I’ve been struggling HARD with pandemic fatigue for the past 2 weeks. Big whoop right? I realize that’s not news to anyone, but I hope that sharing that this sh*t is hard might make someone feel a bit less alone. This week I heard myself say, “It feels like all of the joy has been taken away”. As an enneagram 7, joy and enthusiasm are my fuel. For my ADHD brain, boredom is my kryptonite. I’ve been feeling a serious lack of joy and a serious load of boredom lately. How about you? Everyone I know is soul-level tired. Tired of sitting at home. Tired of no childcare. Tired of afternoon walks. Tired of masks and social distancing and hand sanitizer. Tired of not seeing loved ones. Tired of zoom calls. Tired of wearing leggings 24/7. So here’s my little self compassion reminder that: This sh*t is hard. This sh*t is hard. This sh*t is hard. It’s ok that it’s not ok yet. This week on a random Tuesday when I was feeling low, I took myself out for an ice cream cone because it was the only small joy that I could access. Solidarity my friends. We can do this. The end is *hopefully* in sight. Get yourself some damn ice cream. 
You: I’m thinking about launching a course! Me: That's awesome! How much time are you dedicating to launch prep? *crickets* Almost every entrepreneur I know who has launched a course or program has SEVERELY underestimated the amount of work that goes into a launch 😓 Launching a course isn’t just about picking a day on the calendar and pressing “publish” on your landing page. There is SO much work that goes into that launch behind the scenes. Preparing for your launch so that it can be successful and people will enroll is one of the main components we teach in our program, Yay for 100K™. Sure, you could decide to launch tomorrow and throw your program up on your website. But unless you’re Taylor Swift dropping a secret album, you’re not going to sell out. The two things my Yay for 100K™ clients tell me after they launch their courses are 1) “I’m so glad I started planning so far in advance when you told me to - even though I thought you were nuts at the time!” or 2) “I wish I had started planning earlier!” It’s not enough to create an awesome course and throw it out into the universe. Good launches take work. And work takes time. #yayforbusiness #femaleentrepreneurlife #accountabilitypartner #businesscoachingforwomen #womenentrepreneurship #businessgrowthstrategy #thisgirlmeansbusiness #femalebusinessowner #girlbossmagic #businesschicks #girlbosstips #shemeansbusiness #intentionalbusiness #theimperfectboss #hustlewithease #businessmentor #salestips #saleslife #salestraining #bizcoach #buildyourbusiness #buildyourbrand #businesscoachforwomen #businessadvice #biztips #onlinebusinesscoach #newbusinessowner #startingabusiness #creativebusinessowner #businesscoaching 
One of the biggest parts of your course launch - and one of the most valuable things you will ever create for your business - is your webinar. 🌟 Here’s exactly what your webinar needs 🌟 🌟 Intro content: Welcome people to your webinar! Make sure they know they’re in the right place AND that they are excited to stick around until the end. 🌟 Framework content: This is the meat and potatoes of your webinar where you deliver valuable content that directly aligns with the framework of your course. In Yay for 100K™ we help you figure out exactly what that content should be! 🌟 Sales pitch: This is the part you’re likely scared of because you believe people don’t want to hear sales pitches. But with a seamless transition, high energy and the format we teach, you can take your time outlining your course and explaining how people can work with you - and your webinar audience will eat it up! I go into all of the webinar details, and everything else you need for your launch, in this week’s episode of the Yay for Business podcast. 🎧 Tune in now - link in bio! 🎧 I'm also giving your access to my Launch Checklist for FREE! Grab your copy now at my link in bio. 
So many entrepreneurs wonder, "Should I focus on services or courses?" 🤔 Many believe that courses are the way to go. With courses, you can reach more people and make more money while doing less work with each client. That’s true. But it doesn’t happen overnight. So many people pursue courses because they believe it will give them “passive” income. (PS: No income is truly passive!) But when you need to pay the bills, invest in your business or pay someone to help you design a logo, courses are NOT the answer. ⏳⏳ Courses take time. You have to build up an audience. You have to prove to that audience that your course is valuable. You have to spend time creating your course, marketing it, packaging it and refining your sales process. In the meantime, you need services. 💰💰 Services allow you to go out and make money RIGHT NOW. All you need is one client to book your signature service, and you have money in your pocket. Courses and programs are awesome. I make most of my money from my programs. But I started with services. 
What is ONE boundary you are going to set this week? 
Most service providers I know are terrified of setting boundaries and upholding them. They have no clue where boundaries are needed and think that setting boundaries causes more harm than good. They figure boundaries make them harsh and uncooperative. They think without boundaries, their clients will understand that they’re flexible and easy to work with. Of course, that’s a big fat LIE. Boundaries benefit you. But they also benefit your clients. Boundaries aren’t about being harsh or uncooperative. They’re about being honest. Without boundaries, you’re just people pleasing. And we all know people pleasing doesn’t work - not for you and not for your clients! In my book if you don’t have boundaries, you’re unprofessional. Without boundaries, you might promise me the moon but be unable to deliver because you have no boundaries around your client work. You’ll feel burnt out and resentful, and I’ll see you as unreliable and tough to work with. So what boundaries do you need? 🎧 Tune into this week’s episode of the Yay for Business podcast to learn exactly what boundaries you need to set in your business! 🎧 Link in bio or your podcast app of choice! What's one boundary you need to set in your business? #yayforbusiness #girlpreneur #femaleentrepreneurlife #accountabilitypartner #businesscoachingforwomen #womenentrepreneurship #businessgrowthstrategy #goalsetters #beingboss #boundaries #settingboundaries #podcastsofinstagram #podcastshow #podcastlife #podcasthost #podcastlove #newpodcast #applepodcast #businesspodcast #entrepreneurpodcast #mindsetcoaching #mindsetshift #successhabits #mindsetofgreatness #spiritualentrepreneur 
When was the last time you took a day off?? For so many entrepreneurs, days of the week are meaningless. They have no concept of business hours and no understanding of what it means to take time off. When you work for yourself - and when you work from home - it’s so easy to keep working. You’re not chained to the 9 to 5 so you don’t think twice before answering an email at 11pm in bed or filling up your to do list on a Sunday. This is NOT sustainable. It’s also not the reason you went into business for yourself. Your business is a part of your life. Your business is NOT your life. So you don’t need to dedicate every waking hour to it. Just because you can be working doesn’t mean you should be. In fact, you’ll be more productive and be able to show up for your clients better if you schedule breaks into your calendar. So, when was the last time you took a day off? 
7 "controversial" boundaries I have in my life and why: These boundaries save my sanity and are only controversial because they're not the "norm." I couldn't care less... 📵 I don't do voicemail. Voicemail is a waste of time and I hate checking it. My voicemail says "I don't do voicemail so send me an email or a text message." The few times someone has had a problem with this it showed me a red flag I needed to see. 🤫 I have a "secret" email. S/O to @deniseDT for this one. Since 2017 I've had an email address that I only share with people I know personally. All other emails are forwarded to customer service. 📧 I don't *really* do email anyway. I hate it. If you email me, you'll get an autoresponder that warns you that I'm not great with email and to ping me in a couple days if you need something from me and haven't heard back. Our team communicates via Slack. ⏰ I don't take meetings before 10am (and even then only on certain days of the week). I used to feel bad about this because I live in PT which is behind almost everyone in the world, but I let it go. 🗓 I won't work with a service provider who doesn't have an online scheduler. The second I try to schedule an appt and I get the whole "What time works for you" dance, I back out. Too much work for an ADHD brain. 🧹 I don't clean my own house. It's been 2 years since we hired a cleaner and I will never go back. I don't care if you just started your business and are saving - this is one of the best things you'll ever do for yourself. 🙅🏼♀️ If my gut says "no" I don't do it. This is a good general boundary to catch the odds and ends. Sometimes it means backing out of something (I'm working on this one) if I start to get a "no" response. I've fine tuned my gut response over the past few years and it never leads me astray. I don't try to explain myself logically. The answer is just NO. What's a controversial boundary you have? 
You say you don't want to turn down good money. I say it's not good money. What you're really saying is, "I don't want to turn down any money." And if that's the case, you will never have the time, energy or focus to attract your IDEAL clients. 
When I first started out as a copywriter, I thought I owed my clients everything. 👩💻 I would write them custom proposals and offer services beyond the scope of work we had agreed to. 👩🏻💻 I would customize every service I offered because I believed each client was unique. 👩🏽💻 I would check my email at all hours of the day and respond to my clients instantly. 👩🏿💻 I would pour all of my time and energy into my client projects and feel GUILTY any time I had to step away. Since they were paying me, I believed I owed them all of my time, all of my skills and every service I could think of. I was wrong. I wasn’t being of service to my clients. I was being a people pleaser. As a people pleaser, I believed everything I did - all of the custom proposals, the 11pm email responses and scope creep in every project - was going to make my clients happy. I believed if I didn’t do all of those things, my clients would get angry and fire me. ❌ But that IS NOT TRUE ❌ By being a people pleaser, I was actually doing my clients a disservice. If any of this is sounding familiar, you need to tune into today's episode of the Yay for Business podcast. I dive deep into the myths that lead us to people please, how people pleasing shows up in our businesses and why it's so harmful. It's time to reframe your thinking on people pleasing! 🎧 Tune into the podcast now - link in bio or your podcast app of choice!