How can I get more clients?? . Honestly, we hear this question a lot. Most of us want more clients...but we don’t know how to take action in a way that gets us real results. We try different things, but nothing seems to work. It’s pretty frustrating. . Michelle and I get it, we’ve been there. We want to help you move past frustration and finally find the marketing strategy that will work for you. That’s what *Designing Success Bootcamp - Self Study* is all about. . It's coming Monday (link in profile). . . . . #designingtodelight #strategicdesign #effectivemarketing #brandvoice #brandpromise #brandexperience #brandexperiences #createconnection #designingsuccessbootcamp #brandmessage #brandmessaging #brandstorytelling #creativebusinessowner #webdesigntips #creativebusinesses #designexperience #elevatetheexperience #elevatecultivate #creativemindset #thinkcreativecollective #digitalstrategist #femaledesigners #heydesign #designboutique #creativesofinstagram #websitedesigners #brandinginspiration #brandidentitydesigner #wordpressdesigner #portlanddesign
GETTING THE RIGHT CLIENTS I often get asked where are the clients who pay more - how do I find them? This is such a beast of a question to be honest. I want to tell you there is no quick answer, but at the same time it's totally attainable. . I did not get to where I am on design skills alone. If you've been in business any length of time, you are probably starting to feel that. . Improving how you design with clients (your design process) so you can make your clients thrilled-to-recommend-you happy? That's half of it. . If you want to attract the next level, or shift who you are working with - your message, branding and marketing efforts *have* to come into alignment between what you do best and what they need most. . Collective sigh... . That's the other half... and to be honest, it's can be a bit of a bugger. . It takes introspection, which can be scary. It takes pushing yourself outside your own comfort zone, and ditching any preconceived ideas about marketing. . A few years ago, when I thought about how to best help my fellow designers avoid my mistakes and drama, I created a design process course... but I know that won't get you *all the way* there. . You need the other half... so I turned to the person who helped me figure it all out *Michelle Hunter* (without her I would not be charging what I charge today, or working with non-drama clients I love). Together we created bootcamp. . Designing Success Bootcamp is coming Monday, Feb 25. We are testing a self-study version - which means - it's more affordable and more accessible. BUT that also means, we might only open it next week and then that's it... SO if you are interested in answering the beast of a question above for YOURSELF and create a solid plan for getting clients that works for YOUR business, then make sure you are on the waiting list so you get the all the details (waitlist link in profile). . Feel free to ask any questions below. . . . #customwebdesign #webdesignerproblems #websitedesigners #websitedesigning #wordpressdesigner #digitalmarketingstrategy #designworkshop #marketingworkshop #marketingcourse #creativebusinessowner #calledtobecreative
I enjoyed Cinderella the ballet with my girl today.
What does it take to successfully charge more for your work? Great question, isn’t it? . Something inevitably happens on the journey to building a successful business. We complete a few projects, work with a few great clients, and refine our processes. Then we book a few more projects, help a few more clients, and feel pretty successful in general. . Then we look at the numbers… and we realize we aren’t making enough to keep the lights on. . We’ve all been there – trading way too much TIME for far too little $$$. We’ve looked at the circles under our eyes from late nights wrapping up a big project OR worrying about cash flow, and we’ve felt discouraged. We’ve questioned our skill set, wondered where the good clients are and thought about quitting. . The solution seems simple. Just increase prices and justify it by adding deliverables. Unfortunately, though, this strategy doesn’t create real profitability. It’s more like moving around the deck chairs on the Titanic. The ship is still going down, but at least you feel like you’re doing something. Why? Because this strategy keeps the time/value ratio the same, it just adds more time and therefore higher prices. . To successfully increase your prices and your profitability, you must demonstrate a higher level of value without adding deliverables. . Your goal is not to charge more for a project with a bigger scope. Your goal is to charge more for a project with the same scope… to get more $$$ for each hour of your time. That’s profitability, and adding deliverables just doesn’t get you there. . How do you demonstrate a higher level of value? You shift your mindset, listen to the client, and speak your expertise into his/her situation. Not sure how to do this? Keep reading… (link is in profile) . . . #customwebdesign #dramafreedesign #webdesignerlife #webdesignerproblems #webdesigninspiration #webdesignlife #webdesigntips #websitedesigners #websitedesigning #designerslovestrategy #pricingyourwork
She's ironically photogenic.