• I’M👏🏻JUST👏🏻SAYIN’ 👏🏻 Where are my 2020 couples and wedding vendors at?! My gosh June was a doozy, if you think ‘rona was over...talk to anyone in the event industry. 🤬 I’m SO grateful that I have been lucky enough to reschedule every client thus far. S/O to my 2020 couples, y’all are the real MVPs.🥂 It still hurts my heart to move things to next year but I’m pumped to get to show up for the incredible people I have been looking forward to taking photos of for months and months now. Cheers to the vendors working hard to reschedule clients and still providing incredible client experiences. And cheers to the couples who are determined to make it work with their vendors! ✨🌊🥂 #southandwestphoto
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    I’M👏🏻JUST👏🏻SAYIN’ 👏🏻 Where are my 2020 couples and wedding vendors at?! My gosh June was a doozy, if you think ‘rona was over...talk to anyone in the event industry. 🤬 I’m SO grateful that I have been lucky enough to reschedule every client thus far. S/O to my 2020 couples, y’all are the real MVPs.🥂 It still hurts my heart to move things to next year but I’m pumped to get to show up for the incredible people I have been looking forward to taking photos of for months and months now. Cheers to the vendors working hard to reschedule clients and still providing incredible client experiences. And cheers to the couples who are determined to make it work with their vendors! ✨🌊🥂 #southandwestphoto
  • I had $6 to my name when I upgraded to a professional camera. SIX. DOLLARS. That was it. $6 in my entire savings account. I stood in Best Buy as a broke college kid thinking I had actually lost my mind. I had never even been PAID for photos. But he stood there and told me I would make the money back. I thought he was crazy. Then I made it all back within the first 3 months. Fast forward a few years, he got the call for a job opportunity in California. A year and a half later I joined him here and moved my business across the U.S. He told me to stop searching LinkedIn for backup jobs because he knew I would make more as a business owner. I thought he was crazy. Then in my first year in CA I had to turn down shoots because my schedule was so full. And today, I am sitting here telling him that I want to launch XYZ and do this and do that. And he sits there and tells me to go for it. To launch. To sell. To shoot. To market. With all the faith in the world in me, he says to go for it. I still think he is crazy, but I wouldn’t change it for a thing. This business wouldn’t be what it is without him ✨🙌🏻
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    I had $6 to my name when I upgraded to a professional camera. SIX. DOLLARS. That was it. $6 in my entire savings account. I stood in Best Buy as a broke college kid thinking I had actually lost my mind. I had never even been PAID for photos. But he stood there and told me I would make the money back. I thought he was crazy. Then I made it all back within the first 3 months. Fast forward a few years, he got the call for a job opportunity in California. A year and a half later I joined him here and moved my business across the U.S. He told me to stop searching LinkedIn for backup jobs because he knew I would make more as a business owner. I thought he was crazy. Then in my first year in CA I had to turn down shoots because my schedule was so full. And today, I am sitting here telling him that I want to launch XYZ and do this and do that. And he sits there and tells me to go for it. To launch. To sell. To shoot. To market. With all the faith in the world in me, he says to go for it. I still think he is crazy, but I wouldn’t change it for a thing. This business wouldn’t be what it is without him ✨🙌🏻
  • “Forward is forward.” That’s my mantra this week. Because in this weird, annoying, and really frustrating season where California is STILL like “nope, not happening” on weddings...I feel like I am moving backwards. I’m forgetting that small steps are moving me forward. And not just me, but the people that I serve move forward when I show up. Brides. Grooms. Female business owners. Every pin on Pinterest. Every blog post. Every Instagram. Every TikTok. Every email. It’s forward movement. It’s moving the needle. It’s progress. It’s current and future clients helped. It’s actions that will return results back to me in 60–90 days. And TBH, that’s all that’s really helping me show up these days. Forward is forward. Any mantras that have been sticking with you? ✨👇🏻
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    “Forward is forward.” That’s my mantra this week. Because in this weird, annoying, and really frustrating season where California is STILL like “nope, not happening” on weddings...I feel like I am moving backwards. I’m forgetting that small steps are moving me forward. And not just me, but the people that I serve move forward when I show up. Brides. Grooms. Female business owners. Every pin on Pinterest. Every blog post. Every Instagram. Every TikTok. Every email. It’s forward movement. It’s moving the needle. It’s progress. It’s current and future clients helped. It’s actions that will return results back to me in 60–90 days. And TBH, that’s all that’s really helping me show up these days. Forward is forward. Any mantras that have been sticking with you? ✨👇🏻
  • Here’s how to gain traction in your business and grow your sales. Slow. Down. Wait, WHAT?! 🤯 I get it. You are fired up. You are excited. You want to: Create. Produce. Share. Sell. Book. Serve. 💸 And then BOOM. Burnout slaps you in face. Don’t worry. I was naive enough to think it would never happen to me. I was like “OHHHH noooo! Not me! I LOVE business. I LOVE weddings. I LOVE marketing. I won’t have burnout.” 🤦🏻‍♀️ And then it happened. I felt like I was running a race with no finish line. I would book multi-thousand dollar contracts and have zero celebration or acknowledgement that it happened. I just kept pushing. And you might be thinking, “But look where that got you.” And I agree. Business ownership is about the hustle, push, and grit. But it is about STRATEGIC hustle, push, and grit. It is about taking a bird’s eye view and realizing you can’t do it all and do it well. What’s helped me: ✨Celebration dinners with my husband when I book a big project or reach a big goal. ✨Hiring an assistant and outsourcing projects. ✨Taking away services and niching down even further. ✨Raising my prices so that I was in the market I wanted and getting the value my time deserved. ✨Investing in education and mentors to guide me in the right direction. ✨Talking to my friends about it and letting them in on my fears. Am I alone here? Have you ever had burnout? Or come close? What do you do to slow down? 🤔
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    Here’s how to gain traction in your business and grow your sales. Slow. Down. Wait, WHAT?! 🤯 I get it. You are fired up. You are excited. You want to: Create. Produce. Share. Sell. Book. Serve. 💸 And then BOOM. Burnout slaps you in face. Don’t worry. I was naive enough to think it would never happen to me. I was like “OHHHH noooo! Not me! I LOVE business. I LOVE weddings. I LOVE marketing. I won’t have burnout.” 🤦🏻‍♀️ And then it happened. I felt like I was running a race with no finish line. I would book multi-thousand dollar contracts and have zero celebration or acknowledgement that it happened. I just kept pushing. And you might be thinking, “But look where that got you.” And I agree. Business ownership is about the hustle, push, and grit. But it is about STRATEGIC hustle, push, and grit. It is about taking a bird’s eye view and realizing you can’t do it all and do it well. What’s helped me: ✨Celebration dinners with my husband when I book a big project or reach a big goal. ✨Hiring an assistant and outsourcing projects. ✨Taking away services and niching down even further. ✨Raising my prices so that I was in the market I wanted and getting the value my time deserved. ✨Investing in education and mentors to guide me in the right direction. ✨Talking to my friends about it and letting them in on my fears. Am I alone here? Have you ever had burnout? Or come close? What do you do to slow down? 🤔
  • Pop some bottles fam, I have a little gift for you! 👇🏻🍾 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you sit down to tackle IG content and scroll for an hour on accident searching for inspiration? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you feel like you don’t know what to say because “everyone else is doing it better”? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Maybe you feel completely overwhelmed with it and try to act like it doesn’t exist? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Or maybe you love IG but you feel like you are in need of some new inspiration and ideas because Ms. Rona has put you through some ish. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I totally get it! Which is why I want to help. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Starting this Monday, 5 days worth of free Instagram lessons, tips, advice, and prompts will be sent straight to your inbox. Everyday you will get a new email with a lesson, a Q&A, and a prompt to take action. This IG challenge will help you go from overwhelmed and frustrated to tackling IG with confidence and clarity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sign up through the link in my bio (first link for the Instagram Challenge)! CAN’T WAIT! 🤩🌊 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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    Pop some bottles fam, I have a little gift for you! 👇🏻🍾 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you sit down to tackle IG content and scroll for an hour on accident searching for inspiration? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you feel like you don’t know what to say because “everyone else is doing it better”? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Maybe you feel completely overwhelmed with it and try to act like it doesn’t exist? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Or maybe you love IG but you feel like you are in need of some new inspiration and ideas because Ms. Rona has put you through some ish. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I totally get it! Which is why I want to help. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Starting this Monday, 5 days worth of free Instagram lessons, tips, advice, and prompts will be sent straight to your inbox. Everyday you will get a new email with a lesson, a Q&A, and a prompt to take action. This IG challenge will help you go from overwhelmed and frustrated to tackling IG with confidence and clarity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sign up through the link in my bio (first link for the Instagram Challenge)! CAN’T WAIT! 🤩🌊 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
  • Do you feel like a fabulous queen or like you want to throw up when you think about money? 👇🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Money, savings, income, etc. is one of the biggest struggles people face. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Especially as a business owner, why do so many entrepreneurs build a company yet not take home any pay for themselves? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s the thing: you need to get paid FIRST. You take your profit out before you pay other expenses. Essentially, make taking your profit a habit when you get paid. Even if that is $10 on a $100 sale. Get into the habit of taking a profit out of your pay BEFORE you pay everything else. If you don’t have the money to cover expenses and pay yourself, you need to reevaluate. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But let’s get specific. How you should organize your bank account if you are an entrepreneur? Here are my accounts: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Profit: What I take from a sale. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Taxes: Ugh. Do I need to even explain? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Business Expenses/Savings: Money for subscriptions, second shooters, future equipment, etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Emergency: Savings that aren’t touched. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Travel: I put into a travel account throughout the year so if I get to shoot somewhere epic, I can stay extra days. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Matthew and I also have joint savings, retirement, investments, etc. The reason I am talking about this? Because no one freakin’ does. We have to think and be practical. We have to make money. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Are any of these concepts new? Do you struggle with the money hustle? 🥴💸
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    Do you feel like a fabulous queen or like you want to throw up when you think about money? 👇🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Money, savings, income, etc. is one of the biggest struggles people face. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Especially as a business owner, why do so many entrepreneurs build a company yet not take home any pay for themselves? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s the thing: you need to get paid FIRST. You take your profit out before you pay other expenses. Essentially, make taking your profit a habit when you get paid. Even if that is $10 on a $100 sale. Get into the habit of taking a profit out of your pay BEFORE you pay everything else. If you don’t have the money to cover expenses and pay yourself, you need to reevaluate. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But let’s get specific. How you should organize your bank account if you are an entrepreneur? Here are my accounts: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Profit: What I take from a sale. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Taxes: Ugh. Do I need to even explain? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Business Expenses/Savings: Money for subscriptions, second shooters, future equipment, etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Emergency: Savings that aren’t touched. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Travel: I put into a travel account throughout the year so if I get to shoot somewhere epic, I can stay extra days. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Matthew and I also have joint savings, retirement, investments, etc. The reason I am talking about this? Because no one freakin’ does. We have to think and be practical. We have to make money. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Are any of these concepts new? Do you struggle with the money hustle? 🥴💸
  • I'm going to go ahead and assume most of you, like me, have been leaning in, listening, and getting educated these past few weeks. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As a business owner, I know it is my responsibility to make sure my company is ALWAYS welcoming, supporting, advocating and respecting in everything we do. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And because I have never flat out said it: you are beyond welcomed, loved, and supported here. Black. White. Latino. Asian. Gay. Straight. Religious. Atheist. And the list goes on. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'm making sure I am educating myself on anti-racism so that I am more aware, educated, and supportive of the black community. We will make sure we are including people of color in styled shoots, publication submissions, on the blog, and in working alongside diverse clients and small business owners moving forward. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The biggest thing my job has taught me over the past five years is to be accepting and supportive. I don't know how many times I have told my husband, It was so incredible to hear their story. To learn about their heart. Even when their life, color of their skin, or story is nothing like mine. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And because my voice isn't the one that needs to share much more than the fact that we are listening and here to support, let’s keep the education and conversation moving forward on anti-racism but also take actionable steps. ✨ Here are some accounts to follow that I have discovered in the past week: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To follow: @ohhappydani @rachel.cargle @cleowade @thegreatunlearn @minaa_b @camilleatthewheel @aspoonfuloffaith
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    I'm going to go ahead and assume most of you, like me, have been leaning in, listening, and getting educated these past few weeks. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As a business owner, I know it is my responsibility to make sure my company is ALWAYS welcoming, supporting, advocating and respecting in everything we do. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And because I have never flat out said it: you are beyond welcomed, loved, and supported here. Black. White. Latino. Asian. Gay. Straight. Religious. Atheist. And the list goes on. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'm making sure I am educating myself on anti-racism so that I am more aware, educated, and supportive of the black community. We will make sure we are including people of color in styled shoots, publication submissions, on the blog, and in working alongside diverse clients and small business owners moving forward. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The biggest thing my job has taught me over the past five years is to be accepting and supportive. I don't know how many times I have told my husband, It was so incredible to hear their story. To learn about their heart. Even when their life, color of their skin, or story is nothing like mine. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And because my voice isn't the one that needs to share much more than the fact that we are listening and here to support, let’s keep the education and conversation moving forward on anti-racism but also take actionable steps. ✨ Here are some accounts to follow that I have discovered in the past week: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To follow: @ohhappydani @rachel.cargle @cleowade @thegreatunlearn @minaa_b @camilleatthewheel @aspoonfuloffaith
  • The past three months have torn my heart apart. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I canceled over 5 major trips that were going to be such epic weddings, engagements, and brand shoots including places like Maui, NYC, Palm Springs, and Spain. I rescheduled so many weddings that I have lost count. I watched my finances go from “YAS!” to “holy SH*T.” in a matter of weeks. My husband looked at me STILL cheering me on as I had to keep updating him on more things that moved/changed and I just stood there crying. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But the main thing through all of this is that I realized how much I truly love my job. My cup is full when I get to show up and tell you how to feel confident. My extroverted-ness comes out when I have to joke around with groomsmen and play music to make sure they have fun. Marriage is still sacred and a huge honor even if your guests have to watch from zoom. And I am so dang grateful to be a part of it all. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So even though it isn’t the norm and I still have to take precautions/honor regulations, our county is out of shelter in place and your girl is back behind the camera. Swipe to see what that looks like these days (I shot an intimate wedding ceremony yesterday!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thank you times a million to every bride, groom, business owner, etc. who hasn’t canceled and was determined to still work together. I’m so honored to be your photographer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’M BACK, BABY 😭👏🏻✨ first photo by @garrett_lobaugh second photo by @vanjamarkovicphotographer both photos edited by @southandwestphoto
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    The past three months have torn my heart apart. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I canceled over 5 major trips that were going to be such epic weddings, engagements, and brand shoots including places like Maui, NYC, Palm Springs, and Spain. I rescheduled so many weddings that I have lost count. I watched my finances go from “YAS!” to “holy SH*T.” in a matter of weeks. My husband looked at me STILL cheering me on as I had to keep updating him on more things that moved/changed and I just stood there crying. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But the main thing through all of this is that I realized how much I truly love my job. My cup is full when I get to show up and tell you how to feel confident. My extroverted-ness comes out when I have to joke around with groomsmen and play music to make sure they have fun. Marriage is still sacred and a huge honor even if your guests have to watch from zoom. And I am so dang grateful to be a part of it all. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So even though it isn’t the norm and I still have to take precautions/honor regulations, our county is out of shelter in place and your girl is back behind the camera. Swipe to see what that looks like these days (I shot an intimate wedding ceremony yesterday!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thank you times a million to every bride, groom, business owner, etc. who hasn’t canceled and was determined to still work together. I’m so honored to be your photographer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’M BACK, BABY 😭👏🏻✨ first photo by @garrett_lobaugh second photo by @vanjamarkovicphotographer both photos edited by @southandwestphoto
  • Can’t figure out where all your time goes but feel like you get nothing done? Keep reading! 👇🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌊 Procrastination is the enemy. Make sure your environment and the tasks you set out to do are setting you up well. No distractions, get ready like you have an in-person meeting, take breaks. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌊 Brain dump your entire to-do list for the week and go back through to mark your priorities. You can mark: high, medium, and low. Make sure you aren’t spending your week on low priority tasks to avoid doing the high priority tasks which tend to be harder. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌊 Look at your week and spot the repetition. If there is repetition, there can be some type of workflow process created. It could be email templates, checklists, or guides to name a few. Create a system. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌊 Establish a reset for when you get off track but you just need a minute, ya know? For me, it's focus time (talked about this in my stories). For you, it might be taking a walk, a midday workout, etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These are a few tidbits from the webinar I hosted yesterday, I will forever nerd out about time. It is the one thing we can’t buy more of so make it count & spend it well. 🤘🏻✨ #southandwestphoto
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    Can’t figure out where all your time goes but feel like you get nothing done? Keep reading! 👇🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌊 Procrastination is the enemy. Make sure your environment and the tasks you set out to do are setting you up well. No distractions, get ready like you have an in-person meeting, take breaks. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌊 Brain dump your entire to-do list for the week and go back through to mark your priorities. You can mark: high, medium, and low. Make sure you aren’t spending your week on low priority tasks to avoid doing the high priority tasks which tend to be harder. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌊 Look at your week and spot the repetition. If there is repetition, there can be some type of workflow process created. It could be email templates, checklists, or guides to name a few. Create a system. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌊 Establish a reset for when you get off track but you just need a minute, ya know? For me, it's focus time (talked about this in my stories). For you, it might be taking a walk, a midday workout, etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These are a few tidbits from the webinar I hosted yesterday, I will forever nerd out about time. It is the one thing we can’t buy more of so make it count & spend it well. 🤘🏻✨ #southandwestphoto
  • A message from my DMs: “Thank you for all your thoughts and positivity you continue to share. It’s really inspiring and honestly what we all need more of during this insane time.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There isn’t a playbook for how to post online and promote your business during a global pandemic. You get to choose how you show up on social media. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I know what my company stands for and positivity is one of our core values. Does that mean every day has been positive? Absolutely not. But you best believe what goes out during this season will be reflective of what we WANT people to feel. I want people to feel positive and happy when they land on my page. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So here’s what I want you to keep in mind if you are struggling to figure out WHAT THE HECK to post right now: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ IG is a TIMELINE. So, when future clients stalk you in 3 months to book your services, make sure the content is valuable and relevant. They aren’t going to want to relive all your quarantine captions if they don't have value behind them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Post what your ideal client needs to hear. Cater to them. Provide value. Give. Give. Give. You are the expert. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Ask yourself what you want people to feel when they come to your page. Is it educated? Inspired? Happy? And so on. What you want them to feel has to be reflective of what you are posting. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Stop thinking about creating/writing during a pandemic and just think I need to create/write. Shift your mindset. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s how not to take this: to not be authentic to you. Nope. I am not asking you to not be genuine, but I am asking you to bulldoze through this creative block of being scared to post because you don't know the right thing to say. HELLO! None of us do! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, keep posting and keep showing up. Cheering you on, friends! #southandwestphoto
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    A message from my DMs: “Thank you for all your thoughts and positivity you continue to share. It’s really inspiring and honestly what we all need more of during this insane time.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There isn’t a playbook for how to post online and promote your business during a global pandemic. You get to choose how you show up on social media. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I know what my company stands for and positivity is one of our core values. Does that mean every day has been positive? Absolutely not. But you best believe what goes out during this season will be reflective of what we WANT people to feel. I want people to feel positive and happy when they land on my page. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So here’s what I want you to keep in mind if you are struggling to figure out WHAT THE HECK to post right now: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ IG is a TIMELINE. So, when future clients stalk you in 3 months to book your services, make sure the content is valuable and relevant. They aren’t going to want to relive all your quarantine captions if they don't have value behind them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Post what your ideal client needs to hear. Cater to them. Provide value. Give. Give. Give. You are the expert. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ Ask yourself what you want people to feel when they come to your page. Is it educated? Inspired? Happy? And so on. What you want them to feel has to be reflective of what you are posting. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨Stop thinking about creating/writing during a pandemic and just think I need to create/write. Shift your mindset. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s how not to take this: to not be authentic to you. Nope. I am not asking you to not be genuine, but I am asking you to bulldoze through this creative block of being scared to post because you don't know the right thing to say. HELLO! None of us do! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, keep posting and keep showing up. Cheering you on, friends! #southandwestphoto