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If you're feeling burned out and tired of working so hard just to cover the bills, this post is for you: 💕 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It seems like everyone else keeps talking about how they're booking discovery calls and getting more clients almost on the daily - they're going live and hosting clubhouse rooms and you're left feeling like you just can't keep up with them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 Behind the scenes, your clients are haggling your prices and even after you bend over backward for them and do all the extra things they ask for, they still aren't sticking around. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You're stuck here thinking that maybe you're not actually good at this and you should get a 9-5. You just can't make the 24/7 hustle work. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Why should you have to keep up with the hustle hard crowd? Who says that's the only way to make a comfortable income? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You don't have to be in all the places doing all the things in order to grow your business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Instead, you can be more strategic with the time that you DO have. ⠀⠀ ✅ Increase your prices and attract higher paying clients by marketing your clear offers and pre-qualifying your leads ✅ Don't be afraid to pitch to your warm leads from a position of serving, not selling ✅ Trust the process and plug yourself into a support network to help cheer you on during the highs and keep you going during the lows ✅ Learn to put your blinders on to stop shiny object syndrome - once you have a proven system, stick with it for at least 6 months to give it a full chance to do it's thing ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You CAN do this entrepreneurship thing, friend. 💖 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingconsultant #selfemployedlife #creativeentrepreneurs #digitalmarketer #makeitcount #digitalmarketingstrategy #businessmoves #contentmarketing #hersuccess #buildyourtribe #femaleleader #womenwhosupportwomen #imperfectboss #intentionalbusiness #gracenotperfection #hustleandheart
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This is the ⚡ REAL reason I create so much free content...⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I received a DM last month that went a little something like this: "I thought by posting and engaging people would reach out to work together, but I haven't actually gotten any clients from it."⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I hear this A LOT. 💕⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You're putting time and energy into growing your business.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You're doing all the things, posting, trying to engage when you have time ... but at the end of the day, it doesn't seem like anything is actually getting you the clients you want.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So if this resonates, here's what I'll tell you:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 Focus on executing one strategy at a time and find something to hold you accountable - whether it's a mentor, biz buddy, checklist or even a phone reminder.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ After they downloading my Ideal Client Finder Checklist, I opened up my DM's to a happy update: "I have been consuming your content and been more structured each week using your checklist and advice. Guess what? I just closed a client!"⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ THAT is the real reason I create free content, because everyone deserves to be able to build & grow their business.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🤔 Interested in that checklist? It's 100% FREE and will help you add structure to your strategy so that you can stay consistent and start seeing a difference in your results. It's at the link in bio.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ P.S. We even stepped it up a notch and hopped on a 1:1 strategy intensive call. Two weeks later, they've signed on another new client and feel 100% like they're shifting into a better, more hopeful space. 🎉🙌⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ P.P.S. If you feel like you've tried it all or are so overhwlmed you don't even know where to start, it's time for a more personalized approach that is custom-tailored to you and your unique business. Pop into my 📩 DM's so we can chat more about your 1:1 strategy options.
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Vulnerable post coming your way... 💕⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Growing up, I learned that it wasn't okay to speak up.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I learned to stay silent when I was uncomfortable, disagreed with something that was happening or was struggling with my mental health.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 Self-care was considered selfish and vain.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My own needs & feelings weren't important.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Which is why I repeatedly found myself in situations that were controlling & abusive: both in personal relationships and toxic work environments.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The thought to speak up or leave the situation never crossed my mind.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Until a few years ago, when at 28, I found a therapist that had experience in trauma and DV.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It kicked off my journey of self-discovery and healing. ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I found a community of safe, supportive people. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ They showed me that it's okay to speak up, to have opinions and to make people uncomfortable when change needs to happen.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ That it was okay to not be "the nice, quiet girl."⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💖 I'm still working on finding my voice. I'm still healing.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But...⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I do it for myself (and it isn't selfish or vain.)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I do it to break generational trauma.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I do it for those who can't speak out themselves.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Whether you're 28 or 82, you deserve to be seen, heard and validated. Your mental health is important. Self-care is a necessity, not a luxury.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ This journey has completely changed the way that I run my business and serve my community, and I couldn't be more grateful for the amazing, loving people who have helped me along the way.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To the people who follow, support, DM me and are reading this all the way through to the end, I sincerely appreciate you. 🙏💕
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Want to know if you're selling to the right people? 🔥 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So you've launched a new offer. You're promoting it in your posts and your stories, you're showing up consistently and doing all the things you've learned you should be doing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But... you're getting crickets. 🦗 Nobody seems to be interested. So... what went wrong? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There's a few different things, but the biggest mistake I see when working with a newer business owner is this: they're not selling to the right people. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Knowing exactly who you're trying to target and HOW you can help them - be specific! - goes a loooong way when it comes to selling your offer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Before you put the cart before the 🐎 horse, make sure you at least have one person who is interested in buying. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Otherwise, you'll be selling to no one and you'll be left feeling rejected, defeated, and confused. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📋 Where to look to build your community full of ideal clients: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. If you already have/know of an ideal client, use the suggested accounts feature to find people who have similar interests. This can be a goldmine! 💥 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Find accounts that share an audience with you and engage with their most engaged audience (aka branding specialists if you're a social media manager) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. 👀 Look at who is watching your stories everyday - 75% of my sales come from my stories because it's my warmest audience ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. Search through who's using your audience's niche hashtags ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⚡ Want to see a breakdown of this in action (and have a checklist to help you stay consistent?) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Tap the link in bio to swipe your copy of the FREE 🔎✨ Ideal Client Discovery Checklist so that you can discover where your ideal clients are hiding on Instagram.
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The reminder you need to hear today... 👇 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'm from the 🦕 "I had to use a college email address to create a Facebook account" era, which basically means I've been learning how to build & grow businesses using social media since before social media marketing became a thing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ (I also built & sold Myspace profile designs for a year or so before that, but I won't take you back to the dark ages 🤣) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Through it all, I've seen so many new business accounts pop up - shiny, new and excited - and after just a few months, they go dark, get deleted or move on to a new venture because this one didn't pan out. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This may be an unpopular opinion in our build-it-quick and scale-just-as-quickly era, but... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's okay if you have slower growth. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💕 It's okay if your journey is taking longer than Fiona who gained 4k followers in a month because she had a Reel go viral. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's okay if you're still working on getting your first client. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💕 It's okay if you're still figuring out what you want to post and haven't done it in 6 months. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's okay if you're still trying to build up enough courage to show your face in a post or story. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Everyone grows at a different pace, and that's what so cool about this industry. 👯‍♀️ Supporting new businesses, businesses that are just hitting their stride and those who have been around the block and are taking the baby biz owners under their wing - we're all here, figuring it out, weathering the storm of the algorithm and new features together. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 So here's your reminder: don't give up, yet. So many entrepreneurs jump ship when things get rocky - hang in there, find yourself a support network to help tether you down, and keep riding the 🌊 waves of building an online business.
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I get this question ❓❔❓ A LOT: "How do I connect with more leads & book them as clients?" so I figured I should share the answer with everyone!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 My # 1 mission: to help entrepreneurs build & grow their dream business so that they can have consistent income, work with ideal clients and scale without experiencing entrepreneurial burnout.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But I also am here to help you truly understand why you may not be finding leads & booking clients, and what to do instead (and the bigger impact it will have on your life overall.)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's not just about finding clients, but about keeping them loved & happy for long-term results. 📈⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So here's what you need to know:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📍 1. Go where your clients are. I have 2 freebies right now - one for entrepreneurs looking for ideal clients on Instagram and the other is specific to social media managers for 35 places to look for SMM clients. (Swipe them at the link in bio.)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Get their attention by leading with FREE no-strings attached value. What's the BIGGEST struggle you solve that has a quick fix? Help them learn how to do that through trainings, workshops or live Q&A's.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🤗 3. Nurture the relationship with time & more free value. Keep in contact with them and share free tips and behind the scenes - whether this is in your stories, emails or posts.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. Pitch (without being skeezy!) Let them know you'll still be friends even if they say no, it takes a load of the pressure off and they'll feel much more comfortable.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📅 5. If they say no, have a follow up plan! Ask if you can check back in a few days / weeks / next quarter, then follow through.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You've got this! 💖⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ P.S. The LIVE Masterclass: Book More Social Media Management Clients for 2021 is happening on Thursday - tap the link in bio to reserve your seat (for free!)
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Want to grow your SMM business this year [for FREE]? ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Uncover the 3 step framework that helps Social Media Managers fill their roster with dream clients:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 Step 1. Create packages that are both profitable and attractive to clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you have packages that both you AND your potential clients adore - you’ll be increasing your income and selling becomes that much easier. Learn what you should include in your SMM offers to help you secure more clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 Step 2. Establish yourself as the go-to social media manager. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you’re the authority, it makes pitching and selling that much easier. Discover how to get your dream clients coming to you for their social media needs.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 Step 3. Confidently pitch to leads without any skeezy sales tactics.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There’s a way to confidently pitch yourself to leads without any hard, icky or pushy sales tactics.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In this 90 min. free masterclass, I'm sharing the HOW of this exact framework that has helped myself & my Mentees go from scrambling for clients to filling their client rosters so that they can score dream clients and grow their social media management business.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Claim your seat for the LIVE masterclass at the link! 🔗⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💕 P.S. Share this with your SMM biz friends so you can attend together!
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6 NON-NEGOTIABLES for running a successful Social Media Management business 👇 [SAVE this post for later!]⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ After two years of being full-time in my social media management business, my agency hit 6-figures because I had profitable systems & strategies in place.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'm not some magical 🦄 unicorn - you can TOTALLY implement these 6 strategies to make sure you're set up for success too (whatever that may look like for you - freedom, side-hustle cash, paying off your credit cards.)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✅ 1. Know how long it takes you to complete each task in the package you offer. Take that, plus your hourly rate and add overhead + income tax. THAT is the sustainable pricing that'll keep you profitable.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📍 2. Figure out where to find & connect with your ideal clients and nurture them into leads. Once you find a system that works, keep doing it!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💰 3. Master pitching and leading discovery calls. There's a non-skeezy, ethical way to sell.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💖 4. Prioritize your client experience. When you have happy retainer clients, they're going to brag about you to their other entrepreneur friends. Those referrals can be pretty profitable.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📈 5. Now that you have your systems & strategies in place, look into maximizing your time and increasing your profit by outsourcing the day-to-day tasks and/or creating additional income opportunities.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👯‍♀️ 6. Have a support network of other SMM's. Whether you need to bounce ideas off of them, check if they're also experiencing weird algorithm things or to just vent, having someone else in your corner that actually understands what it is you do and why is SO important in being able to keep going when things get tough.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ BONUS TIP ✨ It may take you a little longer than you think, but you can get there! Growth is about patience, learning & trying new things. 💕
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Here's what happens when you set your prices based on what everyone else is doing... 👇 (You're going to want to read + save this!)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let’s take a look at 💃 Fictional Fiona ~⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She’s priced her packages at $400 / mo. and offers a package that covers everything her client needs and then some.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We’re talking daily ✅ Instagram posts, custom hashtags, 30 min. phone calls whenever her client needs them (which turns out to be 3 times weekly) in addition to helping fill in for writing blog posts and email newsletters.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Fiona doesn’t know it (because who tracks their time, anyway?) but this amount of work is taking her 32 hours a week to keep up with.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ That means in order to cover her $2,000 monthly living expenses, she needs 4 more retainer clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 32 hours per week x 5 clients = 160 hours per week (that means she literally gets 1 hour per day to herself to eat, sleep and anything else) 💀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Poor Fiona hasn’t figured income tax or other expenses into her package either, which means she’s bringing in a whopping $2.65 an hour. (Hardly a living wage here in the US!)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sounds pretty freaking exhausting, doesn’t it?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Fiona cleaaaarly needs to raise her prices (or cut down on her package deliverables.)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📱 Check out my stories today to see exactly how she can go about doing this!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ P.S. If you’re a little bit like Fiona in that you’re exhausted and still aren’t making enough to cover the bills, it’s time to sit down, do some math and then step into the profitable entrepreneurs club.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Raise 👏 your 👏 rates.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You didn’t start your own business just to be treated like an employee. YOU are in control of how, when and where you spend your time & energy.