“Modern day consumers are motivated to act for reasons deeper than just seeing your email, post, or ad. With the flurry of information being sent out into the world daily, people are now longing to connect to something deeper than just a product or service. They want to connect to a belief system.” - Read more on our blog from Lindsay, our wonderful project manager, about why values speak volumes. Link in profile!
We love when a brand story comes to life in tangible ways, and website transformation is one of those ways. - Through updated visuals and design, we worked with @eaglerental to spruce up their existing site. The result was a website that aligns with who they are - committed, efficient, and genuine. - Swipe to see the before!
“I’ve learned that it’s super important as a designer to intentionally take care of your creativity. I tend to it by making time to travel, to visit art museums, or something as simple as a trip shopping (or antiquing!) can yield great inspiration through examining fashion, package design, and trends. - I’m always inspired by the inspiring & forward thinking work of branding studio @fuzzco in Portland. I utilize Instagram daily to help with idea creation — (so many incredible independent freelance designers sharing wonderful work!), and Pinterest as my trusty way of keeping inspiration safe for another day. I love paper, so when new Neenah swatch books come out, oh boy, it’s tactile design heaven!” - Jena, Art Director.
Continuing our meet the team series today! Meet Cherish - our social strategist, caretaker of our studio plants and the queen of puns! - 1. What do you do at CHAR co.? My role as Social Strategist can look like a range of things - I enjoy the diversity of my role working with clients on a range of different projects. This could like like anything from creating marketing plans, staging & styling for photoshoots, or implementing and managing social media accounts for businesses. - 2. What are you listening to in this season? Those who know me know this answer - it has become one of humor because throughout the past couple of years my musical taste hasn't changed, I generally stick to 3 genres - worship music, top country, and top 50 on the radio. lol. (I keep hoping one day I will wake up and suddenly enjoy some obscure mellow band, but for now, my playlist consists of any kind of upbeat, happy, dance as you go type of music. - 3. Average cups of coffee per day? At the Char Co Studio - 2, any other day -0. I recently learned to like coffee so I don't own a coffee pot yet! - 4. What's your weekend ritual? Weekends, so fun! Here is the basic breakdown. This time of year like to start out my weekend by maybe baking something fall-ish with friends, have a game night and top it off with a rom-com at the end of the night or an episode of f.r.i.e.n.d.s. Saturday - Spend as much time outdoors as possible, going for brisk hike, a walk, an outdoor fair - anything to soak up some fresh air. Sunday - I love waking up, going to my Church, Threshold, relaxing and spending the rest of the day with family.
The key to creating trusting clients is by simply being an organization people can trust. That's it. There is no quick fix, 3 step plan. It simply means that you understand your values and you stick to them. No matter what, no matter how long and no matter what cost. You work in alignment with these values whether you are creating a new Instagram caption or adding on to your service line. It means you treat everyone - even your employees, even people who may never become clients - the exact same way. - So where should you start? Identify the values that you want to live out of. Values create culture. Good culture earns likability, but consistent (good) culture builds trust. So be you - the non cutting corners, always upfront, fullest version of you. And empower your business and those that work inside of it to do the same.
A little snippet from day 2 of a two day photoshoot that we tackled this week. Head over to our stories to see some more real life behind the scenes!
On the blog this afternoon, we are doing a Case Study on the brand culture of one of our favorite brands! Link in profile to find out who it is and read all about it 🙌🏼
It’s only half way through the week and already we’ve accomplished a two day photoshoot, a site tour for a client, MANY strategy meetings, a ton of research for client projects, edits on a handbook we’re creating, a monthly team meeting and that’s just the mini version of it all! - Though its a bit of a whirlwind, we’re so excited for the progress and the accomplishments that we can celebrate with our clients!
Just a little peek into one of our projects this week - reviewing floor plans and space design for an incredible bar! Keep your eye out for more from this project ✨
Branding does not always seem like the right place to start talking about business values, but in all actuality it is the only place that our branding should be birthed out of. So why do values matter? - 1. Values directly impact your culture because our culture is our values lived out - which means if we want a great culture, we need to live in line with great values. - 2. Values resonate with our audience. The type of people who are attracted to your business, are the ones who believe what you believe and want to partner with your brand as you accomplish your mission together. - 3. Values act as a guide for decision making and moving forward. When we know what they are, we can ask ourselves: Are we in line with our belief system? Do our actions reflect the type of business we believe we are? Is this future action congruent with how we want to be known?