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Todays the day! New SRAM Transmission is here; check it out in store now. Downtown and State St....
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Hey Boise! Weather has been wild lately, wet then dry, results in rust! Get your bikes in for a...
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Happy St. Paddy’s day! We want to see your green bikes Boise! - - - #boise #bikelife...
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Are you a Boise based bike enthusiast? Have you always dreamed of cranking wrenches in a cool shop?...
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Come out in support of these two extraordinary young women tackling a bikepacking trip from...
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With the Turbo Tero X's ground-breaking electric assist technology + loads of storage for...
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Just look at all that trash! We cleaned up the Greenbelt yesterday with Idaho Business for the...
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We’re hiring! Come join our team and help support the Boise cycling community! We hiring sales...
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February is a great time to get a bike fit! Start your season right with 20% off all February bike...
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Your best year starts here. Save BIG on Specialized bikes and equipment for a limited time! Sale on...
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5 part series starting Jan 18. Have fun racing your friends after hours at George’s! Entry fee gets...
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It’s cold out 🥶 are you still riding?? The Winter Overhaul Special has started! All overhaul...
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Thank you all for coming out to our Fit and Flex event with @otbstein @stretchlabboise! Keep an eye...
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Cranksgiving turkey is getting full of words of gratitude! #cranksgiving #cranksgivingboise
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Tomorrow evening! Don't forget to secure your spot at fitandflex.eventbrite.com #fitandflex...
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Thank you Veterans! We are grateful for your service #veteransday #bikeshop #boise #idaho
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“Thrill of a motorcycle, simplicity of a bicycle.” These @vintageelectric bikes are one of a kind...
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The snow is here and there’s no better time to beat the rush and get a quality tune up than now! ❄️...
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Learn about the Dynaplug Racer Pro plugger with our 3rd street store manager @tyler_eik ! #bikeshop...
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Our Fit and Flex clinic with @otbstein and @stretchlabboise has been moved to November 17th! Be...
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Thanks to everyone who made it out to our Training Principles and Applications clinic with...
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We’ve got layers! Meg put on different @iamspecialized layers that will keep you warm and dry this...
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Tune in tonight at 6pm @georgescyclesboise Instagram live to learn more about optimizing your...
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TOMORROW at 6pm! Enjoy an evening at George's with @otbstein and learn about the best ways to...
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Not only does @otbstein do bike fits, he also does custom foot beds! Proper shoes and footbeds are...
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George’s employee @rowan_gardner_ throwing down @theboisebikepark on his Stumpjumper EVO #boise...
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🚨SWEET BIKE ALERT 🚨 We have a @iamspecialized Epic EVO Pro in stock. It’s a large and it’s the...
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Are you an athlete training for 2023? Looking to optimize your training routine? You need this...
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Our rental fleet will keep rolling until it’s too cold outside! Book yours today online at...
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Experience a 3D Retül V7 Bike Fit in 30 seconds with @otbstein. Schedule your professional bike fit...