashtagging up your posts here are a few key things to remember: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣ use niche hashtags, not ones that will get lost in a million other posts 2️⃣ character length matters (keep them around 20-25 characters) 3️⃣ Unless it’s a sponsored post, add you’re hashtags in a separate comment. It looks spammy if they are in your caption (even if you use the dot dot dot)
*TRUE STORY* this was going to be my “Out Of Office” post before I left for Paris two weeks ago. I’d planned to deploy it the day before I left. Didn’t get around to it obviously because well... life. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’m back now. Trip was cut short due to some unforeseen circumstances (riots in Barcelona) but I will always have Paris (