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Are you working in your zone of genius? . Here's the big Q to figure it out: What part of your business pulls at your heart strings? What are you so damn good at, that not many other people can do it better? . Share in the comments!
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I like to ask clients: What impact do you want to make in the world? . But here's a much lesser asked question that I think NEEDS to be asked more often: . What impact do you want to make in YOUR LIFE? And WHY? . If you can't answer this question, or worse, don't know how you want to impact your own life with the work you do, how the hell do you expect to impact others? . I've been there. Confused about what my value was and how I can help others that aligned with my own happiness. . If you can't find happiness and purpose in the value your providing as an entrepreneur, it's difficult to actually care about your client's problem, let alone solve them. . Are you crystal clear on your own value and the impact you're making in your own life?
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I've been there. Analysis paralysis is a bitch. . It was my #1 cause for not taking values-led action. It wasn't until I got specific on what my values were and what they meant to me, my business, and my clients... then I was able to stop overthinking and take the actions I KNEW were aligned with my values and my goals. . Take the time to understand and specify your brand values first. . Where in your biz have you found it hard to make decisions?
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A Brand Therapy session is like taking the red pill;⠀ It reveals truths about you and your biz no matter how imperfect or uncomfortable they are. .⠀ This is so valuable when you need to clarify how to position yourself and your offerings, defining your ideal client, how to show up in your marketing, and how to make that cash money.⠀ ⠀ Where are you confused when it comes to your brand?
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Do you know your ideal client? . And I don't mean fun facts like "women, 25-35, city-dwelling, spiritual, college-grad". I mean real, human experiences. Their stories, motivations, aspirations, beliefs. . Get ✨Crystal Clear✨ on their frustrations and pain points in relation to that ONE PROBLEM you're looking to help them solve. . This process is about getting specific. It's about understanding someone on a human-level and going deeper to understand what their problem is, and if your expertise can solve it. . Are you ready to dig deeper? DM me and I can help you find your ideal client!
