Happy Sunday! This is pretty much how all of my weekends have looked this past month but to be fair, I’m not complaining. How have you been spending your weekends in lockdown? I feel like I should have learnt a new hobby or something but instead I’ve just been getting lost in books 📚 ☕️ 
Every branding project starts with a mood board. After speaking with the client about the brand mission and their design preferences, I then compile three unique boards that showcase my design ideas which I feel best reflects their vision. It is essential for the client to be perfectly happy with the final mood board as this is the direction of the entire project. I love this part of the process as it is truly when the brand design starts coming to life. This is the final mood board for Hoxton & Co. - a company offering virtual services to people always on the go. The brand colour story includes neutral tones which represents reliability, comfort, integrity and authenticity. Whilst the gold represents success and dark blue exudes professionalism and productivity. The clean white space keeps it fresh and modern. Brand reveal to follow ✨ 
Here’s one of the logos that I presented to a client but wasn’t chosen. This has to be one of my favourites. The simplicity and elegance is perfect for a sophisticated yet boho vibe. This in gold is so magical ✨ Can’t wait to share the final brand and all the other logos that are part of this design concept. Stay tuned. 
Have you heard about the new iOS 14 update? It gives you the freedom to customise your Home Screen in the most beautiful ways! And as a designer, there’s nothing I love more. I’ve been having so much fun playing around with the different aesthetics and my personal fave is this classy neural look. Check out these gorgeous custom beige app icons in our shop and get customising! I’d love to see what your home screens look like. Tag me or drop me a DM 💌