• Okay...my highlights got a little update yesterday, now featuring my core service offerings. I feel like its been awhile since updated the Instagram world on the ways we can work together...so without further ado, we’d love to work with you on: ✖️ Brand Identity Design ✖️ Custom Website Design ✖️E-mail Marketing Strategy I’m also currently offering #creativecoachingbydesign in collaboration with @leena.alsulaiman which is a great way to work with 2 strategists, 1:1. If you’re interested in learning more about any of these options, you can checkout my Services highlight, or feel free to DM me ☺️
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    Okay...my highlights got a little update yesterday, now featuring my core service offerings. I feel like its been awhile since updated the Instagram world on the ways we can work together...so without further ado, we’d love to work with you on: ✖️ Brand Identity Design ✖️ Custom Website Design ✖️E-mail Marketing Strategy I’m also currently offering #creativecoachingbydesign in collaboration with @leena.alsulaiman which is a great way to work with 2 strategists, 1:1. If you’re interested in learning more about any of these options, you can checkout my Services highlight, or feel free to DM me ☺️
  • My current season of life has been all about who I am, and how my business & brand fits into that. When I started freelancing 3+ years ago (long before I considered myself a “business”), I never would have guessed I’d end up where I am currently. Don’t get me wrong, I still have a long way to go to achieve everything I’ve dreamed up in my business, but I’m really proud of everything I’ve worked towards. Starting a business has come a lot of challenges & growth — early mornings & late nights. I’ve made business investments I regret, and investments that have changed my entire perception of my business. I’ve launched successful, and less successful products. I’ve partnered with other creators, and have been mentored by some amazing women. Needless to say, it’s been a long journey, and I’ve learned a lot along the way. Not to be all sappy and sentimental, but I want to share with you all the most important things I’ve learned since I began my business: ✖️Surround yourself with people who believe in you — it’ll help you believe in yourself ✖️Always, always, always work to get better at your craft — in our digital world things are constantly changing — so you need to work continually to be your best self ✖️Invest in mentors — it will save you time, and headaches, and stress — all while helping you make more money It can definitely be daunting starting a new business, or growing your existing business, especially if you don’t have a supportive network. That’s part of the reason I’m so happy I can offer #creativecoachingbydesign having a network of supportive business owners around me changed the trajectory of my business...and I hope I can do that for other business owners too! If you read to the end of this...DM me and let’s be friends because you are committed! Lol
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    My current season of life has been all about who I am, and how my business & brand fits into that. When I started freelancing 3+ years ago (long before I considered myself a “business”), I never would have guessed I’d end up where I am currently. Don’t get me wrong, I still have a long way to go to achieve everything I’ve dreamed up in my business, but I’m really proud of everything I’ve worked towards. Starting a business has come a lot of challenges & growth — early mornings & late nights. I’ve made business investments I regret, and investments that have changed my entire perception of my business. I’ve launched successful, and less successful products. I’ve partnered with other creators, and have been mentored by some amazing women. Needless to say, it’s been a long journey, and I’ve learned a lot along the way. Not to be all sappy and sentimental, but I want to share with you all the most important things I’ve learned since I began my business: ✖️Surround yourself with people who believe in you — it’ll help you believe in yourself ✖️Always, always, always work to get better at your craft — in our digital world things are constantly changing — so you need to work continually to be your best self ✖️Invest in mentors — it will save you time, and headaches, and stress — all while helping you make more money It can definitely be daunting starting a new business, or growing your existing business, especially if you don’t have a supportive network. That’s part of the reason I’m so happy I can offer #creativecoachingbydesign having a network of supportive business owners around me changed the trajectory of my business...and I hope I can do that for other business owners too! If you read to the end of this...DM me and let’s be friends because you are committed! Lol
  • ✨ Tap for credits, some of my favorite design studios are featured here! ✨ In reality I’m sitting at my desk wrapped in a blanket burning a pumpkin candle and drinking a soy latte...but in my head I’m living in this moodboard.
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    ✨ Tap for credits, some of my favorite design studios are featured here! ✨ In reality I’m sitting at my desk wrapped in a blanket burning a pumpkin candle and drinking a soy latte...but in my head I’m living in this moodboard.
  • I’m all about typography, it’s one of the first aspects of design I found particularly inspiring and its my favorite part of branding projects. I always try and source really unique, custom fonts, or customize fonts on my own, but honestly, you can create such a good vibe, even with classic, clean, and simple fonts. ➡️ Swipe to see the logo mark from this project, or visit the Fit + Form case study in my website for more ✨
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    I’m all about typography, it’s one of the first aspects of design I found particularly inspiring and its my favorite part of branding projects. I always try and source really unique, custom fonts, or customize fonts on my own, but honestly, you can create such a good vibe, even with classic, clean, and simple fonts. ➡️ Swipe to see the logo mark from this project, or visit the Fit + Form case study in my website for more ✨
  • Okay, today I want to talk about optimizing & improving your website. The BIGGEST mistake I see in the web design world is when clients think their website is one and done, that once it’s designed, they can just walk away and forget about it. While this is...technically true 🥴 I always encourage my clients to read their analytics, ensuring their website content is continuing to serve their ideal audience. You can learn SO much from reading your analytics, it can really help you make your business more profitable. I’ve had clients pivot their business offerings because their analytics made it SO clear that their audience was gravitating towards one set of services, over another. When I work with clients on an on-going basis, here is my process: 1️⃣ IN-DEPTH RESEARCH Every website project starts with in-depth research, learning the clients audience, overall goals and strategy, and evaluating their competitive landscape. 2️⃣ DESIGN & DEVELOPMENT After the in-depth research, we bring alllll of that together in the website design, development, and eventually the launch of the site. 3️⃣ TEST & OPTIMIZE Now that the design is done and the excitement of the launch has subsided, its time to start reading your analytics. The goal is to figure out where to prioritize your time, energy, and resources. Depending on our findings, we’ll go through the process again....more research, and design or copy tweaks. Most often, my clients are adding highly-specific content (sales pages, products, etc) that speak to their most loyal audience. ✨ Now, I know this sounds expensive. ✨ But think, you’re tailoring your website to the people PROVEN to engage with you the most. When the numbers are there, I find it’s a lot less intimidating to make the investment in yourself. So really the question is, can you afford not to optimize your website?
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    Okay, today I want to talk about optimizing & improving your website. The BIGGEST mistake I see in the web design world is when clients think their website is one and done, that once it’s designed, they can just walk away and forget about it. While this is...technically true 🥴 I always encourage my clients to read their analytics, ensuring their website content is continuing to serve their ideal audience. You can learn SO much from reading your analytics, it can really help you make your business more profitable. I’ve had clients pivot their business offerings because their analytics made it SO clear that their audience was gravitating towards one set of services, over another. When I work with clients on an on-going basis, here is my process: 1️⃣ IN-DEPTH RESEARCH Every website project starts with in-depth research, learning the clients audience, overall goals and strategy, and evaluating their competitive landscape. 2️⃣ DESIGN & DEVELOPMENT After the in-depth research, we bring alllll of that together in the website design, development, and eventually the launch of the site. 3️⃣ TEST & OPTIMIZE Now that the design is done and the excitement of the launch has subsided, its time to start reading your analytics. The goal is to figure out where to prioritize your time, energy, and resources. Depending on our findings, we’ll go through the process again....more research, and design or copy tweaks. Most often, my clients are adding highly-specific content (sales pages, products, etc) that speak to their most loyal audience. ✨ Now, I know this sounds expensive. ✨ But think, you’re tailoring your website to the people PROVEN to engage with you the most. When the numbers are there, I find it’s a lot less intimidating to make the investment in yourself. So really the question is, can you afford not to optimize your website?
  • ✖️ Sunday’s are for stacked logos & calm colors ✖️
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    ✖️ Sunday’s are for stacked logos & calm colors ✖️
  • Okay, this has been a minute in the making, but I’m so excited to finally share Creative Coaching by Design with you all! For those of you who don’t know, my name is Emily and I’m a digital strategist and web designer (and also the person behind @thisisrefined heyyyy). Essentially, I help business owners elevate their brand, helping them achieve their boldest business goals! My collar partner (and also former client!) @leena.alsulaiman is a brand strategist & image consultant, she helps female founders show up authentically in their brand, while driving a strategy-first approach. After working together on Leena’s #websitedesign, we realized our services went hand-in-hand and this, the #CreativeCoachingbyDesign program was born! The program provides an opportunity to work 1:1 with both of us, at a rate we can only offer while working together. If you think this might be for you, you can download more info at the link in my bio, or DM either one of us to learn more!
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    Okay, this has been a minute in the making, but I’m so excited to finally share Creative Coaching by Design with you all! For those of you who don’t know, my name is Emily and I’m a digital strategist and web designer (and also the person behind @thisisrefined heyyyy). Essentially, I help business owners elevate their brand, helping them achieve their boldest business goals! My collar partner (and also former client!) @leena.alsulaiman is a brand strategist & image consultant, she helps female founders show up authentically in their brand, while driving a strategy-first approach. After working together on Leena’s #websitedesign, we realized our services went hand-in-hand and this, the #CreativeCoachingbyDesign program was born! The program provides an opportunity to work 1:1 with both of us, at a rate we can only offer while working together. If you think this might be for you, you can download more info at the link in my bio, or DM either one of us to learn more!
  • A new case study is up on the site and I’m obsessed ✨
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    A new case study is up on the site and I’m obsessed ✨
  • The new Refined Studios site is live! ✨✨ I’m so excited to finally share this with the world! It’s been a few months in the making, heavily fueled by iced coffee mornings and white wine evenings. Link in bio to check it out! While any new site is worth celebrating, I’m really just excited for all that is to come! I have a really exciting collab announcement coming next week with @leena.alsulaiman and am already making plans to expand the bundle of social media templates I released earlier this week. Also, making this an EXTRA proud moment, this is my first #showit site after being a lifelong #squarespacedesigner. It didn’t come without its challenges, but I’m so happy to have these two platforms in my wheelhouse 💪🏼 And for now I’m going to celebrate all weekend, and then right back to work Monday! 🥂
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    The new Refined Studios site is live! ✨✨ I’m so excited to finally share this with the world! It’s been a few months in the making, heavily fueled by iced coffee mornings and white wine evenings. Link in bio to check it out! While any new site is worth celebrating, I’m really just excited for all that is to come! I have a really exciting collab announcement coming next week with @leena.alsulaiman and am already making plans to expand the bundle of social media templates I released earlier this week. Also, making this an EXTRA proud moment, this is my first #showit site after being a lifelong #squarespacedesigner. It didn’t come without its challenges, but I’m so happy to have these two platforms in my wheelhouse 💪🏼 And for now I’m going to celebrate all weekend, and then right back to work Monday! 🥂
  • So, I did a thing and launched a little bundle of Instagram templates. These were so fun to make, I have no idea why it took me so long! You can download now from the link in my bio 🥰 They’re currently only available for Canva as I figured that was the most accessible!
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    So, I did a thing and launched a little bundle of Instagram templates. These were so fun to make, I have no idea why it took me so long! You can download now from the link in my bio 🥰 They’re currently only available for Canva as I figured that was the most accessible!