![No studio, no artifices. Just the real thing. 🛠️ This ladder has served, this Singer crate has...]()
No studio, no artifices. Just the real thing. 🛠️ This ladder has served, this "Singer" crate has a... ![What makes a Vétra jacket? 🛠️ It is the alliance of three forces. A place steeped in history...]()
What makes a Vétra jacket? 🛠️ It is the alliance of three forces. A place steeped in history that... ![🇫🇷 Il portait l'histoire avant même de l'écrire. C’est avec une peine immense que nous annonçons...]()
🇫🇷 Il portait l'histoire avant même de l'écrire. C’est avec une peine immense que nous annonçons le... ![Under the needle, history is still being written. ✍️ If our machines could talk, they would tell...]()
Under the needle, history is still being written. ✍️ If our machines could talk, they would tell... ![Winter light to start the year. ❄️☀️ The whole team wishes you an excellent 2026! Thank you for...]()
Winter light to start the year. ❄️☀️ The whole team wishes you an excellent 2026! Thank you for... ![🧵 The Story of the Vetra Logo In 1927, my great-grandfather registered the brand name and...]()
🧵 The Story of the Vetra Logo In 1927, my great-grandfather registered the brand name and hand-drew... ![🖤 New Arrival: the 4M/5 Organic Moleskine Jacket 🖤 An authentic French workwear icon, reimagined...]()
🖤 New Arrival: the 4M/5 Organic Moleskine Jacket 🖤 An authentic French workwear icon, reimagined in... ![✨ New Limited Edition: the 2A/5C ✨ An iconic piece reimagined in an exclusive edition. This...]()
✨ New Limited Edition: the 2A/5C ✨ An iconic piece reimagined in an exclusive edition. This... ![🔧 Vétra, since 1927. Born in French workshops nearly a century ago, Vétra embodies authentic...]()
🔧 Vétra, since 1927. Born in French workshops nearly a century ago, Vétra embodies authentic... ![New Vétra Jacket in Corduroy Beaver Brown – French Workwear Heritage Since 1927, Vétra has been...]()
New Vétra Jacket in Corduroy Beaver Brown – French Workwear Heritage Since 1927, Vétra has been... ![🌾 Authenticity in its purest form. The 1G/5C organic cotton work jacket is revealed in its new...]()
🌾 Authenticity in its purest form. The 1G/5C organic cotton work jacket is revealed in its new... ![🎬 The story of Vetra begins here… In 1926, my great-grandfather inherited his mother’s workshop...]()
🎬 The story of Vetra begins here… In 1926, my great-grandfather inherited his mother’s workshop as... ![🧵 Halloween at Vetra 🎃 Our little studio got a spooky makeover for the occasion! Cobwebs,...]()
🧵 Halloween at Vetra 🎃 Our little studio got a spooky makeover for the occasion! Cobwebs, pumpkins,... ![🍂 Warmth, comfort, and timeless elegance by Vétra. The women’s wool jacket 2F/4F is designed to...]()
🍂 Warmth, comfort, and timeless elegance by Vétra. The women’s wool jacket 2F/4F is designed to... ![🧵🇫🇷 VÉTRA – THE ICONIC ORGANIC COTTON TWILL JACKET 🇫🇷🧵 Since 1927, Vétra has been crafting...]()
🧵🇫🇷 VÉTRA – THE ICONIC ORGANIC COTTON TWILL JACKET 🇫🇷🧵 Since 1927, Vétra has been crafting its... ![✨ Vétra Workwear Pants ✨ Durable and stylish, these pants are made from broken twill cotton,...]()
✨ Vétra Workwear Pants ✨ Durable and stylish, these pants are made from broken twill cotton,... ![🧵🇫🇷 THE AUTHENTIC MOLESKINE JACKET – NEW COLOR: DUNE 🇫🇷🧵 Crafted from 100% French cotton...]()
🧵🇫🇷 THE AUTHENTIC MOLESKINE JACKET – NEW COLOR: DUNE 🇫🇷🧵 Crafted from 100% French cotton satin... ![🧵 In the workshop or in the city. Since 1927, Vétra has been crafting garments designed for work...]()
🧵 In the workshop or in the city. Since 1927, Vétra has been crafting garments designed for work –... ![🧵🇫🇷 THE ORIGINAL FRENCH WORKWEAR JACKET – HERITAGE FIT 🇫🇷🧵 Crafted from 100% organic cotton...]()
🧵🇫🇷 THE ORIGINAL FRENCH WORKWEAR JACKET – HERITAGE FIT 🇫🇷🧵 Crafted from 100% organic cotton twill,... ![🔚 In the rearview mirror, a unique reflection: @goodwoodrevival . The journey comes to an end,...]()
🔚 In the rearview mirror, a unique reflection: @goodwoodrevival . The journey comes to an end, but... ![Limited Edition – Vétra x Goodwood Two jackets, two spirits, one passion: 🔧 The mechanic jacket,...]()
Limited Edition – Vétra x Goodwood Two jackets, two spirits, one passion: 🔧 The mechanic jacket,... ![🏁 Le Mans was only the beginning… Engines roar, the road ignites. The 2CV reaches Goodwood,...]()
🏁 Le Mans was only the beginning… Engines roar, the road ignites. The 2CV reaches Goodwood,... ![🏁 Between past and future, a new adventure is taking shape. From the legendary roads of Le Mans...]()
🏁 Between past and future, a new adventure is taking shape. From the legendary roads of Le Mans to... ![☕✏️ A coffee, a few notes, and time standing still. In the workshop, as in life, it’s the little...]()
☕✏️ A coffee, a few notes, and time standing still. In the workshop, as in life, it’s the little... ![🚗🇫🇷 Where French heritage meets craftsmanship. A 2CV parked in front of our Lude factory — a...]()
🚗🇫🇷 Where French heritage meets craftsmanship. A 2CV parked in front of our Lude factory — a symbol... ![🎨 17 shades. One heritage. Waid, Chalk, Pineapple, Bottle, Camel, Cloud, Quince… And more to...]()
🎨 17 shades. One heritage. Waid, Chalk, Pineapple, Bottle, Camel, Cloud, Quince… And more to... ![🌿 Between summer picnics and the first notes of September, there’s a calm stillness in the air....]()
🌿 Between summer picnics and the first notes of September, there’s a calm stillness in the air.... ![🧵🇫🇷 THE ORIGINAL FRENCH WORKWEAR JACKET – SHORTER FIT 🇫🇷🧵 Reference 1G/5C Crafted from 100%...]()
🧵🇫🇷 THE ORIGINAL FRENCH WORKWEAR JACKET – SHORTER FIT 🇫🇷🧵 Reference 1G/5C Crafted from 100% organic... ![🌾 Raw elegance. Timeless. Natural. The 3L27/4F women’s jacket showcases the strength of...]()
🌾 Raw elegance. Timeless. Natural. The 3L27/4F women’s jacket showcases the strength of heavyweight... ![🇫🇷Découvrez la veste de travail Vetra, référence 1G/5C ! 🌿 Confectionnée en tissu croisé 100%...]()
🇫🇷Découvrez la veste de travail Vetra, référence 1G/5C ! 🌿 Confectionnée en tissu croisé 100% coton... ![🇫🇷 July 14th – A tribute to the silent builders of France. On Bastille Day, we celebrate more than...]()
🇫🇷 July 14th – A tribute to the silent builders of France. On Bastille Day, we celebrate more than a... ![🇫🇷 These scissors bear the marks of fire — and of history. They belonged to the...]()
🇫🇷 These scissors bear the marks of fire — and of history. They belonged to the... ![🗞️ VÉTRA x Rondeau Racing featured in Ouest-France! A recent article highlights our...]()
🗞️ VÉTRA x Rondeau Racing featured in Ouest-France! A recent article highlights our collaboration... ![🏁 VÉTRA x Team RONDEAU – A jumpsuit with a legacy. 🏁 Reference: 2V55/208JR_44 Lightweight...]()
🏁 VÉTRA x Team RONDEAU – A jumpsuit with a legacy. 🏁 Reference: 2V55/208JR_44 Lightweight... ![🏁 Rondeau x Vétra – Heritage in Motion 🏁 On the starting line of Le Mans Classic 2025 stands a...]()
🏁 Rondeau x Vétra – Heritage in Motion 🏁 On the starting line of Le Mans Classic 2025 stands a team... ![🎥 VÉTRA — The Workwear Icon in Motion 🎥 Herringbone Jacket – Ref. 2R55/5 Since 1927, VÉTRA has...]()
🎥 VÉTRA — The Workwear Icon in Motion 🎥 Herringbone Jacket – Ref. 2R55/5 Since 1927, VÉTRA has... ![✨ The authenticity of linen, reimagined with a feminine silhouette ✨ Reference: 2L68/6L Jacket in...]()
✨ The authenticity of linen, reimagined with a feminine silhouette ✨ Reference: 2L68/6L Jacket in... ![Only a few hours left to discover the grand winner 🎊 of the famous 24 Hours Le Mans car race,...]()
Only a few hours left to discover the grand winner 🎊 of the famous 24 Hours Le Mans car race, which... ![📦🚗 The Vetra 2CV – an everyday icon. More than just a car: a road companion, a familiar...]()
📦🚗 The Vetra 2CV – an everyday icon. More than just a car: a road companion, a familiar silhouette,... ![🧵🇫🇷 STRUCTURED WORKWEAR ELEGANCE 🇫🇷🧵 An iconic jacket by VETRA, crafted from 100% cotton...]()
🧵🇫🇷 STRUCTURED WORKWEAR ELEGANCE 🇫🇷🧵 An iconic jacket by VETRA, crafted from 100% cotton herringbone... ![🧵🇫🇷 DETAILS THAT SPEAK VOLUMES 🇫🇷🧵 Since 1927, VETRA has embodied the precision and authenticity...]()
🧵🇫🇷 DETAILS THAT SPEAK VOLUMES 🇫🇷🧵 Since 1927, VETRA has embodied the precision and authenticity of... ![Since 1927, VETRA has embodied French craftsmanship. 🇫🇷 A simple detail… but it says it all: made...]()
Since 1927, VETRA has embodied French craftsmanship. 🇫🇷 A simple detail… but it says it all: made in... ![🧵 Authenticity Reimagined — Made in France Introducing the iconic VÊTRA vest in lightweight 100%...]()
🧵 Authenticity Reimagined — Made in France Introducing the iconic VÊTRA vest in lightweight 100%... ![🇫🇷 Since 1927, VÊTRA has stood as a witness to the working spirit of France. A France of fields...]()
🇫🇷 Since 1927, VÊTRA has stood as a witness to the working spirit of France. A France of fields and... ![🧵 ROOTED IN TRADITION, DESIGNED FOR TODAY 🇫🇷 Two iconic jackets. One shared legacy. In olive...]()
🧵 ROOTED IN TRADITION, DESIGNED FOR TODAY 🇫🇷 Two iconic jackets. One shared legacy. In olive and... ![🐣 Happy Easter from the VETRA home! 🇫🇷✨ Even our century-old façade got a visit from the...]()
🐣 Happy Easter from the VETRA home! 🇫🇷✨ Even our century-old façade got a visit from the Easter... ![🌈 VETRA — not just blue! Discover our iconic 1G/5C jacket in a vibrant palette: from pineapple...]()
🌈 VETRA — not just blue! Discover our iconic 1G/5C jacket in a vibrant palette: from pineapple... ![🧵🇫🇷 THE ICONIC FRENCH WORKWEAR JACKET 🇫🇷🧵 Since 1927, the blue dungaree twill workwear jacket...]()
🧵🇫🇷 THE ICONIC FRENCH WORKWEAR JACKET 🇫🇷🧵 Since 1927, the blue dungaree twill workwear jacket by... ![🔵🧵 VETRA – Timeless Workwear for Everyone 👩🔧👨🔧 Since 1927, VETRA has been crafting authentic...]()
🔵🧵 VETRA – Timeless Workwear for Everyone 👩🔧👨🔧 Since 1927, VETRA has been crafting authentic French... ![🔹 When Classic Style Transcends Time 🔹 The elegance of a vintage car and the authenticity of...]()
🔹 When Classic Style Transcends Time 🔹 The elegance of a vintage car and the authenticity of French... ![🇫🇷 Craftsmanship, precision & efficiency: the VETRA legacy 🇫🇷 Since 1927, VETRA has preserved...]()
🇫🇷 Craftsmanship, precision & efficiency: the VETRA legacy 🇫🇷 Since 1927, VETRA has preserved the... ![🔹 Heritage & Craftsmanship in Every Stitch 🔹 Since 1927, VETRA has been crafting authentic...]()
🔹 Heritage & Craftsmanship in Every Stitch 🔹 Since 1927, VETRA has been crafting authentic French... ![☀️ Spring is in the air… and so is color! 🎨 The first rays of sunshine are here, and so is...]()
☀️ Spring is in the air… and so is color! 🎨 The first rays of sunshine are here, and so is Richard,... ![Day 2 at Chicago Collective! 🇺🇸 Time is flying at Chicago Collective, and we’re already on our...]()
Day 2 at Chicago Collective! 🇺🇸 Time is flying at Chicago Collective, and we’re already on our... ![Discover Vétra’s Winter 2025 Collection during Paris & Chicago Fashion Week 🪡 We are thrilled to...]()
Discover Vétra’s Winter 2025 Collection during Paris & Chicago Fashion Week 🪡 We are thrilled to... ![✨ Happy New Year from Vétra family ! 🎉 As we step into a new year, we want to take a moment to...]()
✨ Happy New Year from Vétra family ! 🎉 As we step into a new year, we want to take a moment to... ![🎄 Christmas is Just Around the Corner! 🎁 Looking for the perfect gift this holiday season?...]()
🎄 Christmas is Just Around the Corner! 🎁 Looking for the perfect gift this holiday season? There’s... ![☀️ Starting the Winter Day with Sunshine 🧥 There’s nothing like enjoying the golden rays of a...]()
☀️ Starting the Winter Day with Sunshine 🧥 There’s nothing like enjoying the golden rays of a crisp... ![🧥 Fine Navy Corduroy: A Heritage Reimagined 🇫🇷 Crafted from 100% cotton, our fine navy corduroy...]()
🧥 Fine Navy Corduroy: A Heritage Reimagined 🇫🇷 Crafted from 100% cotton, our fine navy corduroy has... ![🧥 The Fine Corduroy Jacket: A Winter Essential 🇫🇷 For both men and women, our fine corduroy...]()
🧥 The Fine Corduroy Jacket: A Winter Essential 🇫🇷 For both men and women, our fine corduroy jacket... ![👷♂️ Since 1927, Vétra Has Been Crafting Authentic French Workwear 🇫🇷 As a proud family-owned...]()
👷♂️ Since 1927, Vétra Has Been Crafting Authentic French Workwear 🇫🇷 As a proud family-owned brand,... ![Stay warm this winter with Vétra’s double-faced wool blend jacket 🧥❄️. Designed to keep you cozy...]()
Stay warm this winter with Vétra’s double-faced wool blend jacket 🧥❄️. Designed to keep you cozy... ![Nothing says French style better than our classic moleskin jacket 🇫🇷. 100% Made in France since...]()
Nothing says French style better than our classic moleskin jacket 🇫🇷. 100% Made in France since 1927... ![Discover Vétra's authentic products at Le Casier stores 🧵 in Bayonne and Saint-Jean-de-Luz,...]()
Discover Vétra's authentic products at "Le Casier" stores 🧵 in Bayonne and Saint-Jean-de-Luz,... ![Exciting news! 🎉 Our moleskin #chorejackets 🇫🇷 are now available at Le Bon Marché in Paris, in...]()
Exciting news! 🎉 Our moleskin #chorejackets 🇫🇷 are now available at Le Bon Marché in Paris, in all... ![We’re thrilled to announce that Vétra 🇫🇷 is exhibiting for the very first time at the Chicago...]()
We’re thrilled to announce that Vétra 🇫🇷 is exhibiting for the very first time at the Chicago... ![The Paris 2024 Olympics have begun! 🥇 At Vétra, our family-owned company has always championed...]()
The Paris 2024 Olympics have begun! 🥇 At Vétra, our family-owned company has always championed... ![Discover the perfect #french 🇫🇷 lifestyle with Vétra's workwear collection. Whether you're...]()
Discover the perfect #french 🇫🇷 lifestyle with Vétra's workwear collection. Whether you're heading... ![Looking for the perfect summer jacket? ☀️ Choose Vétra's iconic yellow work jacket! 🧵🎨👕 100%...]()
Looking for the perfect summer jacket? ☀️ Choose Vétra's iconic yellow work jacket! 🧵🎨👕 100%... ![🌟 Exciting weekend ! 🌟 We're thrilled to showcase our SS25 collection at the @manwomanshows in...]()
🌟 Exciting weekend ! 🌟 We're thrilled to showcase our SS25 collection at the @manwomanshows in the... ![Vétra, the historic brand of authentic workwear 🪡, 100% made in France 🇫🇷, is gearing up for...]()
Vétra, the historic brand of authentic workwear 🪡, 100% made in France 🇫🇷, is gearing up for the... ![Experience soft tailoring 👔 through #authentic #Frenchworkwear with Vétra. 🇫🇷 Our heritage...]()
Experience soft tailoring 👔 through #authentic #Frenchworkwear with Vétra. 🇫🇷 Our heritage pieces... ![Exactly 84 years ago today, ⏳ Édouard Beerens and his family arrived by chance in the small town...]()
Exactly 84 years ago today, ⏳ Édouard Beerens and his family arrived by chance in the small town of... ![The famous Bleu de Travail jacket : the iconic 1G/5C jacket in the striking Hydrone color 🎨 No...]()
The famous "Bleu de Travail" jacket : the iconic 1G/5C jacket in the striking Hydrone color 🎨 No... ![Spring is in full swing just in time for the long May weekend! 🌼🌿 As French people across the...]()
Spring is in full swing just in time for the long May weekend! 🌼🌿 As French people across the... ![Discover the authentic craftsmanship 🪡 of Vétra's copper buttons – a historic detail on our...]()
Discover the authentic craftsmanship 🪡 of Vétra's copper buttons – a historic detail on our genuine... ![As spring blossoms 💐, so do our new colors 🎨 of 100% heavy weight #linen #workwearjacket at...]()
As spring blossoms 💐, so do our new colors 🎨 of 100% heavy weight #linen #workwearjacket at Vétra!... ![As the sunny days approach and we celebrate Easter weekend🐣, embrace the countryside charm with...]()
As the sunny days approach and we celebrate Easter weekend🐣, embrace the countryside charm with... ![Discover all the new colors of the Spring/Summer season at our oldest retailer:...]()
Discover all the new colors of the Spring/Summer season at our oldest retailer:... ![For our fans of the Vétra brand 🇫🇷 in Japan, you can find our authentic #Vétra garments 🧵, in...]()
For our fans of the Vétra brand 🇫🇷 in Japan, you can find our authentic #Vétra garments 🧵, in the... ![Introducing Vétra's Chevron Linen-Cotton Work #overalls , perfect for summer days! ☀️ 🧵 Made with...]()
Introducing Vétra's Chevron Linen-Cotton Work #overalls , perfect for summer days! ☀️ 🧵 Made with a... ![Exciting news! 🎉 Vibrant Vétra jackets are making their way to the best select shops worldwide!...]()
Exciting news! 🎉 Vibrant Vétra jackets are making their way to the best select shops worldwide! 🌍✨... ![Celebrate love in style with Vétra this Valentine's Day! 💖✨ Wrap your loved one in the timeless...]()
Celebrate love in style with Vétra this Valentine's Day! 💖✨ Wrap your loved one in the timeless... ![Unveiling Vétra's pride: our jacket with red, white, and blue seams echoing the colors of France!...]()
Unveiling Vétra's pride: our jacket with red, white, and blue seams echoing the colors of France!... ![A new season started with @manwomanshows in Paris for the #aw24 ! #vetra new styles and #colours...]()
A new season started with @manwomanshows in Paris for the #aw24 ! #vetra new styles and #colours 🎨... ![Introducing Vétra's French-made stitches work jacket, where craftsmanship meets #frenchtouch ! 🇫🇷...]()
Introducing Vétra's French-made stitches work jacket, where craftsmanship meets #frenchtouch ! 🇫🇷 ✨... ![All the #vetra family 👨👩👧 and our seamstresses wish you a wonderful and happy new year 🍾🎊 All...]()
All the #vetra family 👨👩👧 and our seamstresses wish you a wonderful and happy new year 🍾🎊 All our... ![Embracing the workwear spirit in this festive season with Vétra! 🎄✨ Since 1927, our French...]()
Embracing the workwear spirit in this festive season with Vétra! 🎄✨ Since 1927, our French workwear... ![🎄✨ Get ready for a stylish Christmas with #genuine #vetra #frenchworkwear #chorejacket ! 🎁...]()
🎄✨ Get ready for a stylish Christmas with #genuine #vetra #frenchworkwear #chorejacket ! 🎁 Order... ![Work in progress! 🔨📦 Your favourite #vetra #frenchworkwear 🇫🇷 garments soon in your best and...]()
Work in progress! 🔨📦 Your favourite #vetra #frenchworkwear 🇫🇷 garments soon in your best and closest... ![Enjoy a cold ❄️ but sunny ☀️ day with your #frenchworkwear #corduroy #chorejacket 🧵 Last sizes...]()
Enjoy a cold ❄️ but sunny ☀️ day with your #frenchworkwear #corduroy #chorejacket 🧵 Last sizes... ![What's better than a #vetra gift under the #christmastree ?! 🎁🎅🎄 Here a nice Sandy #moleskine...]()
What's better than a #vetra gift under the #christmastree ?! 🎁🎅🎄 Here a nice Sandy #moleskine... ![An old car and a nice #vetra #frenchworkwear #chorejacket : a perfect match for a perfect...]()
An old car and a nice #vetra #frenchworkwear #chorejacket : a perfect match for a perfect #weekend... ![#winteriscoming so #wool is needed ! 🐑 🪡 Come and try our #vetra #frenchworkwear wool #jackets...]()
#winteriscoming so #wool is needed ! 🐑 🪡 Come and try our #vetra #frenchworkwear wool #jackets and... ![Add some #vetra #wool #frenchworkwear in your wardrobe! 🧵 #winteriscoming ❄️ come discover our...]()
Add some #vetra #wool #frenchworkwear in your wardrobe! 🧵 #winteriscoming ❄️ come discover our... ![#genuine #FrenchWorkwear is #unisex : #authentic and #madetolast #frenchstyle 🧵 🪡 #vetra is...]()
#genuine #FrenchWorkwear is #unisex : #authentic and #madetolast #frenchstyle 🧵 🪡 #vetra is 100%... ![A nice winter 🌬️ version of our classic #FrenchWorkwear #chorejacket in dungaree twill with the...]()
A nice winter 🌬️ version of our classic #FrenchWorkwear #chorejacket in dungaree twill with the... ![#genuine #FrenchWorkwear is available in many colours 🎨 Find your favourite one in your best...]()
#genuine #FrenchWorkwear is available in many colours 🎨 Find your favourite one in your best... ![#genuine #vetra #moleskine 🇫🇷🧵 in Olive version 🎨 The true French moleskin is a satin which...]()
#genuine #vetra #moleskine 🇫🇷🧵 in Olive version 🎨 The true French moleskin is a satin which is...
