This was our Monday. 🍫💪 How was yours?
It’s always special on origin trips when we get to celebrate with our farmer partners and #origintripEcuador this week (Shawn’s 43rd visit with cocoa farmers!) was no exception: both farmer groups received awards! 🎉 It's customary for us to commemorate awards we win for our chocolate bars by celebrating with our farmer partners when we visit. After all, we couldn’t do it without them!! Their excellent cocoa beans are integral to the success of our chocolate bars, because great flavor begins with great beans. Winning these awards and sharing the wins with our farmers is proof for us that direct trade works, that better relationships equal better products. Our successes are their successes too, and we’re proud of these partnerships! #sofiawards #goodfoodawards #directtrade #directtradechocolate #askinosie
Update from #origintripEcuador: Monica, our lead farmer partner in Zamora, Amazonia, holds the single origin chocolate bar (now featuring a 2019 #goodfoodaward emblem 🙌) made with her co-op’s beans. #meta ✨ Shawn spent a very rainy day yesterday exploring the small cocoa farms of our Arriba-Nacional-growing farmer partners in Zamora, many of which are terraced as the tiny village is perched on a cliff in the “cloud forest”. The indigenous Shuar tribe have lived here for thousands of years and have been growing and harvesting cocoa--originally used for a drink--since approximately 3,300 BC. The beans we purchase from this village are descendants of the originals and the same is true for the farmers we are buying from, including Monica whose family has been growing cocoa for generations. Today, Shawn is meeting with the entire co-op to taste-test chocolate, share profits and discuss next year’s contract. We’re honored to work with the amazing farmers of Zamora, and we think you can taste this partnership in the chocolate. #directtrade #directtradechocolate #askinosie
We’re still working on making chocolate heat-resistant. 😉 In the meantime, there’s FREE 2-Day shipping on all orders over $59 at askinosie.com.
Update from #origintripEcuador: Yesterday, Shawn spent the day with our lead farmer partner in central Ecuador, Vitaliano, along his family who help him run their small cacao farm. This was Shawn's 14th visit with Vitaliano; we've been buying outstanding Arriba Nacional cocoa beans to make our Ecuador chocolate bars from his small family farm since 2006!! 🍫 The morning was spent walking the farm together to examine the beautiful green-and-yellow Arriba Nacional cocoa pods, then visiting the fermentation boxes and drying pads where Vitaliano checked on the progress of the beans. After a lunch of ceviche made by Vitaliano's wife, Norma, Shawn did what we do on every origin trip: reviewed the financial statements explaining sales from the previous year and handed over the profit-share cash. This was followed by a full tasting of all Askinosie bars made with Vitaliano's family's beans, including our recent Gold #sofiaward winning Coconut Milk Chocolate Bar. This is #directtrade, and we wouldn't have it any other way.
Our Tea + Chocolate Pairings Class this Saturday is sold out. But you can still shop last-minute Mother’s Day gifts at our factory storefront (or at a local Askinosie retailer near you)! We’re here until 5:00 PM today and tomorrow from 11-3. Happy-Almost-Mother’s Day to all the amazing mother-figures out there.
Last month, our very own Shawn Askinosie had the honor of giving a TED talk at @TEDxOKC. His topic? Find Your Calling Where It Hurts. Shawn shares that we can find our greatest joy amidst the heartbreak of our greatest sorrow--and this own revelation is what led him to creating Askinosie Chocolate. We hope you’ll give Shawn’s talk a watch! Spoiler: you might even see him tear up at the very end 😉Link to the full video in our bio & stories👍 Thanks for helping us spread this message of joy and chocolate!!!! #askinosie #directtradechocolate #meaningfulwork
There’s still time to gift #askinosie for Mother’s Day! Place your order before 11:59 CST tonight for guaranteed delivery by Sunday. Our suggestions? Our sweet & salty S’more Bark, best-selling Dark Chocolate + Red Raspberry CollaBARation Bar or versatile Single Origin Natural Cocoa Powder. Don’t have time to order by the deadline? Find us at a retailer near you with the Store Locator on askinosie.com.
Guess what? Today is our 12th birthday! 😲 Twelve years ago today we sold our very first chocolate bar, a 70% Ecuador Dark Chocolate Bar in our storefront to a customer who’s still a loyal supporter today. Coincidentally, Shawn is headed to Ecuador this week for his fourteenth (!) visit with our lead farmer partner, Vitaliano. Can you believe that?! To mark the occasion--and because we love any excuse for a celebration around here--we threw a little birthday party for our team last week. We drank La Croix and champagne and enjoyed a dairy-free chocolate cake made by our Marketing Assistant, Kelli. We celebrated our recent GOLD #sofiaward, reminisced and talked about the future. Cheers to 12 more years! 🥂
Gift the mom/mother-figure in your life a date on C-Street next weekend with our next Pairing Class: Tea + Chocolate, Sat. 5/11 at 1 PM! Enjoy four distinct chocolate bars paired with freshly brewed teas as we lead you through a full tasting and mini-tour of the factory. See how we make award-winning chocolate from bean to bar and learn how to taste--and pair--like a pro. After the event, you can sample additional bars to your hearts’ content as you peruse our storefront with a sufficient chocolate-and-tea buzz. Learn more & find ticket information in our shared stories today!
EDIT: Contest now closed & winner has been contacted. Thank you to everyone who participated!! 🙌 Around here, we sure love mamas and mom-figures. So in celebration of Mother’s Day, we’re having a big GIVEAWAY. We’ve partnered with the luxurious (woman-owned) loungewear company, @maisondusoir, on the perfect Mother’s Day care package, shipped directly to one lucky recipient. The winner will receive the silky/soft robe pictured plus our most extravagant gift box, the Chocolate Library. In total, a $300 value gift! Luxurious-chocolate-for-breakfast-in-bed, anyone? See details below. How to enter: ———————————————————————— • Like this post • Comment below with 1 sentence describing a mom or mother-figure in your life who you’d love to send this gift to (must reside in the lower 48 US) • Make sure you’re following both @askinosie & @maisondusoir ———————————————————————— Giveaway ends on Monday 5/6. We’ll randomly select one winner (must reside in the lower 48!) and announce here. Good luck!! #mothersday #directtradechocolate #askinosie #sleepwearredefined #maisondusoirsleepwear
It’s a huge honor to announce that we’re 2019 @specialtyfoodassociation winners!! Our Coconut Milk Chocolate Bar took home the GOLD!! It was chosen out of thousands of entries from all over the country to receive this prestigious industry award. 😍 We’re so proud of this #vegan + #dairyfree bar that’s quickly becoming a favorite among our customers and retailers. ✨🎉✨ #sofiawards