![IT IS HERE!
Many months in the making! My new site is live now!
And with it ALL MY NEW BRANDING!
I have more launch fun planned for today and tomorrow but for now...
I’m going to go get a coffee and enjoy this accomplishment!
Please check it out and give me praise for all my hard work.]()
IT IS HERE! Many months in the making! My new site is live now! And with it ALL MY NEW BRANDING! I have more launch fun planned for today and tomorrow but for now... I’m going to go get a coffee and enjoy this accomplishment! Please check it out and give me praise for all my hard work. ![1 more sleep until my new site is live!
It's got:
🤩Personality
🌈Color
🤓Info
🥳Fun
📷Photos
And more to come!
See you tomorrow!]()
1 more sleep until my new site is live! It's got: 🤩Personality 🌈Color 🤓Info 🥳Fun 📷Photos And more to come! See you tomorrow! ![One of the biggest changes I've made to my business is introducing my brand photography partnerships.
My first partner, Sam of @standardwax , signed on in July 2020 by accident? Kind of?
It's an accident because I was asking her opinion on a new offering I wanted to launch, but was nervous about, and after explaining my brand partnerships to her she was like, I need this.
And now I have 10 partners!
The women you see in this photo are those brand partners (plus a few more I haven't gotten to shoot yet!) and they've given me such amazing support this year!
Being able to work with clients over the course of a full year (and hopefully more) has allowed me to grow creatively and strategically (and I think they'd say the same for themselves.)
I want my business to FUEL other businesses. I want to help women feel excited to shout from the rooftops how they can help solve problems and make life better.
By working together on brand shoots throughout the year, I help my partners create seasonal content that matches their offerings and keeps them excited to market! Who doesn't get pumped to post after you receive new photos?!
Every woman you see in this photo is bringing goodness into the world - from products to services to experiences - they've got gifts and awesomeness to share!
My goal is to add 10 more partners to my program this year - are you in?
*Fresh new services page will be live with my whole new site TOMORROW*
]()
One of the biggest changes I've made to my business is introducing my brand photography partnerships. My first partner, Sam of @standardwax , signed on in July 2020 by accident? Kind of? It's an accident because I was asking her opinion on a new offering I wanted to launch, but was nervous about, and after explaining my brand partnerships to her she was like, "I need this." And now I have 10 partners! The women you see in this photo are those brand partners (plus a few more I haven't gotten to shoot yet!) and they've given me such amazing support this year! Being able to work with clients over the course of a full year (and hopefully more) has allowed me to grow creatively and strategically (and I think they'd say the same for themselves.) I want my business to FUEL other businesses. I want to help women feel excited to shout from the rooftops how they can help solve problems and make life better. By working together on brand shoots throughout the year, I help my partners create seasonal content that matches their offerings and keeps them excited to market! Who doesn't get pumped to post after you receive new photos?! Every woman you see in this photo is bringing goodness into the world - from products to services to experiences - they've got gifts and awesomeness to share! My goal is to add 10 more partners to my program this year - are you in? *Fresh new services page will be live with my whole new site TOMORROW* ![New site is launching in 2 dayyysssss
Some of you may be like, what was wrong with the old site?
I wanted my site to have focus and purpose...
See what I mean on THURSDAY!]()
New site is launching in 2 dayyysssss Some of you may be like, "what was wrong with the old site?" I wanted my site to have focus and purpose... See what I mean on THURSDAY! ![I sometimes forget to have fun.
I get caught up in the officialness and business side of what I do and since I love it so much I can get sucked into working a lot and it being serious...I forget that...
I TAKE PICTURES FOR A LIVING!
I HAVE MY OWN STUDIO!
I CAN DO WHAT I WANT!
So yeah, the Peachie Studio now has a peach door to match the new Peachie branding that I'll fully show off ON THURSDAY!
Stay tuned!]()
I sometimes forget to have fun. I get caught up in the officialness and business side of what I do and since I love it so much I can get sucked into working a lot and it being serious...I forget that... I TAKE PICTURES FOR A LIVING! I HAVE MY OWN STUDIO! I CAN DO WHAT I WANT! So yeah, the Peachie Studio now has a peach door to match the new Peachie branding that I'll fully show off ON THURSDAY! Stay tuned! ![THE BIGGEST MISTAKE I MADE IN THIS REBRAND
My new site launches in 3 days and today I want to tell you the biggest mistake I made in this rebrand.
The great call: paying for a gorgeous and custom brand by the talented @brightenmade ...the bad call: not paying for a custom site.
Yep, your girl over here DIY'd her site and that is why it took over 3 months 🙃
NEVER AGAIN
I went the DIY route for two main reasons:
1. I, technically, know how to design in Showit (my website platform.) So I was like why spend the money? lolz
2. M🤑NEY
I have been sooooo nervous about money and not wanting to overspend that I got scared to spend the coin EVEN THOUGH I know the value of good design.
So what I didn't spend money on - I spent my time on. My unqualified, unprepared, precious time!
I say, one more time, NEVER AGAIN!
See what I made in 3 days...]()
THE BIGGEST MISTAKE I MADE IN THIS REBRAND My new site launches in 3 days and today I want to tell you the biggest mistake I made in this rebrand. The great call: paying for a gorgeous and custom brand by the talented @brightenmade ...the bad call: not paying for a custom site. Yep, your girl over here DIY'd her site and that is why it took over 3 months 🙃 NEVER AGAIN I went the DIY route for two main reasons: 1. I, technically, know how to design in Showit (my website platform.) So I was like "why spend the money?" lolz 2. M🤑NEY I have been sooooo nervous about money and not wanting to overspend that I got scared to spend the coin EVEN THOUGH I know the value of good design. So what I didn't spend money on - I spent my time on. My unqualified, unprepared, precious time! I say, one more time, NEVER AGAIN! See what I made in 3 days... ![When I got started in photography 8 years ago, I didn't want to use my name for my business E V E R! I even fought with *InDuStRy LeAdErS* about it because I felt so passionately about it!
But here I am, 8 years later, excited to say, HI, I'M LAUREN!
Here's the dealio - whether you like it or not - you're representing your business and brand ALL THE TIME!
Whether you're a one-person show or a team of hundreds/thousands - you're always representing your business.
And whether my name is in my business name or not - MY BUSINESS IS ME. I'm the CEO, CMO, COO, Tech Support, Customer Relations, and on and on!
I used to find that scary - so I tried to put a BRAND NAME in front of me to distance myself from my work (and protect my ego.)
I didn't want my name on it in case people didn't *like* it.
I didn't want my name on it in case it *failed*.
But I'm trying some new things now called, tell me if you've heard of these, confidence and inherent self-worth!
I LOVE what I do.
I am GOOD at what I do.
I CARE about what I do.
TRUTH: my business can only exist with the support of clients and friends. However, I don't feel the pressure that if someone doesn't hire me that there is something wrong with ME.
I am my brand. My brand is me. And we're awesome.
Disclaimer: You don't have to use your name in your business to have a personal brand or to have personality in your brand! For me, however, being able to network and connect with clients with my NAME has made life, honestly, better. More to come on that!
]()
When I got started in photography 8 years ago, I didn't want to use my name for my business E V E R! I even fought with *InDuStRy LeAdErS* about it because I felt so passionately about it! But here I am, 8 years later, excited to say, "HI, I'M LAUREN!" Here's the dealio - whether you like it or not - you're representing your business and brand ALL THE TIME! Whether you're a one-person show or a team of hundreds/thousands - you're always representing your business. And whether my name is in my business name or not - MY BUSINESS IS ME. I'm the CEO, CMO, COO, Tech Support, Customer Relations, and on and on! I used to find that scary - so I tried to put a BRAND NAME in front of me to distance myself from my work (and protect my ego.) I didn't want my name on it in case people didn't *like* it. I didn't want my name on it in case it *failed*. But I'm trying some new things now called, tell me if you've heard of these, confidence and inherent self-worth! I LOVE what I do. I am GOOD at what I do. I CARE about what I do. TRUTH: my business can only exist with the support of clients and friends. However, I don't feel the pressure that if someone doesn't hire me that there is something wrong with ME. I am my brand. My brand is me. And we're awesome. Disclaimer: You don't have to use your name in your business to have a personal brand or to have personality in your brand! For me, however, being able to network and connect with clients with my NAME has made life, honestly, better. More to come on that! ![If you asked me in 2014 if I’d ever share political posts on my business profile I would have grasped my pearls and claimed, never - I know better!
Well, 2014 Lauren, you do know better now and better is standing up for your values and what you believe.
In the past, I was scared to put my name in my business. It felt too vulnerable. Too personal.
Now, I want it to feel personal. I want it to be ME.
There are lots of ways to run a business and build a brand but I want to do it my way. I want to build a business and a brand that help me live a life I love and aligns my values both inside and outside my business.
Putting my name on my business, being Lauren Peachie to you and my clients, helps me feel more empowered to show up as myself in all the ways. And I want that.
So buckle up for lots more of everything - we're getting things together over here!
And by we I mean me, it's *just* Lauren.
Photo by my girl @brookemichellej]()
If you asked me in 2014 if I’d ever share political posts on my business profile I would have grasped my pearls and claimed, "never - I know better!" Well, 2014 Lauren, you do know better now and better is standing up for your values and what you believe. In the past, I was scared to put my name in my business. It felt too vulnerable. Too personal. Now, I want it to feel personal. I want it to be ME. There are lots of ways to run a business and build a brand but I want to do it my way. I want to build a business and a brand that help me live a life I love and aligns my values both inside and outside my business. Putting my name on my business, being Lauren Peachie to you and my clients, helps me feel more empowered to show up as myself in all the ways. And I want that. So buckle up for lots more of everything - we're getting things together over here! And by we I mean me, it's *just* Lauren. Photo by my girl @brookemichellej ![There was nothing wrong with Be Peachie. The brand was fine!
I liked it. People remembered it. I had consistent colors & styling. The brand worked.
But I needed this change.
I needed to step into my business in a way I haven't before.
I needed to step into my business in the same way, I encourage my clients to step into their businesses - I needed to confidently make my business MINE!
The handle had changed and my attitude had changed but I needed the whole experience to change.
I needed to OWN MY EXPERTISE. Own that my clients are hiring ME and I owe them the best version of ME.
This relaunch of my business comes with:
✨a new framework for how I help clients
✨refreshed, intentional offerings
✨better shoot planning tools
✨more consistency
✨better results for my clients
It's not a rebrand, bb - it's a whole new business!]()
There was nothing wrong with Be Peachie. The brand was fine! I liked it. People remembered it. I had consistent colors & styling. The brand worked. But I needed this change. I needed to step into my business in a way I haven't before. I needed to step into my business in the same way, I encourage my clients to step into their businesses - I needed to confidently make my business MINE! The handle had changed and my attitude had changed but I needed the whole experience to change. I needed to OWN MY EXPERTISE. Own that my clients are hiring ME and I owe them the best version of ME. This relaunch of my business comes with: ✨a new framework for how I help clients ✨refreshed, intentional offerings ✨better shoot planning tools ✨more consistency ✨better results for my clients It's not a rebrand, bb - it's a whole new business!
