No matter how close they are to you... do not shrink, my love.
Happiness looks a little like this.. 😘♥️😍
“Your son moves quickly.. and that causes him to make a lot of careless mistakes on his schoolwork.” - ...Parent teacher conference night has never gone well for us. Last night I fought back tears and mentally talked myself down from my racing heart and impending panic attack, sitting across the desk from that teacher. Shooting looks at my husband when the teacher turned her back to grab another example of a test my son rushed through. This kid has gone 0-60 quickly since he was born. We quickly nicknamed him Turbo, as soon as he began walking and talking. Yet, when he is excited about a project, like this fort he designed and built from scratch, he works tirelessly and carefully. I was watching a mini-documentary online this morning about #neurodiversity and learned that ADHD actually comes from the novelty gene. Which, he likely got from me. I get bored easily. I move from topic to topic and interest to interest quickly. Maybe he will learn how to sit at a desk. Maybe the teachers will stop hinting at a medical diagnosis involving acronyms at conferences. Or maybe, as his mama, I can make it my mission to set an example to show him there is life outside of corporate gigs and graduate degrees. That he is more than some standardized test score. Maybe I can build something bigger than myself that someday he’ll inherit. I don’t know the answer this morning, but I do know my business goals have shifted from the “right now” to the forever. I want to work on growing a business that can support my great grand children, even if that means using my current online income and business model to invest in something bigger. Here’s to creating long term impact with something bigger than ourselves. 👊🏼💪🏼♥️ #ThisOnesforTurbo #createalegacy #longtermimpact
This is my WHY. Well, one of my three “whys”. Yesterday I blocked off my afternoon schedule and I was able to go to my 4 year olds parent day at her preschool where I got to experience her day at school. We sang silly songs, sounded out of the alphabet, ate apples and caramel and did a few craft projects. Then we got to play outside where I helped this little lady trust herself to do scary things (like the monkey bars)! As a work at home mom of three, I’ve tried every type of child care option available.. nannies, mom friends, day care centers, and in home care. But at the end of the day, empire dreams or not, I started this business to be (more) there for them.. something I’ve become painfully aware of as I realize how quickly they’re growing up. It’s not always easy. I struggle with adrenal fatigue daily from pushing myself too hard in the name of “balance” and “having it all”. I do silly things like sign up to be a fitness competitor or volunteer weekly at my sons school, thinking I have all the time in the world. I stay up until 1 am working sometimes then naturally wake up at 5 to start my morning routine. I constantly worry about my kids seeing my face down in a screen too often. I don’t have all the time in the world. What I do have is a business that’s malleable and flexible and can change on a dime. I can raise prices or adjust offers without running it by HR or my boss. And while it’s a work in progress (as am I as a mother, wife, friend, daughter community member and self-driven woman), I couldn’t imagine it any other way. But I’ll never tell you that it’s easy. That’s a disservice to anyone who is in need of support. Sometimes it’s a silent fist bump of solidarity or a tight squeeze, telling you that “we are in this together” and it’s hard for me too. ♥️👊🏼
Online marketing and sales funnels are all about overcoming your dream client's objections before they've even realized they have any. Your job as a business owner is to get to know the humans that might be interested in your offer or product. Show them what you have, listen, and create it better next time. I saw a brilliant sales page over the weekend that literally said I know that if you're one of my ideal clients, your objections are likely going to be A, B, C, or D, and here is why this offer is STILL a good fit for you. I was almost sold and I didn't even know I wanted the product before landing on that page. If you're in the first year or two of your business, you may not know your audience inside and out like that, but asking, surveying, listening, and taking action on the information you've been given is a great place to start. I recommend that all of my strategy clients start with surveying their audiences (or the ones they hang out in if they don't have their own community yet) before creating ANYTHING. How often do you make a conscious effort to find your people and listen before you create?
Waaaay back in 1562, Michelangelo was quoted as saying Ancora Imparo, which roughly translated means I am still learning.⠀⠀⠀⠀⠀⠀⠀⠀⠀ -⠀⠀⠀⠀⠀⠀⠀⠀⠀ He was 84.⠀⠀⠀⠀⠀⠀⠀⠀⠀ -⠀⠀⠀⠀⠀⠀⠀⠀⠀ And in most respects, he was already regarded as an innovator and a genius.⠀⠀⠀⠀⠀⠀⠀⠀⠀ -⠀⠀⠀⠀⠀⠀⠀⠀⠀ We must always continue learning.⠀⠀⠀⠀⠀⠀⠀⠀⠀ -⠀⠀⠀⠀⠀⠀⠀⠀⠀ But it's more than that.⠀⠀⠀⠀⠀⠀⠀⠀⠀ -⠀⠀⠀⠀⠀⠀⠀⠀⠀ We need to learn AND implement. We need to take action on our education!⠀⠀⠀⠀⠀⠀⠀⠀⠀ -⠀⠀⠀⠀⠀⠀⠀⠀⠀ So I'd like to share with each other what we've learned in the last week/month/year that's really stood out..⠀⠀⠀⠀⠀⠀⠀⠀⠀ -⠀⠀⠀⠀⠀⠀⠀⠀⠀ AND how we are going to the put that knowledge to use in our lives and businesses.⠀⠀⠀⠀⠀⠀⠀⠀⠀ -⠀⠀⠀⠀⠀⠀⠀⠀⠀ What have you learned lately? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ -⠀⠀⠀⠀⠀⠀⠀⠀⠀ #advertisingagency #advertising #facebookads #facebookadvertising #findyourtribe #onlinebusinesscoach #onlinebusiness #marketingstrategies #marketing #marketingtips #smallbizowner #smallbusiness #facebooklive #morefollowers #followfriday #digitalagency #ads #googleadwords #marketingexpert #consultinglife #consultant #marketingdigital #marketer #marketingonline #socialmedia #socialstrategy #bossmom #creative #communityovercompetition
I don’t know about you, but when I start thinking about the WHY behind my business, I used to automatically switch to the “What”. - What I provide. What I do. What specials I can offer. Those are the adjectives of business, right? - I can do it better. I can provide services faster. I can get better results for my clients. - But that’s gaining customers and clients on novelty, not loyalty. - When you switch the focus to gaining customers on loyalty, that’s when your business will explode. - So, there’s a scientific reason why this works. When you show up and stay consistent to the WHY of business, that’s when you’re appealing to the limbic brain. The limbic brain is at the center of our brain and it's responsible for our feelings, like trust and loyalty. When you focus on what you offer, you’re only attracting the neocortex, which is the analytical side. - That’s why when we listen to our instinct and our knee jerk GUT reaction, it’s a decision from our limbic brain. It’s when we ignore our gut instincts and listen to manipulative sales tactics, that we experience buyers’ remorse. - Manipulative tactics include things like those countdown timers we’ve all seen or sale prices, free bonuses, etc. They aren’t necessarily sleazy ways to do business, and they work, they work pretty well, but it’s not going to build a loyal audience. You've got to focus on building relationships AND connection even after that sale has been made. - The second their friend says “Oh, well I hired this designer instead”, if there’s no loyalty to you and your services, they’ll jump ship. - Knowing your WHY and being consistent with that is going to attract your people. When you’re consistent, it creates an understanding and brand loyalty, right? - Staying focused on leading with a grateful heart has saved me more than once. - Why are you grateful for your business?
One of my favorite coffee mugs. Any other art history nerds out there? #mamaneedscoffeeandmichelangelo