I’m Cassie. I wear all the hats around here: photographer, bad poem writer, misguided marketer, sometimes blogger, former amateur cookie artist, current Instant Pot fanatic, champion napper and enthusiastic knickknack collector. I document weddings and love stories full time, all across the country. Originally born and raised in Atlanta, GA, I’m thankful to now call San Francisco home, along with my husband Michael and our goofy dog Rusty, whose unsurpassable ability to shed fur holds no competitors. I have many, many reasons why I do what I do, but recently, a very specific motivator has wrestled its way to the forefront of my mind. That thought is this: Life is short, and stories, everlasting. The art of creating tangible proof for my couples, a means to show how love crosses borders, how being human is connective and real, this is the kind of legacy I want to be a part of. Also, my couples are pretty rad. Let’s remember to remind each other how rad we all are and keep celebrating that together. My first wedding of 2020 is tomorrow. I’m ready to kick this season off!! Thanks @tophs_mcgoats for the snap and @aprilfosterbridal for the touch ups ♥️
I woke up this morning with the memories of traveling around Iceland with @annawuphoto so freshly imprinted on me, it was like we had just stepped off the plane and returned home (the trip was almost a year ago). Last night, I mapped out the details for 12 flights we are taking this year – and I’m still expecting more to come! The airport rhythm has become such a core part of both my business and personal goals. Feeling some deep, deep gratitude today for the trust and vision of my clients and our ability to take flight when the opportunity calls. And also for the notion of home, waiting patiently for us, wherever we go. All images photographed on my #Contax645 with @fujifilm_profilm and processed by @photovisionprints.
Registration is now open for my online mentorship! I’m in full activity mode, preparing for this mentorship, and it’s such an amazing kick in the pants for me to stay accountable to my own business goals – a huge reality check to measure if I’m practicing what I preach, so to speak. I’m also taking it all in with a healthy dose of grace. This mentorship is about learning, growing, and diving in together. I can’t wait to share all the messy details with my attendees: my exact revenue numbers, my profit margins, my bookings, how much I spent on advertising and my BIGGEST source of bookings through the year, plus so. Much. More. To my fellow photographers, let’s start the dialogue here. I want to know: what’s the one thing that’s holding you back from finding success? Is it finding more bookings? Is it gear-related? Is it your work habits, or tackling difficult lighting situations, or something entirely different? Drop your thoughts below, and let’s find some answers together! Image from Alison and Will’s @westshorecafe wedding at Lake Tahoe. Planning and coordination by @audereevents, hair and makeup by @grecorose, bridal dress by @amykuschel, floral design by @stemsbydiana.
Mark your calendars: on March 27, I’m hosting a LIVE online mentorship. This is for wedding photographers seeking clarity, honesty, and camaraderie. And for people who don’t mind dealing with odd, partial sentence structures. And a healthy dose of fullblown honesty. I’m talking 3.5 hours of laying the bare bones of my business completely wide open. I’m talking pricing (what I charge and why), bookings (how I book and again, WHY), spilling all the details on my gear and hybrid digital/film workflow, what it’s like to slug through the low season lows, and how learning to celebrate is still one of the hardest lessons I’ve yet to master (that, and finding time to use the restroom more than 2x on a wedding day). That’s a lifetime of lessons learned while photographing hundreds of weddings, all condensed into a single afternoon of open book, no-holds-barred, literally-ask-anything conversations. I spent entirely too much time at the start of my business feeling lonely. Are you afraid of admitting that you’re lonely too? It might be my single biggest regret, that I thought I could (and should) do all this entirely on my own, that I thought asking questions out loud would make me look inexperienced, or dumb. I never thought anyone in the industry would ever give me a helping hand, so I simply never asked. This fear kept me from growing as both a person and artist for far too long. Then I came across a truly life-changing piece of advice: “If something frightens you horribly – try leaning into it.” Opening up and asking questions used to scare the 💩 out of me. So I’ve decided to create a space where you can do exactly that. In an industry that isn’t always known for open transparency, this is my tiny way of letting the light in. If any of this resounds with you, I want to chat more. If you’re interested, please DM me for the signup link ♥️ This is truly the mentorship experience I wish I had when I was first starting out. I hope to see you there. Planning + design by @ruby.and.rose, floral design by @paeonina, hair + makeup by @dreamcatcherartistry, photographed onsite at @holmanranch with @fujifilm_profilm on my #Contax645 and processed by @photovisionprints.
The parent pleaser. The printed card for grandma’s fridge 😉 The kind of photographs you go back to, time and time again. A tiny sprinkle of some of my favorite portraits from Bharvi and Mithil’s wedding weekend. Planning + coordination by @crimsonbleuevents, hair by @vigilantecosmetics, makeup by @ericabogartbeauty, bridal mendhi by @foreverbeautybymanisha, videography by @kevinhurshfilms, photographed on-location at @hilton.marietta with @fujifilm_profilm on my #Contax645 and processed by @photovisionprints. Special thanks to @lindseylaruephoto and @rachelparsonsphotography for carrying me through on this one!
At the beginning of this year, I made a vow to lead a more intentional life, to return to actively practicing my old collegiate sorority motto: “Live with Purpose.” I am not a mouthpiece for this kind of living. I’ve never been able to trick a single personality quiz into thinking I’m something different from the impulse-driven self I am. With that in mind, my impulse lately has been to lie low and dream. To read and to think and simultaneously, to be mindless, without any real actionable plan once the book ends or I wake. The off-season tends to make me feel this way. I spent all last year leaving encouraging notes to my future self in the margin of all my tracking spreadsheets and I still feel mild surprise (and shame) that this isn’t the year I have it all “figured out”. Must keep reminding myself - I’m approaching the third year of operating this business and it’s a lifelong adventure. Not a race. Still. My heart naively expects the same exponential growth that years one and two gifted me, even though logically, I know it doesn’t work this way. So I’m wrestling with what I want for my self and my business and trying to find the line between the two (if it exists). @schmohee shared some wisdom this morning that I think will stick with me for a long, long time. At the end of the day, my purpose is to create. I cannot NOT create. The business is a means to do so, but not the priority. This is what I was meant to do - it’s the one continuity I’ve carried my whole impetuous life - and I will let this knowledge anchor me. Image from Thuong and Patrick’s sun-drenched ceremony at @themapleswoodland. Planning + coordination: @alluring.events, hair and makeup by @_lshirrell, videography by @thequailandthedove, catering by @buckhorn_steakhouse and @wolfpops_official, bridal dress by @sarahseven, entertainment by @deborbaevents, photographed for my dear friend @williamtrangphoto with @fujifilm_profilm on my #Contax645 and processed by @thefindlab. Special thanks to @shannonmaybrown and @dianabrewerphotography for supporting me deeply on this one.
More from the archives 🎞 Design + planning by @cali_smittenkiss @smittenkissweddings_events, hair + makeup by @facesbyemily, bridal dress by @kinsleyjamescouturebridal, floral design by @vofloraldesign, photographed on @fujifilm_profilm at @tylerryeworkshops with my #Contax645 and processed by @photovisionprints.
Officially making moves on a personal art project this upcoming spring and I’m looking for fellow vendors interested in collaborating on something special – something a little dark, a little mysterious, and just the tiniest bit wicked. Anyone interested? DM me if you’re willing to play fast and loose with my very hazy thoughts. Somewhat unrelated image of miss @amandavidmardesign on film - don’t ask me what film stock because I honestly cannot remember. But definitely shot on my #Contax645. That camera is a powerhouse.