Visuals play a HUGE role in connecting to customers. The visuals of your brand are every element of your company that is seen by your audience. This includes your logo, colors, signage, photography, interior design, fonts, etc. All of it working together tells a story and must be consistent, compelling, and customer-focused. - Check out the newest blog post, The Power of Connecting Through Visuals by project Mananger, Lindsay. Link in bio!
Asking the right questions helps us learn more about our customers. And learning more about our customers helps us understand them better. A fuller understanding of our customers wants, needs and pain points will lead us to create and solve their problems with better solutions and a more innovative approach. As a result - they get something they are truly looking for and we get do something we are truly passionate about.
Styling client shoots is such a beautiful creative outlet for us. Behind every styled shot is a strategy and intention and we love the diverse range of clients we get to work with. Piecing the elements of a photoshoot together brings each unique story to life - and we love that!
Introducing another member on the team series today! Meet Heather - Chief Operation Officer and the provider of sweet latte deliveries. - 1. What do you do at CHAR co.? I love the opportunity, in my position as COO, to take on different roles - this includes client relationship management, business development, as well as financial responsibilities. For me, variety inspires creativity and keeps my mind alert and strong! To that point, I am really proud to work with such great clients, they each come to CHAR co with different challenges and in different industries yet they all have such a heart to serve people and their communities! 2. What are you listening to in this season? On my 30 minute, scenic drive to work I listen to podcasts. My current favorites are The Grove and Story Brand with Donald Miller. 3. Average cups of coffee per day? I am a high energy person but I still need at least 2 cups a day to keep me going. A morning cup is a MUST and then a second cup around 3 p.m. (and I usually like a bit of chocolate too!) 4. What's your weekend ritual? Relaxing and having fun with my husband, Cory, and our three beautiful and amazing kids - Grace, Claramae & Garret. Our weekend rituals look different in each season (summer will always be my favorite)…right now our winter weekends include Patriot football games, baking goodies, and family/friends dinners. And I love, love, love taking naps on the weekend.
We’ve all had those days…the ones that fell apart at 9:47 a.m. and downward spiraled until 5 p.m. As we step fully into 2019 - let’s decide together to reverse the spiral with these tips. We’d love to know what works for you and your clients too: - 1. Keep chocolate (or your favorite treat) fully stocked in your office. Tough days REQUIRE special treats 2. Step away from your desk and get some fresh air 3. Remember 2 things you like about your clients
A specific target audience allows you to know your audience really well and serve them in a way that truly delights. The result? Committed and enthusiastic fans are created. These guys will spread the word, share on social, and become loyal brand advocates. - Read more on the blog where Char, founder & CEO, talks about why less is best when it comes to your target audience. Link in bio!
We’ve been getting some of our client brand books back and it’s such a tangible reminder of why we love print. So many thanks to @artifactuprising for their incredible craft.
The holiday break was SO good, but we are back in the studio and ready to hit the ground running with new clients, projects, and LOTS of coffee.
First mood board of the year and we’re feeling pretty inspired.
Defining your target audience is more than just knowing the facts of your customers age, occupation, gender, etc. While demographics play a role in determining our ideal client, people are more than just the facts about them. One of the very best things we can do is to get to know their lifestyle and values. We define our target audience to know how to best communicate and interact with who we serve. Seeking to really understand and place ourselves in the shoes of our ideal clients makes our relationships with our customers more dynamic and meaningful. Our empathy is important and knowing and understanding others results in good long-lasting relationships. As true as this is in everyday life, it is just as true in business.