In my experience working with clients, I’ve noticed clients struggle with three basic types of emotional crisis points while working with me. The type of objections I hear help me pinpoint what my clients feel so I can support and encourage them as we move through the process together. Fear » of being seen, of making a mistake, of failing Something happens right about the time we share our work and ask our clients for feedback. Suddenly, the project shifts for our clients from a project on the task list to a real website. This is often an emotional crisis point marked by fear and anxiety. The reality of being seen in the context of the site design hits home, and along with this comes fear of truly being seen, of making a mistake, of failing. Fear of being judged by the marketplace and found unworthy in some way. Holy anxiety, batman! Insecurity » doubting abilities, imposter syndrome The web design process forces clients to decide what they will offer clients, put pricing together, and start defining themselves as experts. Somehow, this all seems like a mental exercise until the point when the design comes together… then the mental comparison emotions bubble up. Your client wonders how she can possibly match the charisma of a mentor she admires. He wonders if his credentials are equivalent to those of other professionals and entrepreneurs in his space. This comparison nearly always leads to imposter syndrome – the feeling that our own skills are lacking and we’re silly to think we can do this… whatever this is. Confusion » about business model, marketing plan, ideal client This one sometimes seems less emotional and more analytical… but trust me. Your client feels this confusion at a gut level. The anxiety experienced when there’s a lack of clarity can be off the charts. When the site starts coming together, clients often start second guessing, over thinking, and totally revisiting every “decision” made up to this point. Michelle and I have some specific tactics for you in dealing with these objections » Check out the link in my profile. Tell me in the comments, have you ever thought about feedback in this way?
DSB started this week! The first round of mentoring calls are tomorrow - we are digging into positioning - which is a tough topic for many designers. I frequently get asked, where do you find **those** kinds of clients? Michelle and I help you with all that in DSB and it starts with positioning. AND the workbook for this round is going to be AMAZING... !! #designingsuccessbootcamp #webdesigner #branddesigner #designcourse #designermentor
It's hard to explain how blue the sky is in northern Idaho. This picture almost does it justice. #nofilterneeded
I'm going to miss waking up to the trees and water every day...
Rare photo of 18 year old boy and his cousin... I can get a photo when I trap him on a boat lol.
Not a real selfie person, but could not help myself with the lake behind me. Getting coffee with @thatcherbrian by boat. #lakependoreille