I’ve got a secret: I’ve been on a covert mission to see if I can flip the marketing game we’ve all been playing in the digital biz world on its head. . For years now, the method of create free free free free content and some more blog posts and then an extra freebie opt-in and then add a YouTube channel... shall I go on? (I know the whole kit and caboodle because I played for a long time) . Is there anything wrong with that model? No it’s worked... at least it has for the ones who got in the game before it became trend city... 🤔 . But even though it worked for people, something just never sat quite right. Like all the relationship building happened before the sale and then what? “Thanks I’ll take your money, k bye.” . For the past couple years I’ve wanted to get out of the “passive” dream being packaged and sold to the masses and do business differently. . I’ve been quietly ditching the visibility game and leaning into a new method: what I’m dubbing The Inside Out Method. . The Inside Out Method of marketing is where you spend considerably MORE time pouring into and serving the people who have already paid you to invest in your products and considerably LESS time caring about numbers, followers, tracking traffic, curating pictures that sit next to each other nicely, trying to drum up some sort of crafty engaging caption words, etc etc etc. . My hypothesis came from the assumption that digital business, although vastly different than the service-based model... can still THRIVE powered by the most powerful sales driver in the service-based model: referrals. . For an entire year now, I haven’t planned social posts or stuck to a blog or email calendar or pinned 20 pins a day to Pinterest or played the “try to reach new people with tons of free content” game anymore and sought out real ways to spend almost ALL that time I’d spend on marketing hanging with the people who have already said yes to my products and finding ways to continue to serve them beyond the transaction. . Not only have I genuinely enjoyed it, but my revenue has sky rocketed. Coincidence? I don’t think so. 👊 . I wanna know... what do you think? Outside in or Inside out?
Two months ago, I hit publish on a brand new idea: an AFFORDABLE membership for digital business owners. A bridge to the ever increasing gap of education for entrepreneurs wanting to pivot and expand with digital offers, but facing a serious lack of learning and community without a 4-5-6 figure mastermind or coaching price tag. . I remember the feeling. The overwhelm. Of trying to figure out this business model and feeling completely LOST on how all the pieces fit together because there just isn’t enough help when trying to hodge-podge advice from this freebie and that blog post about “sales funnels” and good gravy, investing thousands of dollars right off the bat in a new business adventure is 💯 terrifying. . I just WISHED I could connect with other entrepreneurs like me to figure out how all this works. . That’s why I created the Digital Lab. And 2 months in we are celebrating 370 members inside. 💗😭🎉🙌 My heart could literally burst with excitement! . This is a community for digital business owners who get it. Who get the struggle of trying to figure it all out. Who get that running a digital biz can be lonely and want some friends to nerd out on strategy with. Who get that even though we may not ever meet or see our customers in person, we are making an impact with our talents and passions with our online products. . If you would have told me 2 months ago we’d be celebrating 370 eager, action-taking business owners inside, I’d have never believed it! I’m honored to lead this community and wake up everyday excited to show up and do this biz building thing together. . And in true celebration style, I love to sneak in the FB group and surprise our members with perks when we hit milestones 🎉 Today, I’m giving away a Custom Website Audit ($650 value!) to one of our Lab members and I can’t WAIT to see who wins! If you wanna check out the Lab and get in before we select a winner, click the link in bio to join the Digital Lab and then scoot into our exclusive FB group to enter!! ***EDIT: Giveaway now closed!*** Surprises still to come though so hop on over if you’re wanting to create digital products!! 💗🌈 . PS: TDL got a website of its own and it makes me SO HAPPY!!!
Celebrating Dad 💙 Grateful today and everyday for the Dads who raised us and the Daddy I get to love and watch father our babies with love, grace, and Godly leadership. Happy Father’s Day!! 🎉 @fifthhomebliss 😘 . Also, 2020 officially kicked off J’s corny dad collection thanks to Kennedy insisting on buying this Legendary Dad hat. Next year: White New Balance + Tube socks 😂
Squinty-eyed smile twin ☺️ Some days I still can’t believe we’re 4 kids deep. Spoiler alert: All the peoples were WRONG... Sooo many people told me, “Oh number 4 just fits right in! 3 kids are a circus, so you might as well have another...” 🙈🙈 I’m here to tell you 4 kids is literal banana town coo coo. 🤯 Days away from 6 months as a family of 6 and I still don’t have the hang of it 😂😂 We’re surviving off pizza delivery, nuked hot dogs, and buttered noodles if that gives you a hint at the lifestyle I’m rocking. It’s not glamorous at all, but I’ll take the circus 🎪😉
Thank you @averyfrancis for this post. Everyone go read it. . So many white people (MYSELF included) don’t know what exactly to say. We/I don’t want to hurt or overwhelm Black people who are experiencing trauma we cannot even begin to imagine. That’s uncomfortable. . Saying something stupid and getting called out? That’s definitely going to be uncomfortable. . Turning inward to see just how systemic racism HAS benefited me... IS within me. That’s heavy. Filled with guilt and shame. Uncomfortable. . I listened to a deep, real, and raw panel discussion led by @cocktailterrica yesterday. She asked, “Where do we go from here? What happens after the black squares?” Something @bybriangreen said stood out to me: “You don’t just say you’re going to stop biting your nails. You have practice not biting your nails every single day.” . I didn’t wake up today having rid myself of bias. I didn’t wake up to a business that has prioritized inclusivity and diversity well enough. And that’s uncomfortable to admit on a platform of thousands of followers and millions of potential eyes. . But I commit to taking the time. To doing work on myself, with my family, in my business, in our community, and here in these squares. To be here if you need me and not ask you to do any work on my behalf. To use Google and read the books and pay for the classes to help me actually learn and take meaningful steps to change. . I’m sorry. I love you. I realize NONE of this is about me or my feelings or my comfort level. I just want you to know I care. PLEASE don’t comment with praise. Just go find people to listen to. . A few more people I’ve been so grateful to listen to and learn from: @danaitbg @rachel.cargle (buy the books from her store @elizabethsofakron) @ohhappydani ... There’s so many more. Black lives matter.
This is my son Crew. I worry about a lot of things that could happen to him. I worry that he will break his arm just about every day. I worry he could get out of my sight long enough to jump in a pool unattended. I think about his teen years and pray he doesn’t go down paths that could lead to addictions or self-harm. The worries go on... But one thing I’ve NEVER imagined? NEVER worried about? My son jogging and being killed. My son being kneeled on while handcuffed by an officer and losing his life IN BROAD DAYLIGHT ON CAMERA. I am a white woman. I am privileged. I’ve been privileged in my silence. And it’s not okay. I cannot imagine what life feels like for my friends of all color. But I hear you. I hear you and I believe you that racism is real and rampant and I’m sorry that you have to live under this fear every freaking day of your life. I’m sorry for my privilege. I’m sorry for the bias I don’t even realize I have most days. I’m sorry that my son doesn’t carry the same burden that yours does. And my daughters don’t carry the same burden that yours do. I don’t know what to say and I feel like I’m fumbling over my words, but I do know that I can’t be silent. We have to do better. Act. People’s lives depend on it.
Oh my soul. This girl. My Kennedy. This morning we watched a virtual ceremony where Kennedy was awarded with the All Character Pillars Award for her class this year. Swipe to hear the sweet sweet words from her teacher which for sure made me tear up. 😭💖 . Of course I want our babies to thrive in school, but grades are at the bottom of my list of things I care about. Their character matter so much more to me. And to hear these words about our first baby makes my heart SOAR. . My Kennedy, you shine bright. Always stay kind and love people well. I’m one proud Mama today!
Lessons left out of the post-partum conversation: Your hormones like to sneak attack fluctuate on you MONTHS after the bundle of joy arrives. Coupled with coordinating months of not sleeping through the night and you’re bound to have an emotional break down on the laundry room floor when you just can’t take the load of juggling it all anymore. . That was me. On the laundry room floor last week with my head in my hands and tears a pourin. My breaking point? A shelf above our washing machine where I’d really love to see cabinets instead so I don’t have to look at all the junk 😂🤪🙈 . Clearly, it wasn’t the shelf’s fault, but it did me in anyways. . Point? I don’t have post-partum depression, but things still just aren’t 100% back to normal. No one told me about this. I heard about the hair falling out and the weight that hangs around, but the emotional rollercoaster that lasts for months? Nope. Didn’t get that talk. I wish we’d talk openly about this stuff more. So that new Mamas and Mamas who forgot could feel a little less alone and a little more like we aren’t broken. No matter how many babies you have, motherhood in the newborn season is this mix of beauty and pain and tension and bringing you to the brink of what you think you can carry. It is this hard beautiful mess that rocks you to your very core and ultimately shapes you into the Mama you were made to become. 💗 . This week Claire is moving out of our room and my heart is aching just a little bit as we wave goodbye to her newborn days and enter into so many sweet memories and milestones to come. I’m sure a few more tears will come. Hopefully the shelf makes it through the week, but you just can’t tell at this point 😂 Preaching grace to myself on REPEAT. And hoping you’ll give yourself some in the crazy, too 💗 . PS: New Mamas to Be - they also forget to tell you that you can NEVER jump rope or jump on a trampoline or really just do any kind of jumping again. You will pee your pants. 😳 Trust me, K? 😂
Agree or disagree 👉 Even educators need to keep learning?! . My thoughts: Just because you put something out into the world, doesn’t mean you can’t continue learning, honing your craft, and deepening your understanding of the niche you excel in. . I spent the last couple days with my phone in another room to spend time learning even more about conversion strategy. I enrolled in Copy School from the OG conversion copywriters @copyhackers themselves and am LOVING getting a deeper look into the skill of writing copy that converts from the pros. . Although I have ZERO desire to be a copywriter, understanding conversion copywriting helps me be a better designer for my clients and my students 🙌🌈 . So what do YOU think? Do you prioritize learning in your biz plan? I’d love to hear your take!
Mama Daughter Rompers. The most Instagrammable moment there ever was. 😍🐆😂