• #purito Happy Friday! At PURITO, we continuously strive to provide you with increasingly eco-friendly packaging. And we want to do our part along the way! Here's a friendly reminder and some tips and tricks for correctly disposing of your recyclable beauty containers! ♻️Make sure to separate labels and components by material, depending on your country's requirements. ♻️Product residue left? Clean out your container with old newspapers or pieces of cloth to wipe the remaining traces of product. ♻️Let the container dry, and it's ready to be placed in your recycling bin! 💦 💭 ✨
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    #purito Happy Friday! At PURITO, we continuously strive to provide you with increasingly eco-friendly packaging. And we want to do our part along the way! Here's a friendly reminder and some tips and tricks for correctly disposing of your recyclable beauty containers! ♻️Make sure to separate labels and components by material, depending on your country's requirements. ♻️Product residue left? Clean out your container with old newspapers or pieces of cloth to wipe the remaining traces of product. ♻️Let the container dry, and it's ready to be placed in your recycling bin! 💦 💭 ✨
  • #purito Vitamin C is a known ally in our routines, and there are key gestures to boost its absorption level into our skin layers and maximize its benefits: Vetting your Vitamin C's pH level, and choosing your timing wisely! ✨ Usually, a low pH Vitamin C tends to be the best option: your skin's average pH (between 4.7 and 5.75) tends to increase right after cleansing. Moisturizers and toners tend to further increase it, so the optimal absorption happens when you apply your Vitamin C right after a cleanse, as the first step of your routine, in order to help bring back your skin to its average pH. 🌼 If you're on the sensitive side, applying milder pHs will help you avoid not resetting your skin's pH too abruptly. To achieve this, here are a few tricks! You can add a few drops of your Vitamin C product into your moisturizer, which should be of pH 5 to 6. The mixture's pH will match your skin's pH better, providing safe, but optimal absorption. To keep your skin from becoming too alkaline while cleansing, use a low-pH cleanser! By the time you apply your Vitamin C, your skin's pH will have started decreasing back to its average, providing a more gentle application of Vitamin C.
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    #purito Vitamin C is a known ally in our routines, and there are key gestures to boost its absorption level into our skin layers and maximize its benefits: Vetting your Vitamin C's pH level, and choosing your timing wisely! ✨ Usually, a low pH Vitamin C tends to be the best option: your skin's average pH (between 4.7 and 5.75) tends to increase right after cleansing. Moisturizers and toners tend to further increase it, so the optimal absorption happens when you apply your Vitamin C right after a cleanse, as the first step of your routine, in order to help bring back your skin to its average pH. 🌼 If you're on the sensitive side, applying milder pHs will help you avoid not "resetting" your skin's pH too abruptly. To achieve this, here are a few tricks! You can add a few drops of your Vitamin C product into your moisturizer, which should be of pH 5 to 6. The mixture's pH will match your skin's pH better, providing safe, but optimal absorption. To keep your skin from becoming too alkaline while cleansing, use a low-pH cleanser! By the time you apply your Vitamin C, your skin's pH will have started decreasing back to its average, providing a more gentle application of Vitamin C.
  • #purito As we motion towards warmer days, don't forget to help your skin transition too! 🌤🌱 What is your favorite way to switch up your skincare routine?
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    #purito As we motion towards warmer days, don't forget to help your skin transition too! 🌤🌱 What is your favorite way to switch up your skincare routine?
  • #purito The PURITO Pure Vitamin C Serum is Back! 🍊 We are happy to re-introduce our trusty Vitamin C serum, which got upgraded into an even better ally to your skincare routine ✨ Reformulated for reduced oxidation, the Pure Vitamin C serum is now more stable, which means that you can fully benefit from the work Vitamin C does in your skin for a longer period of time! Made with 5% Pure Ascorbic Acid, this serum helps you promote a plumper, brighter-looking skin. The fast absorption of the lightweight solution into the skin helps you improve its firmness by boosting collagen production!💦 The Pure Vitamin C serum is available on @cosmetic_jolse and @yesstyle !
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    #purito The PURITO Pure Vitamin C Serum is Back! 🍊 We are happy to re-introduce our trusty Vitamin C serum, which got upgraded into an even better ally to your skincare routine ✨ Reformulated for reduced oxidation, the Pure Vitamin C serum is now more stable, which means that you can fully benefit from the work Vitamin C does in your skin for a longer period of time! Made with 5% Pure Ascorbic Acid, this serum helps you promote a plumper, brighter-looking skin. The fast absorption of the lightweight solution into the skin helps you improve its firmness by boosting collagen production!💦 The Pure Vitamin C serum is available on @cosmetic_jolse and @yesstyle !
  • #purito It's Spring Cleaning time! 🌼 April is all about refreshing, re-organizing, and clearing out the space around you.🧹✨ But sometimes, we forget the things closest to us, which can have consequences on our health. Take your pillowcase, for instance: it is important to make sure that you rest on a clean surface to reduce the chances of pressing bacteria🦠 from your pillow onto your freshly washed face. So, let's commit to washing or changing our pillowcases once a week, as our April #PROMISE_PURITO! This weekly refresh can be the mini-Spring cleaning routine to carry with you all year round! 💚
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    #purito It's Spring Cleaning time! 🌼 April is all about refreshing, re-organizing, and clearing out the space around you.🧹✨ But sometimes, we forget the things closest to us, which can have consequences on our health. Take your pillowcase, for instance: it is important to make sure that you rest on a clean surface to reduce the chances of pressing bacteria🦠 from your pillow onto your freshly washed face. So, let's commit to washing or changing our pillowcases once a week, as our April #PROMISE_PURITO! This weekly refresh can be the mini-Spring cleaning routine to carry with you all year round! 💚
  • #purito It's time to indulge! Let your skin revel in lightweight, hydrating goodness. 🍃 🤩 Nourishing and hydrating, the Plainet Squalane Oil 100 seeps into the skin without clogging the pores, so your skin can absorb all of its benefits without the greasy feeling. ✨
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    #purito It's time to indulge! Let your skin revel in lightweight, hydrating goodness. 🍃 🤩 Nourishing and hydrating, the Plainet Squalane Oil 100 seeps into the skin without clogging the pores, so your skin can absorb all of its benefits without the greasy feeling. ✨
  • A Packaging Story ♻️✨ At PURITO, we strive to make our products as Earth-loving as they are Skin-loving. The Plainet Squalane Oil 100 is no exception! Made of Biodegradable, 100% sugarcane paper, the box envelops a container made of recycled glass. The ink itself is made of Soybean oil 🥔, to help sustain our eco-friendly goals! We want the Plainet Squalane Oil 100 to be good for you, and good around you 💚
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    A Packaging Story ♻️✨ At PURITO, we strive to make our products as Earth-loving as they are Skin-loving. The Plainet Squalane Oil 100 is no exception! Made of Biodegradable, 100% sugarcane paper, the box envelops a container made of recycled glass. The ink itself is made of Soybean oil 🥔, to help sustain our eco-friendly goals! We want the Plainet Squalane Oil 100 to be good for you, and good around you 💚
  • An Ingredient Story 🎋 Swipe to see why PURITO decided to source the Plainet Squalane Oil 100 from 100% pure sugarcane! As some of you may know, squalene with an e was first discovered in shark liver. Occurring in human skin as well, it became an important ingredient for moisturizing products! Of course, due to ethical and sustainability concerns, it has since been common practice to source the squalene from plants, most commonly olives or sugarcane 🫒🎋. And, being an unstable molecule prone to rapid oxidation, squalene was hydrogenated into squalane with an a, a much more resilient ingredient! *Olive, sugarcane...what’s the difference?* 🤔 Technically, the chemical structures of squalane oil are similar after purification, regardless of the source. The biggest difference lies in the sourcing! Actually, sugar-derived squalane tends to be a more environmentally conscious alternative♻️, and has a stable supply (no season to wait for!) On top of these already great reasons to turn to sugarcane squalane, its properties stay the same no matter what crop it is derived from! And THAT, is the cherry on top. 🍒 *And when it comes to its effect on our skin?* Sugarcane-derived squalane tends to have a lighter texture and does not clog pores! As a result, it does not leave the skin feeling greasy or oily, and seeps into the skin for maximum results! A win-win in our book. 🙌 And you, what’s your favorite attribute of sugarcane squalane?
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    An Ingredient Story 🎋 Swipe to see why PURITO decided to source the Plainet Squalane Oil 100 from 100% pure sugarcane! As some of you may know, squalene with an "e" was first discovered in shark liver. Occurring in human skin as well, it became an important ingredient for moisturizing products! Of course, due to ethical and sustainability concerns, it has since been common practice to source the squalene from plants, most commonly olives or sugarcane 🫒🎋. And, being an unstable molecule prone to rapid oxidation, squalene was hydrogenated into squalane with an "a", a much more resilient ingredient! *Olive, sugarcane...what’s the difference?* 🤔 Technically, the chemical structures of squalane oil are similar after purification, regardless of the source. The biggest difference lies in the sourcing! Actually, sugar-derived squalane tends to be a more environmentally conscious alternative♻️, and has a stable supply (no season to wait for!) On top of these already great reasons to turn to sugarcane squalane, its properties stay the same no matter what crop it is derived from! And THAT, is the cherry on top. 🍒 *And when it comes to its effect on our skin?* Sugarcane-derived squalane tends to have a lighter texture and does not clog pores! As a result, it does not leave the skin feeling greasy or oily, and seeps into the skin for maximum results! A win-win in our book. 🙌 And you, what’s your favorite attribute of sugarcane squalane?
  • #purito [EVENT CLOSED] Hi Puritees! You have guessed it well! We are thrilled to announce that the Plainet Squalane Oil 100 is officially here! 🥳 This lightweight facial oil hydrates and replenishes the skin, smoothing it out and nourishing it with every application. Sensitive-friendly to all skin types, it acts as a source of fortification for the skin barrier while helping to even out the skin tone.✨ Good for you, good around you 🥰 PURITO sources Squalane from 100% pure sugarcane, whose farming is a way to utilize natural resources with less waste involved, and where the majority of waste is bio-degradable. Made of 100% sugarcane paper and bean oil printing, the Plainet Squalane Oil 100's packaging also strives to be environment-friendly. The bottle’s easily removable label helps you recycle easily! 🌍♻️ Participate in our launching event for a chance to receive the Plainet Squalane Oil as a gift! Here's how: - Let us know in the comments, or in your story, which attribute of the Plainet Squalane Oil 100 resonates most with you. Don't forget to tag us in your story! - Tag a friend! The 30 most creative participants will be selected to receive the Plainet Squalane Oil as a gift. Announcement is to be made next week! Stay tuned!💚 The Plainet Squalane Oil 100 is available on @amazon and @yesstyle ! *Due to the pandemic, shipping restrictions may occur from Korean to India, Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and Uzbekistan. Please check your local postal website.
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    #purito [EVENT CLOSED] Hi Puritees! You have guessed it well! We are thrilled to announce that the Plainet Squalane Oil 100 is officially here! 🥳 This lightweight facial oil hydrates and replenishes the skin, smoothing it out and nourishing it with every application. Sensitive-friendly to all skin types, it acts as a source of fortification for the skin barrier while helping to even out the skin tone.✨ Good for you, good around you 🥰 PURITO sources Squalane from 100% pure sugarcane, whose farming is a way to utilize natural resources with less waste involved, and where the majority of waste is bio-degradable. Made of 100% sugarcane paper and bean oil printing, the Plainet Squalane Oil 100's packaging also strives to be environment-friendly. The bottle’s easily removable label helps you recycle easily! 🌍♻️ Participate in our launching event for a chance to receive the Plainet Squalane Oil as a gift! Here's how: - Let us know in the comments, or in your story, which attribute of the Plainet Squalane Oil 100 resonates most with you. Don't forget to tag us in your story! - Tag a friend! The 30 most creative participants will be selected to receive the Plainet Squalane Oil as a gift. Announcement is to be made next week! Stay tuned!💚 The Plainet Squalane Oil 100 is available on @amazon and @yesstyle ! *Due to the pandemic, shipping restrictions may occur from Korean to India, Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and Uzbekistan. Please check your local postal website.
  • #purito [EVENT CLOSED] Who am I...? ...I occur naturally in your skin, but I also come from a certain sweet plant! 🌱 ...I am sensitive-friendly, and I am sourced and packaged consciously...💚☀️ Are you waiting for me? To celebrate this new arrival with us, participate to our pre-launch event to win this brand new product! Here's how: Show us how excited you are in the comment section; Tag a friend to do the same! The 10 most creative reactions will be selected, and the winners will be announced on Wednesday, March 31st! *Due to the pandemic, shipping restrictions may occur from Korea to India, Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and Uzbekistan. Please check your local postal service.
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    #purito [EVENT CLOSED] Who am I...? ...I occur naturally in your skin, but I also come from a certain sweet plant! 🌱 ...I am sensitive-friendly, and I am sourced and packaged consciously...💚☀️ Are you waiting for me? To celebrate this new arrival with us, participate to our pre-launch event to win this brand new product! Here's how: Show us how excited you are in the comment section; Tag a friend to do the same! The 10 most creative reactions will be selected, and the winners will be announced on Wednesday, March 31st! *Due to the pandemic, shipping restrictions may occur from Korea to India, Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and Uzbekistan. Please check your local postal service.
  • To Asian, Asian-American and Pacific Islander communities, we stand with you. Now, and always. #stopasianhate
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    To Asian, Asian-American and Pacific Islander communities, we stand with you. Now, and always. #stopasianhate
  • #purito As always, we're committed to hearing your opinions!👂 The Centella Green Level Recovery Cream is now also Witch Hazel-free✨ Now, you can enjoy a cream that is even better adapted to your sensitive skin, no matter what type. And it's packed with Centella Asiatica Extract (50%) and Niacinamide! These active ingredients help soothe your skin and promote a glow-from-within effect! Be the first to get the renewed PURITO Centella Green Level Recovery Cream on @yesstyle and @cosmetic_jolse . We will keep you updated on where else the product will be available for purchase!👏 💚
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    #purito As always, we're committed to hearing your opinions!👂 The Centella Green Level Recovery Cream is now also Witch Hazel-free✨ Now, you can enjoy a cream that is even better adapted to your sensitive skin, no matter what type. And it's packed with Centella Asiatica Extract (50%) and Niacinamide! These active ingredients help soothe your skin and promote a glow-from-within effect! Be the first to get the renewed PURITO Centella Green Level Recovery Cream on @yesstyle and @cosmetic_jolse . We will keep you updated on where else the product will be available for purchase!👏 💚
  • #createmeproject2 Hi, Puritees! Your new and improved Watery Cream is under development!🤩 We want to apologize for the delay, and thank you for your patience. Your opinions are important to us and we are taking each of them into consideration. With overwhelming participation, you’ve asked us to pack the Watery Cream with the active ingredients Panthenol and Centella Asiatica. At your request, we are also making sure that we add in Hyaluronic Acid, our ally for intense hydration. We will also ensure a less glossy, more lightweight texture through adequate balancing of oils and water. 💦 🍃 And last, but not least, we are making the Watery Cream unscented, as so many of you suggested! Our goal is to come up with a cream that is gentle to all skin types, and we want to give it our best! We are aiming for a pre-launch in September, and we’d love for you to stay tuned to discover your new Watery Cream! We hope you love it 🥰✨
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    #createmeproject2 Hi, Puritees! Your new and improved Watery Cream is under development!🤩 We want to apologize for the delay, and thank you for your patience. Your opinions are important to us and we are taking each of them into consideration. With overwhelming participation, you’ve asked us to pack the Watery Cream with the active ingredients Panthenol and Centella Asiatica. At your request, we are also making sure that we add in Hyaluronic Acid, our ally for intense hydration. We will also ensure a less glossy, more lightweight texture through adequate balancing of oils and water. 💦 🍃 And last, but not least, we are making the Watery Cream unscented, as so many of you suggested! Our goal is to come up with a cream that is gentle to all skin types, and we want to give it our best! We are aiming for a pre-launch in September, and we’d love for you to stay tuned to discover your new Watery Cream! We hope you love it 🥰✨
  • #purito Listen to your skin 💚
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    #purito Listen to your skin 💚
  • #purito Happy International Women's Day! ✨ 💚 ⠀
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    #purito Happy International Women's Day! ✨ 💚 ⠀
  • #purito ⠀ Enjoy the warmer days, everyone! 🌱 In March, let's #PROMISE_PURITO to be gentle with your skin, 💚 especially when exfoliating and towel drying.
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    #purito ⠀ Enjoy the warmer days, everyone! 🌱 In March, let's #PROMISE_PURITO to be gentle with your skin, 💚 especially when exfoliating and towel drying.
  • [Event Closed] #purito #createmeproject3 #sunscreen #survey ⠀ Hi everyone! We would like to express our sincere appreciation for your words of support. We are pleased to announce that we are now starting to work on 3 new sunscreen products. As for your suggestions in the previous post, we have sent them to the in-house lab team for further consideration. Due to the extremely high amount of recommendations for a new product, we thought it would be great to create one of these sunscreens together with you! You will have the opportunity to participate in the production process (planning, sample testing, naming, design and more.) ⠀ The process is as follows: 1. Survey submission (starts today - link in New SPF Highlight) 2. Sample testing 3. Choosing the name and design of the product 4. Product launch ⠀ On **March 24, 5 PM KST** we will announce 10 winners from the survey participants, to whom we will be sending the new product samples for testing. Upon receiving your detailed feedback they will be applied during the further product development process. The details on the schedule will be released on the same day when the winners will be announced. ⠀ *Those, who participated in the CreateMe Project Season 2, please accept our apologies for the delay. Panthenol Watery Cream is in the process of development, and the samples will be sent by the end of this month. We will get back to you with the updates on the formulation next week.
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    [Event Closed] #purito #createmeproject3 #sunscreen #survey ⠀ Hi everyone! We would like to express our sincere appreciation for your words of support. We are pleased to announce that we are now starting to work on 3 new sunscreen products. As for your suggestions in the previous post, we have sent them to the in-house lab team for further consideration. Due to the extremely high amount of recommendations for a new product, we thought it would be great to create one of these sunscreens together with you! You will have the opportunity to participate in the production process (planning, sample testing, naming, design and more.) ⠀ The process is as follows: 1. Survey submission (starts today - link in "New SPF" Highlight) 2. Sample testing 3. Choosing the name and design of the product 4. Product launch ⠀ On **March 24, 5 PM KST** we will announce 10 winners from the survey participants, to whom we will be sending the new product samples for testing. Upon receiving your detailed feedback they will be applied during the further product development process. The details on the schedule will be released on the same day when the winners will be announced. ⠀ *Those, who participated in the CreateMe Project Season 2, please accept our apologies for the delay. Panthenol Watery Cream is in the process of development, and the samples will be sent by the end of this month. We will get back to you with the updates on the formulation next week.
  • #purito Wishing you all a great week ahead, filled with 😊 smiles, ⌚ productivity, 🥬 veggies, and 💦 extra hydration! ⠀ 🔊 Pass it on!
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    #purito Wishing you all a great week ahead, filled with 😊 smiles, ⌚ productivity, 🥬 veggies, and 💦 extra hydration! ⠀ 🔊 Pass it on!
  • #purito Can you describe your favorite vegan ingredients using just emojis? 🥑 🥕 🌾 Blueberries- Antioxidants Avocado Fruit Extract - Nourishing properties Carrot Extract - Improves the skin tone Green tea extract - Balances sebum production Oats - Strengthens the skin's barrier Cucumber - Soothes the skin Cactus - Prevents moisture loss Rosewater - Has anti-Inflammatory properties Coconut water - Hydrates
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    #purito Can you describe your favorite vegan ingredients using just emojis? 🥑 🥕 🌾 Blueberries- Antioxidants Avocado Fruit Extract - Nourishing properties Carrot Extract - Improves the skin tone Green tea extract - Balances sebum production Oats - Strengthens the skin's barrier Cucumber - Soothes the skin Cactus - Prevents moisture loss Rosewater - Has anti-Inflammatory properties Coconut water - Hydrates
  • #purito Hi everyone! Here's a small reminder on the February #PROMISE_PURITO. 💠 Have you been keeping your promise? 👀
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    #purito Hi everyone! Here's a small reminder on the February #PROMISE_PURITO. 💠 Have you been keeping your promise? 👀
  • #purito Our continuous progress on the journey toward sustainability. ✨
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    #purito Our continuous progress on the journey toward sustainability. ✨
  • #purito Hi everyone! As the self-care routine can be very different for everyone, please share what are your four essential 🔑? Input the 🔢 in the comments section below.
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    #purito Hi everyone! As the self-care routine can be very different for everyone, please share what are your four essential 🔑? Input the 🔢 in the comments section below.
  • #purito ⠀ Happy Monday everyone! ⠀ Today, let's focus on one of the most crucial steps of double cleansing - emulsification. 💦 Once you spread the cleansing oil on your skin, wet your hands and massage again. The oil will start dissolving under your fingers, turning into a milky white texture. ✨ This process helps remove the oily residue and prepares your skin for the next ⏭️ step.
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    #purito ⠀ Happy Monday everyone! ⠀ Today, let's focus on one of the most crucial steps of double cleansing - emulsification. 💦 Once you spread the cleansing oil on your skin, wet your hands and massage again. The oil will start dissolving under your fingers, turning into a milky white texture. ✨ This process helps remove the oily residue and prepares your skin for the next ⏭️ step.
  • #purito ⠀ Let's break down the main benefits of the deep sea water! 🌊 ⠀ Pumped up from a depth of over 200 meters, deep see the water is rich in minerals ✨ and nutrients making it a great ingredient for the skin.
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    #purito ⠀ Let's break down the main benefits of the deep sea water! 🌊 ⠀ Pumped up from a depth of over 200 meters, deep see the water is rich in minerals ✨ and nutrients making it a great ingredient for the skin.
  • #purito ⠀ Hi everyone! Here's the February #PROMISE_PURITO. ⠀ Touching your face ☝️ can spread bacteria, and friction can trigger breakouts on your skin. ⠀ Also, do not forget to 🧼 wash your hands first before cleansing your face. 💦
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    #purito ⠀ Hi everyone! Here's the February #PROMISE_PURITO. ⠀ Touching your face ☝️ can spread bacteria, and friction can trigger breakouts on your skin. ⠀ Also, do not forget to 🧼 wash your hands first before cleansing your face. 💦
  • #purito Panthenol is a great humectant because of its ability to attract and hold moisture. 💦 When applied topically, it converts 🔄 to vitamin B5 providing the skin all its benefits.
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    #purito Panthenol is a great humectant because of its ability to attract and hold moisture. 💦 When applied topically, it converts 🔄 to vitamin B5 providing the skin all its benefits.
  • #purito ⠀ Tips For Healthy Lips ⠀ 💡Applying a few 💧 of your Hyaluronic Acid serum on lips before applying lip products can help retain moisture and intensely nourish your lips. 👄
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    #purito ⠀ Tips For Healthy Lips ⠀ 💡Applying a few 💧 of your Hyaluronic Acid serum on lips before applying lip products can help retain moisture and intensely nourish your lips. 👄
  • #purito ⠀ Single-use cotton pads 🆚 reusable cotton rounds ⠀ 💡 The reusable facial cotton rounds are a great way to reduce waste but 🧐 remember to: ⠀ - Wash before first use - Keep them clean - Hang dry
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    #purito ⠀ Single-use cotton pads 🆚 reusable cotton rounds ⠀ 💡 The reusable facial cotton rounds are a great way to reduce waste but 🧐 remember to: ⠀ - Wash before first use - Keep them clean - Hang dry