Erica Waddell | Messaging & Marketing Strategy
@postroadmarketing
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She’s selling wigs for her crotch. Sixty bucks. Multiple colours. There’s a waitlist. And you’re...
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We’ve been taught that selling means convincing people how great we are. But we were also raised to...
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You don’t need more posts. You don’t need another template. You need to know who you’re talking to....
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You’re not “building trust.” You’re training your audience to expect free. Because every time you...
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The hard part of working for yourself isn’t the colour-coded calendar or the tidy dashboard. It’s...
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Plot twist: The people obsessing over being “authentic” are the least authentic people in the room....
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Social media turned marketing into a full-time anxiety disorder. You wake up thinking about what to...
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You’re trying to propose on the first date. That’s what’s happening. Every time you cram your offer...
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Let’s talk about the money you’re not even looking for. The grants, the programs, the funding you...