• DFY Caption: Sell Your Offers (without overcomplicating it) Monday’s post about Messaging Mistakes went over so well. Many of you were commenting & DMing that your achilles heel is over-expounding on the offer, and confusing your leads in the process. So! Let’s keep the train chugging with a DFY caption / email to help sell your offers. *Save this post in your Bungalow Captions folder 😉 🔥 THE FORMULA 🔥 • Pain point 1 • Pain point 2 • Desire 1 • The ask (+ Desire 2) • The ask explained (+ Desire 3, and 3 Bullets) • Qualifier • The tangible • CTA descriptor (+ 2 points, and Result) • Reminder CTA ⬇️ THE MAD LIBS ⬇️ Pain point 1: You don’t have to [do this thing you hate]. Paint point 2: You won’t be [presenting in a way that feels disingenuous]. Desire 1: You can [do this in a way that is exactly what you want]. The ask: What if I personally helped you [do the exact thing you want] and [niche-specific desire]. The ask explained: To close out May, I'm looking for 3 service providers who want to [do this epic thing together AKA your offer] to [achieve this desire]. Bullet 1: We’ll do [this thing] Bullet 2: We’ll map [thing thing] Bullet 3: We’ll support you with [this thing] Qualifier: If you’ve been [consuming my content / reading emails / in need of this specific thing / finding yourself avoiding this task], I’d like to invite you to [CTA]. The tangible: I’ve opened up spots on my calendar for [these two days] to talk with you. CTA descriptor: On the call, we’ll share [point 1], take a look at [point 2 for your unique needs], and give you the details of what it would look like for us to work together to [achieve this result]. [Reminder CTA] 🎉 THE EXAMPLE 🎉 I don’t have enough space in the caption, so I’m going to email it out this AM. Look for 📢 Subj line: A Written-For-You Caption to Sell Your Offer(s) Not on the email list? DM me your email and we’ll get you added + resend you the caption!
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    DFY Caption: Sell Your Offers (without overcomplicating it) Monday’s post about Messaging Mistakes went over so well. Many of you were commenting & DMing that your achilles heel is over-expounding on the offer, and confusing your leads in the process. So! Let’s keep the train chugging with a DFY caption / email to help sell your offers. *Save this post in your Bungalow Captions folder 😉 🔥 THE FORMULA 🔥 • Pain point 1 • Pain point 2 • Desire 1 • The ask (+ Desire 2) • The ask explained (+ Desire 3, and 3 Bullets) • Qualifier • The tangible • CTA descriptor (+ 2 points, and Result) • Reminder CTA ⬇️ THE MAD LIBS ⬇️ Pain point 1: You don’t have to [do this thing you hate]. Paint point 2: You won’t be [presenting in a way that feels disingenuous]. Desire 1: You can [do this in a way that is exactly what you want]. The ask: What if I personally helped you [do the exact thing you want] and [niche-specific desire]. The ask explained: To close out May, I'm looking for 3 service providers who want to [do this epic thing together AKA your offer] to [achieve this desire]. Bullet 1: We’ll do [this thing] Bullet 2: We’ll map [thing thing] Bullet 3: We’ll support you with [this thing] Qualifier: If you’ve been [consuming my content / reading emails / in need of this specific thing / finding yourself avoiding this task], I’d like to invite you to [CTA]. The tangible: I’ve opened up spots on my calendar for [these two days] to talk with you. CTA descriptor: On the call, we’ll share [point 1], take a look at [point 2 for your unique needs], and give you the details of what it would look like for us to work together to [achieve this result]. [Reminder CTA] 🎉 THE EXAMPLE 🎉 I don’t have enough space in the caption, so I’m going to email it out this AM. Look for 📢 Subj line: A Written-For-You Caption to Sell Your Offer(s) Not on the email list? DM me your email and we’ll get you added + resend you the caption!
  • Raise your hand if you want to sell your offer 🙋🏻‍♀️🙋🏽‍♀️🙋🏼‍♀️ Here are messaging edits (from a marketer’s perspective} We need to be able to explain the heart of the matter, and it’s typically more “simply phrased” than you may think! 1. Describing Cause Over Symptoms Current: Over 90 days we’re going to heal your gut’s microbiome Change to: Over 90 days we’re going to clear your acne leaving you with lasting, vibrant skin 2. Writing General + Too Much Pain Current: Are you feeling completely stuck and totally overwhelmed when writing content? Change to: You know that moment when you write a post that’s a totallll slam dunk? (and you’re so excited to release it that it jumps to the front of the line in Planoly? 😅) 3. Writing Too Advanced Current: Do you wish there was more emotional intimacy in the modern dating process? Change to: Are you tired of the “swipe culture” making the dating process feel meaningless… and YOU disposable in the process? 4. Not Making it Tangible Current: Are you ready to feel more confident at the gym? Change to: Are you ready to walk into the gym and know exactly what machines to use, to no longer feel awkward in your form if someone’s nearby, to stop hiding on the treadmill? ___________________ Here’s an exercise to help you cut to the quick - What would your ICA feel if their reality was already “110% that way”? What would they do? Example market research convo: You: Your app said you’re ready to weight lift, but you haven’t begun. What are you waiting for? Them: I guess to feel more confident. You: Ok, if you felt 110% confident what would you do when you walk into the gym? Them: I’d walk right over to the machine and not feel awkward about who’s around. You: Got it, and right now when you walk in and see someone’s near the machine you want to use, what do you do? Them: I go warm up on the treadmill and wait for them to move. You: On average how long do you stay on the treadmill? Them: Sometimes the entire workout. I wait for the original person to move, but then someone else will swoop in. Before I know it I’ve been on the treadmill for 45 mins and I just go home.
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    Raise your hand if you want to sell your offer 🙋🏻‍♀️🙋🏽‍♀️🙋🏼‍♀️ Here are messaging edits (from a marketer’s perspective} We need to be able to explain the heart of the matter, and it’s typically more “simply phrased” than you may think! 1. Describing Cause Over Symptoms Current: Over 90 days we’re going to heal your gut’s microbiome Change to: Over 90 days we’re going to clear your acne leaving you with lasting, vibrant skin 2. Writing General + Too Much Pain Current: Are you feeling completely stuck and totally overwhelmed when writing content? Change to: You know that moment when you write a post that’s a totallll slam dunk? (and you’re so excited to release it that it jumps to the front of the line in Planoly? 😅) 3. Writing Too Advanced Current: Do you wish there was more emotional intimacy in the modern dating process? Change to: Are you tired of the “swipe culture” making the dating process feel meaningless… and YOU disposable in the process? 4. Not Making it Tangible Current: Are you ready to feel more confident at the gym? Change to: Are you ready to walk into the gym and know exactly what machines to use, to no longer feel awkward in your form if someone’s nearby, to stop hiding on the treadmill? ___________________ Here’s an exercise to help you cut to the quick - What would your ICA feel if their reality was already “110% that way”? What would they do? Example market research convo: You: Your app said you’re ready to weight lift, but you haven’t begun. What are you waiting for? Them: I guess to feel more confident. You: Ok, if you felt 110% confident what would you do when you walk into the gym? Them: I’d walk right over to the machine and not feel awkward about who’s around. You: Got it, and right now when you walk in and see someone’s near the machine you want to use, what do you do? Them: I go warm up on the treadmill and wait for them to move. You: On average how long do you stay on the treadmill? Them: Sometimes the entire workout. I wait for the original person to move, but then someone else will swoop in. Before I know it I’ve been on the treadmill for 45 mins and I just go home.
  • {Vulnerable Post} You know what's difficult about being a coach or service provider? YOU are the product. Yes you / me / we sell strategy, design, SMM, copy, mindset, etc. But it's all reliant on your skill, bandwidth, unique take. (Many companies sell a product or offer, not themselves. Most CEO's wear multiple hats, but the thing that's for purchase isn't one of them. You're out here doing it ALL.) That's a lot of pressure. Are we grateful tho? Hell yes. Do we have minimal overhead? Yep. Do we get to change lives? YES! So it's truly a beautiful industry we're in. But, it's kind of crazy at the same time. When you're delivering an offer that's purchased because YOU are the one doing it - it makes us feel like we need to be on our A game 25/8, every training needs to blow minds as there's so much noise in the space and if someone is spending their precious time consuming our content it needs to be JUICY AF, if we're not appearing to grow our income / following we're perceived as stagnant. & When someone's unhappy with the work, or has a bad word to say about you? It cuts deep. People say, You're not your business. Of course you're not. But in this life, we are the sum of our decisions, impact, work, character. So... where does that line really stand? I know I'm guilty of blurring it. 🙋🏼‍♀️ I can't tell you the peace I've felt in owning a coffee shop. “Oh! I *just* have to deliver you a stellar cup of ☕️ and make sure the WiFi's strong... I don't need to change your life with every word that comes out of my mouth? YOU GOT IT, DUDE.” Who put this pressure on us? Did we do it to ourselves, did we do it to each other? I don't have a great takeaway here, I just want you to know that you're not alone in the responsibility you feel. Entrepreneurship, of any kind, calls us to a new level, and another, and another x's infinity (and beyond). If you feel that pressure, know it may be in part to being the face, the brain, the heart, the arms, the legs, the whole bawdy. (/Take a peek at any of my past posts on hiring & outsourcing for more of a tactical take on this 😅) Most importantly, hear this - You're doing a damn good job.
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    {Vulnerable Post} You know what's difficult about being a coach or service provider? YOU are the product. Yes you / me / we sell strategy, design, SMM, copy, mindset, etc. But it's all reliant on your skill, bandwidth, unique take. (Many companies sell a product or offer, not themselves. Most CEO's wear multiple hats, but "the thing that's for purchase" isn't one of them. You're out here doing it ALL.) That's a lot of pressure. Are we grateful tho? Hell yes. Do we have minimal overhead? Yep. Do we get to change lives? YES! So it's truly a beautiful industry we're in. But, it's kind of crazy at the same time. When you're delivering an offer that's purchased because YOU are the one doing it - it makes us feel like we need to be on our A game 25/8, every training needs to blow minds as there's so much "noise in the space" and if someone is spending their precious time consuming our content it needs to be JUICY AF, if we're not appearing to grow our income / following we're perceived as "stagnant". & When someone's unhappy with the work, or has a bad word to say about you? It cuts deep. People say, "You're not your business." Of course you're not. But in this life, we are the sum of our decisions, impact, work, character. So... where does that line really stand? I know I'm guilty of blurring it. 🙋🏼‍♀️ I can't tell you the peace I've felt in owning a coffee shop. “Oh! I *just* have to deliver you a stellar cup of ☕️ and make sure the WiFi's strong... I don't need to change your life with every word that comes out of my mouth? YOU GOT IT, DUDE.” Who put this pressure on us? Did we do it to ourselves, did we do it to each other? I don't have a great takeaway here, I just want you to know that you're not alone in the responsibility you feel. Entrepreneurship, of any kind, calls us to a new level, and another, and another x's infinity (and beyond). If you feel that pressure, know it may be in part to being the face, the brain, the heart, the arms, the legs, the whole bawdy. (/Take a peek at any of my past posts on hiring & outsourcing for more of a tactical take on this 😅) Most importantly, hear this - You're doing a damn good job.
  • One of the best ways to grow your income is through collaboration.  One of the greatest risks to lose your money (and business) is from collaboration without the right legal support.  Read below for tips to grow your wealth without losing it!   Save this for later and share to support your fellow entrepreneurs   There are a few primary ways to collaborate in business:   - Start a business with someone - Offer a collaborative product/service - Utilize affiliates in your marketing - Hire independent contractors to scale - Get investors in your business   All of these are fantastic ways to grow, if done right.  Swipe through to see how you can protect yourself in all of these scenarios!    Want to learn more?  Drop your questions below!    I created The Vault by Laura DiFrancesco, a library of on-demand videos to help you navigate the black hole of corporate law because the most dangerous thing about entrepreneurship is not knowing what you don’t know. I want to provide you with the resources to know how to best operate, scale and protect your business.  Use the code LBB to receive a free month of The Vault at www.lauradifrancesco.co.  Follow @lauramdifrancesco for more free legal support for your business!   Xx L *The Social Bungalow has a material connection with Sponsored Providers
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    One of the best ways to grow your income is through collaboration.  One of the greatest risks to lose your money (and business) is from collaboration without the right legal support.  Read below for tips to grow your wealth without losing it!   Save this for later and share to support your fellow entrepreneurs   There are a few primary ways to collaborate in business:   - Start a business with someone - Offer a collaborative product/service - Utilize affiliates in your marketing - Hire independent contractors to scale - Get investors in your business   All of these are fantastic ways to grow, if done right.  Swipe through to see how you can protect yourself in all of these scenarios!    Want to learn more?  Drop your questions below!    I created The Vault by Laura DiFrancesco, a library of on-demand videos to help you navigate the black hole of corporate law because the most dangerous thing about entrepreneurship is not knowing what you don’t know. I want to provide you with the resources to know how to best operate, scale and protect your business.  Use the code LBB to receive a free month of The Vault at www.lauradifrancesco.co.  Follow @lauramdifrancesco for more free legal support for your business!   Xx L *The Social Bungalow has a material connection with Sponsored Providers
  • Let's talk text message marketing (we're using it) 📲 Here's what we do: When someone opts in to the detonation point of our evergreen funnel one of the form fields asks for their cell #. Once they make it to the pitch portion of the funnel (and have yet to purchase) we send out a text message. This includes a selfie video from me, uploaded to GDrive, privacy set to everyone can view, long, ugly URL turned into a lil cutie using Bitly, and placed into a text that looks something like: Hey 👋🏼 It's Bungalow Shannon! I filmed something for ya: URL They click ---> Me on their phone chatting about the offer. ———————— These messages are sent with a service called Twilio.com. Best part? They can respond to me! Those messages come through to Twilio. *Collective eye-roll 🙄 at yet ANOTHER place to check direct messages* I know, I know. But... We have a Zap that sends the Hello@ inbox an email every time a response comes in. Gmail then filters those emails into a folder so we can check & respond twice daily when it works into our calendar VS being overwhelmed by notification inundation. I only have so much data to be able to give you exacts, but lemme tell ya - This is one of the #1 tactics that gets our funnel leads jumping off of the fence. Could this campaign ask the lead to come and IG DM me instead? Yes. But it wouldn't be *as* convenient as sending back a text. PLUS, when we're texting it feels more intimate, there aren't as many distractions (pretty posts), + there's less noise from competing programs at their fingertips (social ads). Now you know, because it's Shannon's Super Short Show. 👌🏼👌🏼👆🏼 Have you used SMS marketing? ⬇️
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    Let's talk text message marketing (we're using it) 📲 Here's what we do: When someone opts in to the "detonation point" of our evergreen funnel one of the form fields asks for their cell #. Once they make it to the pitch portion of the funnel (and have yet to purchase) we send out a text message. This includes a selfie video from me, uploaded to GDrive, privacy set to "everyone can view", long, ugly URL turned into a lil cutie using Bitly, and placed into a text that looks something like: "Hey 👋🏼 It's Bungalow Shannon! I filmed something for ya: URL" They click ---> Me on their phone chatting about the offer. ———————— These messages are sent with a service called Twilio.com. Best part? They can respond to me! Those messages come through to Twilio. *Collective eye-roll 🙄 at yet ANOTHER place to check direct messages* I know, I know. But... We have a Zap that sends the Hello@ inbox an email every time a response comes in. Gmail then filters those emails into a folder so we can check & respond twice daily when it works into our calendar VS being overwhelmed by notification inundation. I only have so much data to be able to give you exacts, but lemme tell ya - This is one of the #1 tactics that gets our funnel leads jumping off of the fence. Could this campaign ask the lead to come and IG DM me instead? Yes. But it wouldn't be *as* convenient as sending back a text. PLUS, when we're texting it feels more intimate, there aren't as many distractions (pretty posts), + there's less noise from competing programs at their fingertips (social ads). Now you know, because it's Shannon's Super Short Show. 👌🏼👌🏼👆🏼 Have you used SMS marketing? ⬇️
  • ⬇️ Your Job Description Awaits ⬇️ *SAVE THIS POST* Shoutout to LinkedIn for helping me phrase things like an adult 🤪 Oftentimes we hear in the space, “I want to step into my CEO” – But what does that mean? And more importantly, what does it mean for YOU? The JD below is envisioning a team underneath you, members in specific departments, and the CEO (that’s you 🤩) building big brand / growth opps / biz dev / championing mission. If we set this as the roles & responsibilities we’re working towards, what needs to happen to achieve this? ▫️Hiring a P/T employee VS a contractor ▫️Taking a “slingshot” month so you can stop treading water ▫️Pre-filming & scheduling content so it doesn’t take up 30% of your day, everyday I invite you to do a pulse-check, and make the move that’s right for your big-vision. Description Formulate business objectives and make strategic decisions. Set and share the vision of the company. Responsibilities • Creating and implementing the company or organization’s vision and mission • Leading the development of the company’s short- and long-term strategy • Evaluating the work of other leaders within the company • Maintaining awareness of the competitive market landscape, expansion opportunities, industry developments, etc. • Ensuring that the company maintains high social responsibility wherever it does business • Assessing risks to the company and ensuring they are monitored and minimized • Setting strategic goals and making sure they are measurable and describable KPI’s • Revenue & rev growth • Net profit • Progress toward targets / vision • Overall expenses • Profit per client • Downtime & lifestyle
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    ⬇️ Your Job Description Awaits ⬇️ *SAVE THIS POST* Shoutout to LinkedIn for helping me phrase things like an adult 🤪 Oftentimes we hear in the space, “I want to step into my CEO” – But what does that mean? And more importantly, what does it mean for YOU? The JD below is envisioning a team underneath you, members in specific departments, and the CEO (that’s you 🤩) building big brand / growth opps / biz dev / championing mission. If we set this as the roles & responsibilities we’re working towards, what needs to happen to achieve this? ▫️Hiring a P/T employee VS a contractor ▫️Taking a “slingshot” month so you can stop treading water ▫️Pre-filming & scheduling content so it doesn’t take up 30% of your day, everyday I invite you to do a pulse-check, and make the move that’s right for your big-vision. Description Formulate business objectives and make strategic decisions. Set and share the vision of the company. Responsibilities • Creating and implementing the company or organization’s vision and mission • Leading the development of the company’s short- and long-term strategy • Evaluating the work of other leaders within the company • Maintaining awareness of the competitive market landscape, expansion opportunities, industry developments, etc. • Ensuring that the company maintains high social responsibility wherever it does business • Assessing risks to the company and ensuring they are monitored and minimized • Setting strategic goals and making sure they are measurable and describable KPI’s • Revenue & rev growth • Net profit • Progress toward targets / vision • Overall expenses • Profit per client • Downtime & lifestyle
  • When entrepreneurs tell me that their industry is “so saturated” and that there’s “so much competition,” ➡️⁣ ⁣ My reply sounds something like: “THIS IS AWESOME! And also… the only one you’re really competing with is yourself.” Let me explain: ⁣ It’s good that people have options because it shows that there’s a need in the market. There’s a problem that people are working to solve.⁣ ⁣ Now, you’ve got to do the work to build a brand that captivates and converts so that YOU become the go to for solving said problem.⁣ ⁣ Way too often, entrepreneurs dive into 87 tactics before they’ve actually laid the solid brand foundation.⁣ ⁣ If you’ve experienced failed launch after failed launch, months where getting new clients is a struggle, and your conversion rate is less than ideal...⁣ ⁣ It’s a BRAND PROBLEM, not a marketing problem. ⁣ To help you think through this, grab your notes and write the answers to these Q’s: 1. What is the vision you have for your business? Go big > think team and community. 2. What are the brand beliefs you have that set you apart? 3. Why should your avatar pick you over the “competition”? Now in one sentence, tell me what makes your brand stand out and positions you as the expert you are. Follow @theweberco for epic resources designed to help you build a brand full of raving fans that disrupts your industry. *The Social Bungalow has a material connection with this Sponsored Provider
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    When entrepreneurs tell me that their industry is “so saturated” and that there’s “so much competition,” ➡️⁣ ⁣ My reply sounds something like: “THIS IS AWESOME! And also… the only one you’re really competing with is yourself.” Let me explain: ⁣ It’s good that people have options because it shows that there’s a need in the market. There’s a problem that people are working to solve.⁣ ⁣ Now, you’ve got to do the work to build a brand that captivates and converts so that YOU become the go to for solving said problem.⁣ ⁣ Way too often, entrepreneurs dive into 87 tactics before they’ve actually laid the solid brand foundation.⁣ ⁣ If you’ve experienced failed launch after failed launch, months where getting new clients is a struggle, and your conversion rate is less than ideal...⁣ ⁣ It’s a BRAND PROBLEM, not a marketing problem. ⁣ To help you think through this, grab your notes and write the answers to these Q’s: 1. What is the vision you have for your business? Go big > think team and community. 2. What are the brand beliefs you have that set you apart? 3. Why should your avatar pick you over the “competition”? Now in one sentence, tell me what makes your brand stand out and positions you as the expert you are. Follow @theweberco for epic resources designed to help you build a brand full of raving fans that disrupts your industry. *The Social Bungalow has a material connection with this Sponsored Provider
  • Plot twist: I'm totally serious 😳 May I offer you a friendly neighborhood perspective shift... Your entire launch just showed someone else what's possible. They may not be ready to commit to the how, but you're making the why and what feel really doable, and THAT is some purpose-work. 👏🏼 Think about the person who did that for you in the early days, what an honor to be that ✨special✨ to someone right now. ...Okay yeah Shan, I love being Mother Teresa as much as the next impact-drive entrepreneur... But a girl's gotta make money. Agreed! Here's what we're going to do with these peeps - Just as they gifted you with this insight & opportunity, we're going to gift them back with a thank you for not buying resource ➡️ nurture ➡️ survey ➡️ waitlist ➡️ front of the line purchaser opp. Step 1: Create a free resource that picks up where your last piece of launch content left off. Move the needle a liiiitle further for them and stay top of mind as their go-to. Phrase this as, Thank you for participating in our launch! I understand now isn't the time for you to take the next step in your [primary topic] journey, but I'd love to continue supporting you until it's a full-body-YES! I created this [resource title] to help you [do this specific thing]. Step 2: Send a follow up email sequence via this resource. Ideally 1 email a week (on your offer's topic) from now until your next launch's ramp up period begins. Step 3: 5-7 days into this sequence detonate an email asking for feedback on why they didn't purchase. Include a survey with both drop down options AND fill in the blank answers. This will give invaluable insight on your marketing messaging, incentives and bonuses. Step 4: 17-20 days post-cart close offer the opportunity to join the waitlist for the next round / live launch. Step 5: Open cart to them first via a waitlist special (preferred) or an early bird discount. Step 6: Walk into your next round / open cart already securing the people who previously told you no. 😎 Sincerely, Your friend on a mission to make sure all existing leads are optimized & monetized before we focus {exclusively} on generating new leads 🤍
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    Plot twist: I'm totally serious 😳 May I offer you a friendly neighborhood perspective shift... Your entire launch just showed someone else what's possible. They may not be ready to commit to the "how", but you're making the "why" and "what" feel really doable, and THAT is some purpose-work. 👏🏼 Think about the person who did that for you in the early days, what an honor to be that ✨special✨ to someone right now. "...Okay yeah Shan, I love being Mother Teresa as much as the next impact-drive entrepreneur... But a girl's gotta make money." Agreed! Here's what we're going to do with these peeps - Just as they gifted you with this insight & opportunity, we're going to gift them back with a "thank you for not buying" resource ➡️ nurture ➡️ survey ➡️ waitlist ➡️ front of the line purchaser opp. Step 1: Create a free resource that picks up where your last piece of launch content left off. Move the needle a liiiitle further for them and stay top of mind as their go-to. Phrase this as, "Thank you for participating in our launch! I understand now isn't the time for you to take the next step in your [primary topic] journey, but I'd love to continue supporting you until it's a full-body-YES! I created this [resource title] to help you [do this specific thing]." Step 2: Send a follow up email sequence via this resource. Ideally 1 email a week (on your offer's topic) from now until your next launch's ramp up period begins. Step 3: 5-7 days into this sequence detonate an email asking for feedback on why they didn't purchase. Include a survey with both drop down options AND fill in the blank answers. This will give invaluable insight on your marketing messaging, incentives and bonuses. Step 4: 17-20 days post-cart close offer the opportunity to join the waitlist for the next round / live launch. Step 5: Open cart to them first via a waitlist special (preferred) or an early bird discount. Step 6: Walk into your next round / open cart already securing the people who previously told you no. 😎 Sincerely, Your friend on a mission to make sure all existing leads are optimized & monetized before we focus {exclusively} on generating new leads 🤍