Words by Leslie - CHAR co writer, When it comes to naming a business, I find a lot of inspiration in the owner's personal experience: places they've visited, favorite things, cherished memories. Business names with a layer of personal connection are so special.
Wednesday check in - where is your level of focus as we approach the end of the week? Motivated and on top of your game or feeling ready for Friday?
The initial attention brought to a brand is often caught by the outward appearance that is displayed through design and visuals. Don’t get us wrong, we love and appreciate beautiful aesthetics but we also know and what to bring into light that businesses are so much more than pretty visuals. We believe the purpose, intention and heart is as equally important - bringing those two concepts together is what really brings a brand into it’s full potential of success!
Sneak peek into a recent project of ours - We know it’s going to be a success when even the ‘mess’ of props from a photoshoot turns out looking pretty.
A while ago Char co. started out as a photography business and creating visuals was the main thing that we did. As time progressed, the business evolved into a brand building studio, where visuals still play a huge role in how we tell our own story and how we help others tell theirs. The visuals we are talking about are not just limited to photos, but every designed brand experience a business has - this includes packaging, social media, video, website design, promotional material, signage, space design, and so much more. Link in Bio to hear more!
A beautiful new logo for a beautiful business. So privileged to get to create pretty things for this Lancaster based organic salon & spa.
Introducing another member on the team series today! Meet Anna - photographer and the sweetest conversationalist! 1. What do you do at CHAR co.? I edit all the photos, and occasionally step in as a photographer as well. 2. What are you listening to in this season? In this season with little ones, there are a lot of silly songs, children's stories, and dance music filling our home. By the time I get a quiet moment to myself, I just want to hear some gentle hymns or worship music. 3. Average cups of coffee per day? Unfortunately, I don't drink coffee. I do drink an occasional hot cup of tea. 4. What's your weekend ritual? Pancake breakfast on Saturday is a big deal in our house. My husband makes breakfast while the kids and I decorate the dining room with pictures we have made of pancakes and listen to silly songs about...you guessed it, pancakes. After that, we just enjoy spending the day as a family. Sometimes we go out somewhere special, sometimes do chores or run errands, and sometimes go on a long bike ride. Sundays are always spent at church in the morning, napping in the afternoon, and enjoying a restful, quiet evening, sometimes playing games or having friends over for pizza.
How often are we scrolling through Instagram, Pinterest, even Facebook and all the sudden a photo jumps out at us and few clicks later we are stalking a new business and trying to find out more? If done right, visuals can have that extra special way of connecting with people and can be a powerful tool to reach those you want to serve. So what's the first step in awesome visuals that capture the personality of your brand and connects with your audience - figuring out what that personality is. This is so intangible, but once we gain clarity on the intangible feelings and personality of our brand we can communicate it tangibly through authentic visuals that accurately represent who we are.
Brand visuals - the photography, videography, or graphics used online or in print - are the primary way businesses connect with customers. - Learn more on this topic through the link in bio!
It's a workshop day! Excited to spend the afternoon with amazing clients brainstorming, learning and growing together.