QUICK LIL FRIDAY INSTA TIP COMING YOUR WAY HEART FAM!!! We’ve mentioned the use of SEO on your website… BUT did you know you can use it on your Instagram as well?! Wild, right?! 🤯 Instagram and SEO may not seem like the most OBVIOUS pair, but there are ways to utilize the social media app in creating a solid SEO strategy for your business. There are TWO key areas that affect SEO on your Instagram: your account handle and account name. The first is the ‘@’ name that you register with, which should immediately tell your audience who YOU are. That means spelling out either your personal name or your business title. This is so SOO important because your potential clients and customers should know EXACTLY who you are the second they click onto your page. The second is account name, which appears under your profile picture and should reflect your account handle and industry. When people search Instagram using words or emojis, it’s your account name that Instagram will check searches against. A fabulous way to utilize this is inserting keywords related to your business, industry or location in the name field. For example, if you’re a photographer based in Hawaii… a great way to do this is insert the term Hawaii photographer. By doing this, it will help you get the most out of this feature. There you have it heart fam. There are two really easy and quick tips can you implement RIGHT NOW to better take advantage of SEO on Instagram, and expose you to more potential clients and customers. We hope this is helpful! Let us know in the comments below. 💕👇🏼✨
Today’s podcast guest is none other than Dawn Charles!! This episode is a GOLD MINE for any photographer that is looking to hone in on their style and really perfect their editing! As Dawn grew her wedding photography business, she eventually navigated into offering education to other photographers with workshops, educational guides, and presets. The last of which she’s KNOWN for. You’ve probably heard of her presets, DC Presets, so we focused a huge portion of our chat today on how she defined her style, what you have to know before creating and selling presets, specific Lightroom tools she uses that people might not know, and so much more! Are you as STOKED for this episode as we were?!?!
If you’ve been around for a while you know we’re big advocates of niching down and speaking directly to your ideal client. You may be asking “How do I narrow down?”, “How do I even know who my ideal client is?”, and “How do I start speaking directly to them?” Today’s show is about to answer all of that. This is Marketing 101!! We’re diving into client avatars, marketing strategies for how to know who your ideal client is, how to get their attention, and stand out from the competition. The truth is, in order to cut through the noise and start attracting your ideal client you HAVE to start speaking to them DIRECTLY. In trying to speak to everyone, you’ll speak to no one. By the time you’ve finished this episode, you should be able to walk away with a clear gameplan to find and reach your ideal customers. Have you ever created a client avatar before?! Let us know below!
TRUTH BOMB COMIN’ YO WAY HEART FAM... Your worth is not determined by the number next to your name. Let that sink in. ✨ YOUR FOLLOWER COUNT DOES NOT DETERMINE YOUR VALUE!!!! ✨ Don’t even worry about the numbers, friend! Pour your heart and soul into your craft, and you will STAND THE HECK OUT!!! Do what you love, show your passion, be unashamedly YOU! Whether you have 100 followers, or 100k... those aren’t just numbers. Those are individual people out there who are being touched, blessed, inspired, and encouraged by watching you live your life and pursue your BIG God-given dreams. Soooo let’s all do this for them. Let’s focus on serving them instead of wish for a higher number. 🙌🏼 You’ve got this. Let’s kick some serious butt this week and give to those who are already eagerly following along on our journey, because they are the REAL MVPS!!! 💕👏🏼✨
Anyone in need of a bit of sunshine today? ☀️ We’ve got you covered! Today’s podcast guest is the incredible Jenna O’Brien, founder and creator of Twenty Seven. Twenty Seven is a paper goods and lifestyle brand in sunny Lakeland, FL and online that exists to remind you of sunshine! Everything is hand-drawn and reflects retro stylings, bright colors, and messages of hope towards mental health. Jenna started @shoptwentyseven out of her struggle with anxiety, depression, and trying to figure out how to pay for groceries in college and it has now grown into a brick & mortar in downtown Lakeland and a globally recognizable lifestyle brand with over 94,000 following online. On today’s show, Jenna talks to us about mental and emotional health, how she navigated her mental disorder, and through that created a wildly successful business. Her story is inspiring, hopeful, and relatable. Whether you’re a young creator dreaming of starting a business, or you also struggle with mental health, Jenna’s story will inspire the heck out of you and make you feel all sorts of yellow💛. Are you as obsessed with her designs as we are?!?!