Erica Waddell | Messaging & Marketing Strategy
@postroadmarketing
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TRUTH: Most people delete the exact emails that would make them better at selling. Your inbox is...
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OK, real talk: You’re not confused. You’ve just been programmed to stress over stuff that literally...
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She’s selling wigs for her crotch. Sixty bucks. Multiple colours. There’s a waitlist. And you’re...
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We’ve been taught that selling means convincing people how great we are. But we were also raised to...
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You don’t need more posts. You don’t need another template. You need to know who you’re talking to....
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You’re not “building trust.” You’re training your audience to expect free. Because every time you...
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The hard part of working for yourself isn’t the colour-coded calendar or the tidy dashboard. It’s...
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Plot twist: The people obsessing over being “authentic” are the least authentic people in the room....
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Social media turned marketing into a full-time anxiety disorder. You wake up thinking about what to...