Wow, its officially fall and we can barely believe it! We are looking forward to a very full, very life-giving season that will prepare us for the slower, cozier winter months.
Logo creation is happening almost all the time at our studio, but it is never the first step in the branding process. In order to create a logo that will be remembered, we need to create something that fully represents the business and fully connects with the audience at the same time. - Our brand strategist, Hailey, talks through the steps to take in order know if your logo needs tweaking or if its ready to share with the world. Link in bio!
Weekending : one of our team’s favorite things.
Build a brand that: . -Creates a fanbase full of loyal customers that will fall in love and return again and again. . -Does not compete on price. Be known for what makes you special. . -Attracts clients and projects that align with your passion. . -Generates revenue. Gain sales organically without feeling sales-y. . We are teaching how to do all this and MORE at our Brand Experience Workshop happening October 25 and 26 in Lancaster, PA. Sign up now - you won’t want to miss this!
Business is people. - This means that we are here to make someone’s life better. This is why it is so essential to know your customer. These are the people that keep you moving forward! What is one way that you can add value to your customer’s life apart from your product this month?
Its a busy week for us - planning client workshops, creating packaging design, finishing up logos and A LOT of good, deep brand strategizing. What's on your agenda this week?
Its that day again, #moodboardmonday! - Moodboards are such an important creative step in our branding process — they’re critical in beginning to tell the visual story behind the brand we’re creating! They communicate the personality of a company and should evoke an emotional response through visuals, colors, & textures. - A great moodboard lays the groundwork for any and all visuals throughout the branding process — they’re essential visual documents that bring clarity to both our clients and our designers.
Thinking back to our Brooklyn trip a few weeks ago & wishing we were still eating this delicious food @eggshopnyc.
Identifying possibility or wanting to solve a problem with your current branding and marketing means that there is opportunity and growth ahead. But it also means the middle – between the dreaming the actual change – might be hard, or messy, or cause you to want to throw in the towel every now and again. More from our brand strategist, Hailey, on how to beat branding fatigue on the blog today!
Just a little color & pattern inspiration for your mid-week design cravings.