🏕 3 things I learned on our first camping trip: 1️⃣ Learning something new is the best way to reconnect with yourself. There were so many things I didn’t know how to do for this trip. What to pack, how to set up a tent, how to cook over a fire, how to pee in the woods...it was allll new to me! So I did what I do best: I researched. I collated data from different sources. I wrote out instructions. And then I just went for it & tried. We definitely overpacked, but we had shelter, some tasty lukewarm food, & I only peed on one pair of shorts. 😂 I came back with so much confidence in my ability to figure it out, though. It was awesome to build that self-trust again. 2️⃣ Disconnecting from email & my DMs makes me a happier business owner. It’s so easy for me to get attached to my inboxes! Deleting the apps from my phone for a few days was freeing. Allowing myself all that digital & physical space helped me come back refreshed. And I have a better sense of how I actually want to spend my time. 3️⃣ I want to build more space into my business. I’ve been worried about not showing up enough. About not being seen enough. About being “too much” when I am showing up on stories. I got into copywriting so I could be behind the scenes in other people’s businesses. I have no desire to be a thought leader—I just want to write well & help others promote their ish. All of that means I’m giving myself permission to build more space. I’m not going to worry so much about when/how to post on my feed or on stories. And I’m going to trust that when I post, the right clients will see it at the right time. If you’re reading this, maybe you’re the right client! You can check out my day rate (currently the only way to work with me) at the link in my bio. I’d be honored to support you with conversion copy + design. #salespagedesign #conversioncopywriter #ceomindset #writingtips #writeforme #howtowrite #queerentrepreneurs #creativeentrepreneur #copywriterlife #womenwithambition #tellyourstory #dreamersanddoers #ownyourmagic #conversioncopy #launchcopy #creativecopywriter #writerlife #seekinspirecreate #jaimieleecreative
5 Must-Haves for your DIY Sales Page 👀 Long before most entrepreneurs hire a copywriter, they DIY a sales page or two (or three, or four, or five). If you're on the DIY sales page writing train, you should do a quick audit before hitting "publish." Here are 🖐 things you should always include on your sales page: 💡CAPTIVATING HEADLINE The goal of any sales page is to sell. Without a headline that draws in readers, your sales page won't do its job! 🔮WORDS PLUCKED FROM VOC RESEARCH There may not be a crystal ball telling you if your sales page will convert—but it'll have a much better chance if you use VOC (voice of customer) research. My favorite Q to ask during VOC research is a copywriter classic: "What was going on in your life that led you to buy [the offer]?" 💃BIO TO CONNECT YOU & YOUR AUDIENCE Your bio should share your story & why you created this offer. Did you go through the same situation that your potential customer is going through? Find a way to show that you see them & build trust by sharing about you're similar. ⚡CLEAR EXPLANATION OF BENEFITS Your sales page has to explain how your customer's lives will be different if they choose your offer. Will they have more time? More ease? Less worry? Paint a picture of your customer's life before & after buying from you. 🧡GUARANTEE THAT SUPPORTS BUYERS Having a guarantee is a surefire way to optimize your offer & increase conversions. Find a guarantee that increases trust & that works for you. If you want to dive deeper on any of these sales page must-haves, check out the guide on my profile called Sales Page Secrets—or leave a comment with your Q below! . . . . . #thefutureisfemale #sayyestosuccess #salespagedesign #conversioncopywriter #ceomindset #writingtips #launchstrategy #copywritinghacks #writeforme #copywriterformasterminds #howtowrite #queerentrepreneurs #creativeentrepreneur #copywriterlife #womenwithambition #tellyourstory #scaleto100k #socialmediamarketing #digitaldesigner #copywritersofinstagram #dreamersanddoers #ownyourmagic #digitalcourseacademy #conversioncopy #launchcopy #creativecopywriter #writerlife #seekinspirecreate #jaimieleecreative
When we got engaged, everyone asked us... Are you going to change your last names? I had never planned to change my last name. And for @roci_bego, changing her last name would have felt strange. Costa Ricans keep their last names (they always have two!) and pass on their first last name to their kids. If we have kids, they might use Benavides McDonald or McDonald Benavides as their last name. But the moment we were married, we did change one thing about our names: we shed the titles of "partner" or "girlfriend." The first time I said, "Oh, that's my wife," it felt monumental. And delightful. And so full of joy that my eyes welled up as I smiled just as big as I did on our wedding day. I wasn't out until after college. So to be casually dropping the word wife on a Wednesday afternoon felt incredibly empowering. Words are powerful. The labels we choose are powerful. And as a copywriter, I'm honored to craft the empowering words that help my clients feel seen, delighted, and full of joy. Today, though, I'm just happy to be called "wife." 💍
Working with Maria was so much FUN! 🎉💃 Maria is an incredible brand designer turned biz mentor. This chica helps entrepreneurs craft aligned personal brands that resonate with their audiences, even if they can’t pay a designer for a full-scale project. ✏️ What we worked on: •evergreen-style sales page for a diy branding workshop 💌 Kind words from Maria: “Jaimie really made me a partner in the whole process and I felt very empowered at the end of our time together.” 🌟Need a sales page for your next launch? Head to the link in my bio to apply for a JLC Day Rate! . . . . . #testimonial #clientlove #salespagecopywriter #conversioncopywriter #copymagic #salespagetips #jaimieleecreative
🎙Podcasts are among the most valuable, gold-nugget-filled forms of content out there. And as someone who writes engaging podcast show notes, I listen to a ton of them, both for fun & for work. 😉 Today I'm sharing five of my favorites. Swipey-swipe to find a new show or two to add to your rotation! 👇 And tell me in the comments: what are your favorite podcasts? Any I should add to my list? . . . . . #podcastersofinstagram #copywriter #learneveryday #listentosomethingnew #lgbtqbusiness #systemssavedme #breakthroughbrandpodcast #raiseyourhandsayyes #worklessprofitmore #consideritaplottwist #theeffectiveentrepreneur
🧐 How long should my sales page be?? Every copywriter gets this Q at some point, and the answer probably isn't what you want to hear... 🤷♀️ It depends. On a LOT of different factors. But no matter how long your sales page is, you should make sure that you address all FOUR types of buyers that will land on your page! Swipe through the carousel above for an overview of the types & some tips to reach them. Have a question about writing an effective sales page? Ask in the comments & I'll help ya out—even if your Q is about how long your sales page should be. 😉
January is already rockin' & rollin', but there's some space on my calendar to work together on your podcast or sales copy projects! Here's what I'm offering this month: 🎉 Sales Page Copy 🎉 Whether you're launching a bright new offer into the world or want to freshen up your copy for a relaunch, I'm here to help! And psst, a client recently asked me how far I book out for sales pages—in general, one to three months out is a good bet! Send me a DM to start a convo about an upcoming launch, or head down to the Skip the Line Day Rate if you need a sales page sooner. 😉 🎙️ Podcast Show Notes 🎙️ If you want effective & authority-building show notes for your kick-booty podcast, I've got just ONE space left for Q1! Now's the time to reach out as I know this spot is going to get snapped up soon. If you'd rather write your own show notes but need some pro guidance, please send me a DM. I've got something special for you! 💃 Skip the Line Day Rate 💃 There are just two spots available for my new day rate offer! You'll get 100% of my laser-focus on the copy you need for an upcoming project, AND you get to shimmy right to the front of my copy queue. 🍾 For more info about any of these offers, go ahead & slide into my DMs or fill out the form on my services page at the link in my bio!
🌟 A reminder for all of y'all (& myself!) as 2021 gets rolling... Just start. ✨ Afraid to make a big shift in your business? It's okay. Just start. ✨ Scared that no one will buy your next offer? You'll never know if you don't put it out there. Just start. ✨ Freaked out about all the work that piled up over the holidays? It's all manageable. Just start. ✨ No matter what you're working on in your business or in your life, just start. Even if it feels like a massive undertaking. Even if it feels scary. Even if you're not sure it will work. The best thing you can do is just start. ✨ What are you going to just start as 2021 kicks off? Share below so I can cheer you on! 🌟
🎄 Do you have any special holiday traditions? Every year, my partner Rocío & I take a photo to mark the holiday season (swipe to see the past few years!). This year has felt so heavy. On a personal level, we had planned to move to the States to get married & spend more time with my family. Instead, we stayed safe in Costa Rica, are waiting on the embassy to reopen for business, & the last time we saw my parents was...last Christmas. But we’ve also been incredibly lucky to stay healthy, to move to a new neighborhood, to grow as humans, & to see my business grow, too. I’m so grateful for 2020. As hard and weird and stressful as it has been, it’s also a year I’ll look back on fondly. Having the space to grow, to expand, and to just be has been an incredible blessing. ✨ What are you thankful for this year? I’d love to know what you’re reflecting on as this year wraps up.
🎙️ If you have a podcast, show notes should be a key piece of your content strategy. They're the perfect way to build long-term expert authority, serve your audience, & bring in new listeners. So why do so many podcasters slap up a transcript or a short summary and call it a day?! 😭 It's because show notes can feel daunting. They're another time-consuming step in the lonnnnng workflow that gets your podcast out of your brain & into the world. 🤫 As someone who writes podcast show notes for a living, I'll let you in on a little secret: they don't have to be a drag. Watch my stories this week to learn how to DIY your show notes! I'll be breaking down exactly how I write effective, engaging, & authority-building podcast show notes for my clients. 👀 And be sure to grab the free guide at the link in my bio called Show Note Success—it has all my best tips & tricks. 😉 * * * * * #juststart #podcastersofinstagram #podcasttips #lifecoach #progressoverperfection #coursecopywriter #womenwithambition #copywriterforcreatives #creativespace #thefutureisfemale #contentstrategy #coffeevibes #socialmediamarketing #writeitout #contentmarketing #podcast #creativecopywriter #womenhelpingwomen #conversioncopywriter #creativesontherise #launchcopy #copywriterforcreators #coursecreation #ceomindset #launchstrategy #writerforcreatives #bossbabesociety #jaimieleecreative