• #Fridayintroductions confession edition 🤦🏻‍♀️ I'm so naturally abstract it can be painful. Big picture, check. 10-year vision, done. Dreamy words and images... got 'em banked and booked. You're a strategist. What do you actually sell? *Awkward* silence. When @abbygracephoto asked me what my process was it was deer-in-the-proverbial-headlights time. I drilled down and I went back to my brand documents and clarified the heck out of my process, because... Truth bomb: Your clients don't buy abstraction. OK, I know some of you are like... but MICHELE isn't that what advertising sells... lofty ideals and fuzzy feelings associated with a brand? Nope. Advertising sells those feelings as aspiration. And it sells them concretely with words and images carefully selected to invoke a response before we even recognize it is happening. Your clients buy transformation. That moment when everything changes toward their desired outcome. Measurable, tangible results. @ashlynscarter says, "If you as the CEO can't sell me on why I should work with you or buy from you... who will be able to do that?" With everyone and their cousin having to make their business work online these days, it's gotten a little crowded feeling sometimes. How on earth do you figure out how to stand out, serve up, and nail down the things your dream clients need to hear to connect with you? The best investment I ever made in my business and growth was to take #copywritingforcreatives. It's the reason I even have a business. It lives on its own tab as a reference tool. And it's open now for a very limited time! All the details are here: http://bit.ly/CfC-Aff-Michele (Yes, it's an affiliate link, thank you for supporting my business by using it!) - #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #dowhatyoulove #creativebusiness #storymatters #itsthelittlethings #contentstrategy #contentstrategist
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    #Fridayintroductions confession edition 🤦🏻‍♀️ I'm so naturally abstract it can be painful. Big picture, check. 10-year vision, done. Dreamy words and images... got 'em banked and booked. You're a strategist. What do you actually sell? *Awkward* silence. When @abbygracephoto asked me what my process was it was deer-in-the-proverbial-headlights time. I drilled down and I went back to my brand documents and clarified the heck out of my process, because... Truth bomb: Your clients don't buy abstraction. OK, I know some of you are like... but MICHELE isn't that what advertising sells... lofty ideals and fuzzy feelings associated with a brand? Nope. Advertising sells those feelings as aspiration. And it sells them concretely with words and images carefully selected to invoke a response before we even recognize it is happening. Your clients buy transformation. That moment when everything changes toward their desired outcome. Measurable, tangible results. @ashlynscarter says, "If you as the CEO can't sell me on why I should work with you or buy from you... who will be able to do that?" With everyone and their cousin having to make their business work online these days, it's gotten a little crowded feeling sometimes. How on earth do you figure out how to stand out, serve up, and nail down the things your dream clients need to hear to connect with you? The best investment I ever made in my business and growth was to take #copywritingforcreatives. It's the reason I even have a business. It lives on its own tab as a reference tool. And it's open now for a very limited time! All the details are here: http://bit.ly/CfC-Aff-Michele (Yes, it's an affiliate link, thank you for supporting my business by using it!) - #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #dowhatyoulove #creativebusiness #storymatters #itsthelittlethings #contentstrategy #contentstrategist
  • When you walk into the home of one of your dearest friends in the whole wide world and have the first birthday banner in a few decades greeting you, along with a treasury of gifts and hugs and champagne and homemade dinner... Best birthday in eons. And this girl couldn’t be more grateful. 43- mission accepted- let’s do this. #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #thelittlevictories #dowhatyoulove #creativebusiness #illustratedbusiness #storymatters #itsthelittlethings #contentstrategy #contentstrategist #copywritingforcreatives
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    When you walk into the home of one of your dearest friends in the whole wide world and have the first birthday banner in a few decades greeting you, along with a treasury of gifts and hugs and champagne and homemade dinner... Best birthday in eons. And this girl couldn’t be more grateful. 43- mission accepted- let’s do this. #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #thelittlevictories #dowhatyoulove #creativebusiness #illustratedbusiness #storymatters #itsthelittlethings #contentstrategy #contentstrategist #copywritingforcreatives
  • Certified #wordnerd right here. I even have the T-shirt. Five-year-old me thought memorizing really big words from the dictionary was a game. Because... it was, right? Please tell me I'm not the only one whose work-from-home schtick involves routinely falling down an Alice-sized internet rabbit hole called "word origins". But you can have all the big, fancy, 5-syllable, Scrabble-champion words in the world, and still not connect with your audience. Boy, have I been there! It just makes sense in my head, so.... Because the language we need to connect with isn't the language we understand and find resonant, it's the language our audience understands and resonates with. And that's often easier said than done. Am I right? I am so excited to share a bit more with you about the single best business-shifting decision I have ever made. In the middle of pandemic pandemonium... never a better time there was to find out what kinda awesome personality your voice has online and how it affects your selling style... for free. 11 Qs deliver a power-packed page of insights from one of my favorite people, @ashlynscarter SPOILER: I'm a Whimsical Visionary. That's all I'm saying. When you get your result, I'd love to hear what your style is! Take the quiz here: http://ashlynwrites.com/quiz?affiliate_id=2756027&aff_sub=&aff_sub2=&nopopup=false&noautoplay=false&cookiepreview=false (One of my favorite programs is gearing up for another round of new students, and this link is related as an affiliate link) - #mycreativecommunity #savvybusinessowner #smallbizsquad #herestothecreatives #imperfectboss #brandstorytelling #storybrand #creativecommunication #effectivecommunication #copywritingforcreatives #communicationstrategy #brandcommunication #contentstrategy #communicationsexpert #contentstrategist #visualstrategy #verbalstrategy #wordsthatwork #whybehindthewhat #risingtidesociety #storymatters #communicationsstrategy #designedtothrivecreative #purposemeetsprofit #creativedirection #creativedirector #daringgreatly #wearethecreativeeconomy
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    Certified #wordnerd right here. I even have the T-shirt. Five-year-old me thought memorizing really big words from the dictionary was a game. Because... it was, right? Please tell me I'm not the only one whose work-from-home schtick involves routinely falling down an Alice-sized internet rabbit hole called "word origins". But you can have all the big, fancy, 5-syllable, Scrabble-champion words in the world, and still not connect with your audience. Boy, have I been there! It just makes sense in my head, so.... Because the language we need to connect with isn't the language we understand and find resonant, it's the language our audience understands and resonates with. And that's often easier said than done. Am I right? I am so excited to share a bit more with you about the single best business-shifting decision I have ever made. In the middle of pandemic pandemonium... never a better time there was to find out what kinda awesome personality your voice has online and how it affects your selling style... for free. 11 Qs deliver a power-packed page of insights from one of my favorite people, @ashlynscarter SPOILER: I'm a Whimsical Visionary. That's all I'm saying. When you get your result, I'd love to hear what your style is! Take the quiz here: http://ashlynwrites.com/quiz?affiliate_id=2756027&aff_sub=&aff_sub2=&nopopup=false&noautoplay=false&cookiepreview=false (One of my favorite programs is gearing up for another round of new students, and this link is related as an affiliate link) - #mycreativecommunity #savvybusinessowner #smallbizsquad #herestothecreatives #imperfectboss #brandstorytelling #storybrand #creativecommunication #effectivecommunication #copywritingforcreatives #communicationstrategy #brandcommunication #contentstrategy #communicationsexpert #contentstrategist #visualstrategy #verbalstrategy #wordsthatwork #whybehindthewhat #risingtidesociety #storymatters #communicationsstrategy #designedtothrivecreative #purposemeetsprofit #creativedirection #creativedirector #daringgreatly #wearethecreativeeconomy
  • #saturdayshelfie, it’s a thing right? Any other English poetry lovers out there? Weekend goals... ➕Organize financials. Wish I could home edit by color but it’s kinda limited to red and black ➕ Stage space to organize financials 🤪 ➕ Set up home financial organization system on laptop so I’m not tempted to do more fun client work in my office because I totally will ➕ Plan & prep for meetings and a few REALLY fun things coming SOON. Pivot city here. Actually niche nation is more to the point This coming week I can’t wait to share with you a big thing that truly changed my world as an entrepreneur. As in I probably would’ve never figured out where I need to be without it. Anyway what’re you reading? I ALWAYS love some great books and blogs to put on my list 📚 - #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #thelittlevictories #dowhatyoulove #creativebusiness #illustratedbusiness #storymatters #itsthelittlethings #contentstrategy #messagingstrategist #copywritingforcreatives
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    #saturdayshelfie, it’s a thing right? Any other English poetry lovers out there? Weekend goals... ➕Organize financials. Wish I could home edit by color but it’s kinda limited to red and black ➕ Stage space to organize financials 🤪 ➕ Set up home financial organization system on laptop so I’m not tempted to do more fun client work in my office because I totally will ➕ Plan & prep for meetings and a few REALLY fun things coming SOON. Pivot city here. Actually niche nation is more to the point This coming week I can’t wait to share with you a big thing that truly changed my world as an entrepreneur. As in I probably would’ve never figured out where I need to be without it. Anyway what’re you reading? I ALWAYS love some great books and blogs to put on my list 📚 - #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #thelittlevictories #dowhatyoulove #creativebusiness #illustratedbusiness #storymatters #itsthelittlethings #contentstrategy #messagingstrategist #copywritingforcreatives
  • Anyone else brainstorm on a gajillion post-its? Just hopped off my planning call with @abbygracephoto and my head is buzzing with all the ideas. One takeaway that I was so reminded of... is nail down your workflow steps so you can creatively document them. Cue impending post-it snow storm ❄️❄️❄️ You can’t show your audience the full story of how you serve them if you don’t clearly know what those step are. Yep, I help figure that out for my strategy clients, but need to define + refine my own. Define your process so you can document your process. Y’all brand photography is so, SO much more a winning headshot. It is both an art and a science. It is where the soul, story, and strategy of your brand visuals meet. And it is worth investing in a pro that gets the strategy as well as the shots. Counting down the days till 11.11 📷😊 - #mycreativecommunity #savvybusinessowner #smallbizsquad #herestothecreatives #imperfectboss #brandstorytelling #storybrand #creativecommunication #effectivecommunication #copywritingforcreatives #communicationstrategy #brandcommunication #messagingstrategy #communicationsexpert #messagingstrategist #visualstrategy #verbalstrategy #wordsthatwork #whybehindthewhat #risingtidesociety #storymatters #communicationsstrategy #designedtothrivecreative #purposemeetsprofit #creativedirection #creativedirector #daringgreatly #wearethecreativeeconomy
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    Anyone else brainstorm on a gajillion post-its? Just hopped off my planning call with @abbygracephoto and my head is buzzing with all the ideas. One takeaway that I was so reminded of... is nail down your workflow steps so you can creatively document them. Cue impending post-it snow storm ❄️❄️❄️ You can’t show your audience the full story of how you serve them if you don’t clearly know what those step are. Yep, I help figure that out for my strategy clients, but need to define + refine my own. Define your process so you can document your process. Y’all brand photography is so, SO much more a winning headshot. It is both an art and a science. It is where the soul, story, and strategy of your brand visuals meet. And it is worth investing in a pro that gets the strategy as well as the shots. Counting down the days till 11.11 📷😊 - #mycreativecommunity #savvybusinessowner #smallbizsquad #herestothecreatives #imperfectboss #brandstorytelling #storybrand #creativecommunication #effectivecommunication #copywritingforcreatives #communicationstrategy #brandcommunication #messagingstrategy #communicationsexpert #messagingstrategist #visualstrategy #verbalstrategy #wordsthatwork #whybehindthewhat #risingtidesociety #storymatters #communicationsstrategy #designedtothrivecreative #purposemeetsprofit #creativedirection #creativedirector #daringgreatly #wearethecreativeeconomy
  • Friend, you are worth more than your numbers. Way more.⠀ ⠀ Sometimes in this crazy adventure of chasing our creative dreams, we have to step back to take care of ourselves, in order to step up in new ways for our businesses. ⠀ ⠀ And yes it's scary. But it's even scarier not to.⠀ ⠀ I'm learning doing all the things doesn't truly serve anyone well. ⠀ ⠀ [Call me a slow learner on that one!] ⠀ ⠀ It's about doing the RIGHT things at the right time with the right team.⠀ ⠀ ✨ Thriving isn't about being overwhelmed and overoccupied.⠀ ✨ Thriving isn't running so hard you collapse into your calendar.⠀ ✨ Thriving isn't crushing your goals but sacrificing your health.⠀ ⠀ Busy isn't a badge of honor. It isn't a measure of our significance. It can be the very thing that strangles the dream we are growing.⠀ ⠀ A @brenebrown #truthbomb: "It takes courage to say yes to rest and play in a culture where exhaustion is seen as a status symbol." ⠀ ⠀ 🙋 Raising my hand because I have BEEN there. Dang it, if tired was a commemorative t-shirt, I'd have it in every shade they ever made.⠀ ⠀ I didn't fall off the edge of the cyber universe... (Although "The Social Dilemma", sure had me contemplating my exit routes. Anyone else?) ⠀ ⠀ I needed to get to the bottom of a few unexpected health curveballs. It's still a work in progress, but I'm getting there. Slowly. And slowly is OK.⠀ ⠀ Coffee in hand, I'm cheering for you. Your business dream matters. But friend, YOU matter even more.⠀ ⠀ *⠀ *⠀ *⠀ *⠀ *⠀ #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #thelittlevictories #dowhatyoulove #creativebusiness #illustratedbusiness #storymatters #itsthelittlethings #messagingstrategy #messagingstrategist #copywritingforcreatives #stepbacktostepup #youmattermore #therestrevolution #thrivingthursdays
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    Friend, you are worth more than your numbers. Way more.⠀ ⠀ Sometimes in this crazy adventure of chasing our creative dreams, we have to step back to take care of ourselves, in order to step up in new ways for our businesses. ⠀ ⠀ And yes it's scary. But it's even scarier not to.⠀ ⠀ I'm learning doing all the things doesn't truly serve anyone well. ⠀ ⠀ [Call me a slow learner on that one!] ⠀ ⠀ It's about doing the RIGHT things at the right time with the right team.⠀ ⠀ ✨ Thriving isn't about being overwhelmed and overoccupied.⠀ ✨ Thriving isn't running so hard you collapse into your calendar.⠀ ✨ Thriving isn't crushing your goals but sacrificing your health.⠀ ⠀ Busy isn't a badge of honor. It isn't a measure of our significance. It can be the very thing that strangles the dream we are growing.⠀ ⠀ A @brenebrown #truthbomb: "It takes courage to say yes to rest and play in a culture where exhaustion is seen as a status symbol." ⠀ ⠀ 🙋 Raising my hand because I have BEEN there. Dang it, if tired was a commemorative t-shirt, I'd have it in every shade they ever made.⠀ ⠀ I didn't fall off the edge of the cyber universe... (Although "The Social Dilemma", sure had me contemplating my exit routes. Anyone else?) ⠀ ⠀ I needed to get to the bottom of a few unexpected health curveballs. It's still a work in progress, but I'm getting there. Slowly. And slowly is OK.⠀ ⠀ Coffee in hand, I'm cheering for you. Your business dream matters. But friend, YOU matter even more.⠀ ⠀ *⠀ *⠀ *⠀ *⠀ *⠀ #designedtothrivecreative #courageouscreativity #purposemeetsprofit #designedtothrive #creativeatheart #creativepreneur #creativebusinessowner #risingtidesociety #calledtobecreative #creativityfound #communityovercompetition #jaxcreatives #wearethecreativeeconomy #madetomatter #thelittlevictories #dowhatyoulove #creativebusiness #illustratedbusiness #storymatters #itsthelittlethings #messagingstrategy #messagingstrategist #copywritingforcreatives #stepbacktostepup #youmattermore #therestrevolution #thrivingthursdays