✨ 4 SIGNS OF A STRONG BRAND ✨ As a business owner, it’s HELLA important to to have a well-defined brand because it’s one of the most POWERFUL ways to connect with your target audience. With that said, here are a few signs of a STRONG brand: 👉🏼 Consistency. Your brand is easily recognizable to your audience, between the voice, messaging and visuals. 👉🏼 Different. Your brand is distinct from all other competitors out there and you’ve got that special something that sets you apart. 👉🏼 Relevant. You’re speaking DIRECTLY to your potential client’s biggest struggles and explaining how YOUR service or product can solve their problems. 👉🏼 Concise. Your messaging is concise and it clearly states WHAT you do, WHO you serve and HOW you can solve their problems. There you have it party peeeeeps. Was this helpful in thinking about your own brand?! 🤯👇🏼🌸 
🐫 HAPPY HUMP DAY HEART FAM!!! 🐫 We’re half way through the week. Let’s end it STRONG!!! 💪🏼 What are your BIG plans for today? How are YOU moving the needle in your biz?! 🌸✨💋 
If you’re a business owner who’s ever thought “I don’t need to post pictures of myself online…” or you’ve struggled with feeling confident in sharing yourself on social media, your website, and more. Today’s podcast episode is for YOU! If you own a business or market products or services online, you NEED to have regular content photos of yourself. Period. In today’s show we’re breaking down DEEP into creating content photos of yourself - WHY you need to be doing it, the strategy behind it, and so much more. You’ll walk away with the strategic thinking you need to kick BUTT with utilizing content photos of yourself from here on out. What is stopping you from taking content photos? 
🎊 TODAY IS THE LAST DAY TO GET 25% OFF THE HEART SHOP!!! 🎊 A discount this big is not happening again ANYTIME soon. Soooooo if you’ve had your eyes on anything in The Heart Shop, now is the time to take action. Online courses, website templates, contracts, PDF guides, social media templates, & illustrations. This is it. Don’t sleep on it. Don’t wake up tomorrow morning wishing you would have just taken a leap of faith & snagged that resource, course, or template to make your business stand out & give you the oomph you need to soar. 💃🏼 We’re seriously rooting for you, friend! It’s our biggest goal in the world to see YOU and your biz success. The Heart Shop has all the big tools and resources to help you do just that. Soooo we hope today you’re rooting for yourself too. And with that being said, SOOO many of you have already invested in yourself, your biz, & your growth this week!! And we are SO FLIPPIN PROUD!!!!! Drop a 🙌🏼 if you’ve done that this past week. And let us know what you love most in The Heart Shop!! We would LOVE to celebrate with you & cheer you on! 💋✨🌸 
📸 HOW TO MASTER MANUAL CAMERA SETTINGS 📸 If you aren’t familiar or only have a vague understanding of the words ISO, aperture, and shutter speed, we’re here to fix that. We are FIRM believers that no matter what business you run, knowing how to operate and take GOOD photos will benefit your business BIG time. With the presence of Instagram and social media being a HUGE way to market your business, knowing how to take photos with a quality camera is key. Sooo this lil crash course isn’t JUST for photographers, but ANYONE who wants to know how to operate the basic functions of a DSLR camera. There are 3 main settings you have to know and balance when shooting in manual. Sooo let’s dig on in... 👉🏼 Aperture. If you’re photographing people as your subject we HIGHLY recommend shooting on as low an aperture as possible. We shoot almost everything on an aperture of 2.0 (or very close to that) because we LOVE our subject standing out and the background being creamy and blurry. Just remember to shoot on as LARGE an aperture (low number) as possible. The exception to this is if you shoot landscapes and want everything to be sharp in focus. 👉🏼 Shutter Speed. As a general rule of thumb, you want your shutter speed as HIGH as possible. The lower your shutter speed, the blurrier the image can be. As a rule, we NEVER let our shutter speed drop below 1/250. That’s when things start to get blurry. 👉🏼 ISO. To keep it simple, all you need to know about ISO is that the HIGHER the number, the brighter and GRANIER the image. You want to keep your ISO as low as possible. Adjust aperture and shutter speed to bring more light into the image before raising your ISO. Try to find the middle ground as much as possible. There you have it... a lil crash course on how to shoot in manual. You’ve got this friend! If you’re a photographer or creative entrepreneur savvy with a camera, what are some other tips YOU have for all our beginner business owners out there?!