Erica Waddell | Messaging & Marketing Strategy
@postroadmarketing
Follow
11
0
At some point, the business stops being an idea and starts being the thing you live inside. The...
13
5
TRUTH: Most people delete the exact emails that would make them better at selling. Your inbox is...
7
7
OK, real talk: You’re not confused. You’ve just been programmed to stress over stuff that literally...
32
26
She’s selling wigs for her crotch. Sixty bucks. Multiple colours. There’s a waitlist. And you’re...
8
4
We’ve been taught that selling means convincing people how great we are. But we were also raised to...
11
11
You don’t need more posts. You don’t need another template. You need to know who you’re talking to....
3
0
You’re not “building trust.” You’re training your audience to expect free. Because every time you...
13
9
The hard part of working for yourself isn’t the colour-coded calendar or the tidy dashboard. It’s...
7
2
Plot twist: The people obsessing over being “authentic” are the least authentic people in the room....