2 years since I became my own brand. 6 years in the small business hustle while raising 3 humans. Can not even believe what we have achieved and overcome in two years. I’m still pinching myself that this is my life. All thanks to each and every single one of you. For supporting my vision, my dream, being the ultimate hype girls and coming along for the ride. I am so gosh darn grateful for this amazing community we have built 🥰 Thank you for believing in me, supporting me and encouraging me to be the best version of myself. Hit with me your favourite memory 👇🏻 me falling down the stairs and cracking a rib 😂 was it one of the shows, workshops or calls.. P.S stay tuned for a huge birthday sale coming this Sunday 7pm. I meannnnnn HUGE! But it will only be for 30 minutes. 
𝐏𝐄𝐑𝐓𝐇 ~ 𝐍𝐄𝐖 𝐒𝐏𝐄𝐀𝐊𝐄𝐑 𝐀𝐍𝐍𝐎𝐔𝐍𝐂𝐄𝐃 Introducing @samanthawills to our already incredible Perth lineup of speakers at the 5th of June show. Samantha Wills has been in the spotlight as one of Australia’s most dynamic speakers and creative personalities since launching her self-titled jewellery brand at Australian Fashion Week in 2004, at just 21 years of age. Samantha quickly gained a high profile, drawing the attention of Forbes, The Huffington Post, The New York Post, The Sydney Morning Herald and The Australian. She was tipped early on to be “Australia’s biggest export since Vegemite.” Having her jewellery featured in Sex and The City thrust Samantha onto the international stage, and she was shortly after declared a ‘Break Out Star’ By the New York Times. With an enviable A-List celebrity client list and having offices in Sydney, New York, Los Angeles, London, Paris and Tokyo, Wills - who hails from small town Port Macquarie, NSW – made history as the first Australian jewellery designer to appear on juggernaut American cable shopping channel QVC. After 15 years, and stating that she felt the SAMANTHA WILLS jewellery brand had achieved all it had set out to do, Wills announced that she was closing the jewellery business in January 2019. Wills has many awards and accolades to her name, including being inducted in to the Business Women’s Hall of Fame for HER Business and being awarded the Women of Influence Entrepreneur of the year in 2017. Samantha was nominated for Australian of the Year in 2016 for her work in empowering women. She was also Cosmopolitan Fashion Designer of the Year in 2015 and Prix de Marie Claire People’s Choice Accessories Brand of the Year in 2013. With a cult following equally for her enviable bohemian-luxe personal and interiors style as well as her down to earth voice, Wills has become bankable business for brands including American Express, Optus, Treasury Wine Estate, Westpac and General Motors engaging her as a speaker and/or brand ambassador. 𝐔𝐒𝐄 𝐂𝐎𝐃𝐄: 𝐒𝐎𝐂𝐈𝐀𝐋𝐋𝐘𝐄𝐌 𝐟𝐨𝐫 $10 off your ticket. Link in bio. 
Pivot and Adapt ~ was the motto of 2020, but never in a million years did I expect to be pivoting and adapting less than 12 hours ours out from my event. Being told your kids were going into lockdown in another state and we had to go into quarantine the night before the event. Sitting in the hotel room, right above the event, zooming in and literally handing over 6 months worth of work to my team who had to fly in from another state on the day to make it happen and had no experience in events.. just bloody wow! I think my body is still in shock.. so many tears shed but no time because now we are backing it up and trying to save the Melbourne show this week. 8 shows in 2 years.. over 4000 women coming together to support one another. To meet the faces behind the social media accounts, to learn, discover new friends and have a well deserved night off. I have so many to thank; - My amazing team; Danielle, Sarah, Temeika and Ashleigh who pulled it off. A long 24 hours for them! - Sherise, my event coordinator and right hand man. - @billy_j_boutique our incredible sponsor and our vendors on the night. - All the incredible goodie bag suppliers! - All the suppliers of the night who helped make it possible. And each and every one of you who attended virtually and physically. From the bottom of my heart, Em x 
As our 2021 SociallyEm Sip and Socials tour is about to embark, I can’t help but feel excited by the events to come and meeting you guys face to face. 🥂 Many of you know just how passionate I am about building a community and love bombing hard! That’s exactly what our tour is about. The chance for this beautiful community to celebrate one another’s successes, to meet new and old friends and to fill your cups up to the brim so you leave feeling inspired and fill of creative juices ready to conquer the months ahead. I haven’t always been this lucky to be supported by an amazing bunch of women, and I’m sure you too have experienced it as well, looking for support, a shoulder to lean on and not being able to find that. When you finally break away and find yourself surrounded by empowered women, that’s when the real magic begins! 💫 Here’s to friendship, support and empowering one another, today and always. ❤️ 
Less than 5 days till we kick start our Tour.. I’m so excited to see everyone 😍 Which city are you attending? What are you wearing? What are you most excited for.. so many questions 😂 Em x 
It’s our favourite time of the year! The SociallyEm FREE five day challenge kicks off tomorrow! 🎉 We love these challenges not only because we give you 5 days of our hottest tips to kick start your Instagram reach and engagement but because of this incredible community who all come together and get around this challenge - It’s a great way to build up your own community and we LOVE hearing stories of how you have meet some of your Insta besties through these challenges! In a BRAND NEW format! You MUST be signed up for access (head to the link in our bio to join!) The Five day challenge topics will include: Day 1 - Showing Up and being seen Day 2 - Engagement Day 3 - Be a Reels Master Day 4 - The power of a Review Day 5 - How to write a captivating caption Are you joining the challenge? Let us know below or tag a friend who needs to sign up! 💫 
What is the thing holding you back right now? Is it time, is it money? Is it ideas? Or is it confidence? I have so many women come to me and it’s the confidence factor that shakes them down the most, the other factors come and go, but that confidence to back yourself and your ideas, it’s something everyone at some stage in the process will doubt themselves. If you were to ask the man who invented the car what his audience wanted, he would have said: horses that go faster. Don’t doubt yourself, or your creativity. You need to back yourself 100% and trust the process. Your ideas are good, your changes are worth it. Double tap if you need a little bit of a confidence boost right now! #yourhypegirl 
I was broken, unable to breathe, function, think or move... 7 years I have been doing this for, 5 years of hustling and 2 years of being a company and thriving. But never have I ever felt the way I did two weeks ago. I felt broken, I felt so overwhelmed I couldn’t breathe, make a decision to save my life nor think straight... There I sat on my bedroom floor, in tears thinking how did I get here, how do I fix me. For weeks, my chest felt so tight, I snapped at every little thing, I cried when I looked at my phone, I laid wide awake at night unable to switch off and do you know what set this emotion off? My husband leaving his pj pants on the floor (once again). But truth be told, it was the fact that I had lost two grandparents in less than 6 months, I worked 16–18-hour days, a mum to 3 kids, a fifo wife but most of all I forgot about Emma. Who was she? What did she enjoy? What did she do for herself? The previous week I got the news that my endometriosis raised its annoying head again after having stage 4 and a hysterectomy two years ago, and I had a bladder infection for 4 weeks that had spread to my kidneys and do you know what I did? I went to Harvey Normans to buy a friggen laptop so I can go check myself into hospital for antibiotics. – My mindset had no longer cared about EMMA, it cared about just surviving and getting through the day. Is this important or can it wait till it gets really bad... sitting on the phone to my husband saying oh well I’ve got 3 more days before I’ll need the hospital. What the actual hell woman! Do you know what this is called? – other than stupid (as Eve would say) This was called, the dreaded bloody burnout from working IN the business and not on the business. You all know me, I will work myself to the bone, working myself to burnout stage to give my all to everyone around me, and that is exactly what I had done, and it took the passing of my pop and the push from the team to say “stop Em, take a breath and spend a week with your family” to just take a minute. (Cont'd in Comments) 
How many times have we heard the question: How do you see the glass, half full or half empty? As we know, if you’re an optimistic person, who focuses on the positive and pleasant situations, you see the glass half full. This means that you’ll think that there’s still a lot of “water left to drink” and that not everything is lost. On the other hand and in the same situation, if you are a person with a tendency towards pessimism, you will perceive the glass half empty. That is, you’ll put all your attention on the negative aspects of situations, without keeping the positive in mind and you’ll think that soon “you’ll run out of water.” Which view do you think is the right one? 🤷🏼♀️ Surely, you’ll obviously agree with optimism: seeing the good side of things. It is true that it is much more beneficial for us, but what happens is that we cannot extract something positive in all situations because sometimes they are quite unpleasant. Of course, we can always become reborn like a phoenix and start again. Refill the glass Human beings have a capability called resilience that helps us and pushes us to adapt and overcome painful situations. The aim is to address the situation and come out of it stronger. Refilling our glass means that, even if you think you’ve hit rock bottom, you’ve reached the limit of your possibilities and nothing makes sense to you, you remember that there is always some hope. Simply because life is change. Everything is constantly changing, nothing is permanent. It is because of this that one day you are experiencing a stage and thinking it is forever and when you least expect it, you wake up with a completely different life. Yes, you have to work for the changes to take place, not lose hope and keep going. Therefore, it is not about being optimistic or pessimistic. It is much better to be realistic. Realize that it is true that our situation can be very negative and it is difficult to make something good out of it, but despite how awful it is, it will pass, and we will adapt to it and it will make us tougher. Relatable, hey? Tag a friend who needs to hear this 🥰