You know that wine bottle you picked off the shelf at the grocery store because it had the coolest label?⠀ ⠀ Or the magazine you threw on the conveyor belt while waiting in line at checkout, simply because the headlines and cover art caught your eye and piqued your interest?⠀ ⠀ That’s exactly what your content on Instagram, your website, your emails... literally anywhere you use imagery + copy to represent your brand... that’s exactly what your content should do for your customer. Stop them in their tracks. Get them to pause, do a double take, and go “ooooooh.”⠀ ⠀ BUT, it isn’t so darn easy, is it? All the content you need to create takes freakin ages. And as a small biz owner, you definitely don’t have ages.⠀ ⠀ And what the heck do you even say every single day? That blinking cursor is a little haunting by now.⠀ ⠀ I get it. Truly. Good content isn’t easy or quick.⠀ ⠀ But we’re about to put an end to all that time-wasting, frustrating, zero conversions endless circle you’re running in.⠀ ⠀ We opened up enrollment for the Spring season of Bespoke Content Club, the only custom content + marketing membership for product based biz ladies, to our waitlist earlier this week, and now there are just a couple of spots left inside the club for Spring season.⠀ ⠀ Inside BCC, we’re gonna give you loads of time back each week by creating completely custom photos for you, writing custom copy for you, & providing numerous legitimately helpful marketing resources, guides, and action plans for you each month.⠀ ⠀ It’s basically like getting your content delivered to you on a gold-plated platter each month, only without the cost of being Queen.⠀ ⠀ Grab all the details at the link in my bio & join us inside Bespoke Content Club before all the spots for Spring season are snagged up soon. And if you’ve got any questions, just DM me, your majesty. 👑
I get to witness a lot of births and rebirths in this line of work, where my clientfriends are constantly stretching and innovating and growing and literally creating things from what was once nothing.⠀ ⠀ And it’s always a hauntingly beautiful thing to walk beside.⠀ ⠀ To innovate, to metamorphosize, to create the thing that was once only a loose vision deep in your mind... it can be so damn painful. It can feel like a million tears are torn, like a constant uphill climb, like the slowest excursion of your life.⠀ ⠀ But then, eventually, somehow, by the grace of gumption and grit and that once foggy vision, the rebirth happens. The thing is created, the brand is built, the innovator has innovated.⠀ ⠀ And when that happens? First, we exhale. And then? Then we come out of the rebirth much like an actual birth - a bit wild eyed and in disbelief, adrenaline pumping through our veins, nervous laughs that bubble into exciting “this actually happened” fits of giggles. Some more disbelief. And this is where, for me at least, it gets so dang hauntingly beautiful.⠀ ⠀ Because I always know what’s coming next... another rebirth. Another innovation. Another wild, wild, wild, ride.⠀ ⠀ And I can’t imagine it any other way. ✨⠀ ⠀ *This lovely ole image is from @belleandunionco’s own very very very recent rebirth of a new collection and new direction. And, of course, the outcome of that intense ride is just as magical as she always imagined the final vision to be. 🙌🏼
It’s BIG BIG NEWS TIME! 💃🏻⠀ ⠀ See that cute lady beside me there? That’s Kate, who brilliantly started @katemaxstock. I’ve been lucky enough to walk alongside her on the @katemaxstock journey since basically square one. And it’s been one of the biggest honors, best relationships, and fun ride of my biz life.⠀ ⠀ Aaaaand now.... Kate has officially passed the KateMaxStock baton off to moi. 💃🏻 WOOOOOOOP! You’re now lookin’ at the new owner of KMS, and I’m SO excited for what all this means, for both KateMaxStock and Verb House. 👊🏼🙌🏼👊🏼🙌🏼👊🏼🙌🏼👊🏼⠀ ⠀ Kate’s about to embark on getting her PhD, so she started talking to me about taking over KMS well over a year ago. And for the very longest time I kept telling her she was crazy, there was no way. And then one day while talking to my mama about it, I just plum woke up. I stopped letting the fear and the doubts speak louder than the excitement and the beliefs, and, well, here we are. 💃🏻⠀ ⠀ The entire KMS team and I are ready to make some beautiful magic together this year, and forever, and I’ll be happy dancing away over here, and over there at/on @katemaxstock, so JOIN ME, WILL YA?!⠀ ⠀ Here’s and cheers to good things. ✨🥂
Honesty minute over here - Sometimes, for about three brief seconds, I feel a little lame for caring about content so much. Like, I REALLY care about it. I can come across a brand or meet someone and immediately see how they should be utilizing their content to meet their true customer - from their copy to their photos to their messaging to every single dang thing they’re putting out on behalf of their brand. And then I get real excited and start geeking out over all the ways to bring that all together, to make it all - their copy, their visuals, their newsletters, their marketing - all of it - dance a good ole wild, joyful, dance together. And for a quick, very brief second, I think: “But why? Why does it matter so much? Why do I care like so?” And then I quickly wake back up and remember CONTENT DRIVES EVERYTHING! (especially in this wild internet world we reside in... where it’s ALL VISUAL!!!!) I care about content so much because it means the difference between your ideal, made-just-for-them customer taking a quick glance at your brand and saying “eh, nah” to them taking a quick glance at your brand and saying “whoa. they get me. I wanna be like this” and becoming your customer for life, one that tells all of their friends about you. It’s the difference between a profitable month and a month in the deepest of reds. It’s your legacy, it’s your voice, it’s all of it. THAT, among so many other reasons, is why I love and care about and believe in your content so much. It’s not just pretty photos and good words and wise marketing. It’s beyond all of that (very good and important stuff). If you want a free content audit, DM me or comment below with “meeee, Allie! me, please!” (or literally whatever you wanna say 😂) and I’ll pick a few of you to dish out my best content advice to. 👊🏼
Well hot dang diggity dog, the new VerbHouseCreative.com is officially LIVE! 🎉⠀ ⠀ This new little lady was a labor of love and dedication, got interrupted by life a few times, and at long last is ready to PARRRTTYY!⠀ ⠀ So party we will (and by party I mean quietly sip our green tea this afternoon and go to sleep by our usual 9pm)... and I want YOU to partay with me!⠀ ⠀ Building a new website ain’t no small feat, and celebrating by yourself is just lame-o, so we ALL get to celebrate my hard arse work. 😂 Go peep my stories for a fun little “new website launch gift” from meeee to yooouuuu! 👏🏼⠀ ⠀ And in specific new website news, you’ll see a much asked for new service, info on Bespoke Content Club (which is opening back up for enrollment for Spring season SOON!), and even a little sly hinty hint at some big news coming soon. Go go be a verb and go devour it all while you claim that special little treat in my Stories! 🎉🎉🎉🎉
The new VerbHouseCreative.com launches tomorrow, tomooorrrooowwww, tommoooorrrrooowwwwwwwwwww! 🙌🏼✨ And in honor of all my hard work 😂, I’m giving YOU a treat! Stay tuned, peeps.