• Tulips have a mind of their own. They continue to grow after they are cut. They lengthen, curve,...
    20
    Tulips have a mind of their own. They continue to grow after they are cut. They lengthen, curve,...
  • Some flowers are grown to be arranged. Others are grown simply to teach us how to see. The damask...
    40
    Some flowers are grown to be arranged. Others are grown simply to teach us how to see. The damask...
  • Most flower orders begin with a photograph. Meaningful floral design begins somewhere else. It...
    40
    Most flower orders begin with a photograph. Meaningful floral design begins somewhere else. It...
  • Most people see flowers at the end of the process. They rarely see the decisions that came before...
    30
    Most people see flowers at the end of the process. They rarely see the decisions that came before...
  • What holds operationally is not always the same thing that holds philosophically. This week’s...
    50
    What holds operationally is not always the same thing that holds philosophically. This week’s essay...
  • “Tell me about her.” It’s a small line. But it changes everything about the conversation that...
    30
    “Tell me about her.” It’s a small line. But it changes everything about the conversation that...
  • Today, thousands of bouquets will arrive at desks across the country. Not all of them will do...
    50
    Today, thousands of bouquets will arrive at desks across the country. Not all of them will do what...
  • Flowers at a funeral do not soften grief. They bear witness to it — and that is the more...
    40
    Flowers at a funeral do not soften grief. They bear witness to it — and that is the more important...
  • The season does not begin when demand becomes visible. It begins earlier, in the quieter work no...
    70
    The season does not begin when demand becomes visible. It begins earlier, in the quieter work no...
  • No one assigns the standard. That’s the point. Consistency—not reinvention—is what holds when the...
    20
    No one assigns the standard. That’s the point. Consistency—not reinvention—is what holds when the...