Sometimes you need to close your laptop, stand up, and take a lap around the room to gain inspiration. So many amazing tools are found online but let's not forget about the beauty of what is beyond our devices. Find a shadow and play with light, tape pages from a magazine onto the wall as a mood board, step outside and look at the world from a new perspective. Sometimes all it takes is making simple moves to get your brain flowing with inspiration again.
There’s always a special feeling in the air when it’s a workshop day - just finalizing details before our clients arrive!
This month we are talking all about messaging and words. Words carry weight, they have power, and to sum it all up, our words, our messaging, the things that we say each and every day truly matter. This means that we can use the voice of our business to empower and encourage our customers, clients, and community. A huge way we can do this, is by sharing our brand and business with them. This could look like a billion different things, but a couple examples could be bringing people into your process, sharing what you are working on, talking about something you are trying out in your business, or giving people a peek into your day to day. Sometimes this can feel a little weird- but vulnerability has a unique way of creating connection with those we seek to serve. Does this mean we tell everyone all the things - no! Does it mean we are real and honest - yes! Sharing the journey of your brand, relating to those around you, and creating space for those that look to your brand as an influencer is not a one size fits all marketing plan. This will look different from brand to brand and there are no secret formulas. People simply want to connect with the brands they buy from. They are looking for real stories and real people. So be real, be honest, but be professional. Take your time, be wise, and remember that what you say and what you do is important!
Words - sometimes it's easy to communicate your vision in full eloquent sentences, sometimes words are difficult to come by, and sometimes saying nothing at all says it best. No matter how it's being spoken, we love listening and watching for those intangible heartfelt moments that tell your story best. This week we were able to see a client receive their vision written out on a piece of paper and the impact of hearing their story told back to them was a beautiful and rewarding moment for our team. So thankful for the opportunity to use words in an impactful way.
The internet is a huge part of our everyday lives. We do nearly everything by the way of smartphones, laptops, and countless other devices. With all the world at our fingertips, the way we intake and come across information has changed drastically from what it used to be. Today a major way we stay informed and learn is through online articles. But if you’re anything like us, you’ll mostly click the article with the most intriguing headline and then scan the paragraphs briefly before exiting the page.... Read on by clicking the link in bio!
In the age of social media, businesses having a clear and compelling social presence is an important key to attracting not just customers, but loyal fans. The goal is never just to shout who we are to anyone who will listen. Instead, it is about genuinely connecting with the ones we serve. Great brands speaks authentically from who they are and pair that language with beautiful visuals.
We believe sub-marks and colors schemes are an essential part of the design process. Not only does it create a beautiful face for a business but it is often times the first impression and story teller of the type of business you are just through visuals. A logo, sub-mark and color scheme brings consistency, recognizability and credibility.
It’s a busy week for our team - we’re already in full swing of day 1 out of 3 photoshoots this week. We’re so grateful for our clients and the opportunity to intentionally capture the reality of all their vision and hard work brought to life!
For us, there's nothing like getting to work together in one space as a team. Idea's have a way of getting even bigger and brighter when reflected off one another.
We are finalizing lots of details this week in preparation for three client photoshoots next week (you heard it right, THREE ) & we couldn’t be more excited about it - we’ll be sure to let you in on all of the behind the scenes action ✨