You already know. You already know if your business is is bringing you want you want in life. You already know if your brand is helping or hindering you. You already know if you putting enough effort, focus, attention and care into your marketing. You already know if you’re connecting with your audience. You already know if you’re building the life you dreamed of or getting lost in the everyday. You don’t need me to tell you what is and isn’t working. Because you already know that. What you may NOT know is what to do about it. What is the next step? How do you get back in alignment? What do you need to focus on to make the biggest steps forward in the easiest way for you? How do you make it all enjoyable AND profitable? What specifically needs to change to get the results you’re looking for? How do you fall back in love with a business that constantly feels on the cusp of something magnificent but never quite gets there? THAT’S where I help. We are ALL capable of success - because WE are the ones who define it. So tell me, what is causing you friction in your business & brand and if I can offer some advice in a comment or DM I will. #shadowcatcreative #personalbrandconsultant #brandcoach #branddesigner #podcaster #aboutme #ownyourbrand #buildyourfuture #bettertogether #ditchtheBS #smallbusinesscoach #beyourweird #youdoyou #businessbuilding #creativevibes #ambitiousbusinesses #buildingherempire #thebrandlounge #beyou #ownyourbrand #doityourway #marketingforsmallbusiness #brandconsultancy #marketingconsultancy
How many times has your business story changed? For me it’s something like this: 2017: Freelancing as a graphic designer alongside my full time role to squirrel away enough for a house deposit. Took all the jobs no matter what + at a low, low cost. 2018: Bought a house (say what?!) + realised that maaayyybbbeee this could be an option for me full time. Started looking at my freelance work as a bit more of a business, focused more on logo design but still working all the hours + undercharging. Hello, burn out! 2019: Went all in on branding as my core service with strategy being included alongside design. My first £10k month coincided with leaving my FT role under stressful circumstances. Crash of confidence but embraced my new identity as a full time brand designer. 2020: The apocalypse helped me take a step back + assess what I wanted to build + had to bring to the world. I realised strategy was my love + integral to me bringing my best as a designer. Repositioned to brand consultancy at the end of the year to offer brand and marketing strategy and design. Had several £0 months. 2021: Brand consulting is a joyful place for me + I’m continually refining my offer for maximum impact as I learn rom my clients needs. I’m in the process of launching a second business and still full time despite some rocky months over the last year. Excited for the next phase and the new venture. Income is beginning to level again. These are the key changes for me over nearly 4 years, but within this have been hundreds of smaller changes, revelations, tweaks, failures and successes that have all fed into the business I’m nurturing. The point is, each time we take a step, we do it for ourselves first, then we refine to what feels good and has the right impact - in the right way - for our wonderful clients. It’s easy to get caught up in where you are without acknowledging how you got here, equally never forget that while your business is for you, it isn’t about you. Feeling overwhelmed with how to connect your life, your business and your audience? Let’s have a chat. #ShadowcatCreative #BrandConsultancy #BrandDesigner #MarketingConsultancy #SmallBusinessHampshire
Pinch Punch... New month, new notebook and the sun has escaped lockdown for us to bask in the sunbeams. I've been working away on some super special things that will be arriving soon so figured I'd do a little reintroduction so if you're new around here, (or simply a curious cat) here goes: Hey, I'm Tammi - the mildly awkward, massively sarcastic and hilarious delight that runs this here business. Shadowcat Creative will be 4 years old next month and has transformed from a design service to brand design specialist to brand identity consultancy as I've embraced my strengths and thrown in with the stuff I REALLY enjoy. I'm a Sag sun/Cap moon + rising, enneagram 4, INTJ, 6/2 Generator. I have a way of knowing what you're trying to explain without you needing all the words. It's super effective. Food is my love language and tea is my life fuel. I laugh at my own jokes and generally have a true crime podcast in my ears whenever possible. Arkham and Esteban Du Plantier are my feline co-workers and a firm part of my brand because it's easier than editing them out of every podcast. Oh I started a podcast because I love to talk about what I do, and now have a passion for the format (this may be the focus of my next venture). I adore working with those who want to try new things, find their own voice and run businesses powered by their strengths and preferences over generic advice. If any of this has you thinking, 'ai like the cut of her gib' - why not slide on into my DMs with your favourite Dad-joke and we'll kick off a beautiful friendship from there. So enough about me, tell me about you - what would be your ideal first business date? A walk on the beach? Traditional tea room? A trendy coffee lounge? Set the scene in the comments... #meettheteam #meetthemaker #shadowcatcreative #branddesigner #brandidentity #brandstrategist #generator #humandesign #catsofinstagram #smallbusinesshampshire #smallbusinessdorset #businesswomen #womeninbusiness #brandingforbusiness #forgeyourownpath #businesscoach #brandcoach #coachesforwomen
Conversations around mental health are becoming more normalised. But we still have a long way to go, particualrly when it comes to being transparent about our experiences beyond a curated "vulnerability" post. It's part of the reason I started The Brand Lounge podcast. I wanted to hold the space for these open and honest conversations, and I have been blown away and am incredibly grateful to every one of my guests for sharing their experiences so openly. Every Brand Story episode touches on mental health in some aspect so I encourage you to listen to those to hear genuine experiences from other business owners that you may relate to. I also wanted to shout out some of conversations I've had around topics that may be helpful so check them out through the link in my bio if any of these are what you need to hear right now. Ep 3: The Impact of Other People’s Limiting Beliefs with @workoutwithhayley Ep 7: Employee to Entrepreneur with @shadowcatcreative Ep 17: Combating Loneliness as an Entrepreneur with @sapphirejbates Ep 23: Embracing Your Version of Success with @emilybuttoncreative Ep 31: Competitor Research + Comparison with @charellegriffith Ep 39: Aligning with Your Authenticity with @_katelynbuchwald Ep 47: Embrace Your Weird with @pureefantastico Ep 51: Happiness, Clarity + Success with @daisychaingroup Ep 57: Overcoming Negative Self-Talk with @mydawninglight Check out these and plenty more over at @thebrandloungeclub podcast. Huge thank you to all my magnificent guests for sharing their experiences and knowledge. Tune in wherever you listen to podcasts including iTunes and Spotify. New episodes every Tuesday and Thursday. #TheBrandLounge #TheBrandLoungePodcast #ShadowcatCreative #mentalhealthawarenessweek2021 #mentalhealthawareness #mentalhealthconversations #guestpodcast #talkmentalhealth #mha #mentalhealthpodcast #awarenesspodcast #brandpodcast #podcastersofinstagram #podcastroundup #podcastrecommendation #podcastrecommendations #podcastersofinstagram #marketingpodcastforwomen #podcastforentrepreneurs
5 things that make business feel easier and waaay more enjoyable Have a swipe and let me know which is your favourite (slide five for me hands down!). I know it feels like any time or energy you finally find to invest in your business melts into a biscuity procrastination session because who knows where to start. I know it feels overwhelming to see all the things you "should" be doing. I know it feels frustrating that you aren't where you want to be. I know it sucks to feel like an unpaid content creator who keeps churning for little return. I know it feels like any tiem or energy you finally find to invest in your business melts into a biscuity procrastination session because who knows where to start. I get it. I see you. You are not alone. And yes while you could absolutely spend the time and energy to discover, plan and implement yourself to success, wouldn't it feel easier to do with someone and that magic accountability. Together we can get shit done whilst quaffing tea. Either one will lead to you breathing a sigh of relief before rolling up those sleeves and making life easier for yourself. And it all starts with a DM - so slide on in and spill the tea on what's not working so we can make it feel right. Think of this as a collaboration for your business. #shadowcatcreative #personalbrandconsultant #brandcoach #branddesigner #podcaster #aboutme #ownyourbrand #buildyourfuture #bettertogether #ditchtheBS #smallbusinesscoach #beyourweird #youdoyou #businessbuilding #creativevibes #ambitiousbusinesses #buildingherempire #thebrandlounge #beyou #ownyourbrand #doityourway #marketingforsmallbusiness #brandconsultancy #marketingconsultancy
The Schedule... Fancy a nose at all the glorious things you will be learning when you sign up for my Build Your Brand course? This is my short yet mighty powerful brand creation course that I teach live over 10 days, although you'll have access to the recordings FOREVER. If you're a curious cat, here's the daily deets: ✨✨✨✨✨✨✨✨✨ Starting 19th April! Week One - Branding: Monday - Values + core foundations Tuesday - Connection + emotional vibe Wednesday - Create your colour palette + typography Thursday - Simple, timeless logo design Friday - Using your brand + creating unique elements ✨✨✨✨✨✨✨✨✨ Week Two - Marketing: Monday - 1:1 sessions to finesse your logo + talk business with me Tuesday - Content strategy + aligning platform choices Wednesday - Social media + customising your templates Thursday - Lead magnets + customising your templates Friday - Launching your new brand with impact + confetti ✨✨✨✨✨✨✨✨✨ Week Three - Support: Support via Voxer for all your questions, ideas + celebrations I mean, is there any more you would need? If this sounds like everything you need to breathe life back into your brand and focus into your marketing, then you can sign up using the link in my bio or comment your favourite emoji below and I'll send you the link directly. I am so excited to be running this course again and I would love to see you there. Any questions, check out the FAQ on my website or pop me a DM. It will transform your business, your brand and the way you do your marketing. I've got you, while you've got this. Let's do this thing together. #shadowcatcreative #personalbrandconsultant #brandcoach #branddesigner #podcaster #aboutme #ownyourbrand #buildyourfuture #b#buildyourbrand #bettertogether #ditchtheBS #smallbusinesscoach #beyourweird #youdoyou #businessbuilding #creativevibes #ambitiousbusinesses #buildingherempire #thebrandlounge #beyou #ownyourbrand #doityourway #marketingforsmallbusiness #brandconsultancy #marketingconsultancy
You have to invest time or money when it comes to building a business. What if you could invest a bit of both and come out with everything you need to grow and thrive? Forget piling hours into learning a new software or watching a billion YouTube videos on content strategies or clogging your inbox up with yet another freebie. What if you could build a visual identity, brand foundations, marketing and content strategies and a library of graphics in less than 3 weeks? Sound too good to be true? Good news - that's what I teach in my Build Your Brand course. Because you're a smart cookie and can absolutely learn this stuff yourself, but how much quicker and easier will it feel to have someone teach you this stuff step by step. Someone who has done this for hundreds of businesses. Someone to help you implement and stay accountable to yourself and your investment of money, time and energy. Perhaps someone with an unquenchable tea thirst. Spoilers: it's me - I can help you with this. 10 days of training, 3 weeks of focused support, a forever community and one transformed business. Ready? Pop me a DM or check out the link in my bio. What was the last investment you made that had a real impact on your business? #shadowcatcreative #personalbrandconsultant #brandcoach #branddesigner #podcaster #aboutme #ownyourbrand #buildyourfuture #bettertogether #ditchtheBS #smallbusinesscoach #beyourweird #youdoyou #businessbuilding #creativevibes #ambitiousbusinesses #buildingherempire #thebrandlounge #beyou #ownyourbrand #doityourway #marketingforsmallbusiness #brandconsultancy #marketingconsultancy
You know the dilemma; do something yourself or to find someone else to do it for you? Everything from accounts, to admin to branding – as business owners there is an ongoing choice between investing energy or money. Do you spend the time + energy to learn something new and do it with less skill but save the dosh? OR Do you invest in someone who specialises in [insert thing] and have it done with less stress and quicker, but have to find the money to invest? Personally, I outsourced my accounts as soon as I could. The financial investment was instantly worth the drop in my stress levels! When it comes to branding and marketing your business, it can feel trickier because it's the heart and voice of your business. DIY is tempting because after all who knows your business better than you? But really you'll be muddling your way through a whole world of new skills and let's be honest, you'll probably cut some corners 'just for now'. But having it done for you leaves so much of the process a mystery. Being presented with a glorious new brand that makes you feel like you've had a Gok Wan level transformation is magical, but how do you keep everything up to that professional level if you only want to invest once? The truth is, you can be successful either way. Your brand elevates you towards the business you want to have in the future. Depending on your goals, your branding could range from 'a nice to have' through to 'non-negotiable'. Because branding DOES matter. It tells people about you before you say anything. It is literally consumers judging a book by its cover. Whether you choose to DIY or have it DFY - always remember that you will get the most out of it if you understand the thought process behind the decisions, rather than focusing on the outcomes alone. This is why strategy is key. Your brand flows through your entire business, so take the time to establish it with all the attention it deserves and it will pay you back ten fold. If neither DIY or DFY sound like the solution you're looking for, I have an alternative you'll love. A 10 live training series that teaches you all this and more. DM me for the deets!
This week I asked for help. I nearly deleted the post straight afterwards but I'm glad I didn't. I've been feeling a bit of a missing piece between where I am now and where I see my businesses in the future. It's like seeing everything I want to bring to the world with a big chasm in-between. It's a feeling I know well because it's often how my clients feel when we first chat. That feeling of being lost, uncertain, overwhelmed and frustrated. I love helping them unpick what's going on to cause this and building something with them that feels good and allows them to bulldoze forward onto their inevitable success. But when I found myself feeling the same, I found it hard to ask for help. But I did ask and had a wonderfully supportive response and many a new connection was made. I'm still working on the rope bridge for that chasm, but it made me realise that sometimes we can't do for ourselves what we do for others, and that's ok. We don't always need to be able to do everything ourselves. So if you're feeling the same, take this as a big old finger wag of permission to say it's ok to ask for help. You don't have to do everything on your own. It doesn't make you any less credible or any less of a powerful business soul. It does make you more likely to find your path quicker and with less stress/rage/frustration. So if you're currently stood in front of your own chasm that's in the way of your glorious rainbow-filled future, let me know what you're screaming into it. Maybe I can help. Maybe you'll simply feel better. My DMs are always open - I got you <3 PS Anyone else think 'chasm' is a great word? It feels appropriately dramatic. #shadowcatcreative #personalbrandconsultant #brandcoach #branddesigner #podcaster #aboutme #ownyourbrand #buildyourfuture #ditchtheBS #smallbusinesscoach #beyourweird #youdoyou #businessbuilding #creativevibes #ambitiousbusinesses #thebrandlounge #beyou #ownyourbrand #doityourway #marketingforsmallbusiness #brandconsultancy #marketingconsultancy #embraceyourweird #sassybusinessowners #alternativebusinessowners #femalebusinessowner #askforhelpwhenyouneedit #buildauthority #vulnerabilityisstrength
Forge Your Own Path It sounds great, but can feel daunting when you're metaphorically stood in front of a 10-foot high bramble wall of buzzwords and affirmations with a pair of safety scissors. It's easy to say that you can create your own path in business but without the right tools, you may find it's slow going. Not impossible, of course - but would you rather snip away with your red-handled snippers or go forth with the machete of encouragement? One of my podcast guests @crystalstatskey recently said "We go into business for ourselves, not by ourselves" and that really stuck with me. You don't need to double back or brute force your way forward blindly. Here's how I can help you find your way: 😻 Half Day Strategy Session - £350 3 hours of digging into the bits of your business that are causing the most overwhelm and frustration right now. You'll leave with a clear set of actions to move you forward and a brand review full of tips for consistent impact over all platforms. Includes a week of Voxer support for all your questions, ideas + celebrations. 😽 90 Day Brand Transformation - £1750 3 months of one to one support through bi-weekly calls and Voxer to cleanse your business of everything causing frustration and rebuilding it together with strategies and actions that align to your goals, strengths and preferences. 😺 Visual Identity Refresh - £2000 Bespoke visual branding to give your business a brand that will carry you through to your future goals. Includes logo suite, colours + fonts, and a bank of custom templates for you to launch your brand into the world. "Top class, easy to implement tips as to how I can oomph things up and make even more impact. I knew something wasn't quite working, that my messaging with disjointed in some way but I couldn't put my finger on it. Now I'm clear, confident AND have a plan." - Colette Reilly Want to feel like this?^^^ Let's chat in my DMs with a cuppa and more weird analogies - no FOMO, no pressure, no hidden costs or tricks. Simply talking about where you want to go and if I am the right one to help you get there. Machette and all. So, weird analogies - are you here for it?