“CHAR co was born out of a desire to be part of something bigger than one person, pull out the authentic in others in a way they never saw before, and create beauty while doing so. While the business has evolved over the years, the same heartbeat still remains at our core. These principles were more intuition than intention back then. Today they require intentionality and focus. Here’s how we keep these principles alive and humming today. See what principles Char is referring to by clicking on the link in our bio!
Brands we love! And better yet, they are brands we actually have had the privilege of working alongside over the years. You may have seen bits and pieces of their brand on here before, but today we are linking to our Portfolio page where you can take a peek into who they are, what they do, and how we worked together!
Behind every photoshoot is a whole Lot of planning, prob sourcing creating vision and gathering inspiration - all key parts of the process to creating something that we are proud of. There is something so satisfying in seeing not only the end result but also the beauty of the process that it takes for us to get there.
From the outside, you get to see lots of Char co studio photoshoots, Pinteresting, coffeeing, and making things look pretty. We love bringing you into our daily studio life and wish we could share the days of strategy, logistics, research, and planning with you as well. Either way - thanks for being part of our community and sharing in the excitement of each detail.
Story and heart-led businesses are the new norm in the marketplace. As a result of our fast paced world, people see companies asking for attention at every turn. The ones that people latch onto and love are the ones that they personally connect with. That is why businesses that know their story and communicate the heart of who they are have such loyal and trusting fans. We hope this trend lives on - having a story and being led by the heart is what makes us human and we want business to feel like more than just business.
Throughout the past couple of years we have had the honor and privilege to work with some real life world changers. Across many different industries and sizes of businesses, we get the beautiful privilege of talking to business owners and their teams about why they exist, what they are doing for others, and how they want to see their impact grow in the future. Check our blog out (link in bio) to see a few of these empowering businesses!
The West Reading Motor Club is located in a building rich with automotive history. This restaurant channels the sophistication and hardworking nature of the 1940-50’s automobile industry. The guest experience will be unmatched; feeling like a NYC restaurant placed in West Reading. Touches of a bygone era are infused throughout the branding - subtle, confident, timeless. You’ll find textures that complement the rich past of the building and point back to the roots including marble, antiqued mirror, slate, brick, leather, mixed metals, wood. This is the logo, one part of a gorgeous brand experience. Slated to open late summer, stay tuned!
We feel previliged to form relationships with so many incredibly talented and passionate business owners. We leave each workshop amazed at how much we can truly all learn from one another - what a beautiful thing.
We have been talking a lot lately about what makes a remarkable brand experience. We wrestle with it over coffee and in meetings and when brand strategizing. We talk about the details, how’s, why’s and all the nuances. An experiential brand is a bit ambiguous term. Maybe it’s the vibe in the air, the quality of service, the smile on faces, the way it makes you feel about yourself, the inspiration you take away. But one thing for sure, a true experiential brand is definitely memorable and takes care, passion, and intentionality.
Companies with great customer service all have this simple thing in common – they care for people. And while it’s true people will choose to buy based on the quality of a product or service, it is almost equally true that they will buy because of the way you make them feel...Read more by clicking the link in our bio!