Current mood for 2021 ✨✨✨ 
I’ve been enjoying everyone’s 2020 reflections and thought I’d share some off-the-cuff thoughts of my own. I like this idea of a year of, “insert word here” as the clock changes and we get a fresh start. But I like even more to look back and find a word or a few to characterize the closing year and reflect on all that passed in order to better look ahead. My word for 2020 is gratitude, and I’m sure I’m not alone on this one. Gratitude for health, for survival in a pandemic, for uncomfortable conversations with myself and others, and for exploration which ultimately led me to find a new career. This gratitude is met head-on with the heavy anguish for the country and the world, for all of the loss this pandemic brought about and the very real pain of those who’ve been most affected by it. One of the main lessons of 2020 for me was in dualities. It can be this AND that, simultaneously. We can acknowledge movements of progress while still demanding more change. We can feel extreme joy and deep sadness. A pandemic can force me to both become unemployed while also opening my eyes to a new career. Juxtaposing feelings or actions occur concurrently. So as I sit here on New Years Day after a little rest and a lot of work getting ready to launch 2 client websites and refresh my own for 2021, I still feel that gratitude carrying over from 2020 - to find a job that lights me up in ways I didn’t know possible and that helps other people reach their own business dreams. And just like that, writing this post I came up with my word for 2021, one rooted in duality: service. I aim for higher and more aligned service, not only to the amazing clients I plan to meet, but also to myself. What ways can I change my business structure to better serve clients? AND, How can I best serve present and future Liz through the choices I make in this coming year to feel most connected in my personal life and business? This is deep stuff!!! It won’t be easy, but nothing worthwhile is, right?! So cheers to that- to hard work and exploration that pushes us closer towards growth and alignment ✨ 
It’s finally live, the gorgeous brand and website refresh for @yumimatsuostudio 🤍 In the winter of 2019 I began working as Yumi’s photo assistant a few hours a week. What started as a simple role of helping out on set and culling images blossomed into an amazing friendship. It was a true honor to collaborate with her on this project, to build a website that holds space for the many creative offerings that comprise her growing photography business. From weddings to families to editorial branding shoots, she does it all - always having fun and always producing such stunning, vivid imagery that feels both elevated and joyful. Head to her page to check out the new website and enter her giveaway where you could win a Branding Audit Call and custom mood board from me AND a full branding photoshoot with Yumi, including hair and makeup 😍 Let us know what you think of the website, good luck in the giveaway, & happy holidays to you all! 
I haven’t posted a mood board in a hot second, so today felt perfect to do so for #moodboardmonday 🤓 Sharing the 3 creative direction options from the first phase of exploration for a hospitality education brand. What’s your fav?! Let me know in the comments below 🤍 
Happy thanksgiving everyone! And now it’s, GIVEAWAY TIME! One of the services I use in my business, Honey Social, is celebrating their one year anniversary! If you’ve followed along, you’ve seen how amazing the stock photography is for our client @capelesagency beautiful new website that launched this week! And to celebrate with them, I’ve teamed up with @honeysocialco and three other Honey Social members @kswsocialmedia , @andreabalogun , and @brandy.designs to provide one winner with a FULL SUITE OF BUSINESS SERVICES that will skyrocket you and your brand into 2021!!!! ⚡️A social media audit + 30 min strategy session ⚡️30 minute branding + website audit call ⚡️The Brand Restart Guide - 5 keys ways to help you refocus and asses your brand strategically + 30 min complimentary call ⚡️50% discount on a customized squarespace website ⚡️Free 30 day membership to Honey Social This anniversary giveaway is designed with creatives and brands in mind, so if you've been wanting to level up your business before the year ends, be sure to enter the giveaway below! TO WIN: 1. Like this post 2. Follow @honeysocialco @kswsocialmedia , @andreabalogun , @bigwave.studio and @brandy.designs. 3. Tag 3 creatives/brands/businesses who would benefit from this giveaway. ✨BONUS ENTRY: To increase your chances of winning, share this giveaway post in your stories. Be sure to tag @honeysocialco or use the hashtag #HSCelebrates so we can give you your extra points! 🏆The giveaway closes on Sunday 11/29, so be sure to get your entry in before then! The winner will be announced in our stories next week! Ts&Cs: Giveaway is not sponsored, endorsed or administered by, or associated with Instagram and closes at 23.59 EST on the 29th of November, 2020. The winner will be selected at random and announced in our stories next week. GIVEAWAY CLOSED ✨ 
Alexa, play Beyoncé’s Formation and head to capelesagency.com 🔥 When I made this fun video teaser of @capelesagency new website and branding I asked @acapeles what song she thought best fit her digital marketing agency and she landed on this iconic Beyoncé song. Head to her profile to see the full site in action and get acquainted with her incredible agency that values community, diversity, passion, and creativity. It’s an honor to work with clients that not only push you creatively, but also inspire you. Ángela is both a hard-working business owner and a dedicated PhD student. We can’t wait to see how far she goes and how she revolutionizes other brands with her talent. With website buildouts, a huge component is media. I want to send the spotlight to @honeysocialco specifically for providing the most beautiful and inclusive lifestyle stock imagery on the internet. This work of revolutionizing the stock photography market is so important and it brought such magic to the site. Another huge shoutout to @veroleighco + @sarahbfotography on branding images, two inspiring folks that connected me with Ángela in the first place. So head to the full site and check it out! I can’t wait to hear your feedback ✨