• [Real Talk] How to Hire the Right Coach for You 📢 ⠀ ⠀ This is a call to clients to get more clear on desires, and a call to coaches to get more defined on specialties 👇🏼⠀ ⠀ = concrete expectations & results for both 🎉⠀ ⠀ ✔️ Figure out what you want⠀ ✔️ Understand the coach's style ⠀ ✔️ Fill in with intensives, DFY, specialty groups⠀ ⠀ 1️⃣ FIGURE OUT WHAT YOU WANT: ⠀ ⠀ It's easy to see a coach's results, authority-packed IG stories, all the people singing their praises, and think...⠀ ⠀ “They must be able to change my [life / health / business]!" ⠀ ⠀ & yes, they might. ⠀ ⠀ But if you're not clearer than "I want $10k months!" neither party is set up for longterm success.⠀ ⠀ 2️⃣ UNDERSTAND THE COACH'S STYLE:⠀ ⠀ “Coach" is the title that we're all conditioned to. ⠀ ⠀ So, everyone uses it. ⠀ ⠀ But some coaches may be more Strategists (crafting plan), Teachers (sharing knowledge), or Therapists (offering support). ⠀ ⠀ For ex: If you're seeking a strategist to create a detailed plan, and instead the coach is more of a teacher sharing high level knowledge that you're expected to turn into a plan - you'll be left overwhelmed. ⠀ ⠀ For ex: If you’re seeking a teacher to "teach you to fish VS feed you for a day" (with just one strategy that doesn't feel repeatable) - you'll be left underwhelmed. ⠀ ⠀ For ex: If you're seeking accountability & support, and the coach comes in with just strategy & education - you'll be left wondering if you're doing something wrong. ⠀ ⠀ 3️⃣ FILL IN WITH INTENSIVES, DFY, GROUPS⠀ ⠀ Once you're clear on what you want, you may find that you're in need of piece mealed support from several experts with varying zones of genius. ⠀ ⠀ For ex: You want to get to $10k mo’s⠀ ⠀ What you might have done -⠀ ⠀ • Hire 1: A business coach (with only one main specialty) for a high-ticket 90 day 1:1 ⠀ ⠀ = $5,000⠀ ⠀ What if instead:⠀ ⠀ • Hire 1: Intensive w strategist to retool offers ($497)⠀ • Hire 2: Group w marketing teacher ($997)⠀ • Hire 3: 30 day 1:1 w sales coach ($1,197)⠀ • Hire 4: Funnel strategist to build ($1,497)⠀ • Hire 5: Mindset coach for Voxer support ($697)⠀ ⠀ = $4,885 ⠀ ⠀ Swipe ➡️ to begin mapping your support goals.
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    [Real Talk] How to Hire the Right Coach for You 📢 ⠀ ⠀ This is a call to clients to get more clear on desires, and a call to coaches to get more defined on specialties 👇🏼⠀ ⠀ = concrete expectations & results for both 🎉⠀ ⠀ ✔️ Figure out what you want⠀ ✔️ Understand the coach's style ⠀ ✔️ Fill in with intensives, DFY, specialty groups⠀ ⠀ 1️⃣ FIGURE OUT WHAT YOU WANT: ⠀ ⠀ It's easy to see a coach's results, authority-packed IG stories, all the people singing their praises, and think...⠀ ⠀ “They must be able to change my [life / health / business]!" ⠀ ⠀ & yes, they might. ⠀ ⠀ But if you're not clearer than "I want $10k months!" neither party is set up for longterm success.⠀ ⠀ 2️⃣ UNDERSTAND THE COACH'S STYLE:⠀ ⠀ “Coach" is the title that we're all conditioned to. ⠀ ⠀ So, everyone uses it. ⠀ ⠀ But some coaches may be more Strategists (crafting plan), Teachers (sharing knowledge), or Therapists (offering support). ⠀ ⠀ For ex: If you're seeking a strategist to create a detailed plan, and instead the coach is more of a teacher sharing high level knowledge that you're expected to turn into a plan - you'll be left overwhelmed. ⠀ ⠀ For ex: If you’re seeking a teacher to "teach you to fish VS feed you for a day" (with just one strategy that doesn't feel repeatable) - you'll be left underwhelmed. ⠀ ⠀ For ex: If you're seeking accountability & support, and the coach comes in with just strategy & education - you'll be left wondering if you're doing something wrong. ⠀ ⠀ 3️⃣ FILL IN WITH INTENSIVES, DFY, GROUPS⠀ ⠀ Once you're clear on what you want, you may find that you're in need of piece mealed support from several experts with varying zones of genius. ⠀ ⠀ For ex: You want to get to $10k mo’s⠀ ⠀ What you might have done -⠀ ⠀ • Hire 1: A business coach (with only one main specialty) for a high-ticket 90 day 1:1 ⠀ ⠀ = $5,000⠀ ⠀ What if instead:⠀ ⠀ • Hire 1: Intensive w strategist to retool offers ($497)⠀ • Hire 2: Group w marketing teacher ($997)⠀ • Hire 3: 30 day 1:1 w sales coach ($1,197)⠀ • Hire 4: Funnel strategist to build ($1,497)⠀ • Hire 5: Mindset coach for Voxer support ($697)⠀ ⠀ = $4,885 ⠀ ⠀ Swipe ➡️ to begin mapping your support goals.
  • Do you want every person in your audience to love you? (Duh)⠀ ⠀ It's #MindControlMonday 🤓🧠 Everyone sent in a resounding YES to this weekly series, let's get brainy. ⠀ ⠀ I don't know if I've told you this (?) but I have horrible eyesight. My glasses are actually bifocals, without corrective lenses the entire world is a blur of colors (no shapes, just mush). I'm a danger to society 😅⠀ ⠀ Due to this, even with my strong contact prescription, I still need to focus on my feet when doing certain things - like hiking. ⠀ ⠀ Everyone: Wow that was so fun!⠀ Me: Where am I, how'd I get up here? 👴🏼 ⠀ ⠀ The other day at dinner I said, "I just realized something... I don't like hiking." #DelayedSelfAwareness⠀ ⠀ So, why do I seek it out? ⠀ ⠀ Because my brain only remembers the peak moments. I recall laughing with friends, getting a good workout in, that end view tho. 🏔🍑 ⠀ ⠀ In psychology, this 👆🏼is called the Peak-End Rule: ⠀ ⠀ “A cognitive bias that changes the way that we recall past events. The peak–end rule focuses our memories around the most intense moments of an experience and the way an experience ends."⠀ ⠀ Swipe ➡️ to see how we can use this to create affinity with our audiences (namely in our launches) so they leave loving us long time. 🤍
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    Do you want every person in your audience to love you? (Duh)⠀ ⠀ It's #MindControlMonday 🤓🧠 Everyone sent in a resounding YES to this weekly series, let's get brainy. ⠀ ⠀ I don't know if I've told you this (?) but I have horrible eyesight. My glasses are actually bifocals, without corrective lenses the entire world is a blur of colors (no shapes, just mush). I'm a danger to society 😅⠀ ⠀ Due to this, even with my strong contact prescription, I still need to focus on my feet when doing certain things - like hiking. ⠀ ⠀ Everyone: Wow that was so fun!⠀ Me: Where am I, how'd I get up here? 👴🏼 ⠀ ⠀ The other day at dinner I said, "I just realized something... I don't like hiking." #DelayedSelfAwareness⠀ ⠀ So, why do I seek it out? ⠀ ⠀ Because my brain only remembers the peak moments. I recall laughing with friends, getting a good workout in, that end view tho. 🏔🍑 ⠀ ⠀ In psychology, this 👆🏼is called the Peak-End Rule: ⠀ ⠀ “A cognitive bias that changes the way that we recall past events. The peak–end rule focuses our memories around the most intense moments of an experience and the way an experience ends."⠀ ⠀ Swipe ➡️ to see how we can use this to create affinity with our audiences (namely in our launches) so they leave loving us long time. 🤍
  • Alright... Time for me to sound like a total hypocrite.⠀ ⠀ I don't reallyyy like Instagram 🙈⠀ ⠀ *record scratch* ⠀ *tower of pisa falls* ⠀ *amelia earhart is found*⠀ ⠀ I know...⠀ ⠀ Before I started The Social Bungalow, I'd gone off of social media. Deleted the apps and lived a blissful life for a year and a half. ✌🏼 ⠀ ⠀ During that time...⠀ I was hyper-aware in all social scenarios⠀ I was meeting up with friends more ⠀ I was gaining validation from myself ⠀ I wasn't concerned with... well, everything ⠀ ⠀ Free & fully present. ⠀ ⠀ But... that's not the way to use your knowledge to help the masses. & I reallyyyy like teaching. ⠀ ⠀ So, with some trepidation (and hiding behind my logo in the early days 😆) I got back out there.⠀ ⠀ 👉🏼 What's the point of this confession? ⠀ ⠀ 1. Back to those permission slips - It's OKAY if you're not *head over heels* in love with marketing & strategy. It's cool if you find this whole thing a little... insufferable? at times. ⠀ ⠀ 2. For someone who has two courses on advanced Instagram marketing & content creation, to say she doesn't even LOVE the damn app (personally)... there's proof of the importance of utilizing social media for your business.⠀ ⠀ 3. If you pre-plan your content strategy, there won't be as many days that fly by without sharing anything on IG Stories (#InstaStoryGuilt = me this week, no one's perfect 😅)⠀ ⠀ DO THIS INSTEAD:⠀ • Map out the 3 pillars of your brand⠀ • Batch 2 content ideas for each ⠀ • Use 2 for next week's posts & 4 for stories ⠀ ⠀ The outpouring of value that this online world requires is easier to keep up with when you have a plan. ⠀ ⠀ & trust me, going through a season of avoidance / lack of inspiration (and eating almond butter by the spoonful while watching Grey's Anatomy reruns) is also normal... No? Only me? ⠀ ⠀ Here's to shame-free social media driven to support our communities, without mentally verbally abusing ourselves, for what we "should have posted”, in the process. 🤍
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    Alright... Time for me to sound like a total hypocrite.⠀ ⠀ I don't reallyyy like Instagram 🙈⠀ ⠀ *record scratch* ⠀ *tower of pisa falls* ⠀ *amelia earhart is found*⠀ ⠀ I know...⠀ ⠀ Before I started The Social Bungalow, I'd gone off of social media. Deleted the apps and lived a blissful life for a year and a half. ✌🏼 ⠀ ⠀ During that time...⠀ I was hyper-aware in all social scenarios⠀ I was meeting up with friends more ⠀ I was gaining validation from myself ⠀ I wasn't concerned with... well, everything ⠀ ⠀ Free & fully present. ⠀ ⠀ But... that's not the way to use your knowledge to help the masses. & I reallyyyy like teaching. ⠀ ⠀ So, with some trepidation (and hiding behind my logo in the early days 😆) I got back out there.⠀ ⠀ 👉🏼 What's the point of this confession? ⠀ ⠀ 1. Back to those permission slips - It's OKAY if you're not *head over heels* in love with marketing & strategy. It's cool if you find this whole thing a little... insufferable? at times. ⠀ ⠀ 2. For someone who has two courses on advanced Instagram marketing & content creation, to say she doesn't even LOVE the damn app (personally)... there's proof of the importance of utilizing social media for your business.⠀ ⠀ 3. If you pre-plan your content strategy, there won't be as many days that fly by without sharing anything on IG Stories (#InstaStoryGuilt = me this week, no one's perfect 😅)⠀ ⠀ DO THIS INSTEAD:⠀ • Map out the 3 pillars of your brand⠀ • Batch 2 content ideas for each ⠀ • Use 2 for next week's posts & 4 for stories ⠀ ⠀ The outpouring of value that this online world requires is easier to keep up with when you have a plan. ⠀ ⠀ & trust me, going through a season of avoidance / lack of inspiration (and eating almond butter by the spoonful while watching Grey's Anatomy reruns) is also normal... No? Only me? ⠀ ⠀ Here's to shame-free social media driven to support our communities, without mentally verbally abusing ourselves, for what we "should have posted”, in the process. 🤍
  • How to influence your audience's high-ticket buying decisions 🧠💵 ⠀ ⠀ Let's say you're on an African Safari, and that lion is getting close to your vehicle. Is it dangerously close, or amazingly close? ⠀ ⠀ Do this - Make a thumb with your hand, now extend your arm, close one eye, and move your thumb to cover the animal. If you can't cover the animal completely with your thumb, then you're too close to it. ⠀ ⠀ This 👆🏼is an exercise taught to children to help them determine safe distances (baby physics!) and is coined Heuristics. ⠀ ⠀ A Heuristic is a cognitive shortcut ("rule of thumb" 😉) that simplify decisions during times of uncertainty. ⠀ ⠀ If we pair a cognitive shortcut with the Power of Three (beginning, middle, end = satisfaction) then we can influence the buying decision by removing uncertainty.⠀ ⠀ FORMULA: ⠀ ⠀ 1️⃣ Identify the high-ticket offer you want to sell⠀ ⠀ 2️⃣ Create a version that's less expensive as a downsell choice⠀ ⠀ 3️⃣ Create a version that's more expensive as an upsell choice⠀ ⠀ BAM 💥 now your middle choice is the safest, smartest option and becomes a no-brainer. ⠀ ⠀ Swipe ➡️ to see a few niche examples.⠀ ⠀ Should we make "Mind Control Mondays" a thing? 🤓
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    How to influence your audience's high-ticket buying decisions 🧠💵 ⠀ ⠀ Let's say you're on an African Safari, and that lion is getting close to your vehicle. Is it dangerously close, or amazingly close? ⠀ ⠀ Do this - Make a thumb with your hand, now extend your arm, close one eye, and move your thumb to cover the animal. If you can't cover the animal completely with your thumb, then you're too close to it. ⠀ ⠀ This 👆🏼is an exercise taught to children to help them determine safe distances (baby physics!) and is coined Heuristics. ⠀ ⠀ A Heuristic is a cognitive shortcut ("rule of thumb" 😉) that simplify decisions during times of uncertainty. ⠀ ⠀ If we pair a cognitive shortcut with the Power of Three (beginning, middle, end = satisfaction) then we can influence the buying decision by removing uncertainty.⠀ ⠀ FORMULA: ⠀ ⠀ 1️⃣ Identify the high-ticket offer you want to sell⠀ ⠀ 2️⃣ Create a version that's less expensive as a downsell choice⠀ ⠀ 3️⃣ Create a version that's more expensive as an upsell choice⠀ ⠀ BAM 💥 now your middle choice is the safest, smartest option and becomes a no-brainer. ⠀ ⠀ Swipe ➡️ to see a few niche examples.⠀ ⠀ Should we make "Mind Control Mondays" a thing? 🤓
  • When The Social Bungalow was a nameless-dream from my corporate office...⠀ ⠀ I knew what I wanted it to be: A communal space for all women to shine while they learn, grow, and connect.⠀ ⠀ ▪️But not like 〰️regular learning〰️⠀ ⠀ ...Rocket-powered no-fluff-stuff that helps women (and their services) become wildly in demand.⠀ ⠀ ▪️& not like 〰️typical growing〰️⠀ ⠀ ...”How did I just go from sidehustler to 6 figure CEO in a matter of months?!" type scaling.⠀ ⠀ ▪️& not like 〰️normal connecting〰️⠀ ⠀ ...”Did we just become best friends, do you want to go do karate in the garage?" type bonding.⠀ ⠀ ➕ To have the opportunity to continually uplevel the brand, and step TSB into its ultimate purpose of service, is chill-inducing. ⠀ ⠀ The brand & website was designed by Alex of @HighMoonStudio. ⠀ ⠀ My brilliant friend, & tbh creative muse, thank you for picking me up from that first "major-brand-meltdown DM" and creating a brand & site I couldn't be more proud of. Remember us when you're the keynote at Art Basel. 😏 ⠀ ⠀ _________________________⠀ ⠀ Take a peek at the site! Let me know if you have any Qs.⠀ ⠀ To join "The Goods" just opt in for the free hashtag lesson. That will add you to the email list!⠀ ⠀ There’s room for all of us at the top - let’s get it 🤍⠀ ⠀ Xo,⠀ Shan
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    When The Social Bungalow was a nameless-dream from my corporate office...⠀ ⠀ I knew what I wanted it to be: A communal space for all women to shine while they learn, grow, and connect.⠀ ⠀ ▪️But not like 〰️regular learning〰️⠀ ⠀ ...Rocket-powered no-fluff-stuff that helps women (and their services) become wildly in demand.⠀ ⠀ ▪️& not like 〰️typical growing〰️⠀ ⠀ ...”How did I just go from sidehustler to 6 figure CEO in a matter of months?!" type scaling.⠀ ⠀ ▪️& not like 〰️normal connecting〰️⠀ ⠀ ...”Did we just become best friends, do you want to go do karate in the garage?" type bonding.⠀ ⠀ ➕ To have the opportunity to continually uplevel the brand, and step TSB into its ultimate purpose of service, is chill-inducing. ⠀ ⠀ The brand & website was designed by Alex of @HighMoonStudio. ⠀ ⠀ My brilliant friend, & tbh creative muse, thank you for picking me up from that first "major-brand-meltdown DM" and creating a brand & site I couldn't be more proud of. Remember us when you're the keynote at Art Basel. 😏 ⠀ ⠀ _________________________⠀ ⠀ Take a peek at the site! Let me know if you have any Qs.⠀ ⠀ To join "The Goods" just opt in for the free hashtag lesson. That will add you to the email list!⠀ ⠀ There’s room for all of us at the top - let’s get it 🤍⠀ ⠀ Xo,⠀ Shan
  • When is it okay to promote my offers? ⠀ ⠀ In hushed-toned voice memo’s I’ve received this question in every inbox I have. ⠀ ⠀ “I have a launch in late June.. should I delay?”⠀ ⠀ “I was going to do a live series on xyz business topic next week, is that so stupid now?”⠀ ⠀ “I feel paralyzed - I don’t know when it’s okay to talk about my offers when a much more important topic is being championed...?”⠀ ⠀ I’m not shaming anyone for asking these very natural questions. ⠀ ⠀ But I do want to have a conversation about our priorities.⠀ ⠀ In most of our lifespans, we haven’t seen a movement take on SUCH a strong collective voice. For the whole of America, and almost 2 dozen countries, to champion the same message at the same time... that’s a lane I want to stay in. ⠀ ⠀ Here’s the compass I’m using to judge my content by (and the timing of such.)⠀ ⠀ ⬇️ ⬇️ ⬇️⠀ ⠀ Shannon, is today the day you would gladly trade places with a black woman?⠀ ⠀ Is today the day you’d like to walk into the store, and be eyed by the employees?⠀ ⠀ Is today the day you’d like to receive that same treatment, that same oversight, that same micro-aggression, that same blatant, disgusting racism?⠀ ⠀ If the answer is still “no”, then there’s more work to do - universally, and internally.⠀ ⠀ I encourage us all to keep the momentum by making Black Lives Matter, BIPOC, LGBTQ+ the foundation, as the lens we’re looking through - and other pieces of content as a layer on top. ⠀ ⠀ I’m delaying, moving, and changing a lot in my business, which I’ll announce this week when dates are finalized. ⠀ ⠀ (Imho “inclusivity” isn’t enough, and I’m working to unearth & clean up my own bullsh*t.)
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    When is it okay to promote my offers? ⠀ ⠀ In hushed-toned voice memo’s I’ve received this question in every inbox I have. ⠀ ⠀ “I have a launch in late June.. should I delay?”⠀ ⠀ “I was going to do a live series on xyz business topic next week, is that so stupid now?”⠀ ⠀ “I feel paralyzed - I don’t know when it’s okay to talk about my offers when a much more important topic is being championed...?”⠀ ⠀ I’m not shaming anyone for asking these very natural questions. ⠀ ⠀ But I do want to have a conversation about our priorities.⠀ ⠀ In most of our lifespans, we haven’t seen a movement take on SUCH a strong collective voice. For the whole of America, and almost 2 dozen countries, to champion the same message at the same time... that’s a lane I want to stay in. ⠀ ⠀ Here’s the compass I’m using to judge my content by (and the timing of such.)⠀ ⠀ ⬇️ ⬇️ ⬇️⠀ ⠀ Shannon, is today the day you would gladly trade places with a black woman?⠀ ⠀ Is today the day you’d like to walk into the store, and be eyed by the employees?⠀ ⠀ Is today the day you’d like to receive that same treatment, that same oversight, that same micro-aggression, that same blatant, disgusting racism?⠀ ⠀ If the answer is still “no”, then there’s more work to do - universally, and internally.⠀ ⠀ I encourage us all to keep the momentum by making Black Lives Matter, BIPOC, LGBTQ+ the foundation, as the lens we’re looking through - and other pieces of content as a layer on top. ⠀ ⠀ I’m delaying, moving, and changing a lot in my business, which I’ll announce this week when dates are finalized. ⠀ ⠀ (Imho “inclusivity” isn’t enough, and I’m working to unearth & clean up my own bullsh*t.)
  • #AmplifyMelanatedVoices ⠀ ⠀ Connect with these remarkable women:⠀ @abundantmuslimah⠀ @thevpwright⠀ @thecorporatesidehustler⠀ @tiannatye⠀ @rebrandingyourigwithvee⠀ @thedonibrown⠀ @millennialmoney.guide⠀ @_theshamariahphillip_⠀ @strong_anu⠀ @multipassionatebossbabe
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    #AmplifyMelanatedVoices ⠀ ⠀ Connect with these remarkable women:⠀ @abundantmuslimah⠀ @thevpwright⠀ @thecorporatesidehustler⠀ @tiannatye⠀ @rebrandingyourigwithvee⠀ @thedonibrown⠀ @millennialmoney.guide⠀ @_theshamariahphillip_⠀ @strong_anu⠀ @multipassionatebossbabe
  • REVEALED: My Passive Income Funnel 🤗⠀ ⠀ First, you know I have to get on my soap box...⠀ ⠀ Passive income = you're shopping for 🍌in Whole Foods, and your phone chimes with a $1k sale.⠀ ⠀ 🤑 Sexy, right? It is. But...⠀ ⠀ In order to have a wildly successful evergreen funnel (for that passive income) it's paramount to first LIVE launch the offer. 🚀 ⠀ ⠀ Why? ⠀ ⠀ 1. A launch blitz guarantees product awareness⠀ ⠀ 2. Testimonials, social proof, and evangelist vids⠀ ⠀ 3. The opp to work out any kinks in curriculum ⠀ ⠀ Yes you can take something "passive" without a live launch, but you're setting yourself up for one of two things: ⠀ ⠀ 1. Crickets 🙇🏼‍♀️⠀ ⠀ 2. Marketing your butt off in order to breathe awareness, social proof, and feedback into the offer... ⠀ ⠀ 🧐 Wait, isn't that a live launch? Yep. ⠀ ⠀ *steps off soap box* ⠀ ⠀ Ok, jump on the magic (marketing) school bus and swipe ➡️ to see the strategy.
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    REVEALED: My Passive Income Funnel 🤗⠀ ⠀ First, you know I have to get on my soap box...⠀ ⠀ Passive income = you're shopping for 🍌in Whole Foods, and your phone chimes with a $1k sale.⠀ ⠀ 🤑 Sexy, right? It is. But...⠀ ⠀ In order to have a wildly successful evergreen funnel (for that passive income) it's paramount to first LIVE launch the offer. 🚀 ⠀ ⠀ Why? ⠀ ⠀ 1. A launch blitz guarantees product awareness⠀ ⠀ 2. Testimonials, social proof, and evangelist vids⠀ ⠀ 3. The opp to work out any kinks in curriculum ⠀ ⠀ Yes you can take something "passive" without a live launch, but you're setting yourself up for one of two things: ⠀ ⠀ 1. Crickets 🙇🏼‍♀️⠀ ⠀ 2. Marketing your butt off in order to breathe awareness, social proof, and feedback into the offer... ⠀ ⠀ 🧐 Wait, isn't that a live launch? Yep. ⠀ ⠀ *steps off soap box* ⠀ ⠀ Ok, jump on the magic (marketing) school bus and swipe ➡️ to see the strategy.