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We launched @thelaunchguild brand identity and site earlier in March and it was a perfect example of a #brandrefresh ... swipe to peep the Before (not our work) and the After đ . Sometimes when a brand is already kicking ass and working with ideal clients (like Tasha was), a full rebrand can be overkill. . To up-level, a refresh can be enough as long as you check certain boxes. It means tweaking and elevating whatâs already working in your brand and taking it to the next level. . Want to know if you need refresh vs a rebrand? DM me to chat!
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#brandequity You know that annoying objection you get when youâre chatting it up with a potential client and they say âI thought this was way cheaper.â? Or maybe just feeling like youâre not getting a lot of ideal clients knocking at your door? What gives?! Youâve got your prices on your site, and doing #allthethings to sell your services.....Yeah, this means youâve got LOW brand equity. . đŁWhen someone jumps on your website, and its giving off the all the cheap vibes and attracting folks who canât afford you...youâre NOT in alignment with your ideal people. . Yeah, your offerings are super valuable, but how will they know this if your DIY website isnât playing on your team? . It might be time to address that value conflict and get your website strategy, visuals and brand identity up to speed. . This is how you gain (and maintain) that brand equity: by visually aligning the value of your site to the value of your offerings. #branddictionary
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Iâve said this before but it bears repeating... Did you know that if 77% of brands around today disappear off the face of the earth, no one would give an eff? . And whatâs more, 76% of people EXPECT brands to bring some kind of value into their lives. . Any correlation, ya think? đ¤ . Hereâs the thing: Brands play a BIG role in our lives...we just donât consciously realize it. 𼸠. Peopl VALUE meaningful, caring brands. When we build connections with the people weâre looking to serve (through meaningful communication), weâre creating a relationship with them and taking up invaluable space in their hearts and lives. . Next time you send that email or write that post, Susan....think: âhow is this serving my people? Are they getting value out of this?â . Because #brandingisforpeople. . Branding is a heart-centered, invaluable, strategy to create change in someoneâs life.
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Oh hey friends... Not sure if youâve noticed but our handle has changed! If youâve followed me for a few years now youâll know itâs happened before and now weâve gone full circle... back where we started...with both IG accounts combined. All that to say... welcome back to @baremadestudio We are a brand and web design agency helping you up level your brand so it matches the massive value you give your own clients. Letâs be (or stay) friends! đ
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Are you working in your zone of genius?â .â Here's the big Q to figure it out:â What part of your business pulls at your heart strings? What are you so damn good at, that not many other people can do it better?â .â Share in the comments!