Simple fonts can still make a big impact. There is something so beautiful in the simplicity of lines in this type. I love how fresh, modern, and clean it feels. ✨ 
One of the things that I love about @esilverdesign new brand design are the details in the letters. Overall the font is modern and clean, but the curves you see in the a, b, e, r, and v bring a subtle playfulness. Look closely and you can see what I'm talking about. The “a” might be my favorite. It is the design nerd in me that geeks out about these type of details and how the letters are styled. That playfulness within the letters combined with all these colors makes for a fun and vibrant branding. 
Is it just me, or do some colors just feel like magic. I clearly love surrounding myself with colors – my bookshelves are filled with books on colors, and I even have sketchbooks filled with different inspiring color palettes. Plus, if you've noticed, my art doesn't lack color either. It is part of my job to play with colors, and when I come across a combination that sparks joy, it really does feel like magic. What color or combination of colors sparks joy for you? Photo by @juliegriffinphotography 
I love adding illustrated elements to a brand because it adds a unique and special touch, which is what I love about this brand design. You'll see the main floral illustration was incorporated throughout the brand identity — in the brand pattern, in each logo and brand mark, as well as being added to text and other illustrations. The repetition of the same illustrated element throughout the brand but using it in different ways helps keep the branding feeling fresh and consistent. Swipe to see how I used the floral icon in different ways. 🌸 
Found this hidden gem in my sketchbook. I love coming across old work. I remember not being happy about this piece but now I see it in a whole new light. There is something charming about this abstract floral. 
Just a Monday morning sneak peek of another branding project that I've been working on this year. I love the simplicity and the subtle playfulness of this brand design and can't wait to show you more. 
Ever wonder what really goes on behind the scenes? I’ve been designing for 12 years now (16 if you count my time in college and 18 if you count the classes in high school that I took). There are all sorts of challenges that come with being a designer, and sometimes that is the dreaded creative block. And when it hits it can hit hard. Sometimes I'll find myself just staring at the blank screen. It can be really frustrating but every creative goes through it. I find what really helps me is taking a break from my computer and going for a walk. Fresh air is like magic. Or sometimes I just do a brain dump of ideas and words that connect to the project I'm working on. Other times I just need to push through and just keep creating – and I mean creating anything. That can look like drawing an idea for a logo 50 different ways or pulling 100s of different font choices, or even just playing with my art supplies. Everyone deals with creative blocks differently, and I encourage you to find the things that truly help you, because what helps me may not help you. Just remember you aren't alone. We all go through it. Photo credit: @juliegriffinphotography 
If you've seen my stories the last couple of days, you got a sneak peek of one of the new brand design projects I worked on this year. There are so many little details within the branding that I love, like the colors and the typography, but the sun icon might be my favorite. @esilverdesign original branding included a sun logo, and I loved the idea of keeping the sun as part of the visual identity, but it needed a more modern update. If you look closely, you'll see citrus details within the sun to give it a more fresh feel. Can't wait to show you more from this project. 
I had a great chat with @rebecca_rueth_designs today for her Designing with Intention Interview series (@designingwithintention), and she asked me what I loved more logo design or pattern design. And I really can't decide which one I love more. My love for them is pretty equal, which is probably why I have built a design business that incorporates both. But today, I'm feeling the love for some pattern design, so here is a fun boho-inspired floral design that I created a while ago but was recently playing with new colorways for it. I came up with 21 different color versions 🤪 Clearly, I'm a little crazy and color-obsessed, but I love playing with colors. It is fun seeing how different colors can create a different vibe. Swipe to see a couple of the colorways. Which one is your favorite? 
By now, you all should know that I love talking about design. Like when I say I'm passionate about what I do, I'm not kidding around. That's one of the reasons I'm so excited to chat with @rebecca_rueth_designs for the Designing with intention Interview series (@designingwithintention) about my journey as a creative and running my own design business. We'll be chatting here tomorrow live at 12pm PST, and then immediately after the interview, there will be a Live Q&A and Discussion on Clubhouse at 1:00 PM PST. I'd love for you to join us! Photo cred: @lifecreated . . . . . #pacecreative #designingwithintention #igtv #iglive #interviewseries #jenpaceduran #pacecreative #illustratorlife #surfacedesigner #creativeladydirectory #brandstylist #illustratorsoninstagram #designersoninstagram #graphicartistguild #creativecareers #careersinthearts #artanddesign #creativelifehappylife #arizonadesigner #phoenixcreatives #creativeboss #makersandthinkers #womenwhocreate #creativebusinessowner #calledtobecreative