Exploring some new color palettes for our Brand Shop ⚡️ . . What is our Brand Shop? They are our way of offering you gorgeous branding at a fraction of working with us 1:1. Once you select a brand logo, we’ll give you access to our library of color palettes to further customize your new look. . . Check out our Brand Shop (link in bio) if you’re looking to build a gorgeous brand without breaking the bank. Page is in beta, so we’re offering 20% off until the full shop launches! And new styles are dropping every couple of weeks 💥 Get in on the DM’s if you have any questions!
PSA: @isabella.guava‘a new site is LIVE! ✨ We gave her a full rebrand and created a custom @kajabi design. Our goal was to create an interwebs home for Isabella that reflected her bright, quirky and feminine persona! We gave her an airy color palette, a custom floral pattern and complimentary typefaces. She was SUCH a joy to work with and we’re super excited to see her brand further blossom! ✨ Check out her full design at isabellasilverio.com (and follow her on insta for your daily dose of truthbombs)
YO WHAT’S UP HELLO 👋🏼 . . For those of you who don’t know me (yet), I’m @annadoingthings_ founder and creative director here at BrandUp. . . I’m super passionate about helping women crush it online and in every facet their businesses. I’ve been a digi ninja since LiveJournal, obsessed with dogs, being active and reading. When I’m not working, you can likely find me taking a yoga class for the savasana and/or lurking @erewhonmarket for samples. . . I started my career off by developing audiences and boosting brand awareness for well-funded Silicon Valley startups. Now here I am, living in sunny Santa Monica and helping like-minded hustlers light up their digital presence. . . Wanna chat and be interwebs friends? Sign up for a digital date with me by emailing me at anna@brandup.ink. Would love to talk shop about your business + brand strategy ⚡️
What’s our approach to Insta? . . At BrandUp, we build brands, we develop their websites, and we blow them up on Instagram. We consider a solid Instagram presence ESSENTIAL for spreading brand awareness and driving people to your website. After all, what’s the point of a website if it’s not getting any traffic? . . Here are our top 3 tips for ensuring your Gram is on-brand: . ✨ Aesthetics: make sure your IG is visual on-brand! That means choosing a cohesive Lightroom/VSCO preset for your images, weaving in splashes from your color palette and choose fonts from your website for IG story assets. We highly recommend @planoly to map out your grid and make sure the vibe is on point. ✨ Voice + Tone: every word in your captions ( and story! ) should be bleeding with your brand identity. Whether it’s friendly, professional, funny, relatable, etc. - avoid crafting cookie-cutter captions just because therest of the girls are doing it. We recommending building a Tone of Voice Guide and using that as a foundation for your captions. ✨ Context: make sure the images you post line up with who you are, your services, your personality, etc. If you’re selling a service, shoot photos that line up with your expertise or show you in your flow state! People are buying into YOU as a brand, so make sure you’re putting yourself out there adequately! . . BONUS TIP: leverage this shit out of hashtags to drive a niche-focused audience to your branded content! Check out @isabella.guava for the DL on all things hashtags, and check out her HASHTAG MATRIX to formulate your unique blend of hashtags.
ROLL CALL ⚡️ . Which of you babes are coming to Pays to be Brave this weekend ? Looking forward to meeting so many of you IRL!
