• Today I'm locking myself away to dive into my Japanese study. I love Japan. I've been several times. Yet each time I've gone there, I knew I was missing out on organic interactions with the locals because I knew like 2 words of Japanese. So, my goal for the rest of the year is to get a bit of conversational Japanese. It's giving me something tangible and non-work related to work towards through lockdown. It's one of the few things keeping me sane, if I'm honest. And also, I firmly believe language learning is one of the greatest ways to build empathy. More on that another day. Buuut I totally dropped the ball on it in the last 2 weeks because is was takin' care of bidness. So I'm putting my head down and catching up today. What are you doing this weekend? Image: Senbon Torii by Teruhide Kato Image description: A Japanese woodblock print that of the Senbon Torii in Kyoto, Japan. It's a tunnel of red arches and steps leading up to a vanishing point. - . . . . . . . . . . . . . #findyourflock #womeninfocus #femalestothefront #heartofkindness #dontquityourdaydream #calledtobecreative #createcultivate #liveonpurpose #creativemelbourne #freelancelife #weekendgoals #learnjapanese #empathymatters
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    Today I'm locking myself away to dive into my Japanese study. I love Japan. I've been several times. Yet each time I've gone there, I knew I was missing out on organic interactions with the locals because I knew like 2 words of Japanese. So, my goal for the rest of the year is to get a bit of conversational Japanese. It's giving me something tangible and non-work related to work towards through lockdown. It's one of the few things keeping me sane, if I'm honest. And also, I firmly believe language learning is one of the greatest ways to build empathy. More on that another day. Buuut I totally dropped the ball on it in the last 2 weeks because is was takin' care of bidness. So I'm putting my head down and catching up today. What are you doing this weekend? Image: Senbon Torii by Teruhide Kato Image description: A Japanese woodblock print that of the Senbon Torii in Kyoto, Japan. It's a tunnel of red arches and steps leading up to a vanishing point. - . . . . . . . . . . . . . #findyourflock #womeninfocus #femalestothefront #heartofkindness #dontquityourdaydream #calledtobecreative #createcultivate #liveonpurpose #creativemelbourne #freelancelife #weekendgoals #learnjapanese #empathymatters
  • You know those people you meet at parties (remember them?) - the ones who have that effortless cool about them? They're at ease in their own skin. It's almost like you've known that person forever. And when they tell a story? Wow. They can captivate the whole room. Their stories can stick in youro mind forever. The same goes for well-defined brands. A brand is not just a logo, a set of colours, or a tagline. It's a whole dang personality with an umistakeable voice and a story. When you define and create guidelines for your brand voice, and then they're used consistently, your brand becomes that effortlessly cool yet genuine storyteller at the party. Why does any of this matter? There are a bunch of reasons why it's a good idea to define your brand voice. 1. You communicate your story with consistent turns of phrase and patterns 2. It creates a quick point of reference so it's easy to get new writers onboard 3. You create more brand recognition and thus impact 3. If you set up your brand voice to mirror your ideal customer's way of speaking (hint: you should be doing that), then brand voice guidelines helps make sure you're always doing that. 4. Everyone who writes for your brand (even boring stuff like invoicing emails) knows how to use your branding correctly. Do you know what you should include in a brand tone and voice guide? Have a guess in the comments. No idea? Look out for my next post which will cover just that. Image description: We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. - Johnathan Gotschall . . . . . . . #copywritingagency #copywritingstudio #melbournebusiness #businesschicks #brandstrategy #brandvoice #startwithwhy #findyourflock #thatauthenticfeeling #storyteller #digitalstorytelling #communityovercompetition #dontquityourdaydream #madeinmelbourne #theimperfectboss #brandstorytelling #createcultivate #creativepreneur #melbournecopywriter #copytips #melbournestartup #mycreativelife #australiancopywriter #melbournesmallbusiness #copywritersofinstagram #businesswithheart #ownyourwhy #consciousbusiness #consciousbrand #brandwithpurpose
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    You know those people you meet at parties (remember them?) - the ones who have that effortless cool about them? They're at ease in their own skin. It's almost like you've known that person forever. And when they tell a story? Wow. They can captivate the whole room. Their stories can stick in youro mind forever. The same goes for well-defined brands. A brand is not just a logo, a set of colours, or a tagline. It's a whole dang personality with an umistakeable voice and a story. When you define and create guidelines for your brand voice, and then they're used consistently, your brand becomes that effortlessly cool yet genuine storyteller at the party. Why does any of this matter? There are a bunch of reasons why it's a good idea to define your brand voice. 1. You communicate your story with consistent turns of phrase and patterns 2. It creates a quick point of reference so it's easy to get new writers onboard 3. You create more brand recognition and thus impact 3. If you set up your brand voice to mirror your ideal customer's way of speaking (hint: you should be doing that), then brand voice guidelines helps make sure you're always doing that. 4. Everyone who writes for your brand (even boring stuff like invoicing emails) knows how to use your branding correctly. Do you know what you should include in a brand tone and voice guide? Have a guess in the comments. No idea? Look out for my next post which will cover just that. Image description: "We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories." - Johnathan Gotschall . . . . . . . #copywritingagency #copywritingstudio #melbournebusiness #businesschicks #brandstrategy #brandvoice #startwithwhy #findyourflock #thatauthenticfeeling #storyteller #digitalstorytelling #communityovercompetition #dontquityourdaydream #madeinmelbourne #theimperfectboss #brandstorytelling #createcultivate #creativepreneur #melbournecopywriter #copytips #melbournestartup #mycreativelife #australiancopywriter #melbournesmallbusiness #copywritersofinstagram #businesswithheart #ownyourwhy #consciousbusiness #consciousbrand #brandwithpurpose
  • PSA: It is my lockdown birthday. 😷 🥳? I have requested 27 oysters as my only gift. Better than birthday candles, non? Speaking of gifts, what's your greatest gift that you can give to the world? Bring some light into my life. 🥰 . . . . . . . #melbournebusiness #ethicalbusiness #ethicalbrand #purpose #consciousbusiness #businesswithpurpose #findyourflock #womenhelpingwomen #femalestothefront #womeninfocus #peopleoverprofit #heartofkindness #ethicalmarketing #businesswithheart #calledtobecreative #wearethecreativeeconomy #createcultivate #creativepreneur #femalefounder #brandstorytelling #liveonpurpose #consciouscopywriter #copywritermelbourne #creativemelbourne
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    PSA: It is my lockdown birthday. 😷 🥳? I have requested 27 oysters as my only gift. Better than birthday candles, non? Speaking of gifts, what's your greatest gift that you can give to the world? Bring some light into my life. 🥰 . . . . . . . #melbournebusiness #ethicalbusiness #ethicalbrand #purpose #consciousbusiness #businesswithpurpose #findyourflock #womenhelpingwomen #femalestothefront #womeninfocus #peopleoverprofit #heartofkindness #ethicalmarketing #businesswithheart #calledtobecreative #wearethecreativeeconomy #createcultivate #creativepreneur #femalefounder #brandstorytelling #liveonpurpose #consciouscopywriter #copywritermelbourne #creativemelbourne
  • Have you been working on your brand messaging and copy but getting nowhere? If you're doing something egregious like trying to write your tagline first, stop. 😵 Do this first: Summarise the who, what, where, when, why and how of your brand in a short paragraph: This is your brand message summary. It sets you up with the foundations and creative constraints you need to create a full deck of clear and empathetic brand messaging that packs a punch. Tell me about you: What problem do you solve for your customers and how? . . . . . . . melbournebusiness #ethicalbusiness #ethicalbrand #purpose #consciousbusiness #businesswithpurpose #findyourflock #womenhelpingwomen #femalestothefront #womeninfocus #peopleoverprofit #heartofkindness #brandmessagingstrategy #startwithyourwhy #brandmessaging #brandmessage #communityovercompetition #dontquityourdaydream #ethicalmarketing #businesswithheart #calledtobecreative #wearethecreativeeconomy #createcultivate #creativepreneur #femalefounder #brandstorytelling #liveonpurpose #consciouscopywriter #copywritermelbourne #creativemelbourne #madeinmelbourne
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    Have you been working on your brand messaging and copy but getting nowhere? If you're doing something egregious like trying to write your tagline first, stop. 😵 Do this first: Summarise the who, what, where, when, why and how of your brand in a short paragraph: This is your brand message summary. It sets you up with the foundations and creative constraints you need to create a full deck of clear and empathetic brand messaging that packs a punch. Tell me about you: What problem do you solve for your customers and how? . . . . . . . melbournebusiness #ethicalbusiness #ethicalbrand #purpose #consciousbusiness #businesswithpurpose #findyourflock #womenhelpingwomen #femalestothefront #womeninfocus #peopleoverprofit #heartofkindness #brandmessagingstrategy #startwithyourwhy #brandmessaging #brandmessage #communityovercompetition #dontquityourdaydream #ethicalmarketing #businesswithheart #calledtobecreative #wearethecreativeeconomy #createcultivate #creativepreneur #femalefounder #brandstorytelling #liveonpurpose #consciouscopywriter #copywritermelbourne #creativemelbourne #madeinmelbourne
  • I dissent. . . . . . #idissent #notoriousrbg #ruthbaderginsburg
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    "I dissent." . . . . . #idissent #notoriousrbg #ruthbaderginsburg
  • Curious about my strategy workshops? I do things a little differently. Most writers take this approach: Light research > strategy workshop > in-depth research > research and creative direction call > creative development > presentation call > revisions > handover That's a lot of unnecessary time, money and stress. This is my approach: I do in-depth research and creative brainstorming first. That way, when I get into the strategy workshop, I'm ready to present my research and a bunch of fact-based creative ideas to you. That way, we have some scaffolding and constraints (big fan) to develop the creative together in way that balances rationality with emotional connection. <<< Biggest obstacle of copywriting. That way, you're involved in the creative development phase. So by the time we get to the presentation phase, nothing will be a complete surprise to you. You'll understand how and why the decisions were made. And that means the amount of revisions will be miniscule. And yep, you guessed it. By taking this approach to the strategy workshop, it makes the whole copywriting process so much more cost and time effective. Ready to give your brand new life with strategic copy sans the boring and the buzzwords? Let's hope on a discovery call and I'll show you how. Link in bio. . . . . . . . . . #melbournebusiness #marketingstrategy #creativeworkshop #creativestrategy #brandstrategy #strategyworkshop #evolveorrepeat #ethicalbusiness #ethicalbrand #purpose #consciousbusiness #businesswithpurpose #findyourflock #womenhelpingwomen #femalestothefront #womeninfocus #peopleoverprofit #heartofkindness #ethicalmarketing #businesswithheart #calledtobecreative #wearethecreativeeconomy #createcultivate #creativepreneur #femalefounder #brandstorytelling #liveonpurpose #consciouscopywriter #copywritermelbourne #creativemelbourne
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    Curious about my strategy workshops? I do things a little differently. Most writers take this approach: Light research > strategy workshop > in-depth research > research and creative direction call > creative development > presentation call > revisions > handover That's a lot of unnecessary time, money and stress. This is my approach: I do in-depth research and creative brainstorming first. That way, when I get into the strategy workshop, I'm ready to present my research and a bunch of fact-based creative ideas to you. That way, we have some scaffolding and constraints (big fan) to develop the creative together in way that balances rationality with emotional connection. <<< Biggest obstacle of copywriting. That way, you're involved in the creative development phase. So by the time we get to the presentation phase, nothing will be a complete surprise to you. You'll understand how and why the decisions were made. And that means the amount of revisions will be miniscule. And yep, you guessed it. By taking this approach to the strategy workshop, it makes the whole copywriting process so much more cost and time effective. Ready to give your brand new life with strategic copy sans the boring and the buzzwords? Let's hope on a discovery call and I'll show you how. Link in bio. . . . . . . . . . #melbournebusiness #marketingstrategy #creativeworkshop #creativestrategy #brandstrategy #strategyworkshop #evolveorrepeat #ethicalbusiness #ethicalbrand #purpose #consciousbusiness #businesswithpurpose #findyourflock #womenhelpingwomen #femalestothefront #womeninfocus #peopleoverprofit #heartofkindness #ethicalmarketing #businesswithheart #calledtobecreative #wearethecreativeeconomy #createcultivate #creativepreneur #femalefounder #brandstorytelling #liveonpurpose #consciouscopywriter #copywritermelbourne #creativemelbourne