• DAY 3: Sales Psychology Bias Around Your Offers 🤑 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now that we have your price, we understand contrast, let's dive into some sales psych (or what I like to call - "your buy buttons"!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣THE AMBIGUITY EFFECT: your ICA is more likely to purchase from someone they know, like and trust. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When i first began in the online space, I used to say to myself "I'd pay ANY amount to work 1:1 with Marie Forleo" ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The reason? Because I knew her, I liked her and I trusted her. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Same goes for you and your ICA. Creating the same chemistry me and Marie Forleo have (she may not feel the same LOL) comes down to a few factors: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - are you consistently showing up and providing value (aka showcasing authority and expertise)? - are you showcasing the destination your ICA wants and future pacing them in it? - are you being YOU? Yes, I mean showcasing the quirks about you, showing the bts, etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If not, schedule this out on both stories and posts (my Cash Converting Content course teaches you how to do this!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2️⃣THE ANCHORING EFFECT: not in the use of package pricing (that you may be familiar with) but in the form of first impressions! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 99% of my students tell me they converted because of my energy (this isn't by accident 😉) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - are YOU enthusiastically talking about what you do? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you own an online business, to some extent, you are someone's end goal. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ They either want to be you or learn what you know. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Smile on camera. Treat your offer like the best thing since sliced bread - your ICA FEELS that. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ SNAG Cash Converting Content (LINK IN BIO) to get your audience hot on your trail!
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    DAY 3: Sales Psychology Bias Around Your Offers 🤑 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now that we have your price, we understand contrast, let's dive into some sales psych (or what I like to call - "your buy buttons"!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣THE AMBIGUITY EFFECT: your ICA is more likely to purchase from someone they know, like and trust. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When i first began in the online space, I used to say to myself "I'd pay ANY amount to work 1:1 with Marie Forleo" ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The reason? Because I knew her, I liked her and I trusted her. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Same goes for you and your ICA. Creating the same chemistry me and Marie Forleo have (she may not feel the same LOL) comes down to a few factors: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - are you consistently showing up and providing value (aka showcasing authority and expertise)? - are you showcasing the destination your ICA wants and future pacing them in it? - are you being YOU? Yes, I mean showcasing the quirks about you, showing the bts, etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If not, schedule this out on both stories and posts (my Cash Converting Content course teaches you how to do this!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2️⃣THE ANCHORING EFFECT: not in the use of package pricing (that you may be familiar with) but in the form of first impressions! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 99% of my students tell me they converted because of my energy (this isn't by accident 😉) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - are YOU enthusiastically talking about what you do? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you own an online business, to some extent, you are someone's end goal. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ They either want to be you or learn what you know. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Smile on camera. Treat your offer like the best thing since sliced bread - your ICA FEELS that. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ SNAG Cash Converting Content (LINK IN BIO) to get your audience hot on your trail!
  • DAY 2: The Power of Contrast when Properly Pricing Your Offers 🤑 Now that you have your package price based on hourly rate and your added profit margin (last post if you didn't see it) let's talk about the actual positioning of your numbers. Based off of yesterdays program price at $4200, let's discuss 3 different ways to contrast: 1️⃣MUCH HIGHER RATE: If you're fearful of your program rate being "too pricey" contrast it with a higher value ie. $4,200 group program or $10,000 1:1 coaching Initially, your ICA may think "the group program did feel a tad pricey, but considering the difference between the two - I see the value in learning from her (even if I'm not ready for her 1:1 attention just yet)” Notice: the comparison doesn't dilute either product and instead amplifies the level of support. This also works well with a secret menu downsell! (if your ICA cannot make it work, you can downsell into just the course version of the group program for $2k) 2️⃣A CLOSE OPTION: to move your ICA to a higher price point, consider contrasting a price that's very close. ie. $4200 group program or $4500 w/ 4 bonus modules and a 1:1 call Your ICA is most likely going to feel drawn to the higher rate because the built in bonuses and bonus call are worth it. Note: this is how we positioned OMA! 3️⃣PRICE INCREASE: future pacing the value of your program will help push your ICA to "act now" ie. $3200 today, but price with increase to $4200+ "the lowest price it'll ever be?! AND I get all updated material as time goes on?! count me in!" Tomorrow we're chatting all about sales psychology!
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    DAY 2: The Power of Contrast when Properly Pricing Your Offers 🤑 Now that you have your package price based on hourly rate and your added profit margin (last post if you didn't see it) let's talk about the actual positioning of your numbers. Based off of yesterdays program price at $4200, let's discuss 3 different ways to contrast: 1️⃣MUCH HIGHER RATE: If you're fearful of your program rate being "too pricey" contrast it with a higher value ie. $4,200 group program or $10,000 1:1 coaching Initially, your ICA may think "the group program did feel a tad pricey, but considering the difference between the two - I see the value in learning from her (even if I'm not ready for her 1:1 attention just yet)” Notice: the comparison doesn't dilute either product and instead amplifies the level of support. This also works well with a secret menu downsell! (if your ICA cannot make it work, you can downsell into just the course version of the group program for $2k) 2️⃣A CLOSE OPTION: to move your ICA to a higher price point, consider contrasting a price that's very close. ie. $4200 group program or $4500 w/ 4 bonus modules and a 1:1 call Your ICA is most likely going to feel drawn to the higher rate because the built in bonuses and bonus call are worth it. Note: this is how we positioned OMA! 3️⃣PRICE INCREASE: future pacing the value of your program will help push your ICA to "act now" ie. $3200 today, but price with increase to $4200+ "the lowest price it'll ever be?! AND I get all updated material as time goes on?! count me in!" Tomorrow we're chatting all about sales psychology!
  • Properly Pricing Your Offers in 3 Days 🤑 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'll be walking you through pricing principles and psychology over the next 3 days [turn on those post notifications] ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For most of us, blindly choosing a number or looking at the status quo of pricing is what we opt for ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Instead of throwing spaghetti at the wall, let's set you up for ultimate success. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ FIRST: make a comprehensive list of all the deliverables you provide or are looking to provide and how many hours you dedicate to each. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ TIP: audit yourself for a week to get actual numbers ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ie. for one client: M-F voxer access 3hrs a week, content audits 1.5 hrs per week, coaching calls 1 hr per week ⠀⠀⠀⠀⠀⠀⠀⠀⠀ grand total 👉🏽5.5 hrs per week ⠀⠀⠀⠀⠀⠀⠀⠀⠀ SECOND: Calculate your hourly rate ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If your coaching is $3000 for 3 months, you're looking at: $3,000 % 12 weeks = $250 per week $250 % 5.5 hrs = $45 / hr ⠀⠀⠀⠀⠀⠀⠀⠀⠀ THIRD: add your profit margin ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We add the profit margin to take into consideration the time you're putting into your business daily (posting, live videos, course creation, etc) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ $45/hr x 66 hrs of support over 3 months = $2,970 program price or $990 x 3 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We want to add a 40-45% profit margin onto this ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Which brings your pricing to: $4200 (rounding up) or $1400 x 3 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now that we have one program price, tomorrow I'm going to talk about the important of pricing contrast! (woo!)
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    Properly Pricing Your Offers in 3 Days 🤑 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'll be walking you through pricing principles and psychology over the next 3 days [turn on those post notifications] ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For most of us, blindly choosing a number or looking at the status quo of pricing is what we opt for ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Instead of throwing spaghetti at the wall, let's set you up for ultimate success. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ FIRST: make a comprehensive list of all the deliverables you provide or are looking to provide and how many hours you dedicate to each. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ TIP: audit yourself for a week to get actual numbers ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ie. for one client: M-F voxer access 3hrs a week, content audits 1.5 hrs per week, coaching calls 1 hr per week ⠀⠀⠀⠀⠀⠀⠀⠀⠀ grand total 👉🏽5.5 hrs per week ⠀⠀⠀⠀⠀⠀⠀⠀⠀ SECOND: Calculate your hourly rate ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If your coaching is $3000 for 3 months, you're looking at: $3,000 % 12 weeks = $250 per week $250 % 5.5 hrs = $45 / hr ⠀⠀⠀⠀⠀⠀⠀⠀⠀ THIRD: add your profit margin ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We add the profit margin to take into consideration the time you're putting into your business daily (posting, live videos, course creation, etc) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ $45/hr x 66 hrs of support over 3 months = $2,970 program price or $990 x 3 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We want to add a 40-45% profit margin onto this ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Which brings your pricing to: $4200 (rounding up) or $1400 x 3 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now that we have one program price, tomorrow I'm going to talk about the important of pricing contrast! (woo!)
  • My “I made it moment” was NOT 100k or 60k months ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ... it was the moment my husband realized he could quit his job. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Juggling a soul sucking 9-5 and trying to grow a business weighed heavy on my heart for A YEAR. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When I made the decision to quit, I was -$116 in my account. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I cashed out my 401k to invest in coaches and my husband was left with the burden of our mortgage, bills, my student debt and a wedding to fund. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I felt guilty af leaving all the responsibility on him. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Through my many episodes of failed launches, I found myself crying daily. (I mean, Kim K ugly cry) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Multiple meltdowns of “I can’t do this”, while my husband fearfully cheered me on and encouraged me to keep going. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1 year later, I am now the bread winner. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I now get to allow him the freedom to support his dreams and explore what it is that truly lights his soul on fire. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ... and he’s so fricken thankful 😭 (couldn’t do it w/o him ❤️) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ THIS IS MY “I MADE IT MOMENT” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ NOT how much or how quickly I made money - but this pivotal moment in our life. I’m so thankful. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My tenacity to keep going, keep learning, and keep serving has changed our marriage. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The work that I do makes me so grateful for moments like this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Not only him quitting his job but my clients leaving theirs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There’s always a rainbow after the storm.(even when the rain shows no sign of letting up) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And my journey led me to this very moment. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A year from now your life is going to look a lot different - you just have to commit to being uncomfortable. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I believe in you. I know you can do this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You’re simply writing all the chapters leading up to your big break. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ... and what a story it’ll be to tell ❤️
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    My “I made it moment” was NOT 100k or 60k months ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ... it was the moment my husband realized he could quit his job. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Juggling a soul sucking 9-5 and trying to grow a business weighed heavy on my heart for A YEAR. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When I made the decision to quit, I was -$116 in my account. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I cashed out my 401k to invest in coaches and my husband was left with the burden of our mortgage, bills, my student debt and a wedding to fund. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I felt guilty af leaving all the responsibility on him. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Through my many episodes of failed launches, I found myself crying daily. (I mean, Kim K ugly cry) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Multiple meltdowns of “I can’t do this”, while my husband fearfully cheered me on and encouraged me to keep going. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1 year later, I am now the bread winner. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I now get to allow him the freedom to support his dreams and explore what it is that truly lights his soul on fire. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ... and he’s so fricken thankful 😭 (couldn’t do it w/o him ❤️) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ THIS IS MY “I MADE IT MOMENT” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ NOT how much or how quickly I made money - but this pivotal moment in our life. I’m so thankful. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ My tenacity to keep going, keep learning, and keep serving has changed our marriage. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The work that I do makes me so grateful for moments like this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Not only him quitting his job but my clients leaving theirs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There’s always a rainbow after the storm.(even when the rain shows no sign of letting up) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And my journey led me to this very moment. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A year from now your life is going to look a lot different - you just have to commit to being uncomfortable. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I believe in you. I know you can do this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You’re simply writing all the chapters leading up to your big break. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ... and what a story it’ll be to tell ❤️