In love with this new Desert Rose colourway from my client @believe_athletics! I’ve been working with the team on their packaging and positioning and I’m so excited for what’s in store for them ✨ I’m also a converted customer myself – their sets are stylish, technical, buttery soft, designed in Barcelona and sustainably made in Portugal 🙌🏼 Can anybody else relate to the euphoria of finding the PERFECT leggings?! 
Next Saturday at 2pm BST I'll be going live with my dear friend @laurean_sahilices to talk about our experiences of luxury hotel marketing (including together in the Maldives!) 🐠🌴 Expect digital success stories and copywriting tips to help hotels and resorts stand out from the crowd – see you there📍 
Moments like receiving this review from Natasha at @canguiristudio remind me of my *why*. Helping fellow business owners fulfil their potential will always be my favourite part of being The Luxury Copywriter, and I’ll forever be grateful to those who trust me with their brand. 
Happy Mother's Day! It takes just a whiff of Flora by @guccibeauty to feel like I'm back home with my amazing Mama @deborahwoods1645 💕 Do you have a scent that takes you back to a particular place? 
Copywriting is a conversation. Don't be afraid to: 👉 Use contractions (you're, hasn't, can't) 👉 Choose simple, everyday words 👉 Say "I", "you", "we" or "us" 👉 Inject warmth and personality Invite them, make it interesting and the magic will happen ✨ #luxurycopywriter #Luxurycopywriting #contentwriter #copywritingtips #copywriterlife #talkluxury #websitecopywriter #luxurymarketing #marketingstrategy #luxurywriter #luxurylifestyle #hotelcopywriter