The history of perfumery 💐⠀ ⠀ Our love for the art of perfumery runs deep – so we thought we’d take it all the way back to the start of the long and winding journey to modern fragrance.⠀ ⠀ Read our journal post that documents a brief history of the world of perfumery 🌷 
What is greenwashing? 🌿⠀ ⠀ With numerous sustainability certifications and popular buzzwords floating around, it can be tricky to know what actually holds significance.⠀ ⠀ The term greenwashing was coined to refer to this modern trend – businesses cleverly using trending terms like ‘sustainable’, ‘organic’ and ‘fairtrade’ when marketing their products, but with no true weight to their claims. ⠀ ⠀ Click the link in our bio to find out why our approach is different 🌎⠀ ⠀ #JoinTheJourney #AnotherWay 
B Corporations are the future of business 🌎⠀ ⠀ With popular companies like @patagonia and @benandjerrys holding the certification, the term ‘B Corporation’ (@bcorpuk) has become internationally renowned. But how did the organisation evolve to become as significant as it is now?⠀ ⠀ Click the link in our bio to read the full blog post. 
Travelling the globe 🌎 ⠀ ⠀ Throughout our travels, we are continually amazed by the aromas of different places – how evocative they are, and how they possess the power to stir up certain memories and emotions. ⠀ ⠀ We set out to discover the diverse local ingredients contained in these fragrances, and how these might help us improve our own products 🌸⠀ ⠀ #JoinTheJourney #AnotherWay 
Our namesake ✨⠀ ⠀ Cranbourn Street in the West End of London was originally home to shops serving the gentry with high quality goods. ⠀ ⠀ We’ve weaved this history and heritage with modernity and innovation - visit Our British Heritage page on the website to read more about how London inspires us. 
What is the profile of a typical perfumer?⠀ ⠀ “It’s difficult to provide a typical profile - some are more artists than scientists, and vice versa. They tend to be thinkers, quiet, sensitive, competitive, open to exploring their environment and curious about what is around them.”⠀ ⠀ For more fascinating insights into the world of perfume, you can read the full interview with our expert Chief Perfumer on the website ✨