✷ A brand new Waterloo Street experience is here ✷⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It might surprise you to learn that for a while there, our branding didn't feel like us. We felt disconnected from it. In brainstorming what our redesign would look like, we realized that for too long we were trying to be something we weren't. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Our new website is us throwing out the rulebook and letting our creativity guide the way and we are low-key obsessed with the result 🤩⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There are going to be some behind-the-scenes changes happening as we level up the Waterloo Street experience, as well 😉⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you've been feeling 'meh' about your website for a while, let's chat! We'd love to help you build a website you love 💫 Check out the new site and let us know what you think!⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ . ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #pittsburghpa #pittsburgh #websitedesign #showitwebsitedesign #websitedesigner #showitwebsite #showitwebdesigner #websitedesignagency #webdesignageny #showitdesigner #webdesignpgh #websitecreator #creativeentrepreneur #calledtobecreative #elevateyou #websitetips #designer #smallbusiness #websiteservices #webdesigntips #webdesigninspiration #womeninbusiness #femininebranding #boldbranding 
"What advice would you give to a business owner who is on the fence about investing in a website (custom design or template)?" 🤷🏽♀️ We ask this question in our client feedback questionnaire when we wrap up a website project and LOVE seeing the answers. 🎉⠀⠀ ⠀⠀ ✨"I, like many others, waited… and waited to invest in a website. Now that I have a pretty website, I want to talk about it all the time, which of course leads to more people knowing about my business and more customers. It is so, so worth it. Just do it."⠀⠀ ⠀⠀ ✨ "I can’t tell you how much I wish I would have invested sooner. I spent so much time worrying about investing the money, that I didn't even think about how much MORE money I would make if I had a website. I launched my new website and had 3 new inquiries in the first week. Those inquiries turned into clients which essentially paid for my website."⠀⠀ ⠀⠀ ✨ "I didn't realize how much not having a website was holding me back...until I had one. All of a sudden I had more time to focus on growing my business instead of going back and forth with potential clients over Instagram DMs."⠀⠀ ⠀⠀ Making a significant investment in your business can be scary...we've been there, but we all have to start somewhere! 👋 Don't let imposter syndrome keep you from growing and remember...⠀⠀ ⠀⠀ 👉 Excuses sound best to the person who is making them. 👈⠀⠀ 
She started crying at the end of the call. This morning we had a discovery call with a client who got emotional and started crying as she became overwhelmed with (good) emotion at the end of our call with her. She is making a huge decision to invest in herself and her brand and it's SO EXCITING! "It's just been a really hard year and I'm really excited about this next step." Pinching ourselves that these women choose US to be their partner and bring their vision to life to support their dreams 💫 
This might get us in some hot water but... PEOPLE DON'T READ. 👀 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ They skim. They scan.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When writing content for your website, it's important to think about the MOST important info people HAVE to know before working with you. Prioritize that content and consider leaving out all of the nitty-gritty details. You can share more once you get on the phone with them!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you DO have to include a ton of content on your website, make sure you break it up into short paragraphs that are easier to digest. ✷⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ . ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #pittsburghpa #pittsburgh #websitedesign #showitwebsitedesign #websitedesigner #showitwebsite #showitwebdesigner #websitedesignagency #webdesignageny #showitdesigner #webdesignpgh #websitecreator #creativeentrepreneur #calledtobecreative #elevateyou #websitetips #designer #smallbusiness #websiteservices #webdesigntips #webdesigninspiration #womeninbusiness #boldbranddesign 
Sisters.⠀ ⠀ When we were younger we used to take turns setting up a "store" in the hallway and made our brother "rent" toys that he wanted to borrow from us. We spent the afternoons after school checking customers out at our parent's small business. We've basically been entrepreneurs since we were 5. ⠀ ⠀ If you would have told us in high school that we would be running a business together (and spending every. single. day. together we wouldn't have believed you.) There was a lot of fighting over clothes in high school. 😅⠀ ⠀ Now we operate a full-service website branding and design agency serving female CEOs all over the country 💫 Our mom still can’t fathom how we run a business together day-in and day-out and still choose to spend time together outside of work, too. 😂 
Our new motto? Throw out the rulebook. 😳⠀ ⠀ We are so excited to launch our new website SO SOON because it's going to be the most authentic version of Waterloo Street you've ever seen ✨ And who knows, we might launch a new site in another six months 🤷🏽♀️ We're saying, 'screw the rules' and letting our creativity flow.⠀ ⠀ Stop overthinking your social media. Stop overthinking your business. CREATE. Let that old energy clear and let that new energy flow 💫 
Supporting our girl @caitlinthomas at the @beyondboss_ Summer Kick-Off event today 💕 We had a blast meeting so many Instagram friends in real life and getting the opportunity to support some amazing, women-owned businesses!