Let’s talk email. When I started @asassyspoon in 2016, one of the first things I did was create an email newsletter. I knew the importance of reaching out to my readers outside of social media. Email may not be the most popular thing (it should be!) but your email list is pretty much the only thing you own aside from your blog. If Instagram dies tomorrow, at least you still have an email list! Plus, a lot of my initial traffic came from email newsletters. Email is a great way to bring readers back to your site on a consistent basis. Here are 3 tips to maximize your email efforts. 1️⃣ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚𝐧 𝐞𝐦𝐚𝐢𝐥 𝐨𝐩𝐭-𝐢𝐧. This could be a checklist, a cheat sheet, a meal plan, an exclusive recipe, an email series. Depending on your niche, think of something that your audience would love and turn it into an opt-in to help grow your email list. 2️⃣ 𝐎𝐧𝐞 𝐥𝐢𝐧𝐤 𝐩𝐞𝐫 𝐞𝐦𝐚𝐢𝐥. Give people one job = one link. When you ask for too many things in an email (follow me! click here! pin this!), people get overwhelmed and end up doing nothing. Keep it simple… include just one link, preferably to your blog/recipe. 3️⃣ 𝐒𝐞𝐧𝐝 𝟐-𝟑 𝐞𝐦𝐚𝐢𝐥𝐬 𝐩𝐞𝐫 𝐰𝐞𝐞𝐤. The best way to drive readers back to your site is to send consistent email updates every week. Remember, consistency will always be key. That’s all folks! Which one of these are you implementing first? 
For years I wanted to become a food blogger but I kept talking myself out of it thinking… “𝘐𝘵’𝘴 𝘵𝘰𝘰 𝘭𝘢𝘵𝘦 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘢 𝘣𝘭𝘰𝘨 𝘯𝘰𝘸, 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘴 𝘵𝘰𝘰 𝘴𝘢𝘵𝘶𝘳𝘢𝘵𝘦𝘥!” “𝘐 𝘴𝘩𝘰𝘶𝘭𝘥’𝘷𝘦 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘮𝘺 𝘣𝘭𝘰𝘨 𝘣𝘢𝘤𝘬 𝘪𝘯 𝟸𝟶𝟶𝟾. 𝘐’𝘮 𝘵𝘰𝘰 𝘰𝘭𝘥 𝘯𝘰𝘸.” Guess what? Those are LIES! Lies, I tell you! All lies! You can absolutely grow a food blog at any time. It’s never too late. You’re not too old. And the market is NOT too saturated! Here are two strategies you can focus on right now to help you stand out in a saturated market. ✔️𝐆𝐄𝐓 𝐒𝐏𝐄𝐂𝐈𝐅𝐈𝐂 𝗪𝐈𝐓𝐇 𝐘𝐎𝐔𝐑 𝐍𝐈𝐂𝐇𝐄 The main way to stand out in a saturated market is to niche down. A niche is a blog topic. When choosing a niche for your blog, try to be as specific as possible and then stick to it. Once you find a specific niche, make sure your content is hyperfocused on that niche and I promise you will find your most passionate and engaged audience, guaranteed. If you don’t niche down, you speak to the masses. 𝐀𝐧𝐝 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐬𝐩𝐞𝐚𝐤 𝐭𝐨 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞, 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐥𝐲, 𝐲𝐨𝐮 𝐬𝐩𝐞𝐚𝐤 𝐭𝐨 𝐧𝐨 𝐨𝐧𝐞. Plus if you have a whole bunch of random topics on your site, it dilutes your overall authority on Google. This is important for SEO and blog growth. ✔️ 𝐌𝐀𝐊𝐄 𝐒𝐔𝐑𝐄 𝐘𝐎𝐔𝐑 𝐁𝐋𝐎𝐆 𝐏𝐎𝐒𝐓𝐒 𝐒𝐎𝐋𝐕𝐄 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 If you think about it, whenever we go to Google or Pinterest, we’re searching for solutions. We’re either looking for instructions on how to fix a tech issue, where to find a product, photography inspiration, or an awesome recipe. (duh, right?) For those looking for recipes, they’re searching for valuable cooking resources, tips, and tricks. 𝐁𝐞 𝐚 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐫𝐞𝐚𝐝𝐞𝐫𝐬! Share helpful step-by-step photos, add your favorite tips, answer potential questions. Provide value! (and do so consistently but you already knew that... 😉) What’s one thing you’re working on this week? Let me know in the comments below! 
There’s nothing worst than not knowing what you’re going to share next on the blog. 😭 When you don’t have an editorial calendar in place, it’s easy to fall into traps of reactive, in-the-moment, random posting just to get ‘something up on the blog’. 🤪 If you’re looking for ways to avoid this, get organized and plan content ahead of time, here are a few tips on how to plan your editorial calendar. 1️⃣ Keep a list of recipe ideas so you can reference it when planning content every month. I keep mine in Asana and update it regularly with new ideas. It’s SO helpful! 2️⃣ There’s no magic formula to how often you should post on the blog as long as you post! Figure out a number of posts that’s sustainable for you to do each week and STICK TO IT. 3️⃣ I recommend doing keyword research BEFORE you start cooking. That way you don’t spend time on recipes that are not going to give you the ROI you need to drive more traffic to your blog. 4️⃣ Do more of what’s already working. Check your best performing posts on Google Analytics and find commonalities. Use that strategy for your new posts! Thoughts? Leave them in the comments below! 
This is one of my favorite quotes. 💫 It's a reminder that small bits of effort is still progress! Success doesn't happen overnight. It takes a lot of perseverance, patience, and resilience. 🙌🏼 It's the consistent daily improvements that ultimately give you the results you've striving for... so stay with it! If you want to succeed, you need to be willing to do everything it takes and never give up. 🙏🏼 No one said it would be easy, but it definitely will be worth it! What are you working on this week? Tell me in the comments below! 
Let’s talk about 3 mistakes that may be keeping you from reaching your page view goals! 1️⃣ 𝐓𝐨𝐨 𝐦𝐮𝐜𝐡 𝐜𝐨𝐧𝐬𝐮𝐦𝐢𝐧𝐠, 𝐧𝐨𝐭 𝐞𝐧𝐨𝐮𝐠𝐡 𝐚𝐜𝐭𝐢𝐨𝐧. I’m the first person that loves podcasts and reading up on the next big thing but if I’m not putting any of that knowledge into action - what am I really doing to make strides in my business? Put that action plan to work! 2️⃣ 𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐞𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐜𝐚𝐥𝐞𝐧𝐝𝐚𝐫. How are you going to stay consistent with your food blog if you don’t even know what to post about next? A calendar helps you stay on track and it’s crucial for any successful blogger. (P.S. a new post on editorial calendar planning is coming soon!) 3️⃣ 𝐘𝐨𝐮’𝐫𝐞 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐲𝐨𝐮, 𝐧𝐨𝐭 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. Yes, my friends, you gotta think of your audience more than what you want when it comes to content. As much as you dislike broccoli, if your audience wants a broccoli recipe, give them what they want! Thoughts? Leave them in the comments below! 🤗