• There's nothing like seeing your new roaster for the first time. #SFRfamily . . #coffeeroaster #sf25roaster #craftcoffee #shestheroaster #thirdwavecoffee #handcrafted #smallbatchcoffee #roasting #dreammachine #coffeecommunity #builtbyhand #coffeehouse #cafe
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    There's nothing like seeing your new roaster for the first time. #SFRfamily . . #coffeeroaster #sf25roaster #craftcoffee #shestheroaster #thirdwavecoffee #handcrafted #smallbatchcoffee #roasting #dreammachine #coffeecommunity #builtbyhand #coffeehouse #cafe
  • That feeling when you develop the perfect flavor profile for a brand new coffee 🙌 #EmbraceTheCraft . . #specialtycoffee #roast #greencoffee #smallbatchcoffee #craftcoffee #thirdwave #roasting #sf6roaster #coffeestuff #coffeefeature #coffeeclub #coffeeroastery #makecoffee #staycaffeinated #coffeesesh #specialtycoffeeroasters
    152 1
    That feeling when you develop the perfect flavor profile for a brand new coffee 🙌 #EmbraceTheCraft . . #specialtycoffee #roast #greencoffee #smallbatchcoffee #craftcoffee #thirdwave #roasting #sf6roaster #coffeestuff #coffeefeature #coffeeclub #coffeeroastery #makecoffee #staycaffeinated #coffeesesh #specialtycoffeeroasters
  • The SF-6 Embrace the Craft Bundle is perfect for the beginner roastmaster. Combining our classic SF-6 with training at @coffeeroastinginstitute, you will leave with all of the tools you need to roast exceptional coffee. #EmbraceTheCraft . . #coffeeroasters #artisanroaster #handcrafted #madeintheusa #smallbatch #coffeegeek #sf6roaster #coffeeculture #backtobasics #coffeeeducation #roastsession #greatcoffee #mediumroast #coffeeaddict #butfirstcoffee #bestroaster #coffeehouse
    130 1
    The SF-6 Embrace the Craft Bundle is perfect for the beginner roastmaster. Combining our classic SF-6 with training at @coffeeroastinginstitute, you will leave with all of the tools you need to roast exceptional coffee. #EmbraceTheCraft . . #coffeeroasters #artisanroaster #handcrafted #madeintheusa #smallbatch #coffeegeek #sf6roaster #coffeeculture #backtobasics #coffeeeducation #roastsession #greatcoffee #mediumroast #coffeeaddict #butfirstcoffee #bestroaster #coffeehouse
  • We love nothing more than seeing a happy customer with their new roaster. Congrats, @laterzacoffee! . . #roastery #coffeepeople #coffeecommunity #coffeeroaster #coffeetime #lovecoffee #dreammachine #handmade #smallbatchcoffee #roasting #coffeestuff #coffeeshop
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    We love nothing more than seeing a happy customer with their new roaster. Congrats, @laterzacoffee! . . #roastery #coffeepeople #coffeecommunity #coffeeroaster #coffeetime #lovecoffee #dreammachine #handmade #smallbatchcoffee #roasting #coffeestuff #coffeeshop
  • Due to overwhelming success, we have decided to extend our offer on the SF-6 “Embrace the Craft” Bundle! From now until February 28, receive over $3,000 in added value with the purchase of an SF-6 roaster. Click the link in our bio to learn more! #EmbraceTheCraft . . . . #specialtycoffee #coffeeoftheday #cafelife #singleorigin #sf6roaster #coffeeshoplove #coffeemagazine #coffeeequipment #coffeeshots #coffeebean #roasting #specialtycoffeeroaster #coffeeforlife #bestcoffeephotos #roast
    135 4
    Due to overwhelming success, we have decided to extend our offer on the SF-6 “Embrace the Craft” Bundle! From now until February 28, receive over $3,000 in added value with the purchase of an SF-6 roaster. Click the link in our bio to learn more! #EmbraceTheCraft . . . . #specialtycoffee #coffeeoftheday #cafelife #singleorigin #sf6roaster #coffeeshoplove #coffeemagazine #coffeeequipment #coffeeshots #coffeebean #roasting #specialtycoffeeroaster #coffeeforlife #bestcoffeephotos #roast
  • There's nothing quite like a matte black San Franciscan. . . . . #coffeeroaster #specialtycoffee #roastery #thirdwavecoffee #sf25roaster #matteblack #dreammachine #communityovercompetition #coffeestuff #smallbatchcoffee #smallbusiness #nvmade
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    There's nothing quite like a matte black San Franciscan. . . . . #coffeeroaster #specialtycoffee #roastery #thirdwavecoffee #sf25roaster #matteblack #dreammachine #communityovercompetition #coffeestuff #smallbatchcoffee #smallbusiness #nvmade
  • We at the San Franciscan Roaster Company wish you a happy 2019! We hope it's filled with positivity, growth, and plenty of coffee with loved ones 🎉 . . #roaster #coffeecommunity #newyears2019 #artandingenuity #smallbusiness #coffeepeople #coffeeroastersguild #smallbatchcoffee #craftcoffee #lovewhatwedo #thirdwavecoffee
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    We at the San Franciscan Roaster Company wish you a happy 2019! We hope it's filled with positivity, growth, and plenty of coffee with loved ones 🎉 . . #roaster #coffeecommunity #newyears2019 #artandingenuity #smallbusiness #coffeepeople #coffeeroastersguild #smallbatchcoffee #craftcoffee #lovewhatwedo #thirdwavecoffee
  • Have you ordered your SF-6 Holiday Bundle yet? We are still accepting last minute orders until the end of the day! Receive over $3,000 in added value with the purchase of an SF-6 roaster. Send us a message to learn more. #EmbraceTheCraft . . #coffeecommunity #specialtycoffee #thirdwave #dreammachine #sf6roaster #craftcoffee #coffeepeople #roastingcoffee #coffeeshop #dontfearthecraft #timelessquality #localcoffee #usamade #wholebean #mediumroast #smallbatchroaster #backtobasics #roastsession #coffeegeek
    127 4
    Have you ordered your SF-6 Holiday Bundle yet? We are still accepting last minute orders until the end of the day! Receive over $3,000 in added value with the purchase of an SF-6 roaster. Send us a message to learn more. #EmbraceTheCraft . . #coffeecommunity #specialtycoffee #thirdwave #dreammachine #sf6roaster #craftcoffee #coffeepeople #roastingcoffee #coffeeshop #dontfearthecraft #timelessquality #localcoffee #usamade #wholebean #mediumroast #smallbatchroaster #backtobasics #roastsession #coffeegeek
  • Handcrafted roasters built for handcrafted coffee. . There are only three more days to take advantage of the SF-6 Holiday Bundle! Call us today to learn more. #EmbraceTheCraft . #coffeeroaster #sf6roaster #specialtycoffee #coffeeroastersguild #roaster #craftcoffee #handbuilt #dreammachine #coffeepeople
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    Handcrafted roasters built for handcrafted coffee. . There are only three more days to take advantage of the SF-6 Holiday Bundle! Call us today to learn more. #EmbraceTheCraft . #coffeeroaster #sf6roaster #specialtycoffee #coffeeroastersguild #roaster #craftcoffee #handbuilt #dreammachine #coffeepeople
  • The San Franciscan roaster isn't just here for its good looks; it's at the heart of what we do. In addition to Fair Trade, Organic, Rainforest-certified, and top scoring coffees, we source most of our coffee lineup direct from mills and farms. The SF-6 lets us dial those in perfectly, repeatedly, and deliciously. - courtesy of @penstockcoffeeroasters, Highland Park, NJ . . . . #coffeecommunity #artandingenuity #coffeestuff #roastingcoffee #sf6roaster #microlot #specialtycoffeeshop
    106 2
    The San Franciscan roaster isn't just here for its good looks; it's at the heart of what we do. In addition to Fair Trade, Organic, Rainforest-certified, and top scoring coffees, we source most of our coffee lineup direct from mills and farms. The SF-6 lets us dial those in perfectly, repeatedly, and deliciously. - courtesy of @penstockcoffeeroasters, Highland Park, NJ . . . . #coffeecommunity #artandingenuity #coffeestuff #roastingcoffee #sf6roaster #microlot #specialtycoffeeshop
  • Buy yourself that SF-6 for Christmas. You deserve it. . The SF-6 Embrace the Craft Holiday Bundle is only available until December 31st. Contact us today for more information! #EmbraceTheCraft . . #coffeeroastersguild #roastsession #craftcoffee #sustainablecoffee #coffeelife #drinklocalcoffee #craftsmanship #sf6roaster #coffeetime
    172 2
    Buy yourself that SF-6 for Christmas. You deserve it. . The SF-6 Embrace the Craft Holiday Bundle is only available until December 31st. Contact us today for more information! #EmbraceTheCraft . . #coffeeroastersguild #roastsession #craftcoffee #sustainablecoffee #coffeelife #drinklocalcoffee #craftsmanship #sf6roaster #coffeetime
  • The SF-25's ultimate sidekick. With a 500 gram roasting capacity and flawless transferability, the SF-1 will help you develop your best roasts possible. . . . . #coffeeroastery #specialtycoffee #sf1roaster #coffeeroasters #handcrafted #artisan #americanmade smallbatchcoffee #sustainablecoffee
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    The SF-25's ultimate sidekick. With a 500 gram roasting capacity and flawless transferability, the SF-1 will help you develop your best roasts possible. . . . . #coffeeroastery #specialtycoffee #sf1roaster #coffeeroasters #handcrafted #artisan #americanmade smallbatchcoffee #sustainablecoffee
  • I never get tired of these cherry red roasters. . Order an SF-6 with the Embrace the Craft Holiday Bundle, and customize your color for a modest additional cost. Give us a call today to learn more! #EmbraceTheCraft . . #dreammachine #craftcoffee #thirdwave #sf6roaster #sanfranciscan #roasting #roastery
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    I never get tired of these cherry red roasters. . Order an SF-6 with the Embrace the Craft Holiday Bundle, and customize your color for a modest additional cost. Give us a call today to learn more! #EmbraceTheCraft . . #dreammachine #craftcoffee #thirdwave #sf6roaster #sanfranciscan #roasting #roastery
  • At SFR, we #EmbraceTheCraft every day by hand-building each and every coffee roaster at our factory in Carson City, Nevada. Now, it's your turn. Until December 31st, receive over $3,000 in added value with the SF-6 Holiday Bundle. Learn more at the link in our bio!
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    At SFR, we #EmbraceTheCraft every day by hand-building each and every coffee roaster at our factory in Carson City, Nevada. Now, it's your turn. Until December 31st, receive over $3,000 in added value with the SF-6 Holiday Bundle. Learn more at the link in our bio!
  • Grab a friend, and pack your bags! With the SF-6 Holiday Bundle, you will receive a two-day training at the @coffeeroastinginstitute for two people. Customize your lesson plan with our instructors, and you will soon be on your way to roasting exceptional coffees! #EmbraceTheCraft
    182 6
    Grab a friend, and pack your bags! With the SF-6 Holiday Bundle, you will receive a two-day training at the @coffeeroastinginstitute for two people. Customize your lesson plan with our instructors, and you will soon be on your way to roasting exceptional coffees! #EmbraceTheCraft
  • This was my first time competing and I assumed it as a personal challenge. It was an opportunity to test my knowledge and contribute to putting a spotlight on the roasting scene in Colombia. It was definitely an honor to participate and win the first competition of this category in Colombia. . Click the link in our bio to read more about our interview with Luisa Quintero, winner of the Colombian National Roaster's Championship.
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    This was my first time competing and I assumed it as a personal challenge. It was an opportunity to test my knowledge and contribute to putting a spotlight on the roasting scene in Colombia. It was definitely an honor to participate and win the first competition of this category in Colombia. . Click the link in our bio to read more about our interview with Luisa Quintero, winner of the Colombian National Roaster's Championship.
  • What do you get when you combine optimal heat control, self-igniting burners, and 100% American-made components? The San Franciscan SF-6 roaster. . Don’t forget to take advantage of the SF-6 Holiday Bundle, available until December 31st. Send us a message, or click the link in our bio, to learn more! #EmbraceTheCraft
    179 2
    What do you get when you combine optimal heat control, self-igniting burners, and 100% American-made components? The San Franciscan SF-6 roaster. . Don’t forget to take advantage of the SF-6 Holiday Bundle, available until December 31st. Send us a message, or click the link in our bio, to learn more! #EmbraceTheCraft
  • What’s your favorite way to stay warm in the winter? - Fireplace - Lots of sweaters - Roasting on an SF-1 . We know our favorite. . 📸: @drinkcoffee_dostuff
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    What’s your favorite way to stay warm in the winter? - Fireplace - Lots of sweaters - Roasting on an SF-1 . We know our favorite. . 📸: @drinkcoffee_dostuff