• What space does your company own in the mind of your customers? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Could you write it down in a few words? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If yes, #highfive. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If not, you're making it harder to accomplish your goals. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Brand work clarifies your position and your message so that you can maximize every tactic, conversation, and interaction and attract more of your ideal customers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Want to learn more about how a clear brand strategy can help you own mind share and market share? Let's talk. . #brandmessaging #positioning #brandclarity #brandidentity #creative #messaging #marketingstrategy
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    What space does your company own in the mind of your customers? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Could you write it down in a few words? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If yes, #highfive. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If not, you're making it harder to accomplish your goals. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Brand work clarifies your position and your message so that you can maximize every tactic, conversation, and interaction and attract more of your ideal customers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Want to learn more about how a clear brand strategy can help you own mind share and market share? Let's talk. . #brandmessaging #positioning #brandclarity #brandidentity #creative #messaging #marketingstrategy
  • Taking liberties: [Brand] happiness is when what you think, what you say, and what you do are in harmony. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When everyone in the company knows why they're there and how their work impacts customers, you have engaged employees amplifying a unified message that grows the business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When every customer knows that what you think, say, and do are reliably true, you earn their trust. They're likely to tell others about how you solved their problem, which grows your business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is the power of a clearly articulated brand: aligning thoughts, words, and behaviors to positively impact the organization inside and out. . #brandstrategy #leadership #messaging #corporateculture #employerbranding #branding #companyculture #businessgrowth
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    Taking liberties: [Brand] happiness is when what you think, what you say, and what you do are in harmony. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When everyone in the company knows why they're there and how their work impacts customers, you have engaged employees amplifying a unified message that grows the business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When every customer knows that what you think, say, and do are reliably true, you earn their trust. They're likely to tell others about how you solved their problem, which grows your business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is the power of a clearly articulated brand: aligning thoughts, words, and behaviors to positively impact the organization inside and out. . #brandstrategy #leadership #messaging #corporateculture #employerbranding #branding #companyculture #businessgrowth
  • In 1927, representatives from the Victor Talking Machine Company arrived in the town of Bristol along the Tennessee/Virginia border. They conducted a series of recording sessions featuring local and regional musicians in blues, gospel, ragtime and folk categories, later releasing the records in wide distribution. . These Bristol Sessions” included the first commercial recordings of some of the most influential artists at the root of modern country music, including Jimmie Rodgers and The Carter Family. Due to the impact of these recordings, Bristol is known as the “birthplace of country music.” . Since the launch of Heart + Matter, we've been quietly working behind the scenes on some exciting brand projects we can't share until their public release. . That includes a brand for a new boutique hotel in Bristol inspired by the city's rich music history. The Sessions Hotel sign went up this week (swipe left!) so the cat is officially out of the bag. This GORGEOUS property opens in March, and we’re so excited to see it coming to life day by day. . #brandingagency #brandstrategy #hospitalitybranding #hospitalitybrand #logodesign #hotelbranding #brandidentity #brandstylist #identitydesign
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    In 1927, representatives from the Victor Talking Machine Company arrived in the town of Bristol along the Tennessee/Virginia border. They conducted a series of recording sessions featuring local and regional musicians in blues, gospel, ragtime and folk categories, later releasing the records in wide distribution. . These Bristol Sessions” included the first commercial recordings of some of the most influential artists at the root of modern country music, including Jimmie Rodgers and The Carter Family. Due to the impact of these recordings, Bristol is known as the “birthplace of country music.” . Since the launch of Heart + Matter, we've been quietly working behind the scenes on some exciting brand projects we can't share until their public release. . That includes a brand for a new boutique hotel in Bristol inspired by the city's rich music history. The Sessions Hotel sign went up this week (swipe left!) so the cat is officially out of the bag. This GORGEOUS property opens in March, and we’re so excited to see it coming to life day by day. . #brandingagency #brandstrategy #hospitalitybranding #hospitalitybrand #logodesign #hotelbranding #brandidentity #brandstylist #identitydesign
  • If you’re in a leadership position, say yes. Be the first line on her resume. Say yes to someone with a different perspective. Say yes to someone with a different skin color. Say yes to someone who speaks a different language. That is your job: Say yes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And if you’re a woman who’s not in leadership position, say no. No to the door that closes in your face; no to the person who says you can’t do it. Say ‘no, I’m going to do it.'” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Eva Longoria Fortune's Most Powerful Women Summit 2019
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    If you’re in a leadership position, say yes. Be the first line on her resume. Say yes to someone with a different perspective. Say yes to someone with a different skin color. Say yes to someone who speaks a different language. That is your job: Say yes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And if you’re a woman who’s not in leadership position, say no. No to the door that closes in your face; no to the person who says you can’t do it. Say ‘no, I’m going to do it.'” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Eva Longoria Fortune's Most Powerful Women Summit 2019
  • We are absolutely thrilled and humbled by the love and support sent our way for the official launch of Heart + Matter. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Working together over the last year, we've challenged each other to identify what kind of business we want to be, how we'll bring our values to life through our work, and what our message to the world is. Sharing that vision with you all this week has made it real and energized us for the work ahead. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Many, many, many thanks to each of you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Special thanks to these friends of Heart + Matter who helped with our event and who you definitely want to follow: • @meetatcanvas: flexible workshop/meeting spaces that wow your clients and team • @iskamade: women-helping-women sustainable fashion • @journeyseven: standout photography and videography for your business • @wildlyfreebeauty: eco-conscious beauty for every body • @balladbrewing: delicious beers in classic styles, brewed in Virginia • @stinsonmundy: attorney, consultant, champion of entrepreneurs (aka: our business fairy godmother) . . . . . . . . . #brandstrategy #womeninbusiness #leadership #creativeladycollective #agencylife
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    We are absolutely thrilled and humbled by the love and support sent our way for the official launch of Heart + Matter. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Working together over the last year, we've challenged each other to identify what kind of business we want to be, how we'll bring our values to life through our work, and what our message to the world is. Sharing that vision with you all this week has made it real and energized us for the work ahead. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Many, many, many thanks to each of you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Special thanks to these friends of Heart + Matter who helped with our event and who you definitely want to follow: • @meetatcanvas: flexible workshop/meeting spaces that wow your clients and team • @iskamade: women-helping-women sustainable fashion • @journeyseven: standout photography and videography for your business • @wildlyfreebeauty: eco-conscious beauty for every body • @balladbrewing: delicious beers in classic styles, brewed in Virginia • @stinsonmundy: attorney, consultant, champion of entrepreneurs (aka: our business fairy godmother) . . . . . . . . . #brandstrategy #womeninbusiness #leadership #creativeladycollective #agencylife