Becoming successful in your industry is all about names. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As Dale Carnegie says in one of my favorite books, “a person's name is to that person the sweetest and most important sound in any language.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The more focus you put on learning your client’s and colleagues’ names (& interests & preferences), the more well known YOUR name will become. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Treating people as pawns will get you nowhere. Genuinely getting to know people and treating them like *humans* is ✨everything.✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #linpernilleeducation #linpernillequotes #branding #networking #dalecarnegie #smallbusinesseducation 
This is the question I ask myself every year when it comes time to make retirement contributions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I *know* it's hard to put away such large sums of money. Delayed gratification is really hard, especially because resources are always the most scarce in the earliest years of your business, but the earlier you contribute, the *exponentially* more you're able to earn on your investments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It hasn't been easy, but I've maxed out my retirement fund every single year that I've owned a business. I started out with a SEP-IRA, then moved over to a Roth Solo 401(k) because of the huge contribution limits. This year, you can contribute $19,500 post-tax as an employee and an additional 25% of your compensation pre-tax as an employer, AND it's all tax-advantaged: the post-tax contribution is completely tax sheltered (the gains are tax-free and the distributions in retirement are tax-free), and the pre-tax contribution helps lower your taxes due this year. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The longer you wait to start contributing to your retirement, the more you have to put in to make up for lost time. Like, a LOT more. I'd rather struggle a little bit in my early years than struggle MORE in my later years. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Don't give up what you need *most* for what you want now. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #linpernilleeducation #linpernillequotes #retirement #retirementcontribution #rothsolo401k #roth401k #selfemployedretirement 
If ever there’s been a time to reflect upon the past year, refresh, and set new intentions for the new year, this is it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head to the blog to download my free 2021 Goal Setting Workbook with prompts to reflect upon the effects of the pandemic, analyze your achievements, sacrifices, and shortcomings over the past year, decide on a vision & theme for the new year, and set S.M.A.R.T & D.O.P.E goals. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ After acknowledging how hard this year was and how many sacrifices you had to make, it’s time to focus on the silver linings, be proud of all that you’ve overcome, and look forward to a brighter future and all the potential that 2021 holds. 🥳 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 linpernille.com/blog ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #goalsetting #2021goalsetting #2021goals #goalsettingworkbook #linpernilleeducation 
As small business owners, we have to be ready to ride out any storm. With all of these COVID-19 cancellations, all of us wedding professionals have been derailed and have likely lost months & months of expected revenue. The one positive about this is that we have a longer “slow season” and more time to bolster our businesses, work on back-end tasks, and prepare for the upcoming season. In a way, this is a great reality check & opportunity to make sure our businesses are resilient and able to withstand hardships. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I know it’s an incredibly overwhelming time. Don’t allow yourself to get paralyzed by all of the chaos and unknowns related to the Coronavirus pandemic. Now more than ever, it’s crucial to stay focused to ensure that your business not just stays afloat but *thrives*. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ With lots of events being rescheduled for late summer & fall, all of our bookings are likely going to be compressed into the end of the year, so it’s crucial that we take care of as many administrative tasks now before we get slammed with a much busier “busy season” than usual. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It can feel like a lot of decisions are being made for us (by government & health officials), but it’s important to remember there are lots of things we *can* control. On my blog today, I'm sharing a checklist of some tasks you can do now to ensure that your business stays successful through this shift. 👉 linpernille.com/blog ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #linpernilleeducation #smallbusiness #surviveandthrive #coronaviruspandemic #coronavirusamerica 
I had such a blast getting interviewed on the @thisweekinweddings podcast all about my favorite topic, goal setting! 🎉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ EPISODE HIGHLIGHTS: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - I'm so grateful to come from a family of goal-oriented overachievers who inspire me to want to be an even better version of myself year after year. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - People who don't like setting New Year's Goals most likely feel defeated because they didn't formulate goals in a way that sets them up for success. I recommend using the S.M.A.R.T. & D.O.P.E. acronyms as a guideline for structuring achievable goals. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - How to prioritize and prune your goals to ensure that all your resources & efforts go towards achieving that goal. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - The importance of writing your goals down, making them public, staying accountable, and taking at least one tiny action step within the first 48 hours. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @thisweekinweddings @5by7designs @hitchedevents @kimberly.notkim #goalsetting #2020goalsetting #goalsettingworkbook #goalsettingpodcast #linpernilleeducation 
The workbooks are all done for next Saturday's workshop!! 🎉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'm hosting a free, invite-only Goal Setting Workshop in Peekskill, NY on Saturday 1/11 – check your inbox for the invite! (be sure to check your spam folder just in case) ✉ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Space is limited so RSVP is required. Be sure to let me know by 1/2 so I make sure I have enough materials for everyone! 📝 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Didn't get an invite? Send me a DM with your email if you'd like to get on the waitlist! ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #linpernilleeducation #goalsetting #2020goalsetting #goalsettingworkshop 
I had such a blast at @creativeatheart last week!! It was so nice getting to reconnect with old friends and meet lots of new friends from all over the country. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It was such a privilege to get the teach the Goal Setting Mastermind for #creativeatheartround9! Did you know today marks the ✨halfway point✨ of 2019? If you haven't already, take a look at the goals you set in the beginning of the year - are you on track to meet them? Is there a step you can take RIGHT NOW to move yourself in the right direction? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Share your biggest goal below!! I'd love to help you make it happen! 👇 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #goalsetting #takingaction #newyearsgoals #linpernilleeducation