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Playing around with some different lighting techniques today in the studio. And I plan on cracking this bad boy open the second I get home 😉 Cheers! 🍻 HOMUNCULUS // Imperial IPA // 8% ABV // @collusion_tap_works • • • #photographer #thebeerphotog #pennsylvaniabeer #pennsylvaniacraftbeer #craftbeer #craftbeerlover #craftbeerlife #beerenthusiast #beer #drinklocal #supportlocal #drinklocalbeer #beerlove #supportlocalbeer #beersofinstagram #beerpics #drinkcraft #beertography #instabeer #cheers #beerphotographer #photographer #breweriesinpa #beerstagram #beertographer #beerinstagram #workhardplayharder
31
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Daydreaming about all of the delicious beer I drank over the weekend while I create some instagram mood boards for the local breweries I’m working with… How’s your Monday going?🍻 • • • #photographer #thebeerphotog #pennsylvaniabeer #pennsylvaniacraftbeer #craftbeer #craftbeerlover #craftbeerlife #beerenthusiast #beer #drinklocal #supportlocal #drinklocalbeer #beerlove #supportlocalbeer #beersofinstagram #beerpics #drinkcraft #beertography #instabeer #cheers #beerphotographer #photographer #breweriesinpa #beerstagram #beertographer #beerinstagram #workhardplayharder #beermoodboard
28
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Back when I was a wedding photographer, before I would commit to photographing a couple’s wedding, I would try to meet the couple to chat over a beer. I found that if we could spend some time over some cold ones and converse about their wedding, life, etc., then we’d be comfortable with each other when it came to the engagement session and then again, on the wedding day. And, sometimes I lucked out and photographed couples who loved beer just as much as I did — enough so that they would make a stop at the local brewery (in this case @titletownbrewingco for Dave & Lisa’s wedding in 2014) for beers with their wedding party, and photos of themselves. Little did I know back then that my love of beer and my passion for photography would bring me to where I’m at today. And boy, am I thankful for that journey. Every. damn. day. 🍻 • • • #thebeerphotog #pennsylvaniacraftbeer #pacraftbeer #craftbeer #craftbeerlover #craftbeerlife #beerenthusiast #beer #drinklocal #supportlocal #drinklocalbeer #beerlove #supportlocalbeer #beersofinstagram #beerpics #drinkcraft #beertography #instabeer #cheers #beerphotographer #photographer #breweriesinpa #beerstagram #beertographer #beerinstagram #workhardplayharder #titletown #titletownbrewing #wisconsinbrewery
25
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Are you taking the time to engage with your audience? In a time where authenticity is key, the people who follow you on social media can tell fairly quickly if you’re just posting and then signing off of the platform (or ignoring them all together). Engagement is one of the EASIEST ways to enhance the loyalty between your consumers and your brewery. QUICK ENGAGEMENT TIPS: • Like a post that your brewery was tagged in • Share a post that your brewery was tagged in on your stories • Even better, add a personal note to that shared post • Take the time to reply to comments on posts (even if it’s as simple as saying thank you, or adding a cheers emoji) • Add interactive elements in your stories (polls, ask a question, etc) and SHARE the results! Just blocking off 15-20 mins each day to engage with your audience will make them feel seen, heard, and appreciated. Cheers! 🍻 • • • #photographer #thebeerphotog #pennsylvaniabeer #pennsylvaniacraftbeer #craftbeer #craftbeerlover #craftbeerlife #beerenthusiast #beer #drinklocal #supportlocal #drinklocalbeer #beerlove #supportlocalbeer #beersofinstagram #beerpics #drinkcraft #beertography #instabeer #cheers #beerphotographer #photographer #breweriesinpa #beerstagram #beertographer #beerinstagram #workhardplayharder #brewerysocialmedia #brewerybrand #supportpabeer
29
2
It’s that time of year… NUGGET NECTAR // Imperial Amber Ale // 7.5% ABV // @troegsbeer • • • #troegs #troegsbeer #nuggetnectar #photographer #thebeerphotog #pennsylvaniabeer #pennsylvaniacraftbeer #craftbeer #craftbeerlover #craftbeerlife #beerenthusiast #beer #drinklocal #supportlocal #drinklocalbeer #beerlove #supportlocalbeer #beersofinstagram #beerpics #drinkcraft #beertography #instabeer #cheers #beerphotographer #photographer #breweriesinpa #beerstagram #beertographer #beerinstagram #workhardplayharder #supportpabeer
28
6
While some of you are still going strong with #dryjanuary I’m over here excited about the fact that it’s Friday and I plan on enjoying a few of these tonight… Who is with me? 🍻 • • • #photographer #thebeerphotog #pennsylvaniabeer #pennsylvaniacraftbeer #craftbeer #craftbeerlover #craftbeerlife #beerenthusiast #beer #drinklocal #supportlocal #drinklocalbeer #beerlove #supportlocalbeer #beersofinstagram #beerpics #drinkcraft #beertography #instabeer #cheers #beerphotographer #photographer #breweriesinpa #beerstagram #beertographer #beerinstagram #workhardplayharder
26
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Hey! I’m Alison. As a small business owner for the past decade, I understand what it feels like to be doing ALL. THE. THINGS. for your business. Sometimes marketing gets put on the back burner because you’re literally doing EVERYTHING else (like brewing, cleaning, managing, serving, accounting, and so on….) That’s why it’s my personal goal to make marketing your brewery on social media easy and affordable. Professional photography and strategic planning isn’t just available to larger volume breweries anymore. (Woot woot 🙌🏻) So, if you’re thinking 2020 is the year you want to engage your audience, get more butts in seats, and position your brewery as a can’t miss destination, let’s chat. Cheers! 🍻 • • • #photographer #thebeerphotog #pennsylvaniabeer #pennsylvaniacraftbeer #craftbeer #craftbeerlover #craftbeerlife #beerenthusiast #beer #drinklocal #supportlocal #drinklocalbeer #beerlove #supportlocalbeer #beersofinstagram #beerpics #drinkcraft #beertography #instabeer #cheers #beerphotographer #photographer #breweriesinpa #beerstagram #beertographer #beerinstagram #workhardplayharder #brewerymarketing #smallbusinessowner
30
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Gone fishin’. 🐟 In my stories over the weekend, I asked what kind of beer imagery I should create this week, and 60% of you said stop motion video. So I delivered. 🍻 Oh, and if you’re interested in images/videos like this for your brewery’s social media, let’s talk! HOPFISH // IPA // 6.2% ABV // @flyingfishbrew • • • #flyingfish #flyingfishbeer #flyingfishbrewery #ipa #hopfish #drinkcraftbeer #njbeer #njbrewery #njcraftbeer #craftbeer #craftbeerlover #craftbeerlife #beer #drinklocal #supportlocal #drinklocalbeer #beerlove #supportlocalbeer #beersofinstagram #beerpics #drinkcraft #beertography #instabeer #cheers #beerphotographer #photographer #thebeerphotog
26
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🧐 Sometimes it takes an outside look find inspiration on what to say when it comes to talking about your brewery on social media. It can be hard to come up with new ideas when you’re in the thick of every day operations. What might seem like a menial task to you could be an interesting perspective for your customer. For example: Think about a time when you only imagined what it would be like to run a brewery. What did you envision you would do each day (other than brew beer and serve it to awesome people who LOVED it)? Were you right? Or was there more that you didn’t realize? Or, think about when you first started to brew beer. What are some things that you learned as you studied your craft, that people who aren’t in the industry might not know? Not only will taking a step back to think this way help you whip up a post that’s NOT about your next new release, but it also opens the doors for further engagement with your audience. • • • #photographer #thebeerphotog #pennsylvaniabeer #pennsylvaniacraftbeer #craftbeer #craftbeerlover #craftbeerlife #beerenthusiast #beer #drinklocal #supportlocal #drinklocalbeer #beerlove #supportlocalbeer #beersofinstagram #beerpics #drinkcraft #beertography #instabeer #cheers #beerphotographer #photographer #breweriesinpa #beerstagram #beertographer #beerinstagram #brewerymarketing #brewerysocialmedia
32
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⭐️ This time last year, I was sitting down with a friend discussing what my dream role would look like. After being a wedding photographer for so long, it was intimidating to really think about what direction I wanted my future career and business path to take. So, I sat down and typed in my notes, what that role would look like. I came across that note this morning (swipe to read it), and was amazed that all of the things that I dreamed of doing are, and have been, coming to fruition. Sometimes it takes a reminder from the past to reiterate that you’re on the right path, doing what you have only dreamed about accomplishing. To all you fellow hard working, big dreaming, small business owners out there, CHEERS to you for constantly persevering to ensure your dreams are your reality. 🍻 And if you’re not where you wanted to be, keep hustling... I’m a firm believer that everything that was meant to be will come to you when the time is right. • • • #photographer #thebeerphotog #pennsylvania #hops #beerphotographer #breweryphotographer #supportyourlocalbrewery #drinklocalbeer #pennsylvaniacraftbeer #pacraftbeer #breweriesinpa #beerstagram #beer #craftbeer #brewerysocialmedia #brewery #drinklocalbeer #supportsmallbusiness #motivationmonday #gratitude
