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So. I was debating. Play it all cool š & slip a few behind the scenes shots as they happen into my stories in a few months, orrrrrrr go full-scale nerd-alert count-down mode, and bring you along for the ride. Buckle up because... ā Rides are more fun with friends. Well unless they involve 3 ER visits and umpteen doctor appointments like the last 2 weeks but THATās another story.ā ā I *might* have gone a liiiiiiittle overboard printing a few hundred brand inspiration images, writing a shoot directive, making shot lists and all the other creative-directorly things for a full-day shoot with @abbygracephotography in November. Been dreaming about this for over a year. ā In the spirit of #fridayintroductions, hereās a brand story visual edition.... see if you can spot the images. Ready, go. ā”ļø ā Literature and lettersā Watercolor washes ā Vintage Florida whimsyā ā Favorite birthday nod to strolling Paris in the fallā Classic, elegant storytellingā Māshellā Sicilian tiles because I get that from Dadās sideā ā Color Play: Seafoam, Coral, Sand, Indigo, Payneās Grey, Cream, & Slateā ā Getting ready for this has let me reimagine my messaging with Abby and her expert artistry, I could not be MORE grateful to get to work with. @ashlynscarterās #copywritingforcreatives helped me nail my voice, so I knew what visuals I even needed TO capture. šš»āāļø yes, I had that backwards for YEARS. And this spread... NEVER would I EVER have dreamed of unleashing a messy moodboard without taking @maemae_coās course on styling earlier this summer just for fun. šš»šš»šš» - #mycreativecommunity #smallbizsquad #herestothecreatives #imperfectboss #brandstorytelling #storybrand #creativecommunication #effectivecommunication #brandcommunication #messagingstrategy #communicationsexpert #messagingstrategist #visualstrategy #verbalstrategy #wordsthatwork #whybehindthewhat #risingtidesociety #storymatters #communicationsstrategy #designedtothrivecreative #purposemeetsprofit #creativedirection #creativedirector #daringgreatly #wearethecreativeeconomy
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Itās amazing how the littlest things tell our stories, even when we are no longer there to tell them ourselves These are a few of the things I found cleaning out my folks house. They tell so much about my dad. Today is his birthday. The first one he isnāt here to celebrate. The first one mom isnāt here for either. I donāt know what rhythm Iāll find to celebrate with, but today has been hard. These things tell so many stories... his creativity, his service and honors, his entrepreneurship, the fact he could fix almost anything, darn socks, draft plans, rocked bookkeeping, and how much he loved both my mom and I. Now more than ever his life is a legacy and a gift as I launch out into my own business. His story weaves through my own. I am so proud to be his daughter. Happy birthday Dad... I miss you so much and wouldnāt be the person I am today without you. Forever grateful. - #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #fridayintroductions #thelittlevictories #dowhatyoulove #creativebusiness #illustratedbusiness #withgritandgrace #storymatters #itsthelittlethings #crisiscommunication #flatlayfriday #smallbusiness #quarantimes #flatlayallday #emailmarketing #flodeskfridays
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My happy place, right above my desk... which is easily the place I spend the bulk of my time. Creating a soothing, on brand workspace makes me so much more productive... no, really When I started this business after the accident, I made a relentless commitment to build something I loved more than what I lost The first step of that has been doing the deep work of figuring out what I love. Then all-in committing to that journey. And it means saying no to some really good tempting things I *could* do that are delivered wrapped up in opportunity. But, guys opportunity is *sometimes* a distraction trap Just like not every pretty thing I like and own can fit on this lilā picture ledge. It forces a choice. Itās limits push me to curate with intention. It is a visual reminder to me that building a business I love is like curating a styled picture ledge. All the right noās make space for the right yesās. We can never fully own our yes until we own our no first. How are you building a business you love? What yes are you making space for? - #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #tbiwarrior #thelittlevictories #dowhatyoulove #creativebusiness #illustratedbusiness #withgritandgrace #storymatters #itsthelittlethings #crisiscommunication #crisisstrategy #smallbusiness #quarantimes #flodeskinsiders #businessstrategy #creativedirection
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Almost 7 months to the day he passed, I walked into my Dadās virtually untouched workshop this week and it was like walking into a place where time froze. Projects still in various stages of creation. A dove still waiting for her wings to be set free from the wood from which she was formed. Tools laid out ready to be used. Wood shavings sitting as silent witnesses to his creative process. Sacred, sawdust-covered ground. I stood in the sweltering heat with time stained like a slide for a microscope, I half expected him to emerge from the little office and sit in his empty seat. Instead, a finch flew from a nest made in his bookshelf. This storied space holds lessons and legacy. Sometimes the most powerful lessons we can offer are the ones we simply live. My Dad showed me in mostly silent ways... Things have to be shaped correctly to fit together. That takes time and whittling away and you just can't force the fit. Create the components well because an end product is only as good as the parts that make it up. But when the pieces DO come together, they become more than they ever could be on their own. One leg alone can never be a table. Beautiful work takes passion, preparation, precision, and perseverance to create. When you rush, you wind up making it twiceā so don't rush. Oh- and when in doubt make a template. His were wood. Mine are digital. It hit me at new levels this week how much his artisan legacy has shaped me and become the foundation of my own creative journey. And in that he is a part of every course, product, piece of art I create and all do in business. Itās an unspeakable gift I want to steward well. BTW, this is my #fridayintroduction - #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #tbiwarrior #thelittlevictories #dowhatyoulove #creativebusiness #storymatters #itsthelittlethings #crisiscommunication #crisisstrategy #smallbusiness #quarantimes #flodeskinsiders #emailmarketing #flodeskfridays
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Itās OK to be a work in progress. Iām the one who starts something and wants to muscle through until itās done Dare I say- the results will be so much better if we donāt push beyond all reasonable effort Iām taking time to actually sort and unpack and discard and actually fully move āintoā my current home. The spare everything-that-canāt-fit-elsewhere-gets-put-in-there room is getting a little makeover being turned into a styling prop closet room for me to play with taking photos, also that also has a rower in it š¤£ Soon Iāll be moving again when I find the right place. It might be in a month or next year. But in the in between, Iām settling all the way down where I am, organizing the heck out of my world so when the time is here, Iāll be ready This gal is from an old art mag (not my illustration) & sheās on the wall behind my computer reminding me to breathe, be, and listen for the wind - #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #tbiwarrior #thelittlevictories #dowhatyoulove #creativebusiness #illustratedbusiness #withgritandgrace #storymatters #itsthelittlethings #crisiscommunication #crisisstrategy #smallbusiness #quarantimes #flodeskinsiders #emailmarketing #flodeskfridays
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Educator and copywriter extraordinaire @ashlynscarter talks about how āthe riches are in the nichesā. Itās taken 2 years, but I think it finally sank in. I know slow learner sometimes Want to build a business that thrives even in the middle of uncertainty? Find a need not being met in a specific community, drill down and fill that gap. Find the GAPSā¢ļø (Game-changing Approaches , Products, or Services) and fill them. When we niche waaaaaaay down, we actually broaden our capacity to provide value. From my journey: ā”ļø 2018 Business Branding Design, Coaching, + Education for Creatives & custom watercolor Wedding Stationery (Enter Ashlyn stage right) ā”ļø Nichedown 1.0 Drop the main design emphasis, focus on strategy for creatives ā”ļø 2.0 creativity education for creatives, drop wedding stationery (due to permanent wrist damage in the accident that also rearranged my brain with a TBI) ā”ļø 3.0 communications & strategy for creatives ā”ļø 4.0 Email marketing focus drilldown ā”ļø 5.0 @Flodesk educator (email marketing plarform), communications expert & strategist for creatives These last 2 years have all been about the Pivot & Niche dance (someone puh-lease create that on TikTok and tag me. Remember me when you go viral). Pivots because of necessity & niche-ing because of smart strategy And cue the confetti ššš my signature program, Email Essentials for Flodesk, is in beta and while we are in beta, you get full access for FREE as I build it out. Linkās hanging out in my bio waiting for ya - #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #tbiwarrior #thelittlevictories #dowhatyoulove #creativebusiness #illustratedbusiness #withgritandgrace #storymatters #itsthelittlethings #crisiscommunication #crisisstrategy #smallbusiness #quarantimes #flodeskinsiders #emailmarketing #flodeskfridays
